We generate qualified buyer and seller leads and help you nurture them.
Our Recipe For Your Success:
+ Polished Design
+ Internet Marketing Expertise + Powerful Software
+ Individual Attention
Get Found. Sell More Homes.
Union Street Media: No other company offers the combination of individual attention and real estate Internet marketing expertise.
This one-two punch is why clients who take advantage of our Internet marketing package increase leads by an average of 85% and why, in the difficult real estate markets of 2009 and 2011, 94% of our clients renewed their plans to meet growing demand.
802.865.3332
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[email protected]We design your site based on years of performance research that spans hundreds of our sites.
We customize your site’s look and feel to:
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impression
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using photos and video
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with an easy-to-use and powerful interface.
We gather your input, present a draft of your design, adjust it based on your feedback, and implement it on your new site. We offer several design and development packages to choose GSPN$VTUPN 1SFNJVN BOE&OIBODFE
Innovative Designs:
Customize your website with buyers in mind.
802.865.3332
I
[email protected]Beauty is in the eye of the beholder buyer.
Our Recipe For Your Success: Polished Design *OUFSOFU.BSLFUJOH&YQFSUJTF 1PXFSGVM4PGUXBSF *OEJWJEVBMAttention
“I think Union Street Media is a perfect fit, it’s a world-class web design company and they know the real estate industry intimately. I’m constantly getting calls asking who does my website because it’s sophisticated, user friendly and easy to navigate. I keep investing in my website because that is where my real buyers come from. “
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www.brianboardmanvt.com
Custom Design Upgrade:
For agents and offices with specialized design and branding guidelines.
For agents and offices that want the advantages of our Premium package and have highly
specialized design requests.
If you require an original layout developed uniquely toward your needs and preferences, then Custom is the choice for you. The Union 4USFFU.FEJBEFTJHOUFBNMBZTPVUBXJSFGSBNF which allows you to focus on where things will appear on your site without being distracted by UIFMPPLBOEGFFM5IFO UIFUFBNDSFBUFTB.PPE
Board for you to give feedback on the look and feel without worrying about the layout. Then we combine these into your new, fully custom homepage design.
Starting at $7999 & $199/mo.
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802.865.3332
I
[email protected]Beauty is in the eye of the beholder buyer.
Our Recipe For Your Success: Polished Design + InterOFU.BSLFUJOH&YQFSUJTF 1PXFSGVM4PGUXBSF *OEJWJEVBMAttention
Premium:
For agents and offices that want powerful property search tools and top placement in search engines.
802.865.3332
I
[email protected]Beauty is in the eye of the beholder buyer.
Our Recipe For Your Success: Polished Design *OUFSOFU.BSLFUJOH&YQFSUJTF 1PXFSGVM4PGUXBSF *OEJWJEVBMAttention
Premium includes everything in our Enhanced package:
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content and enhance your own listings t"DDFTTUPPVSBXBSEXJOOJOHQSPQFSUZTFBSDI
tools including recommended searches, new MJTUJOHOPUJöDBUJPOT TBWFUPGBWPSJUFT $SBJHTMJTU
syndication, and more.
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9-6&45; emergency email support on weekends
In addition, you get:
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your sitemap
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t"DDFTTUPPVS%FEJDBUFEBOE$PNQSFIFOTJWF
Internet marketing packages to further optimize and write content for you
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Upgrade to: t#BTJD %FEJDBUFEBOE$PNQSFIFOTJWF
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keywords related to your market
Thanks to the professional content and marketing services of our Premium package, hundreds of BHFOUTBOEPóDFTIBWFCFOFöUFEGSPNUPQTFBSDI
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increase lead generation by an average of 85% over UIFöSTUGPVSNPOUIT
Starting at $2999 & $199/mo.
Enhanced:
For self-starters who want to leverage powerful property search tools and a content management system, while saving money by creating website content themselves.
802.865.3332
I
[email protected]Beauty is in the eye of the beholder buyer.
Our Recipe For Your Success: Polished Design *OUFSOFU.BSLFUJOH&YQFSUJTF 1PXFSGVM4PGUXBSF *OEJWJEVBMAttention
5IF&OIBODFEQBDLBHFHJWFTZPVPVSNPTU
economical way to improve your search rankings and drive new sales. You provide photos, images, and detailed content about your market; our award-winning design team puts it all together and gives you access to our powerful search- engine friendly real estate platform.
Starting at $999 & $149/mo.
