Get in touch with your target market
Media kit 2021
Formula
With the best read trade journal and the most highly regarded website, Installatie Journaal is the leading
platform for e-installation professionals (entrepreneurs) and officials at installation firms who are responsible for purchasing, consultancy, calculation, design and project management.
Installatie Journaal helps professionals in entrepreneurship and market orientation and offers a complete picture of the main trends and developments in e-installation technology.
BUILDING
AUTOMATION NEN 1010
ENERGY/
ALL-ELECTRIC
NEN 3140
LIGHTING SOLAR SECURITY
BUILDING INSTALLATIONS
The leading cross-media platform for the installation sector
Why you choose Installatie Journaal:
Targeted reach, high quality
Would you like to reach the entire branch or are you targeting a specific audience?
Installatie Journaal caters to both strategies.
Extensive possibilities
Select from extensive and highly effective marketing options; from advertising, to banners and lead generation to the realisation of thought leadership through content marketing.
Together, we will achieve the best result
Our experienced media advisors work closely with you to identify the best approach to realise your objectives. We know that
you are busy enough as it is, which is why we do everything we can do take as much of the work off your hands as possible.
Formula
The magazine
Installatie Journaal will be issued 8 times with a circulation of 3,750 copies per edition. The readers are primarily interested in background stories, technical information and new developments.
The website
www.InstallatieJournaal.nl offers the latest news every day with an average of 69,000 page views per month by approximately 27,000 visitors.
The newsletter
The newsletter is free and contains from most recent e-news with links to the website. In 2021, the newsletter will be issued at least 4 times per month for a total of 64 times in 2021. See page 7 for the schedule.
The database
Installatie Journaal offers extensive opportunities for content marketing, lead generation and issuing partner and themed direct mailings. As an advertiser, it is possible to target the specific interests of individual readers.
www.installatiejournaal.nl VAKBLAD VOOR DE ELEKTROTECHNISCH INSTALLATEUR
N°11
Jaargang 38 November 2020 Producent van zonnefolie klaar voor het grote werk p. 10 Laadpunten voor elektrische auto’s p. 14 Domotica en energie p. 17 Energieneutrale tunnel p. 22 Inspectierapporten p. 24 NEN 3140-offertes p. 34 Veelgestelde vragen over zonnepanelen p. 38TECHNIEK Windparken aan elkaar knopen
p. 32REGELGEVING Wijzigingen NEN 1010:2020 p. 18 TECHNIEK Energie besparen met een slim DC-net p. 12
MARKT Mogelijkheden leds p. 30
Our reach
NEWSLETTERS
ONLINE PRINT
newsletter frequency
88 X
PER YEAR 15,800 Circulation
subscribers
3,750
CIRCULATION
COPIES
PER YEAR 8X
27,000
USERS
WEBSITE installatiejournaal.nl
average per month
Page views 69.,
per month 1.64 1:30
Number of page
views per visit Visit duration in minutes
Theme
NEN 1010 Lighting Utilities cupboard Solar
Safe installations NEN 3140 Smart installations Inspection Lighting Sustainability Grounding Charge points/EV On the first Thursday of the month, a newsletter is sent out with the previous
month’s most popular articles. The themed newsletter is sent out every third Thursday of the month.
In order of issue:
(average from Jan through Oct)
Reach your specific target market
Source
The BouwKennis Communication Monitor 2019, the biannual independent survey that provides insight into the business media consumption of contractors in the construction industry, indicates that Installatie Journaal is:
Reach your target group based on interests...
With Installatie Journaal you can, of course, opt for a broad approach in order to reach a wide range of potential customers with your message, but you can also reach your target group in a very focused way. All of our articles are classified using so-called tags.
With these tags, we can reach your target group online based on their specific interests.
By mail or through a banner campaign. For instance, you can reach our readers who have recently read articles about topics such as smart installations or sustainability.
Close date Issue date Main theme
1 26-01 16-02 NEN 1010
2 02-03 23-03 The utility cupboard
3 12-04 04-05 Solar
4 25-05 15-06 Smart installations
5 24-08 14-09 Lighting
6 21-09 12-10 Sustainability
7 26-10 16-11 Grounding
8 23-11 14-12 NEN 3140
Install. 23-11 14-12
SUSTAINABILITY UTILITIES CUPBOARD LIGHTING
INSPECTION
NEN 1010 GROUNDING
LEGISLATION CHARGE POINTS/EV
NEN 3140 AND MUCH MORE
23%
23% 82%
BY FAR, THE MOST FREQUENTLY READ SECTOR MAGAZINE
BY FAR, THE MOST FREQUENTLY VISITED WEBSITE
IN BOTH CASES, THE DIFFERENCE BETWEEN THE RUNNER-UP IS MORE THAN 50%!
