Master-Programs
Staatlich anerkannte FachhochschuleStrategy
Health Care
Marketing
Finance
Sports
Leadership
Brand
Luxury Goods
Social Media
Full-time studies | Dual course of studies | Part-time studies
Institutional
accreditation by the German Council of Science and Humanities State recognized
university of applied sciences
Accredited quality
As a provider of private higher education, accadis has more than 30 years’ experience. accadis is a pioneer in Germany as already in 1993 we awarded the first Bachelor degrees in International Business when these were as yet unheard of in Germany. In the state of Hesse we are also one of the first universities to provide a graduate dual course of study.
Foundation for
International Business Administration
Accreditation
Table of Contents
Your Study Guide
Content
Page
Introduction
Editorial 4
Your career with us 5
Programs and study formats
Full-time studies | Dual course of studies | Part-time studies 6
Master programs
International Management | Master of Arts M. A. 8
Global Sports Management | Master of Arts M. A. 12
International Health Care Management | Master of Arts M. A. 16
Management and Leadership | Master of Business Administration MBA 20
New Master programs starting 2015
Brand and Luxury Goods Management | Master of Arts M. A. 22
Global Marketing Management | Master of Arts M. A. 23
Extras
Doctoral programs 24
Study worldwide with accadis 26
Studying in Bad Homburg 28
Prerequisites | Admission procedure 29
Graduates from accadis Hochschule Bad Homburg 30
4 4 In the current system of consecutive
qualifications, a Bachelor program with at least 6 and maximum 8 semesters is the first professional qualification. A Master program with at least 2 and a maximum of 4 semesters serves both subject and academic specialization or enhancement. This can consecu-tively succeed directly on completion of one’s Bachelor studies. A graduate program with the objective of further education must not necessarily build up upon the content of the previous undergraduate studies. In this event a year of practical work experience must have been completed prior to admis-sion. The MBA program is a typical example for this.
The transition from Bachelor to Master program is quite difficult in Germany at this time. In the initial planning one had assumed that most of the under-graduates would be starting their career once they had received their degree. For this reason one kept the number of places available in graduate programs (too) low. The result is that currently the universities have very stringent selec-tion procedures.
4
Prof. Dr. Werner Meißner
President accadis Hochschule Bad Homburg
For years accadis Hochschule has been offering qualified applicants both con-secutive as well as further-education Master programs. We are therefore among the first universities in Hesse to provide a graduate program as a dual course of study.
Our graduate programs have an international focus. Each student group in general does not exceed 15 to 20 students as an academically deman-ding and highly interactive lecture format calls for small groups.
A graduate degree fundamentally entitles the holder to continue working towards a Doctorate. Together with our long-term partner university in the UK, Northumbria University in Newcastle, we offer a joint Doctoral program. The following pages will inform you about our current Master as well as Doctoral programs. Our academic advisors and Head of Studies look forward to talking with you.
Your career with us
accadis – your university for unique programs
accadis Hochschule will
develop your social skills
in order that you may
hold effective
presenta-tions. You are – and enjoy
being - a good team
wor-ker and are a successful
leader.
accadis stands for quality
and scientific soundness.
We do that without being
elitist. For your career in
the working world, we
will equip you with solid
skills and a trained mind.
As a provider of higher
education, accadis has
been family owned
for over 30 years. This
vouches for tradition and
independence.
accadis will be providing
you with special courses
to develop your
metho-dological skills. This will
ensure that later on in
your management role
you will be able to
confi-dently steer your team
onto the right track.
At accadis Hochschule
Bad Homburg we value
internationality.
Inter-national course content,
lecturers from abroad
and foreign partner
uni-versities.
accadis Hochschule
pro-vides you with
persona-lized supervision in
small groups.
accadis Hochschule
sen-sitizes you to take a
broa-der view of things
beyond the borders of
pure management
stu-dies
With the support of its guest lecturers from the business sector, accadis Hochschule provides you with practical
relevance. You will be
com-pleting supervised work ex-perience or will be working full-time during your part-time studies. You at a ccadis Hochsc hule – your curiosit y is par t of it! Gaining experiences , getting to the bottom of things, studying with j oy and enthusiasm . That i s what you will be exper i-encing with us .
6
You have the choice
Beyond having to choose the sector or function-related focus of your business management graduate program at accadis Hochschule, you will also be able to choose what form you wish to study in.
The fundamental characteristics of the programs at accadis Hochschule e.g. international concentration and practical relevance, are a given in all study formats, possibly with varying emphases. The following overviews will be providing you with indicators on what you can expect in each of the study formats available to you.