What You Get:
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t"NBUDIJOHDPMPSTDIFNF t)BOETPOUSBJOJOHPGBMMTZTUFNT
t&BTZUPVTFDPOUFOUNBOBHFNFOUTZTUFNUPFEJU
content and enhance your own listings t"DDFTTUPPVSBXBSEXJOOJOHQSPQFSUZTFBSDI
tools including recommended searches, new MJTUJOHOPUJöDBUJPOT TBWFUPGBWPSJUFT $SBJHTMJTU
syndication, and more.
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9-6&45; emergency email support on weekends
Upgrade to:
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GPSPóDFTPOMZ
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Our Recipe For Your Success: 1PMJTIFE%FTJHO Internet Marketing Expertise 1PXFSGVM4PGUXBSF *OEJWJEVBM"UUFOUJPO
Basic
Optimization Package
Initial Optimization:
4 HOURS
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UIFIJHIFTU30*
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Ongoing SEO & Internet Marketing:
4 HOURS PER QUARTER
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Reporting:
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performance report
Price: $149/mo.
The Basic Optimization Package gives you professional search engine optimization at a reasonable price.
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on a regular basis, making sure core pages are optimized for key search terms. As our most FDPOPNJDBMBOECSPBE4&0QBDLBHF #BTJD
0QUJNJ[BUJPOJTJEFBMGPSSFBMFTUBUFBHFOUTBOE
groups that want to get started on an effective Internet marketing strategy.
802.865.3332
I
[email protected]If you (only) build it, they won’t come.
“We needed experts to get our website to be on the same playing field as our competitors, especially franchise firms backed by national brands with huge marketing budgets. Union Street Media guided us through the whole process helping us to recognize our Internet marketing goals.”
(&3*3&*--:
(FSJ3FJMMZ3FBM&TUBUF www.buyvtrealestate.com
Social Media Marketing:
For real estate websites
Social Media is a fantastic opportunity to advocate your mission, announce exciting happenings, gather real-time feedback, and let your personality shine through.
0VS4PDJBM.FEJB1BDLBHFJNQSPWFTZPVSPVUSFBDIUPCVZFSTXIFSFUIFZBMSFBEZTQFOENVDIPGUIFJSUJNF
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Our social media specialists will:
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t4FUVQPSFOIBODFZPVS5XJUUFSBDDPVOU SFDPNNFOEQFPQMFUPGPMMPXBOEBQQSPQSJBUFUBHFTUPJODMVEFJO
your Tweets
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0OBOPOHPJOHCBTJT PVS*OUFSOFU.BSLFUFSTXJMMSFDPNNFOEUPQJDTGPSZPVUPJODMVEFJOZPVSQPTUTWJBUIF
%FEJDBUFEPS$PNQSFIFOTJWF0QUJNJ[BUJPO1BDLBHFT
802.865.3332
I
[email protected] Our Recipe For Your Success: 1PMJTIFE%FTJHO Internet Marketing Expertise 1PXFSGVM4PGUXBSF *OEJWJEVBM"UUFOUJPOIf you (only) build it, they won’t come.
E L
LEAP The Process
L
isten to your audience’s online chatterE
ngage them in discussionA
sk them for feedbackP
romote things that you want them to knowA
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Blogging:
For real estate websites
Maintaining a blog is a key step in Union Street Media’s recommended Internet Marketing strategy. Your blog is setup using Wordpress, a popular search-engine friendly blogging tool. We integrate your blog within your website and we train you on creating engaging, search-engine friendly content as well as moderating comments.
Why maintain a blog in addition to a real estate website?
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to do with the last. You can write in a colloquial style which takes less time to “wordsmith” and allows your personality to shine through.
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with a less formal style, it makes your web presence feel authentic.
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ZPVSCMPH8IFOZPVIBWFGSFTIDPOUFOUPOZPVSTJUF JUEFNPOTUSBUFTUPTFBSDIFOHJOFTMJLF(PPHMFUIBU
the site is relevant, which helps your search engine rankings.
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number of inbound links and visitors to your site.
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We also take care of all software updates, guaranteeing that your blog is running the most current software versions and is secure.
802.865.3332
I
[email protected]If you (only) build it, they won’t come.
Our Recipe For Your Success: 1PMJTIFE%FTJHO Internet Marketing Expertise 1PXFSGVM4PGUXBSF *OEJWJEVBM"UUFOUJPO
Setup: $299 Monthly: $20/month
Pay-Per-Click Advertising:
For real estate agents
Show up instantly for the keywords you want to target via highly configurable ad campaigns.
