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Global E-Cigarette Market Research Report and
Forecast 2021-2026
Author: Elena Anderson, Marketing Manager |
IMARC Group
© 2019 IMARC All Rights Reserved
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Global E-Cigarette Market Outlook 2026:
According to the latest report by IMARC Group, titled “E-Cigarette Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the global e-cigarette market reached US$
17 Billion in 2020.
E-cigarettes refer to battery-operated devices that are popularly used as substitutes for regular
cigarettes, cigars and pipes. Also known as vape pens and e-vaping devices, they comprise an atomizer, a mouthpiece and a reservoir, wherein a mixture of nicotine, glycerin, propylene glycol, chemicals and flavorings is contained. This mixture is usually heated to produce an aerosol that is inhaled and exhaled by the users to simulate the experience of smoking cigarettes.
These devices, however, do not contain tobacco, other toxins and carcinogens or generate tar and carbon monoxide, which are considered to be the leading causes of lung diseases and cancer among cigarette smokers. As a result, e-cigarettes are considered to be a relatively safer alternative to
conventional cigarettes.
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Global E-Cigarette Market Trends:
The global market is primarily driven by the rising number of smokers and the increasing awareness regarding the adverse effects of the prolonged consumption of tobacco-based cigarettes. This has resulted in the growing willingness among users to quit smoking tobacco products, thereby
contributing to the uptake of e-cigarettes.
The market is further driven by the widespread prominence of e-cigarettes among young adults and adolescents, supported by aggressive promotions by manufacturers. Numerous product innovations in the market, including the introduction of new-generation e-cigs that provide enhanced flexibility in terms of strength and refilling, are also creating a positive outlook for the market.
Apart from this, multiple key players are continually engaging in launching flavored product variants in an attempt to diversify their portfolio and attract a larger consumer base. Some of the players are also launching Do-it-Yourself (DIY) vape pens that allow individuals to prepare customized e-liquid by
combining various flavors of their choice.
Market Summary:
Breakup by Product:
• Modular E-Cigarette
• Rechargeable E-Cigarette
• Next-Generation E-Cigarette
• Disposable E-Cigarette Breakup by Flavor:
• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage
Breakup by Mode of Operation:
• Automatic E-Cigarette
• Manual E-Cigarette
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Breakup by Distribution Channel:
• Specialist E-Cig Shops
• Online
• Supermarkets and Hypermarkets
• Tobacconist Breakup by Region:
• North America
• Asia Pacific
• Europe
• Middle East and Africa
• Latin America
Looking forward, IMARC Group expects the market to grow at a CAGR of 15.2% during 2021-2026
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Competitive Landscape With Key players:
• Philip Morris International Inc.
• Altria Group Inc.
• British American Tobacco PLC
• Japan Tobacco, Inc.
• Imperial Tobacco Group
• International Vapor Group
• Nicotek LLC
• NJOY Inc.
• Reynolds American Inc.
• VMR Products LLC
• MCIG Inc.
• ITC Limited
• J WELL France
View Report TOC, Figures and Tables: https://www.imarcgroup.com/e-cigarette-market
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© 2019 IMARC All Rights Reserved
This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC).
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