Program Degree Page Full-time
studies studies | Part-timeDual course of Part-time studies
International Management M. A. Master of Arts 8
Global Sports Management M. A. Master of Arts 12
International Health Care Management M. A. Master of Arts 16
Management and Leadership MBA Master of Business Administration 20 Brand and Luxury Goods Management M. A. Master of Arts M. A. 22
Global Marketing Management M. A. Master of Arts M. A. 23
Programs and study formats
At a glance
One of the main features of studying towards a graduate versus an under-graduate degree is the strong empha-sis on the level of academic focus. Nevertheless, there are differences to be found herein as well.
Our full-time Master program has the most marked emphasis on scienti-fic work skills in the full-time format. With the module Academic Writing, scientific analysis skills are further
de-veloped. The Master thesis comprises 30 ECTS and is concluded with a defense thereof. The dual and part-time Master of Arts programs also have the Aca-demic Writing module. The difference lies in the fact that the studies are here concluded with a 20 ECTS thesis without a defense. The same goes for our MBA program as here one presu-mes that in the dual or part-time study format the topic chosen will have a stronger practical orientation.
Practical Relevance
You will find a strong combination of theory and practice in all of our graduate programs. The strongest practical orien-tation can be found in the dual study format or part-time Master of Arts programs. With the help of the practical projects that take place on the job in each trimester, theoretical content from the lectures immediately finds practical application.
In the MBA program the minimum requirement of two years’ relevant professional experience for entry to the program warrant the required practical work skills of the entrants.
In the fourth trimester of the full-time programs the students have the oppor-tunity to complete work experience abroad. In the fifth trimester the curricu-lum foresees a consulting case which addresses a “genuine” topic in a “genui-ne company”.
Internationality
Today business management studies without an international concentration are no longer sensibly viable. Inter- national content is therefore the foun-dation of all the programs at accadis Hochschule. All graduate programs are held in English language.
While students in the full-time program have the opportunity to enroll in a semester abroad, this experience is “simulated” for those students in the dual or part-time program based on the assumption that this experience could only be fulfilled with great difficulty with full-time employment. To this end four modules are held by guest lecturers from Newcastle Business School (NBS).
Organization
A characteristic feature of each study format is the varying scheduling. A trimester in the full-time program is generally planned in such a way that one has contact hours (approx. 12 hours) on three days a week throughout eight weeks. Two additional weeks of the trimester are reserved for a supplemen-tary module which is then organized as a block seminar. This allows for guest lecturers to be incorporated in the trimester.
Dual and part-time students (M.A. and MBA) attend lectures on the first Satur-days of a trimester. This is followed by a block format week (Monday through Saturday) and then a further Saturday. The remaining weekends of the trimes-ter can then be dedicated to individual study. The examination phase begins following 10 weeks of lecture. In this manner you will successfully fulfill the set requirements.
8
Prof. Dr.
Andreas Huber
Both transnational reasoning and cul-ture related action in complex scenarios in multinational com-panies are the most exciting fields of activity in International Management. Globally oriented leadership requires an integral approach to the challenges of continual change processes, good network and team structures as well as well-founded problem-solving skills for work in international fields of action. To this end our graduate program Interna-tional Management combines practice related specialist concepts into a genera-list competence profile. This ensures that in their business practice the students will be able deliver cutting edge and competi-tive results. With creativity, systemic thin-king as well flexible applications, we secure an optimal preparation of your career in an international company. ‘One step ahead’ has been our long-standing and successfully applied motto. You will be implementing this in your international career, and we greatly look forward to supporting you in this endeavor.
Prof. Dr. Andreas Huber
Head of Department Marketing and Media
International Management
Master of Arts M. A.
Your Future Career
All-rounders in International Business manage projects in global companies in every sector and across varying depart-ments. Especially the transnational plan-ning and coordination is particularly challenging. Business management and leadership skills, broad management expertise and creativity – this is what is required of successful graduates.
You already have a clear vision of your future or are currently in the process of exploring your options? The accadis graduate program International Management provides you with the basis for both – international, cross-function and cross-sector. You may enroll directly subsequent to your Bachelor studies.
Program
The program has an international focus and is for all-rounders on their path to becoming a management leader, with a strong practice relevance or parallel employment. The graduate program International Management is laid out over two years with 120 ECTS credits. It can be completed in full-time or in a dual studies format in part-time. It combines an analytic-systemic approach of management with an applied-practical one.
