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OutDoor Show -‐ Hall B4 Stand 310 July 10-‐14, Friedrichshafen, Germany
Outdoor Retailer – MR150B August 6-‐9, Salt Lake City, Utah, USA
Do not publish before JULY 10, 2014
High stretch fabrics with eVent® ePTFE membrane technology come to market
DVStretch™ innovation the result of collaboration
between ITTTAI-‐Bel Punto S.r.l. and eVent fabrics
Stretch fabrics made with the patented eVent® membrane technology is coming to the active
sportswear market, thanks to a collaboration between Italian textile house ITTTAI-‐Bel Punto S.r.l. and the team at eVent fabrics.
The pioneering DVStretch™ technology features the eVent ePTFE membrane in laminations that have an unprecedented degree of stretch—finished fabrics can stretch up to 85% and fully recover.
“High stretch with excellent recovery capability has been extremely difficult to achieve with ePTFE,” explains Chad Kelly, Global Product Manager for eVent fabrics. “The hurdle has been in the lamination, and ITTTAI-‐Bel Punto, with its advanced lamination capabilities, solved this challenging trick.”
According to Kelly, two developments were required to successfully create the high-‐stretch DVStretch laminates. ITTTAI-‐Bel Punto created the proprietary lamination process that allows the three-‐layer laminates to stretch yet retain their elasticity. The eVent fabrics team produced a unique membrane product that would meet the requirements of the lamination process, as well as achieve specific performance benefits.
The new finished fabrics using DVStretch technology are available through Trapuntatura Bel Punto S.r.l.
ITTTAI-‐Bel Punto’s Alex Fozzato said, “This is an exciting new product introduction for the fabrics industry and the marketplace. We have tested the DVStretch fabrics thoroughly with professional cyclists and they tell us the performance is excellent.”
DVStretch is one of eVent fabrics’ membranes with Direct Venting™ (DV) technology, meaning that the membranes are air permeable and have a porous structure that lets heat and body moisture pass through easily. Additionally, DVStretch is windproof and provides waterproof protection.
According to Kelly, this combination of performance benefits is ideal for aerobically demanding sports that generate a lot of heat and moisture but also require essential protection from wind and wet weather. Uses include cycling, running and Nordic skiing, as well as fast and light trekking or climbing.
Lamination partner ITTTAI-‐Bel Punto S.r.l. is a well-‐regarded Italian textile manufacturer with over 25 years experience supplying European fashion brands. Its ITTTAI division (http://www.itttai.com/en/) serves the fitness, snow sports, and outdoor markets with finished laminates using eVent fabrics’ waterproof and windproof technologies.
“Bel Punto’s wealth of experience in fashion gives them the ability to develop stylish but high
performing, functional fabrics for cycling and other sports,” says Kelly. “We are excited that, together, we are bringing this stretch film and laminate technology to the market.”
About eVent® membrane technology and eVent fabrics
eVent fabrics, introduced in 1999, were the first air permeable and waterproof performance textiles on the market. The patented Direct Venting™ technology in eVent waterproof fabrics has been lauded for its ability to ‘let the sweat out™’ and enhance the comfort of rainwear and footwear. The technology used in eVent membranes was invented in the 1990s to improve the pollutant-‐capturing performance of air filtration systems and give superior protection to industrial machinery. CLARCOR Industrial Air manufactures the eVent membranes, collaborating with worldwide suppliers to offer textiles to companies that create apparel, footwear, shelter and accessories for the outdoor sporting goods, military and professional markets. For more information, visit www.eventfabrics.com.
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Media Contacts:
Lori Ragsdale, CLARCOR Industrial Air [email protected] +1-‐816-‐313-‐4496 -‐ office
Valentina Menini, Damaline Communication S.r.l. [email protected]
+39 (045) 6172119
Boo Turner, Footloose Communications boo@footloose-‐communications.com +1 206. 554.1596 -‐ mobile
Press Release
Do not publish before July 10, 2014
eVent® fabrics rolls out the next evolution of its brand identity
and new iconography at OutDoor Show
OutDoor Show 2014 – Hall B4 Stand 310
eVent® fabrics will unveil the next evolution of the eVent brand at the OutDoor Show in Friedrichshaven, Germany on July 10th In Hall B4 Stand 310.
