Essential Conference Navigator

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Essential Conference Navigator

For Business Development and Marketing Professionals

March 2015

Lodestone

Insights

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[email protected] www.linkedin.com/company/lodestoneinsights @LL_Insights

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Lodestone

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Overview

Report Requirements

Top priority interests and keywords identified include: • Accountable Care

• Applications • Connected Health • Digital Health

• Health Information Technology (HIT) • Healthcare

• Innovation • Technology

Current and potential customer targets include: • Aetna

• Anthem BlueCross BlueShield • Brigham & Women’s Hospital • Cleveland Clinic • Humana • Intermountain Healthcare • Kaiser Permanente • Mayo Clinic • Partners Healthcare • UnitedHealth Group

Lodestone Insights has prepared a report outlining hot topics at healthcare conferences, key opinion leaders to track, target customer conference presence, recommended conferences to attend, a tactical conference budget-‐driven plan, and insights and opportunities to take forward.

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Topics Trending

The fields of mobile application development and cyber security have been rapidly growing and maturing over the past several years. Growing interests in the potential applications of mobile health services and the security of electronic health records have increased the discussion surrounding the topics listed above. As such, many of the conferences in the conference calendar feature multiple agenda items that address these topics.

Some other trending areas in mobile application development and cyber security are: -‐ Automated disease screening

-‐ Child health and parenting -‐ Clinical trials using mobile apps -‐ Disease self-‐management

-‐ Mobile healthcare in developing countries -‐ Resilience to cyber threats

-‐ Secure information exchange

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Key Opinion Leaders

The following conference speakers are prominent voices in the healthcare innovation community and their agenda items cover some of the hot topics identified in the Topics Trending section of the report.

Dr. Joseph Kvedar, Vice President of Connected Health at Partners HealthCare, associate professor at Harvard Medical School and co-‐founder of Healthrageous, has been a speaker at many healthcare conferences. His agenda items focus on the advancement of healthcare through technology and mobile health. His conference activity and broad range of health IT topics make him one of the field’s most prominent thought leaders.

Dale Nordenberg, Executive Director and Co-‐Founder of Medical Device Innovation, Safety and Security Consortium (MDISS). He has been active in the health IT landscape, gaining executive and entrepreneurial experience with a focus on risk management and security. His security expertise makes him an important thought leader in the field.

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Conference Grid

Conferences in the following chart were based off of a desire to focus on the fields of security and healthcare security. The companies are made up of health plans, insurance providers, and hospitals as recommended customer targets.

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Competitor Analysis

FitLinxx

FitLinxx has sponsored five conferences within the last two years. FitLinxx has exhibited at many of these conferences, but also has had eight different speaker sessions. At Health 2.0 in 2012, Dave Monahan, CEO of FitLinxx spoke on a session titled, “Off the Couch and Into Shape: Tools for Physical Fitness.” Mr. Monahan has spoken at other conferences including the mHealth Summit 2014.

Cerner

Cerner Corporation has presented 22 times at 18 conferences on big data, health information technology, patient safety, and population health topics. The Director of Cerner Research, Jane Griffin, presented on, “Direct Transmission of Data from the EHR to the eCRF: Insights from a Real-‐World Implementation,” at Develop, Innovate, Advance (DIA) in 2014. Cerner representatives have spoken on panels with healthcare, payer, and academic organizations

Customer Analysis

Anthem/BCBS

There are many local Blue Cross Blue Shield (BCBS) federations that participate at conferences. They typically speak on managed care, outcomes, providers, healthcare, formularies, and coordination. BCBS has given presentations at conferences that focus on topics such as innovation, engagement, and medical adherence. Key opinion leaders to keep an eye on from this organization are Tom Olenzak from Independence Blue Cross and Neal Sofian from Premera Blue Cross.

Intermountain Healthcare

Intermountain Healthcare typically presents on healthcare systems, informatics, clinical data, patients, and decision-‐making. They tend to present on panels alongside the University of Utah and the Mayo Clinic. Person of interest at Intermountain Healthcare is Kim Henrichsen, VP of Clinical Operations. She has spoken on establishing a telehealth platform and best practices.

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Tactical Plan

This tactical plan highlights the opportunities to attend, speak, sponsor, and exhibit to allow a targeted approach to increase ROI on conference investment.

Conference Calendar and Opportunities

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Conference Investment Plan

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Insights and Conclusion

This section of the report contains specific recommendations derived from the grid, opportunities calendar, and other information surfaced in the report.

Essential Conference Navigator