Control your campaigns yourself with our guidance, or have us monitor your campaigns weekly.
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PPC campaigns have highly targeted keywords, well- crafted ad copy, and landing pages that are designed to convert. Working with you, we:
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t3FQPSUNPOUIMZPOQSPHSFTT
0VSSFTFBSDITIPXTUIBUMFBETGSPNXFMMFYFDVUFE11$DBNQBJHOTBSFPGUFONPSFFOHBHFEBOERVBMJöFE
UIBOPUIFSPOMJOFMFBET NBLJOH11$BHSFBUDPNQMFNFOUUPPVSiPSHBOJDw0QUJNJ[BUJPO1BDLBHFT
802.865.3332
I
[email protected]If you (only) build it, they won’t come.
Our Recipe For Your Success: 1PMJTIFE%FTJHO Internet Marketing Expertise 1PXFSGVM4PGUXBSF *OEJWJEVBM"UUFOUJPO
5PGRADE TO A CUSTOM DESIGN FOR
s #USTOM COLOR SCHEME TO MATCH YOUR SITE s #USTOM BANNER USING YOUR LOGO
s ! CUSTOMIZED INTERFACE FOR SMALL SCREENS ALLOWS BUYERS TO SAVE SEARCHES AND FAVORITES WITH MINIMAL TYPING AND SWIFT LOAD TIME EVEN OVER A SLOW
CONNECTION
s "UYERS CAN hSWIPEv THROUGH PHOTOS AND CONTINUOUSLY SCROLL TO SEE MORE LISTINGS .O MORE hNEXT AND
P
PREVIOUSv BUTTONS THAT ARE HARD TO USE FROM A SMALL SCREEN
s "UYERS CAN EASILY SHARE LISTINGS TO OTHER MOBILE APPLICATIONS EMAIL &ACEBOOK 4WITTER 0INTEREST AND 'OOGLE
s .EARBY PROPERTIES FEED RIGHT ONTO YOUR MOBILE HOMEPAGE
s $RIVING DIRECTIONS TO EACH LISTING COME AT THE TAP OF A FINGER
s h#LICK TO CALLv AUTOMATICALLY CALLS THE CLOSEST OFFICE OR IF YOURE AN INDIVIDUAL AGENT YOUR CHOSEN NUMBER
ss 9OU CAN EDIT YOUR MOBILE SITE YOURSELF #HOOSE HOW VISITORS SEARCH FOR LISTINGS AND ADD LINKS TO OTHER IMPORTANT CONTENT PAGES
&EATURES
4HE DATA IS IN MOBILE TRAFFIC INCREASED BY IN ALONE "Y IN REAL ESTATE SEARCHES AND OF ALL TRAFFIC CAME FROM A MOBILE DEVICE AND OF HOME SEARCHERS USED A MOBILE SITE AT SOME POINT IN THEIR BUYING PROCESS
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&OR REAL ESTATE AGENTS AND OFFICES
1. Buyers will save searches to receive new listing notifications branded to you as soon as properties that match their search criteria hit the market.
2. Google Mappingof search results allows buyers to pinpoint the location of each listing and zoom in to street level.
Search engine placement gets homebuyers to your site. The most powerful property search tools in the business keep them there and encourage them to come back often.
3. Recommended Searches empower you to TIPXZPVSFYQFSUJTFBOEHVJEFCVZFSTUISPVHI
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optimized into landing pages for better search engine placement.
3
2
1
Property Search Tools:
Maximize loyalty with informative property searches.
802.865.3332
I
[email protected]Make it sticky.
Our Recipe For Your Success: 1PMJTIFE%FTJHO *OUFSOFU.BSLFUJOH&YQFSUJTF Powerful Software + Individual Attention
Conversion Tools:
Convert traffic into leads with our award winning tools.
Convert site traffic into leads with Union Street Media’s award winning tools.Until your website visitors contact you, they aren’t leads. What makes our sites convert so many visitors into leads?
4. Encouraged and Forced Registration:
After a buyer looks at a certain number of listings on your site, you can encourage or require them to become a member of your website to continue searching.