Relevant questions of globalization and the inherent international manage-ment tasks are reproduced in a unique combination of theoretical and practical lecture content.
In order that you are later able to thoroughly satisfy your management responsibilities, the modules in Strate-gy, Marketing and Finance form the core of your studies.
These – on the other hand – are organized according to various topics:
Function-related key topics
International Leadership
Contemporary Internet Marketing
Management of Risk and
Opportunities
Internationalization topics
Applied Global Strategy
Applied Global Finance
Applied Global Marketing
Specialization topics
Operations
Shareholder Value Management
Contemporary Economics
Beyond this there are modules in Philo-sophy and Business Ethics, academic methodology and social skills
on the schedule during the program.
10 11
International Management
Master of Arts M. A.
Full-time Curriculum
Dual Curriculum | Part-time
Trimester 1 Trimester 2 Trimester 3 Trimester 4 Trimester 5 Final phase
International
Leadership ContemporaryInternet Marketing Management of Risk and Opportunities Project-based Studies or Semester Abroad Real Life ConsultingCase Master Thesisincl. Defence Applied Global
Strategy Applied GlobalMarketing Applied GlobalFinance Operations Shareholder Value
Management
Contemporary Economics Ethics and Behavioral
Economics Reporting: Academic Research and Writing CommunicationSkills Systemic Leadership - “Thought Consulting”
Trimester 1 Trimester 2 Trimester 3 Trimester 4 Trimester 5 Final phase
International Strategic
Challenges (NBS) International Marketing Management (NBS) International Finance (NBS) International Human Resources Manage-ment (NBS)
Contemporary
Internet Marketing Master Thesis Operations Shareholder Value
Management Contemporary Economics Management of Risk and Opportunities Global and Transnational Strategy Ethics and Behavioral
Economics Reporting: Academic Research and Writing Communication Skills Systemic Leadership - “Thought Consulting” Project 5: Internationality Project 1:
Business Model Project 2: Strategy Project 3: Marketing Project 4: Finance Generic
modules Sector-specific modules Generic modules with a sector-specific assignment Leadership skillsKey competences
NBS-visiting professors from
Program Components
Full-time or dual study format with
one or more companies 120 ECTS credits
Structure full-time program
per trimester - eight weeks
at 12 contact hours each - two block weeks Structure dual program
- five block weeks throughout + 30 to 35 weekends
+ Online supervision
Program held in English language
Dual study format: Modules by
visiting professors from Newcastle Business School
Duration
24 months = six trimester beginning in October Degree Master of Arts M. A. International Management
NBS-visiting professors from
Newcastle in Bad Homburg Sector-specific modules Generic modules with a sector-specific assignment Leadership skillsKey competences Work based projects
A Maximum
of International
Graduate programs at accadis pro-vide you with a maximum of inter-national focus. In their second year, full-time students enroll in a semes-ter abroad, while students in the dual or part-time programs profit from visiting professors from Northumbria University, Newcastle.
12
Prof. em. Dr.
Gerhard Trosien
The sports business in a global context has been undergoing radical changes. Lea-ders in sports management must be prepared! Sport talents from around the globe are pushing their way onto sport markets (sport clubs, sport leagues, sport events, sport businesses), which have already been operating at an international level for a long time. These sport talents expect skillful staff to recognize their potential and to foster and promote it. Strategies and skills, being able to adopt an intercultural mentality, understand diversity as a beneficial quality and take up on opportunities for responsible development - all of these factors are what is called for here. Attaining all of these skills is indeed possible, and a sustainable graduate program as this one at accadis, will successfully prepare you for all of these challenges.
I am looking forward to sharing with you my extensive experience from both practice and theory.
Prof. em. Dr. Gerhard Trosien
Founder and long-term Dean of various sport management programs
Global Sports Management
Master of Arts M. A.
Your Future Career
The sports industry has developed into a multi-billion-Euro business which when seen on a global scale by far has not yet reached its growth potential. For that reason those businesses invol-ved in the sports industry are currently in search of qualified and specialized managers, who have the ability to actively recognize the opportunities at hand, and are able to derive strategic and operative action plans therefrom. Wonderful and exciting perspectives for graduates of the Global Sports Management program!
If sports is your passion and your greatest wish is a major career in sports management, then the accadis graduate program Global Sports Management will optimally prepare you for the challenges of this fascinating sector. This program provides the basis to improving your career in this sector or to changing the focus of your current career.