The revitalized logo is the first sign of the brand makeover that is underway for eVent fabrics, and it follows new ownership by CLARCOR Inc. Last December, CLARCOR Inc. acquired the Air Filtration business of General Electric Company’s Power and Water division, to form CLARCOR Industrial Air, which owns eVent fabrics. “We are excited about the potential of growing eVent as a consumer brand, and we are committed to supporting growth through investments in technology and revitalized, strategic marketing to support our brand partners,” said Keith White, President CLARCOR Industrial Air.
The rebranding initiative will unfold over the next year and will be consumer-‐facing for Fall 2015.
The new logo retains the signature orange color and features a modern, bold font of the word eVent, with a strong, capital V that emphasizes the word Vent, which is a key product benefit of the air permeable
technology found in many eVent membranes. Additionally, a degree symbol (°) next to the word eVent speaks to the climate control benefits of eVent fabrics.
A “degree e” icon has also been created, and three new icons identify the Waterproof, Windproof and Protective categories of products offered by eVent fabrics.
“We are most known for our waterproof technology,” said Chad Kelly, Global Product Manager for eVent fabrics. “But we believe that our Windproof and Protective lines are and will be equally important to our customers. These new symbols give us a platform to communicate about all the products we offer.”
This year, eVent fabrics implemented a framework that differentiates its air permeable Direct VentingTM (DV) membrane technologies in its Waterproof and Windproof categories.
The Waterproof category includes three membrane products. DVAlpineTM is the original membrane
technology introduced in 1999. DVStormTM is a new light membrane that comes to market for Spring 2015 in products from Rab and Montane. DVLiteTM is for packable, lightweight and unlined, 2.5-‐layer rainwear.
In the Windproof category, DVWindTM blocks more than 99% of wind and has high air permeability.
“eVent fabrics is a branded, high-‐end technology with a broader product line than most people realize,” said Kelly. “This new, strong branding approach will enhance our visibility and communications about everything we offer,” said Kelly.
About eVent® membrane technology and eVent fabrics
eVent fabrics, introduced in 1999, were the first air permeable and waterproof performance textiles on the market. The patented Direct Venting™ technology in eVent waterproof fabrics has been lauded for its ability to ‘let the sweat out™’ and enhance the comfort of rainwear and footwear. The technology used in eVent membranes was invented to improve the pollutant-‐capturing performance of air filtration systems and give superior protection to industrial machinery. CLARCOR Industrial Air manufactures the eVent membranes, collaborating with worldwide suppliers to offer textiles to companies that create apparel, footwear, shelter and accessories for the outdoor sporting goods, military and professional markets. For more information, visit www.eventfabrics.com.
###
Media contacts:
Lori Ragsdale, CLARCOR Industrial Air, [email protected] or +1-‐816-‐313-‐4496
FOR IMMEDIATE RELEASE
July 2, 2014
eVent fabrics’ DVStorm™ membrane technology comes to market in Spring ’15
with new products from Rab® and Montane®
OutDoor Show – Hall B4 Stand 310 – July 10-‐14, Friedrichshaven, Germany Outdoor Retailer Summer Market – Booth MR150B – August 6-‐9, Salt Lake City, Utah, USA
eVent fabrics’ newest waterproof and air permeable membrane technology—called DVStorm™— makes its debut in Spring 2015 in new products from technical outdoor brands Montane® and Rab®. DVStorm is the newest Direct Venting™ (DV) membrane from eVent fabrics, which introduced its original air permeable and waterproof ePTFE technology in 1999. Three-‐layer laminates made with the DVStorm membrane use 15-‐denier face fabrics and 10-‐denier backers, which result in lighter and softer finished fabrics for rainwear.