1.
2. For more than 82%
of e-installers, sector magazines are the most frequently-used source of information.
Dates of issue
Website advertising options
Bannering
If you want to generate awareness, online banner marketing is a powerful tool. In addition to the regular banners, we offer possibilities for eye-catching banners that generate additional impact through their shape or size. This is possible both for the regular website and the mobile website.
Audience extension
Audience extension offers you the possibility to reach your target group beyond installatiejournaal.nl.
You can target different visitors (audiences) under installatiejournaal.nl on websites outside our network (97% of all websites in the Netherlands), such as Nu.nl, Telegraaf.nl and Marktplaats.nl. Visitors of installatiejournaal.nl are then followed on these platforms and are alternately presented with four types of banners. These are the standard IAB formats. Other formats can be added upon request. Audience extension: Rate €37 CPM
Advertorials
An advertorial is placed on installatiejournaal.nl between our editorial content or as a banner position.
Alongside a short text block, there is room for a small image and a link to your own landing page.
Video, Webinar & Podcast
Video is the ideal tool to be visible to your target group as an innovative organisation or thought leader.
We can publish your finished videos or advise you in the development of a video. This could be a short company presentation, for example, or an interview on a subject or issue of your choice. A video in a banner is also possible.
Online retargeting
Would you like to reach your website visitors again outside of your own platform(s)? This is possible with retargeting. You can present image or text advertisements to visitors who have visited certain pages on your website, within and outside of the Vakmedianet network. Retargeting: Rate €37 CPM
Sponsored content, native content
See page 10 for more information about these options.
Header
website
Advertising options newsletters
Advertorial/banner newsletter
The Installatie Journaal newsletter appears several times a month. It contains the latest news from the installation sector, photo and video reports, blogs, vacancies and special promotions. Through banner marketing or advertorials you will be visible to approximately 14,900 installation professionals who have subscribed to this newsletter.
Email updates on important installation themes
In addition to the regular Installatie Journaal newsletters, the editorial team provides email updates on important themes. These offer the entrepreneur inspiration and practical tools for further growth in his business and craftsmanship.
The newsletter is sent out every Monday in all months. In the following months, it is also sent out on Wednesday.
Regular newsletter
March 10 24 31
April 28
May 12 26
September 22 29
October 13 27
November 10 24
Content marketing options
Webinar
Share your knowledge and position your organisation as a thought leader with a webinar or livestream.
You choose the topic and time, we provide the audience. All that’s left is to interact in real-time with your target audience. The content is then made available to viewers who selected an opt-in.
Price estimate: € 5,775 Content marketing
Would you like to be viewed as an authority within your field? Participation via content marketing in the independent Installatie Journaal media is the perfect opportunity. By regularly presenting the Installatie Journaal readers with strong content, the market will view you as a knowledge expert. When your target market is searching for a strategic partner within your field, your organisation will come straight to mind. Work directly with our CM team to place high-quality native content and sponsored content articles in the Installatie Journaal magazine and on www.InstallatieJournaal.nl in line with specific conditions to safeguard reader value. We look forward to informing you about the range of opportunities.
Digimagazine/Online Magazine
You can publish your advertisement or content in our online magazines. You can then link directly from these pages to your website or landing page. It is also possible to have your own customised online magazine produced for your organisation.
Rates
Digimagazine: €9,240 Digimagazine article: €2,600 Digimagazine advertorial: €1,500 Digimagazine video: €1,900
Whitepapers
A whitepaper is a comprehensive document that describes how a technology, product or service solves a specific problem. It is used to provide information to potential interested parties and to familiarise them with the solutions. You can submit a finalised whitepaper and we will edit it. We can also write the whitepaper for you.
Theme partner
Become a Installatie Journaal partner and showcase your company by adopting an exclusive sub-
theme. Within a theme partner, knowledge sharing is central. This will give you a top-of-mind position
within your target market throughout one year. Rate: starting at €9,995
Content marketing options
A/B test
We provide the option of testing two variations. We run testing for a short period to determine which variation provides the best results. The campaign is then continued with the successful variation so that we can obtain the best results from your campaign. Rates available upon request.
Roundtable
A face-to-face discussion, with the option of having an expert within your organisation participate.
Other experts from within the sector will also join in to discuss a certain topic. The perfect setting to display your knowledge in an informative and editorial setting. Coverage of the roundtable discussion will be provided online and in print, so that your expertise will be handed over to the right target group.