5. Ask a Question: In multiple tests we performed, the “ask a question” form has generated more than double the yield of lead conversions compared to contact us. Why? “Ask a 2VFTUJPOwNFBOTTPNFUIJOHMJLFi%PFTUIJTQMBDF
IBWFBöOJTIFECBTFNFOU wXIJMFi$POUBDUVTw
NFBOTi0IOP BTBMFTQFSTPOJTHPJOHUPDBMMNFw 1. Schedule Showings:
4PNF#VZFSTQSFGFS
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their schedule before they would choose to contact an agent.
2. Social Media Sharing:
Buyers share listings at the click of a button by emailing them to friends BOEQPTUJOHUIFMJTUJOHTUP'BDFCPPL 5XJUUFS %JHH
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3. Save to Favorites: Buyers create an account so that the website remembers their favorite listings. They can also save searches to receive daily automatic emails of listings that match their TFBSDI:PVBSFOPUJöFEPGOFXBDDPVOUTBOEUSBDL
UIFJSGBWPSJUFTBOEMJTUJOHTOPUJöDBUJPOTJOUIFMFBE
management tool in our admin system.
3
5 2 4
1
802.865.3332
I
[email protected]Getting traffic is only half the battle.
Our Recipe For Your Success: 1PMJTIFE%FTJHO *OUFSOFU.BSLFUJOH&YQFSUJTF Powerful Software + Individual Attention
Your website is more than just a lead generator. Union Street Media’s online lead
management tool tracks your clients’ likes and dislikes, records their online activity, and allows you to save favorites and searches for them. :PVBSFOPUJöFEBCPVUFBDIMFBEUIBUDPOUBDUT
ZPVGSPNZPVSXFCTJUFBOEJUJTBVUPNBUJDBMMZFOUFSFEJOUPUIF-FBE5SBDLFSGPSZPV
Available Upgrade For Offices:
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DIPTFOBHFOUDBOVTFUIF-FBE5SBDLFSUPLFFQUSBDLPGIJTPSIFSDPNNVOJDBUJPOXJUIUIFMFBE
1. Any unique comments you record about the lead 2. What favorite listings clients have saved
3. Property searches that have been saved to SFDFJWFEBJMZOPUJöDBUJPOTPGOFXMJTUJOHTBOEQSJDF
DIBOHFTPOFYJTUJOHMJTUJOHT
Our Lead Manager allows you to see:
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and price changes 5. All contact history
6. -BTUMPHJOUPUIFJSBDDPVOUPOZPVSTJUF
6
1 2 3 4 5
Lead Management Tools:
Provide better customer service.
802.865.3332
I
[email protected]Take it to the hoop.
Our Recipe For Your Success: 1PMJTIFE%FTJHO *OUFSOFU.BSLFUJOH&YQFSUJTF Powerful Software + Individual Attention
Each day, you receive an email from the system that summarizes all automated communication you had with your clients that day.
Content Management:
Update almost everything on your site yourself.
Our Content Management tools allow you to build unique, creative pages and content in a matter of minutes without the need for any HTML or programming experience. If you can write an email, surf the web, or use a word processing software, you can update your real estate website yourself!
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through a familiar word-processing interface t3FTJ[FBOEJOTFSUJNBHFTXJUIXSBQQJOHDPOUFOU t'PSNBUZPVSTJUFDPQZUPNBUDIUIFSFTUPGZPVS
site’s design style at the click of a button t*UBMJDJ[F VOEFSMJOF CPME DIBOHFGPOUT JOTFSU
bullet-points and outbound links, and much more t8SJUFZPVSPXOQBHFUJUMFT LFZXPSET BOE
meta descriptions for better search engine performance
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bio, contact information, link to their web site, and link to their listings updating automatically.
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for each agent in your office.
If you have questions when you’re using the system, we offer helpful hints simply by clicking a “?” icon, we provide access to a comprehensive online help center, and of course you can always contact the 5SBJOJOH%FQBSUNFOU
802.865.3332
I
[email protected]Your grandma could do it.
Our Recipe For Your Success: 1PMJTIFE%FTJHO *OUFSOFU.BSLFUJOH&YQFSUJTF Powerful Software + Individual Attention
For Sellers:
Capture seller leads by giving them special attention.
Most real estate websites focus on the needs of potential buyers and ignore those of sellers.
We offer seller-focused tools that will help you attract and capture new sellers and provide better service to your existing sellers.
Sold Property Search: Allow sellers to keep USBDLPGUIFJSNBSLFUQMBDFWJBB4PME1SPQFSUZ
4FBSDIPGTJNJMBSUSBOTBDUJPOT XIFSFBWBJMBCMF
GSPNUIF.-4
Sellers Report: If you engage in our Internet .BSLFUJOHQSPHSBN XFDBOQSFQBSFBTFMMFSTSFQPSU
that demonstrates the superior performance of your site compared to the competition.