Program
The graduate program Global Sports Management prepares its students on their path to becoming leaders in glo-bally engaged sports enterprises. With a strong practice-relevance or parallel employment, the Master in Global Sports Management is laid out over 2 years with 120 ECTS credits. It can be completed in full-time or in a dual studies format in part-time.
Graduates with an undergraduate degree in Sports Management have a seamless transition within their speciali-zation and can expand their know-how with global and strategic aspects. Students with a general business degree will experience the required focus for a successful career in the sports industry. Nonetheless also sports science graduates under certain prerequisites may enroll in this program. Please con-tact us directly if this pertains to you.
In order that you can later thoroughly fulfill your responsibilities as a manager in the global sports industry, the key sports management topics Global Sports Industries, Global Sports Profes-sionals and Global Sports Events together with the modules Strategy, Marketing and Finance form the core of this program. Beyond this there are modules in Philosophy and Business Ethics, academic methodology and social skills on the program.
14 15
Global Sports Management
Master of Arts M. A.
Full-time Curriculum
Dual Curriculum | Part-time
Trimester 1 Trimester 2 Trimester 3 Trimester 4 Trimester 5 Final phase
International
Leadership ContemporaryInternet Marketing Management of Risk and Opportunities Project-based Studies or Semester Abroad Real Life ConsultingCase Master Thesisincl. Defence Applied Global
Strategy Applied GlobalMarketing Applied GlobalFinance Global Sports
Industries
Global Sports Professionals
Global Sports Events
Ethics and Behavioral
Economics Reporting: Academic Research and Writing CommunicationSkills Systemic Leadership - “Thought Consulting”
Trimester 1 Trimester 2 Trimester 3 Trimester 4 Trimester 5 Final phase
International Strategic
Challenges (NBS) International Marketing Management (NBS) International Finance (NBS) International Human Resources Manage-ment (NBS)
Contemporary
Internet Marketing Master Thesis Global Sports
Industries
Global Sports Professionals
Global Sports Events Management of Risk and Opportunities
Global and
Transnational Strategy Ethics and Behavioral
Economics Reporting: Academic Research and Writing Communication Skills Systemic Leadership - “Thought Consulting” Project 5: Internationality Project 1:
Business Model Project 2: Strategy Project 3: Marketing Project 4: Finance NBS-visiting professors from
Newcastle in Bad Homburg Sport-specific modules Generic modules Leadership skillsKey competences Work based projects Generic
Program Components
Full-time or dual study format with
one or more companies 120 ECTS credits
Structure full-time program
per trimester
- eight weeks at 12 contact hours each
- two block weeks
Structure dual program five block
weeks throughout + 30 to 35 weekends + Online supervision
Program held in English language
Dual study format: Modules by
visiting professors from Newcastle Business School
Duration
24 months = six trimester
beginning in October
Degree Master of Arts M. A.
Global Sports Management
NBS-visiting professors from
Newcastle in Bad Homburg Sport-specific modules Generic modules Leadership skillsKey competences Work based projects
A Maximum
of International
Graduate programs at accadis pro-vide you with a maximum of inter-national focus. In their second year, full-time students enroll in a semes-ter abroad, while students in the dual or part-time programs profit from visiting professors from Northumbria University, Newcastle.
Our Network
accadis Hochschule Bad Homburg is one of the first universities in Germany to provide a program in International Sports Management.
These many years of experience have allowed for the resulting extensive network of renowned clubs (e.g. Eintracht Frankfurt), associations (e.g. German Soccer Association DFB), sports agencies (e.g. Sportfive), sport marketing research and consulting (e.g. Repucom, formerly Sport + Markt) and companies specialized in the branded goods industry (e.g. Nike). Consequently our students benefit from the resulting cutting-edge curri-cula and the many work experience phases.
17 16
Prof. Dr.
Marcus Oehlrich
The pharmaceutical and medical techno-logy industry is an exciting and highly dynamic growth sec-tor. Particularly the marketing and sales departments provide attractive oppor-tunities for entry and advancement in this sector.
The condition nonetheless is a thorough understanding of the special structures and mechanisms in this industry. In a unique module combina-tion of theory and practice this gradua-te program Ingradua-ternational Health Care Management conveys the know-how and skills which you will need to be equipped with in order that you can successfully support your company in contributing to people’s health
Prof. Dr. Marcus Oehlrich
Master of Science in Pharmaceutical Medicine (Witten/Herdecke)
Head of Department Finance and Accounting
International Health Care Management
Master of Arts M. A.