Price estimate: €4,950.
Sponsored content (print and online)
Opt for sponsored content if you want to demonstrate your expertise on a specific theme, draw attention to a project of your choice or inform readers about the products and services you offer, without editorial interference, although we do provide the final editing. Your article is placed among our editorial content with the designation ‘sponsored content’ and you are clearly recognisable as the originator. You are permitted to mention company and product names in the article. Upon request, we will provide a link to the company website. You have the option to provide content or we can support you in writing a sponsored content article.
Price estimate €1,650.
Native content (print and online)
Your platform, with editorial authority. The editors treat native content just as they would their own editorial content. This means that the editors must stand behind the quality and content of the content and company and product names are avoided. This leads to focus on the content and authority for the source of the knowledge - your company. At the bottom of the article we always mention: This article was created in collaboration with (company name).
Native theme newsletter
An editorial theme newsletter covers a pre-agreed theme, in which you have a particular stake. The
opening message and the advertorial are written by you and the newsletter is supplemented with
editorial content. You can choose to send the newsletter to a portion of our newsletter database or to a
portion of our commercial database specifically based on reading behaviour.
Content marketing options
Sponsored theme newsletter (special newsletter)
A sponsored theme newsletter is a newsletter featuring a predefined theme. Your logo is clearly visible in the newsletter. You may fill four advertorial positions in this newsletter with a reference to your own website. Our editorial staff supplements the newsletter with news and articles. You can choose to send the newsletter to a portion of our newsletter database or to a portion of our commercial database specifically based on reading behaviour.
Custom research
Do you have specific questions for your target group or would you like to assess the awareness of your brand name?
We can develop a customised survey for you. Together with the editorial team, you draw up the survey
questionnaire, after which we conduct the research among your target group. At the end of the survey,
you will receive an extensive research report. Price estimate: €5,000
Offline advertising
Advertisement
Optimal use of the editorial value and themes of the industry magazine.
Ample space for visibility and branding. These are the major advantages of an advertisement in Installatie Journaal. A two-page spread or four quarter- page repeats? We are happy to advise you.
Advertorial
Is image building your objective? Do you have a (new) story? With an advertorial, you reach your target group with relevant content. Thanks to the editorial structure, you have a larger communication capacity. This makes the advertorial suitable for more complex messages or when your product/message requires a more substantive approach. If desired, the editorial staff will support you in composing the text.
Cover flap
A cover flap is an additional cover that partly falls over the cover of the industry magazine. The front and inside of the flap are printed with your message. The striking format and prominent position ensure a particularly high attention value. The cover flap is subject to limited availability.
Leaflet or insert
You can also make a statement with one of the other additions to the magazine, such as an insert or sticker. The possibilities are endless: present your message in a broad format, for example, or create a unique shape by die-cutting your message. Would you prefer to present your message as a separate attachment? We will gladly seal it together with our magazine.
¼ page portrait and
½ page landscape
1/1 page
PRAKTISCH • BETROKKEN • OBJECTIEF • VERNIEUWEND www.amt.nl
PRAKTISCH • BETROKKEN • OBJECTIEF • VERNIEUWEND
BEZOEK DÉ VAKBEURS VOOR AUTOPROFESSIONALS IN DE BENELUX
INFO & REGISTRATIE OP
AUTOTECHNICA.BE
SERVICE STATION S H O P & C A R WA S H29.03-01.04.2020
C : 91 M : 65 Y : 4 K : 0 C : 82 M : 7 Y : 82 K : 0 INFO & REGISTRATIE OP
AUTOTECHNICA.BE
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Carrosserie & montage Self- , car-, truckwash &
pompstations
Onderdelen, accessoires & tuning
Banden &
apparatuur Werkplaats- uitrusting & tools Smeer middelen
Distri butie IT-oplossingen
& -diensten Topmerken, producenten en leveranciers uit verschillende sectoren zijn aanwezig op AutoTechnica.
Van garage-uitrusting tot onderdelen, smeermiddelen en tools.
Zowel voor carrosserie, banden als distributie.
BLIJF UP-TO-DATE EN BEZOEK AUTOTECHNICA
C : 91 M : 65 Y : 4 K : 0
C : 82 M : 7 Y : 82 K : 0
SALES &
AFTERsales CONGRES 31.03.2020
INFO & REGISTRATIE OPAUTOTECHNICA.BE
INFORMATIE TIPS
ADVIES LIVE DEMO’S 29/0330/0331/0301/04
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