Sample Listings: When you visit a seller to pitch them on your services, you can take a few photos of the property and upload them with a description to a private address on your web site.
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your site shows your tech savviness, and makes for BHSFBUFYDVTFUPGPMMPXVQ
Featured Property Manager: Promising prospective sellers that you will feature their listing on your homepage helps them sign with ZPV8JUIUIF'FBUVSFE1SPQFSUZ.BOBHFS ZPVDBO
do just that - and add more photos, video, virtual tours, description, and other content on top of XIBUDPNFTJOGSPNUIF.-4
802.865.3332
I
[email protected]Take it to the hoop.
Our Recipe For Your Success: 1PMJTIFE%FTJHO *OUFSOFU.BSLFUJOH&YQFSUJTF Powerful Software + Individual Attention
Training Department
Our system is intuitive enough that you’ll be up and running with minimal training.
Initially we conduct an individual coaching session to help you understand how to effectively use the Union 4USFFU.FEJBQMBUGPSNEBZTBGUFSMBVODI XFPòFSBOBEEJUJPOBMUSBJOJOHTFTTJPOBUOPBEEJUJPOBMDPTUUP
cover any questions or concerns you may have.
In addition to your individual training program, we offer:
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0GUFO BMMZPVOFFEJTBRVJDLBOTXFSUPBRVJDLRVFTUJPO XIJDIJTXIZZPVDBODBMM4VQQPSUBOZCVTJOFTTEBZ
to immediately speak to a professional.
“We have been pleased with Union Street Media from the beginning. They researched our existing website and identified what our real needs were. Through the build process their team helped us understand what was really important in a website and as a small company we felt completely supported. We continue to update the site and work with the Union Street Media team to create a site our customers love. I highly recommend them!”
802.865.3332
I
[email protected]“Support” means much more than just “hosting” to us.
Our Recipe For Your Success: 1PMJTIFE%FTJHO *OUFSOFU.BSLFUJOH&YQFSUJTF 1PXFSGVM4PGUXBSF Individual Attention
/"/4)"/")"/
4IBOBIBO3FBM&TUBUF(SPVQ www.shanahanre.com
Support Department
Call Monday-Friday 9am-6pm ET and speak with a real live human being, every single time.
Our team of trained web developers and customer service representatives is ready to help. Many requests are turned around within minutes, virtually all requests within two business days.
We offer a performance warranty for website hosting, our content management system, and property search tools. If something isn’t working as described we’ll fix it, free of charge. Our performance warranty also includes an “MLS feed insurance policy,” guaranteeing that all feed changes, both small and large, will be updated consistently as part of your ongoing support.
When you call our support team you can expect the following:
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t3BQJESFTQPOTFUPEFWFMPQJOHJTTVFT
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24/7/365, we offer:
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“Every other technical support department that I have ever worked with (and there have been more than a few) would do well to take lessons from the team of professionals at Union Street Media. They are knowledgeable, thorough, quick to take action, never condescending, and perform their job with a smile on their face that can be felt through the phone. For that alone, I would award them an “Awesome” grade, but that’s not all! In a time when so many other support teams have been outsourced and downgraded, it’s refreshing to be able to communicate with a team who have such great chemistry, really know their stuff and so obviously enjoy the work that they do.”
802.865.3332
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[email protected]“Support” means much more than just “hosting” to us.
Our Recipe For Your Success: 1PMJTIFE%FTJHO *OUFSOFU.BSLFUJOH&YQFSUJTF 1PXFSGVM4PGUXBSF Individual Attention
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www.gravesrealty.net
Process Overview:
5 easy steps in 10 weeks or less
We have hundreds of happy REALTOR® clients in our portfolio, but how can you be confident we can do it for you? You have unique needs, a limited budget, a lot of demands on your time, and a tight deadline. That’s nothing unusual. Really.
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Phase 4: Site Production
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Phase 5: Evaluation and Launch
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Phase 1: Project Kickoff
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Phase 2: Initial Optimization
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Phase 3: Custom Design and Content Development
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802.865.3332
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[email protected]This ain’t our first rodeo.
Our Recipe For Your Success: 1PMJTIFE%FTJHO *OUFSOFU.BSLFUJOH&YQFSUJTF 1PXFSGVM4PGUXBSF Individual Attention