Test results show that DVStorm fabrics are approximately 20% lighter and 15% more breathable than fabrics made with eVent's original membrane. Internal test data shows the waterproof water column rating is 10 meters or greater, and breathability measures 31,000g/m2/24 hours using test method JIS 1099-‐B1. The high breathability of DVStorm fabrics helps enhance the comfort of rainwear used by alpinists, trekkers, cyclists and other active outdoor enthusiasts who generate body heat and moisture while facing moderate wet weather and conditions.
“We are very excited about the lighter weight and even more breathable DVStorm development from eVent fabrics,” said Tim Jasper, Head of Design at Rab. “Light weight and high performance are essential for the conditions in which our new Latok shelters and Muztag jacket will be put to the test.”
“At Montane we always strive to use the most innovative, lightweight and breathable waterproof fabric technologies available, to allow our athletes to go further and faster no matter the
been able to utilize the hyper breathable and super lightweight DVStorm fabric technology into our new Featherlite Shell Jacket, which will be ideal for lightweight, fast alpine activity.”
New Products using eVent DVStorm technology
For Spring ’15, Montane and Rab are introducing products using eVent DVStorm technology.
Rab Muztag Jacket
Rab is introducing the men’s and women’s Muztag Jacket, a light alpine shell with DVStorm technology. This versatile, streamlined jacket has a mid-‐range, regular fit that is contoured with room for movement. The jacket weighs an estimated 340 grams (12 oz.) for the men’s jacket and 285 grams (10 oz.) for the women’s jacket. Features include a helmet compatible, wired hood with roll down Velcro® tab, YKK Aquaguard® front and A-‐line chest pocket zippers.
Rab Latok Tents: Latok Mountain 3, Latok Mountain 2, Latok Summit
In 2015, Rab’s Latok series of tents will feature eVent DVStorm which are ideal for 2-‐3 people on high mountain expeditions, polar use, or summit bids on technical routes. The three tents take full advantage of light, waterproof eVent DVStorm fabric with single-‐layer engineering supported by internal poles, strong construction and secure pitching systems.
Rab Alpine Bivi
Rab’s Alpine Bivi takes full advantage of waterproof DVStorm technology, with essential features needed for a one-‐person, minimalist shelter. Lightweight fabric saves weight in the mummy-‐shaped design, and the basic
zippered entry with external storm flap simplifies this packable, soloist shelter. Light eVent DVStorm fabric on top lets out heat and moisture and bathtub-‐design bottom of coated nylon is
durable and snow worthy. Estimated weight is 470 grams (16.5 oz.) and packed size is 30 x 12 cm (12 x 5 in).
Montane® Featherlite™ Shell Jacket
Montane has pushed the boundaries of lightweight alpine garment design with the new Featherlite® Shell Jacket, weighing in at a mere 297.5 grams (10.5 oz.) for a men’s size medium. This fully featured mountain shell boasts an innovative articulated sleeve design to allow for unrestricted freedom of movement while keeping the jacket in place during big reaches. The lightweight innovation continues with a micro trim package, fully adjustable helmet compatible hood system, as well as YKK AquaGuard® zips throughout, two high level hand pockets and contrast coloured taped seams throughout to ensure full weather protection.
About eVent® membrane technology and eVent waterproof fabrics
eVent fabrics, introduced in 1999, were the first air permeable and waterproof performance textiles on the market. The patented Direct Venting™ technology in eVent waterproof fabrics has been lauded for its ability to ‘let the sweat out™’ and enhance the comfort of rainwear and footwear. The technology used in eVent membranes was invented in the 1990s to improve the pollutant-‐capturing performance of air filtration systems and give superior protection to industrial machinery. CLARCOR Industrial Air manufactures the eVent membranes, collaborating with worldwide suppliers to offer textiles to companies that create apparel, footwear, shelter and accessories for the outdoor sporting goods, military and professional markets. For more information, visit www.eventfabrics.com.
