Tunisia, An attractive destination for Automotive Industry







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An attractive destination for

Automotive Industry







Facts & Figures


Post-revolution Automotive Industry in Tunisia Why Tunisia?







Facts & Figures


Post-revolution Automotive Industry in Tunisia Why Tunisia?


Overview 2011

Area 163,610 sq km

Coastline 1,148 km

Population 10,629,186

Tunisia Facts and Figures

Infrastructure and communication

Airports (with paved runway) 16

Ports and terminals 5

Railways 2 165 km

Roadways 19 232 km

Telephones – main lines in use 1,3 million Telephones – mobile cellular 11,11 million


GDP(official exchange rate): $48,9 billion (2011 est.) GDP per capita (PPP) $9 500 (2011 est.) GDP – composition by sector Agriculture: 10.6%

Industry: 34.6%

Services: 54.8% (2010 est.) Labor force(2011) 3.904 million

Unemployment rate 16% (2011 est.)

People and society

Urban population 67% of total population


Life expectancy at birth 75 years

Health expenditure 6,2% of GDP

Physicians density 1.19 physicians/1,000


School life expectancy 15 years

Literacy (age 15 and over can read and write) 75%

Education expenditure 7,1% of GDP


Chief of state: President Moncef MARZOUKI (since 13/12/2011) Head of government: Prime Minister Hamadi JEBALI (since 14/12/2011)

Elections: president elected by Constituent Assembly; Last election held on 12 December 2011. Tunisia, a strategic location in the center of Three continents 4 Sources:

CIA world factbook World bank,







Facts & Figures


Post-revolution Automotive Industry in Tunisia Why Tunisia?


“ This revolution should help the new government to provide an enabling environment. It should put in place modern and transparent institutions to encourage accountability and good governance and ensure fair and transparent rules of the game. It should slay, once and for all, the dragon of corruption.

Christine Lagarde Managing Director, IMF

“ I have every confidence in the responsible decisions of the future Tunisian governments that will make all efforts for the real welfare of the people. In favor of true political and civil freedom, economic prosperity, social justice and an open and tolerant society. “

Horst-Wolfram Kerll, Ambassador of Germany in Tunisia

“ We want to make Tunisia the best place for investment.”

Caroline Akers, head of the Africa Department of UK Trade and Investment

Tunisia Post revolution. What makes Tunisia different today?

 A 217-member "Constituent Assembly" was elected on 23 October 2011 ;

 More than ten political parties (most of them created after the revolution) have shared the Assembly’s seats ;

The Constituent Assembly is mainly mandated to draft a new constitution, and prepare for the next legislative and presidential elections.

A coalition government has been appointed in December 2011 ;

 New ministries were created


New constitution, new political system

and new government

Actions already in progress

Reform of public administration : A new ministry was created in order to assess public services quality, review public administration procedures and implement an anti corruption culture and mechanism. Review and simplification of the fiscal system.

The new government issued new fiscal rules in order to make the fiscal system more transparent, equitable and simple and also to promote local and foreign investment

Resolution of social conflicts. Negotiations with the first Tunisian trade union led to several agreements related to the different economic sectors.

A new environment

in almost one year







Facts & Figures


Post-revolution Automotive Industry in Tunisia Why Tunisia?


1.Current situation and future opportunities 2.Testimonials


Automotive Industry in Tunisia- Current situation and future opportunities

Automotive Industry in Tunisia Today

 84 companies employing more than 60 000 people and realizing a turnover of 2 billion dollars ; Automotive components manufactured in Tunisia

include: - Electronic components - Mechanical components - Plastic components - Security components - Cable - Wire harnesses - Tyres - Filers - Software - ….etc

The automotive industry in Tunisia represents around 5% of the total GDP ;

Automotive market in Tunisia, Algeria and Libya

Automotive industry players in Tunisia include international groups such us VALEO, SAGEM, LEONI, YAZAKI, FUBA, LEAR …

Several German and Japanese

flagship Automotive Companies

are represented in Tunisia: LEONI, Kromberg & Schubert, Yazaki, Sumitomo

Tunisia is the unique country in Africa having worldwide recognized automotive companies such as Coficab, Cofat, GIF, Telnet. Most of these companies have international branches.

Automotive Industry players in Tunisia

More than 60 000 new registrations in Tunisia in 2011. 60 000 in Algeria and 20 000 in Libya

VW vehicles represent 20% of the Tunisian fleet (cars and commercial vehicles).