The International Health Care Manage-ment program addresses undergradua-tes degree holders which wish to grow into a leadership role in the health care sector or who are simply very interested in this industry. Beyond the advance-ment of your manageadvance-ment skills (also see M.A. International Management on the previous pages), you will learn all about the structures and stakeholders in the incessantly growing health care market. This will not only be limited to the German market but we will also be drawing international comparisons.
The modules in this program will train you to become generic leader in the health care sector.
Beyond the management modules you will also be enrolled in modules such as Introduction to Health Care Management and Health Care specific work based projects, which above all focus on the marketing challenges in the health care industry, but also address questions of ethics and quality management.
Management modules e.g.
Global and Transnational Strategy
International Marketing Management International Finance International HR Management Operations Management
Health Care Management
Global and Transnational Strategy
International Marketing Management International Finance International HR Management Operations Management
Health Care Specific Work-based Projects
Strategic Market Analysis and
Internationalization
Concepts for Marketing and Sales
Processes and TQM
Medical Ethics
18 19
International Health Care Management
Master of Arts M. A.
Full-time Curriculum
Dual Curriculum | Part-time
Trimester 1 Trimester 2 Trimester 3 Trimester 4 Trimester 5 Final phase
International
Leadership ContemporaryInternet Marketing Management of Risk and Opportunities Project-based Studies or Semester Abroad Real Life ConsultingCase Master Thesisincl. Defence Applied Global
Strategy Applied GlobalMarketing Applied GlobalFinance Introduction to the
Health Care Market and Health Care Policy
Stakeholders I: Health
Insurances, Pharmaceutical Companies, Pharmacies
Stakeholders II: Hospitals, Doctors, Integrated Health Care Ethics and Behavioral
Economics Reporting: Academic Research and Writing CommunicationSkills Systemic Leadership - “Thought Consulting”
Trimester 1 Trimester 2 Trimester 3 Trimester 4 Trimester 5 Final phase
International Strategic
Challenges (NBS) International Marketing Management (NBS) International Finance (NBS) International Human Resources Manage-ment (NBS)
Contemporary
Internet Marketing Master Thesis Introduction to the
Health Care Market and Health Care Policy
Stakeholders I: Health Insurances, Pharmaceutical Companies, Pharmacies
Stakeholders II: Hospitals, Doctors, Integrated Health Care
Management of Risk and Opportunities
Global and
Transnational Strategy Ethics and Behavioral
Economics Reporting: Academic Research and Writing Communication Skills Systemic Leadership - “Thought Consulting” Project 5: Internationality Project 1:
Business Model Project 2: Strategy Project 3: Marketing Project 4: Finance NBS-visiting professors from
Newcastle in Bad Homburg Health Care-specific modules Generic modules Leadership skillsKey competences Work based projects Generic
International Health Care Management
Master of Arts M. A.
Program Components
Full-time or dual study format with
one or more companies 120 ECTS credits
Structure full-time program per
trimester
- eight weeks at 12 contact hours each - two block weeks
Structure dual program five block
weeks throughout + 30 to 35 weekends + Online supervision
Program held in English language
Dual study format: Modules by
visiting professors from Newcastle Business School
Duration
24 months = six trimester
beginning in October
Degree Master of Arts M. A.
International Health Care Management
A Maximum
of International
Graduate programs at accadis pro-vide you with a maximum of inter-national focus. In their second year, full-time students enroll in a semes-ter abroad, while students in the dual or part-time programs profit from visiting professors from Northumbria University, Newcastle.
NBS-visiting professors from
20 21
Management and Leadership
Master of Business Administration MBA
20
Your Future Career
Management leaders are able to apply their entrepreneurial skills and at the same time keep an eye on the big picture. They manage change with an awareness of ethical questions and the social impacts of their business decisions. With the help of an entrepreneurial mentality and the ability to recognize opportunities you will learn to translate these into strategies and to how to communicate these to internal and external stakeholders.
You continue to work in your current position and parallel to that our MBA program will help you obtain the skills and tools which will support you in mastering entrepreneurial challenges you will be experiencing. This path will lead you to your future leadership role.
Program
The accadis MBA is a program for appli-cants which already have work experi-ence and bear responsibility in their current job. This is a program for those that wish to qualify for the top positions in their companies. International leaders often manage staff and departments across numerous locations. They often share responsibility for their company’s corporate global strategy.
This program has a strong strategic con-centration with an international focus and a strong practice relevance through- out. The MBA program does not only address graduates with a business or economics degree but explicitly also such professionals as engineers, lawyers or natural scientists with experience in management positions.
