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Gaining access to agency and structure in industrial marketing theory : a critical pluralist approach

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Figure

Fig. 1: A vision of three dimensional pluralism  We take each dimension of Fig. 1 in turn in the following sections
Fig 2: The relative emphasis of agency and structure in theory development Original model by Whittington (1988) with top right-hand quadrant showing the original naming (1) by Whittington (1988: 524), and later renaming (2) by Pozzebon (2004: 265)
Fig. 3: A vision of three dimensional pluralism showing possible choices of  integrative theories on the theoretical dimension
Fig 4: Three dimensional pluralism: Methodological dimension choices

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