### For more information and images:
Lori Ragsdale, CLARCOR Industrial Air
+1 816-‐313-‐4496 – office
Boo Turner, Footloose Communications
boo@footloose-‐communications.com
+1 206-‐554-‐1596 -‐ mobile skype: booturner
News and information for Summer 2014 Trade Shows
OutDoor Show 2014 – Hall B4 Stand 310Outdoor Retailer Summer Market 2014 – Booth MR150B
eVent® fabrics builds its future under ownership of CLARCOR Industrial Air
eVent fabrics is building its future under new ownership in 2014.
On December, 16th, 2013 Clarcor, Inc. finalized the purchase of General Electric Company’s Power and Water
division—which included eVent fabrics—and formed CLARCOR Industrial Air. CLARCOR Industrial Air is a leading supplier of air filtration systems and filters used in gas turbine applications, as well as industrial air filtration products and membranes.
eVent fabrics and CLARCOR Industrial Air are headquartered in Overland Park, Kansas, USA. Manufacturing operations for the membranes used in eVent fabrics and other products are located in Missouri, USA, the United Kingdom and China.
The team eVent fabrics team remained the same after the change of ownership, and the supply chains providing event fabrics membranes and laminates to customers worldwide were also unaffected.
Timeline: eVent® fabrics
mid-‐1990s: eVent fabrics air permeable and waterproof technology developed by BHA Group, Inc., a leading supplier of air pollution filtration applications.
1999: eVent fabrics launch.
2004: General Electric (GE) acquires BHA Group, Inc.
2008: eVent introduces Protective line for military and public safety personnel. 2012: eVent DVL debuts for light, unlined rainwear.
2013: eVent membrane obtains Oeko-‐Tex 100 certification.
2013: eVent sources PFOA-‐free resins; C6-‐based DWR treatments available.
2013: Clarcor Inc. purchases eVent fabrics via its acquisition of GE air filtration business.
2013: eVent DVStorm™ becomes third Direct Venting™ (DV) waterproof membrane technology. (See press release).
2014: eVent DVStretch™ introduced to trade; rebranding rollout unveiled. (See press releases). 2015: eVent DVStorm comes to consumer market.
-‐more-‐
eVent® fabrics has expanded and named line of Direct Venting™ membrane technologies
eVent® fabrics has named its Direct Venting (DV) PTFE membrane technologies to help customer differentiate its line of Waterproof and Windproof categories of air permeable membranes for outerwear, accessories and other products.
eVent WATERPROOF Technology:
DVAlpine is the original air permeable and waterproof membrane technology introduced by eVent fabrics in 1999. Designed for use in 3-‐layer laminates of mid-‐ and heavier weight fabrics, this membrane and finished fabrics are ideal for mountaineering, backpacking and snowsports.
DVStorm is the newest membrane and will first appear in consumer products in Spring 2015. DVStorm targets high output users in moderate weather conditions, such as hikers, cyclists, and runners but is also suitable for shelter and light duty alpine rainwear. Lightweight face fabrics paired with 10 denier backers are
approximately 20% lighter and 15% more breathable than DVAlpine laminates. (See press release).
DVLite is for packable, lightweight and unlined, 2.5-‐layer rainwear used in milder conditions and seasons. Ideal for aerobic sports like running and cycling, DVLite is also well suited for hiking, travel and every day use.
eVent WINDPROOF Technology:
DVWind blocks more than 99% of wind and targets alpinists, trekkers and snowsports enthusiasts. High air permeability and moisture transfer outweighs the <1% loss of windproofness.
New! DVStretch™ has unprecedented stretch in a 3-‐layer e-‐PTFE laminate. (See Press release).
Exhibiting Partner Brands – eVent fabrics
OutDoor Show – Hall B4 Stand 310
Rab Hall B5.200
Montane Hall B5.100
Teva Hall B5.300
Sea to Summit Hall B3.304 Sherpa Adventure Gear Hall B4.303
Crux Hall B5.402
Dachstein Hall A6.503
Exped Hall A1.305; Hall A3.303
Splav Hall B5.210
OMM Hall B4.304
Karrimor Hall A7.202
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Media contacts:
Lori Ragsdale, CLARCOR Industrial Air
[email protected] or +1 816-‐313-‐4496 office
Boo Turner, Footloose Communications