Curriculum | Part-time
Program Components
MBA in part-time format
70 ECTS credits
Structure
four block weeks throughout + 25 to 30 weekends
+ Online supervision
Program held in English language
Modules by visiting professors from
Newcastle Business School Selected course from all graduate
programs
Duration
MBA 20 months = five trimesters
beginning in November
Degree
Master of Business Administration MBA - Management and Leadership FIBAA-accredited
Trimester 1 Trimester 2 Trimester 3 Trimester 4 Trimester 5 Final phase
International Strategic
Challenges (NBS) International Marketing Management (NBS) International Finance (NBS) International Human Resources Manage-ment (NBS)
Master Thesis
International
Leadership Elective CommunicationSkills Management of Risk and Opportunities Ethics and Behavioral
Economics
Systemic Leadership - “Thought Consulting”
Core
Subjects Sector-specific modules NBS-visiting professors from Newcastle in Bad Homburg Leadership skillsKey competences
A Maximum
of International
Graduate programs at accadis pro-vide you with a maximum of inter-national focus. In their second year, full-time students enroll in a semes-ter abroad, while students in the dual or part-time programs profit from visiting professors from Northumbria University, Newcastle.
22
New Master Programs from 2015
Brand and Luxury Goods Management
Your Future Career
The global luxury goods industry inclu-des fashion and accessories but also capital goods such as real estate or art-work. Managers in the premium or luxury goods and services sector recognize economic, cultural and tech-nological developments in a complex, discerning and globally focused high-end market. This is the basis from which you will derive the strategies for your company. To this end you will combine your business expertise with strategic thinking and creativity.
With your skills and know-how in dealing with premium brands on the global stage you are perfectly equipped to take on management challenges with leading businesses in the luxury goods and services sector. In your role as Account Manager, Marketing Manager or Business Development Manager you understand that the product port-folio of your target group is not only a status symbol but also an expression of a lifestyle which is strongly charac-terized by a quality mentality and sensory perception.
Program
Based on the cultural foundations which the luxury goods industry requires, the students focus on the management instruments relevant for successful leadership in a luxury goods company. Special focus is given to brand management and an efficient supply chain strategy as a key to a sus-tainable growth strategy. The graduate program Brand and Luxury Goods Management prepares the students for leadership roles in globally active com-panies in the luxury goods industry. The program is laid out over 2 years with 120 ECTS credits. It can be com-pleted in full-time or in a dual studies
format in part-time.
BILD
STUDIEN-GRUPPE
MASTER
The accadis graduate program Brand and Luxury Goods Management provi-des its students with a maximum of international concentration. Full-time students complete a semester abroad in the second year, while dual format stu-dents profit from visiting professors from Northumbria University, Newcastle.
New Master Programs from 2015
Global Marketing Management
Your Future Career
The trend towards increasing extensive co-operations between national eco-nomies in business, culture, politics and technology is providing globally orien-ted companies with the opportunity to tap into new growth potential. Mana-gers in global marketing analyze the international competitive environment. In doing so they plan and implement the global marketing strategy, position the product portfolio, develop pricing strategies for the various markets or are responsible for identifying appropriate co-operation partners in business development. They furthermore define the requirements for all relevant channels of distribution.
As a marketing professional with a global orientation you are trained for the requirements profile of an internationally operating business in a B2B and B2C environment. You have an extensive knowledge covering international marketing theory and practice and move confidently in a multicultural environment.
Program
The graduate program Global Marke-ting Management is tailored to the international marketing environment. Students focus on the strategic and operative marketing tools which are relevant in a global context. The M.A. Global Marketing Management pro-gram prepares students for leadership roles in an international B2B and B2C company.
The program is laid out over 2 years with 120 ECTS credits. It can be com-pleted in full-time or in a dual studies format in part-time.
24
Doctoral Programs
in co-operation with Northumbria University Newcastle
In Germany universities of applied science do not have the authority to award doctorates. They are, neverthe-less, permitted to provide doctoral programs in co-operation with other universities. Based thereon, this is something we do together with our long-standing international partner Newcastle Business School. We provide a whole range of postgraduate pro-grams such as the DBA (Doctor of Busi-ness Administration), the DBL (Doctor of Business Leadership) and the PhD. All programs can be completed in part- or full-time. During the two to five years of the program you concentrate on your doctoral thesis. You will be accom-panied by modules on methodology (e.g. Research Methods, Academic Writing, Academic Ethics) and doctoral seminars.
