Darkness Into Light Border Biz camp - June /06/2015 Mullan Lighting Design & Manufacturing Ltd 1

Darkness Into Light

Border Biz camp - June 2015

Mullan Lighting –

Typical Customers

16/06/2015 Mullan Lighting Design & Manufacturing Ltd 2

Contract Customers - Interior Designers, Architects & Engineers:

• receives 30% discount off our list price

• orders produced in Job Lots

Independent Retailers:

• receive 50% discount off our list price

• orders produced in Batch lots

Multi Outlet Department Stores:

• Who receive 60% discount off our list price

Brief History

• Founded 2008 - Previously Carna Lighting

• Traditional Product Range

• Domestic & Irish Pub Lighting Market

• 1 employee (Mike)

• No marketing materials

• No exports – difficult Irish Market

• No Money

Mike Treanor - Background

• 1997 Beech Hill College

• 2002 WIT Architectural Technology

• 2005 Cooney Architects - Architectural Technician

• 2007 RKD Architects - Clerk of Works

• 2008 Travelling

• 2009 Mullan Lighting - Operations Manager

2009 - 2010

– 1st _{Marketing Materials}

– 1st _{Website – PDF Download}

– 2 employees

2011 - 2012

– New Marketing Materials

2011 - 2012

– New Marketing Materials

– E-Commerce Website

2011 - 2012

– New Marketing Materials

– E-Commerce Website

– Product Diversification

2011 - 2012

– New Marketing Materials

– E-Commerce Website

– Product Diversification

– 1st _{Trade Show – UK}

2011 - 2012

– New Marketing Materials

– E-Commerce Website

– Product Diversification

– 1st _{Trade Show – UK}

– 3 employees

– Increased sales to Designers / Architects

– 15% exports

– Sales double from 2010 to 2011

2013

•

30% exports – UK largest market

2013

•

30% exports – UK largest market

•

2

_{& 3}

_{International Trade Show - France & UK}

2013

• 30% exports – UK largest market

• 2nd_{& 3}rd _{International Trade Show - France & UK}

• 6 employees – 3 new positions supported by MCEB

• Machinery investment –supported by MCEB

• New marketing materials for trade show – supported by MCEB

2013

• 30% exports – UK largest market

• 2nd_{& 3}rd _{International Trade Show - France & UK}

• 6 employees – 3 new positions supported by MCEB

• Machinery investment –supported by MCEB

• New marketing materials for trade show – supported by MCEB

• 8 French Marketing Interns undertake international prospecting

2013

• 30% exports – UK largest market

• 2nd_{& 3}rd _{International Trade Show - France & UK}

• 6 employees

• Machinery investment

• New marketing materials for trade show

• 8 French Marketing Interns undertake international prospecting

• SEO investment, social media & multi ecommerce platform representation increase online sales to 10% of overall sales

2013

• 30% exports – UK largest market

• 2nd_{& 3}rd _{International Trade Show - France & UK}

• 6 employees

• Machinery investment New marketing materials for trade show

• 8 French Marketing Interns undertake international prospecting

• SEO investment, social media & multi ecommerce platform representation increase online sales to 10% of overall sales

• 1st _{Agent Appointed in UK}

2014

• 60% exports – 40% to UK

2014

• 60% exports – 40% to UK

• Increased Mullan brand awareness and sales to recognised brands.

2014

• 60% exports – 40% to UK

• Increased Mullan brand awareness and sales to recognised brands.

• Rebranding – Website / Logo / Marketing Materials

2014

• 60% exports – 40% to UK

• Increased awareness and sales to recognised brands.

• Rebranding – Website / Logo / Marketing Materials

• 4th_{, 5}th _{& 6}th _{International Trade Show - France & UK}

2014

• 60% exports – 40% to UK

• Increased awareness and sales to recognised brands.

• Rebranding – Website / Logo / Marketing Materials

• 4th_{, 5}th _{& 6}th _{International Trade Show - France & UK}

• 18 employees

2014

• 60% exports – 40% to UK

• Increased awareness and sales to recognised brands.

• Rebranding – Website / Logo / Marketing Materials

• 4th_{, 5}th _{& 6}th _{International Trade Show - France & UK}

• 18 employees

• Business Expansion – New photography and meeting room

• In-house Photographer appointed

• 6 International Marketing Students

2015

• 60% sales increase for Y/E April 2015

2015

• 60% sales increase for Y/E April 2015

• Increased attendance at International Trade Shows –

– 2 France

– 5 UK

2015

• 60% sales increase for Y/E April 2015

• Increased attendance at International Trade Shows –

– 2 France

– 5 UK

• Significant Investment in a New Website

2015

• 60% sales increase for Y/E April 2015

• Increased attendance at International Trade Shows

• Significant Investment in a New Website

• Improved presence on other online platforms – Archiproducts, Houzz, Eporta

• In-house Graphic Designer appointed

• SEO & Marketing Expert appointed

• Mullan branded products targeted for multi outlet retail stores across UK – Heals / The White Company

• Enterprise Ireland Client

• 21 Employees

• Introduction of LEAN Manufacturing

What's Next?

• On target for 40% sales increase for Y/E April 2016

• 27 employees by Y/E April 2016

• 3 Additional Trade Fairs – Sweden, Italy & Germany

• New Product Development for complimentary markets & lighting markets not currently targeted

• Further investment in LEAN Manufacturing principles

Thank you for your time!