Average annual increase of car registrations 20% Part of VW in total new registrations 25% 8


« The Tunisian people are highly educated, they are very dedicated, very disciplined, so we can transfer some of the highest technologies that’s available in the world here in Tunisia, and in a big quick period of time we are able to produce parts that go in airplanes.» «The life in Tunisia for a person that is an expert has been very enjoyable, in many levels. First of all, people are very welcome, and it’s very safe to live in this country.»

Thomas Wendt, General Manager, EUROCAST

« Tunisia is a country where it is very pleasant to live not only thanks to its history as the country is full of historical footsteps but also thanks to the modernity that the country offers and the friendliness of its inhabitants.»

« What encouraged most our development in Tunisia is the level of individuals, their ability to learn, and their ability to respect the very specific work instructions of aeronautics and thus obtain a level of product quality that is fundamental to aircraft industry.» « What we found in Tunisia : High level engineers, managers and technicians Performing Import-export logistics (A truck that leaves Tunis on Saturday is in Marseilles on Monday) Wage inflation “under control” (about 5 % per year) A network of local suppliers in several fields (tools, equipment, outsourcing services, etc) Simplified custom procedures.»

Mr. Gaby Lopez, Director, ZODIAC «Why Tunisia? Because there are many decisive factors; its competitiveness and its proximity to Europe are essential criteria. Other important aspects include: reliability, we are in a long term investment, so we're here for sustainable development in other words for stability, for the quality of infrastructure and for the commitment of Tunisian authorities to development which is an important point. All the assistance that was provided by all Tunisian institutions when we were starting was extremely decisive and we have been conscious of that since the beginning of the project.»

Christian Froger, Director, HUTCHINSON

Automotive Industry players in Tunisia – What do they think?







Facts & Figures


Post-revolution Automotive Industry in Tunisia Why Tunisia?

1.Fully integrated site and developed infrastructure 2.Available skilled labor 3.Committed government and convenient laws and regulations

4.A country you would like to live


How Tunisia would be suitable for the next abroad implementation of Volkswagen –

Committed government and convenient laws and regulations

 Free land in case of projects having high impact on the national economy

 Investment premium up to 20% of the total investment depending on the impact on the national economy.

 Other investment premiums for regional development (8%, 15% and 25% ) of the investment depending on the location.

 Several employment incentives related to regional development, employment of fresh university graduates and employment of non skilled labor and technicians

 Training incentives

 Innovation Incentives up to 50% of the investment Special Care and Funding

 Freedom of investment in various sectors of activity with the right to hold 100 % of the capital in the manufacturing industries projects.

 Free transfer of profits and capital.

 Non double taxation agreements signed with the main economic partners.

Very simple incorporation procedures: A one stop shop has been created for companies’ incorporation in APII offices.

 Exemption from customs duties, VAT and consumption duties on the importation of equipment, raw materials, products and semi-products needed for the company’s activity.

Convenient regulations and attractive advantages



 Customized treatment to VW investment at Senior level  Potential funding of the project . Tunisia can finance partially the project through public funds or private funds.

 Several bilateral and multilateral trade agreements within the region and globally (UE, Arad, Aghadir...etc.)


How Tunisia would be suitable for the next abroad implementation of Volkswagen –

Fully integrated site and developed infrastructure

Fully integrated site

Government is ready to dedicate 250 to 300 hectares to VW at low cost and provide needed infrastructure at its cost.

All sites are located nearby reservoirs of labor from where the industry could select its required ability and skills. We are talking about 1,5 million inhabitants with 30 km.

Industrial, logistics and administrative facilities will be provided on site in order to support the supply chain process of the Automotive plants to be settled in and around the selected site. Land plots will be also made available for VW suppliers to set

their operations

 3 locations will be offered to VW for selection.


Automotive Industry players in Tunisia

Site will be nearby the highway

 railway network will assured between VW facilities and the port  A dedicated dock will be prepared on the nearest harbor in order

to better serve ;

Airport is just 30 km far away

Telecom infrastructure in line with European standards

 hotels and accommodation in with international standards are available.