The doctoral thesis is submitted in English and you are jointly supervised by a supervision team made up of one supervisor from accadis Hochschule and the other from Newcastle Business School. You will be graduating with one of the above mentioned postgraduate degree titles which permit you to use the doctorate title in Germany.
Research topics are preferentially chosen from the following topics: Sports Management, Social Media/Internet, Marketing or Business Ethics.
Please contact us by email if this is of interest to you and you wish to become a Doctoral candidate - Prof. Dr. Florian Pfeffel,
studienleitung@accadis.com.
Cooperation between Northumbria University and accadis Hochschule
Newcastle Business School is one of
four faculties within Northumbria University and is situated in Newcastle upon Tyne. NBS fosters a strong international focus and has a total of 5,500 enrolled students. Newcastle Business School proudly
holds full AACSB accreditation. NBS is renowned for its outstanding reputation for business manage-ment education.
NBS’ research largely focuses on
interdisciplinary themes and strongly emphasizes practical application. Following subject areas are
encom-
passed in Postgraduate research: Strategic Management and Interna-tional Business, Analysis Systems and Supply Chain Management, Accoun-ting and Financial Management, Organisation and Human Resource Management, Marketing, Travel and Tourism Management.
This collaboration between accadis
and Northumbria University allows both accadis as well as other graduates to apply for enrollment in a PhD or a DBA programme. It needs to be mentioned that in Germany both degrees are officially recognised doctoral degrees.
accadis pre-selects candidates for
the programme and final admission is determined by Northumbria University. Joint supervision is pro- vided by Northumbria University (1st supervisor) and accadis (2nd supervisor).
Programme delivery is based on
Northumbria University’s Regula-tions & Code of Practice for research degree programmes.
accadis candidates will receive
administrative support by their home institution.
27
Studying worldwide with accadis
An ideal address for what you have in mind
East Carolina University Greenville
UC Santa Barbara
California
Northumbria University Newcastle American Business School
Paris Nova School of Business and Economics
Lisbon
Florida Atlantic University Boca Raton
For students at accadis Hochschule it is the international focus that is an essential element of their program of study. This allows students in the full-time graduate programs to study abroad for one semester at the beginning of their second year of studies.
Studieren in Bad Homburg
Many of our students use the oppor-tunity of a semester abroad in order to perfect their language skills and to gain firsthand experience living and studying in a foreign culture. The intercultural skills which are thus gained are highly sought after by employers and provide our stu-dents with a further advantage when applying for a new position.
accadis Hochschule Bad Homburg provides full-time graduate students with the occasion to spend a semester abroad at a partner university or at other renowned universities.
It is often not possible for students in dual or part-time format programs to optimize their studies with an international dimension, as their commitments to their employer do not allow for them to spend a semester abroad. To overcome this drawback, we bring the semester abroad to Bad Homburg for these students. Four modules are held by visiting professors from our partner university in Great Britain. The result is much more than just experiencing a lecture in the English language. Interna-tional guest lecturers open the door to a genuine intercultural experience!
Newcastle Business School has had a successful partner-ship with accadis since 1992, in provi-ding first class teaching on excel-lent programmes. The partnership has gone from strength to strength, with accadis sending top students each year to study at our Business School on a number of leading undergraduate and Masters programmes. The reason behind the success of our relationship is simply excellence.
At Newcastle Business School our phi-losophy is to put theory into practice so we can ensure that all of our students including those from accadis benefit by becoming independent and lifelong learners. accadis students have con-stantly performed well and it is evident that they have been educated with an environment that encourages the development of the skills and compe-tences essential in life long learning.
The result from our partnership? Out-standing. The majority of students have gone on to achieve 1st and 2nd class honours degrees and winning best stu-dent awards and commendations for performance. Furthermore, we are ho-ping that our future collaboration will develop the skills of our students even further and look forward to accadis joining our international network.
Bill Houston
Programme Director for
International Management Programmes Newcastle Business School
Newcastle Business School
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Studying in Bad Homburg
Look forward to accadis
You will experience comprehensive support, the feeling of belonging and an exceptional service covering all the challenges involved in student life. This is something we feel every students needs to be assured of – especially when they have chosen to leave their home country to study with us in here in Bad Homburg.
We - will for example – support you in finding accommodation and will provi-de you with many impulses for personal interaction with other students (e.g. in sports). Beyond this we invite you to be-come actively involved in the accadis students association (accsa).
The spa and convention town of Bad Homburg lies 15 km away from the city of finance, creativity and publishing - Frankfurt am Main. In just 20 minutes you are downtown Frankfurt with the easily accessible tram or high speed train line. The lively metropolis provides you with an abundance of cultural and leisure activities. With its excellent infra-structure and special flair Bad Homburg also has much to offer. What is more, many important international
Prerequisites | Admission Procedure
Master of Arts M. A.