Public transportation will be assured for workers

Automotive Site reservoir of labor (more than 500 000) Airport Harbor Highway Planned highway Tunis Bizerte Sousse Sfax




Deep water port


How Tunisia would be suitable for the next abroad implementation of Volkswagen –

Labor: Skilled and available

Skilled and trained labor

Tunisia’s labor characteristics are:

- High level education compared to similar countries - Skilled and disciplined

- Low cost compared to European and similar countries (See labor cost comparison table)

- Arabic and French speaking. English is taught starting the age of 10. German is also widely taught in high schools.

Tunisian Engineers are working worldwide including

Germany where many of them are holding high positions in Automotive Companies

 Lowest labor cost among Eastern Europe and North Africa

Government Incentives related to Empoyment

Education’s indicators

Coverage of the labor charges by the state for periods

ranging from 5 to years

Coverage of the labor charges to freshly graduates up to 7 years (around 17%)

State contribution in the first year to 50% of the

wage for university graduates. Several programs for training

8% of GDP allocated to education. 1.25 to R& D Education at school is mandatory till the age of 15.  4% of the population are university-level students 30% of students follow courses in computer sciences,

engineering sciences and other technical subjects 400 000 students

200 university-level establishments 140 vocational training centers 28 000 researchers

More than 630 labs & research units 8 competitiveness poles

Minimum wages by country (in $ per year)

France 17,701 Turkey 7,069 Brazil 4,350 Morocco 2,696 Tunisia 2,959 13 (1) WEF, 2009-2010

In terms of efficient Education & Training system,


How Tunisia would be suitable for the next abroad implementation of Volkswagen –

Geographic position and proximity to VW markets


Flight Duration

Less than 3 hours are needed to cover the major part of the European countries Asian continent could be reached in 4 hours

Less than 2 hours are required to reach all the Maghreb countries. Duration in Ferry

10 hours to Palermo, Italy 24 hours to Marseille, France 24 hours to Genova, Italy

Country City Flight Duration

Algeria Algiers 58 mn

Austria Vienna 1h, 56 mn Belgium Brussels 2h, 16 mn Bulgaria Sofia 1h, 49 mn Cameroon Yaounde 4h, 44 mn Czech Republic Prague 2h, 9 mn Denmark Copenhagen 2h, 44 mn Egypt Cairo 2h, 41 mn France Paris 2h, 4 mn Germany Berlin 2h, 28 mn Italy Rome 55 mn Libya Tripoli 47 mn Morocco Rabat 2h, 8 mn Netherlands Amsterdam 2h, 30 mn Poland Warsaw 2h, 42 mn Portugal Lisbon 2h, 22 mn Qatar Doha 5h, 17 mn Russia Moscow 3h, 48 mn Senegal Dakar 4h, 43 mn Slovakia Bratislava 1h, 58 mn Slovenia Ljubljana 1h, 40 mn

UAE Abu Dhabi 5h, 41 mn

UK London 2h, 33 mn

Tunisia, a strategic location in the center of Three continents


How Tunisia would be suitable for the next abroad implementation of Volkswagen –

A country you would like to live.

Wide entertainment and leisure's means

International Living” 2011 ranking: Tunisia still first in quality of life in the Arab world With a score of 60/100, and ahead of several other countries, Tunisia ranks in the lead of Arab countries and second in Africa (in a tie with South Africa, Botswana, Namibia and Morocco) in terms of quality of life. This ranking developed by the Irish magazine 'International Living' and covering 192 countries is realized during the month of January each year to identify places where life is good. Nine criteria are taken into consideration in calculating the index. Tunisia responded favorably to most of these criteria with good scores in safety and risk (86/100), climate (85/100), cost of living (79/100), leisure and culture (70/100), health (67/100), economy (57/100). Tunisia has improved its score by one point compared to that of 2010. besides, Tunisia is offering

Various landscapes (mountain, sea, forest, Sahara, oasis,..);  Fresh and health foods;

 Multiples archaeological sites, museums, theatres, etc;  Several Golf courses, etc.

 Luxurious Hotels;

 Efficient health system, skilled medical staff ;  Low rate of criminality;

Low Cost of living



What can Tunisia offer

What makes the difference? Excellent geographical position

 Special care to VW investment at senior level  Most competitive cost base in EuroMed

 Investment code in line with international standards  Modern infrastructure and readiness to fit it into VW


 Excellent package of incentives on  Land


Employment and training Innovation


 Excellent investment environment Free investment

Free transfer of capital and profits

 No VAT on equipment and raw materials. Several trade agreements.

High skilled manpower and readiness to offer customized training programs.

Excellent living standards for foreigners






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