Completed undergraduate degree in
business/economics at a university or vocational training college or degree in with other focus which had business or economics as a minor
Good final grade in undergraduate
degree
Good oral and written English skills
(B2 to C1 Common European Framework of Reference for Langu-ages CEFR)
Successful interview (for applicants
abroad this can also be arranged by Skype)
Master of Business
Administration MBA
Completed undergraduate degree in
business/economics at a university or vocational training college or degree in with other focus which had business or economics as a minor
Alternatively a degree with another
focus than business/economics in connection with skills in business management principles attained during two years’ work experience at a management level
Two references
Good final grade in undergraduate
degree
Good oral and written English skills
(B2 to C1 Common European Framework of Reference for Langu-ages CEFR)
Successful interview (for applicants
abroad this can also be arranged by Skype)
Application and
Admission
We would be very happy to extensively inform you about the content and structure of our graduate programs. If you so wish, you can make an appoint-ment for a personal consultation or also by phone or Skype.
Phone +49 6172 9842-34
Email studienberatung@accadis.com
Apply online under
www.accadis.com/bewerbung.
Please attach .pdfs of following docu-ments i.e. forward these by email to
31 Maximilian Ferdinand Diem graduated 2013 M.A. International Management Professional background
Senior Consultant Financial Services
Consulting, Hoesch Consultants GmbH
Business Development,
Hoesch & Partner GmbH
I consciously chose a graduate pro-gram at accadis Hochschule as the newly acquired theoretical knowledge can immediately be adopted to topics involved in my daily job. The combina-tion of small groups and an internatio-nal focus provided by bilingual lectures is something that had me convinced from the beginning and supported me in my profession. During my academic training I was able to apply many helpful methods which I acquired in lectures to my duties in my job. I definitely would choose this study format again.
Florian Krenz graduated 2013 M.A. International Management Professional background
Corporate Communication Advisor,
ING-DiBa
I chose to do my Master degree at accadis Hochschule as the program allowed me to continue working full-time while studying in parallel. Reasons such as personal support and supervision along with a strong practical orientation of the lectures are something that already had me fully convinced during my pre-vious undergraduate studies at accadis Hochschule. The combination of practice concentration and reconcilability with my current occupation were not just empty promises but were flawlessly put into action. Christina Grimm graduated 2012 M.A. International Management Professional background
Supply Manager eCommerce,
Thomas Cook AG
It was of great importance for me to also have a strong practice orientation during my studies. accadis Hochschule in its program provides very good opportunities to combine the theory one has learned in the lectures with practical experience. Corporate guest lectures or professionally supervised work-based projects are a few very good examples of this.
Graduates from accadis Hochschule Bad Homburg
Be inspired!
What else you should know about us
Academic advising
You still have questions or require further information? We are happy to support you in any way in order to help you select the program best suited for you. You can reach us under +49 6172 9842-34 and
studienberatung@accadis.com
Make an appointment for a personal consultation with our academic advisors.
Guest student
If you wish, you can gain a firsthand impression of our lectures and have the opportunity to meet our professors and students – perhaps following a personal consultation. Simply make an appointment by phone under
+49 6172 9842-34 or by email under studienberatung@accadis.com.
Corporate further training
You are in charge of human resources in your company or are an executive direc-tor and are considering business or eco-nomics related seminars for your staff members at university level? We can
provide you with tailored curricula which your employees can then complete with a graduate degree.
Please send an email to Prof. Dr. Florian Pfeffel, studienleitung@accadis.com.
Information events
During the year there are multiple events during which you can familiarize yourself with accadis Hochschule first hand. Beyond this we can be found at numerous education fairs. Dates and times can be found under
accadis.com/termine.
Financial support
Choosing to study at a private university involves payment of tuition. In return we provide many advantages which are not available at public universities. This is what puts our students “one step ahead” in their future career! accadis awards partial stipends to highly talented and outstanding students. Please address us if you feel you may qualify.
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Bad Homburg
accadis Hochschule
15 mins. from Frankfurt
How to find us
accadis Hochschule Bad Homburg Du-Pont-Straße 4 D-61352 Bad Homburg Germany Fon +49 6172 9842-0 Fax +49 6172 9842-20 info@accadis.com www.accadis.comOur academic advisors
Phone +49 6172 9842-34 studienberatung@accadis.com
