Objectives
At the end of this unit, you will be able to:
Assign Digital Assets to CRM Objects
Work with the Where-Used List
© SAP 2009 / Page 3
1. Introduction
2. Third party Digital Asset Management Integration
2.1 Integration in CRM Objects
2.2 Where-Used List
3. Customizing settings
Third Party Digital Asset Management
integration
Third Party Digital Asset Management
integration
Enterprise services used to integrate a third party DAM tool
with SAP CRM.
Enhance the ability to manage and optimize the use of
internal and external marketing materials such as product
brochures, flyers, videos, and so on.
Leverage Digital Assets which are stored in a third party DAM tool
to assign them to CRM business objects such as Marketing Plans,
Campaigns and Products.
Digital Asset where–used-list
provides a list of CRM business
objects which are using a specific digital asset.
Benefits
Cost savings through
reusability of digital
assets and elimination
of double-entry work
© SAP 2009 / Page 5
1. Introduction
2. Third Party Digital Asset Management Integration
2.1 Integration in CRM Objects
2.2 Where-Used List
3. Customizing settings
Integration in CRM Objects – Digital Asset
Assignment Block
Digital Assets which are stored in a third
party DAM tool can be assigned to
products, marketing plans and campaigns.
Within respective object an own
assignment block “Digital Assets” is
available.
© SAP 2009 / Page 7
Integration in CRM Objects – Add Digital
Assets to CRM Business Objects
By clicking the button
“Add” on the Digital
Asset assignment block,
a search help pops-up.
After searching and
selecting a Digital Asset
in the search result, it is
listed within the
assignment block of the
respective CRM
Integration in CRM Objects – Search Help
© SAP 2009 / Page 9
Deleting Digital Assets in an assignment block just deletes the reference to the Digital Asset and not
the asset itself
View Asset: In a new window a preview of the asset will be shown
By clicking on the hyperlink in the column “Digital Asset Title” the external DAM-system is called and
the user can edit the selected asset directly on the external system (e.g. change title)
To make the changes visible to CRM immediately without refreshing the whole screen, the refresh
button is needed
1. Introduction
2. Third Party Digital Asset Management Integration
2.1 Integration in CRM objects
2.2 Where-Used List
3. Customizing settings
Where-Used List
© SAP 2009 / Page 11
Where-Used List is needed to search for all CRM Business Objects which are using a
specific Digital Asset which means which have a specific Digital Asset assigned
Where-Used List – Identify Digital Asset
Where-Used List – Result
© SAP 2009 / Page 13
After creating the Where-Used List, all CRM
Business Objects which have the Digital
Asset assigned, are displayed. The different
objects are listed separately.
Select All / Deselect All
- the user can select all
relevant objects via marking each line or with help of
the buttons “Select All” and “Deselect All”.
Remove Digital Asset
- all assignments of the
selected objects to the Digital Asset are deleted. Not
the Digital Asset itself!
Assign New Digital Asset
- if there are related
Digital Assets to the already assigned Digital Asset,
the user can assign further Digital Asset to all
selected CRM Business Objects.
Replace Digital Asset
- if the assigned Digital Asset
needs to be replaced by another Digital Asset, the
user can use the function Replace Digital Asset.
Remove
Assign
new
Replace
Where-Used List – Further Functions
Object
SAP CRM
DAM system
© SAP 2009 / Page 15
1. Introduction
2. Third Party Digital Asset Management Integration
2.1 Integration in CRM objects
2.2 Integration in CRM mail forms
2.3 Where-Used List
3. Customizing settings
Customizing Settings
The following settings are necessary to use the Third Party DAM Integration:
1.
Activate the Business Function „Marketing Productivity“ (or the industry specific BF
Intellectual Property Management)
2.
Add the „Digital Asset“ assignment block for the relevant CRM objects via UI Configuration
3.
Configure the logical port for outbound service calls (TRX: SOAMANAGER Web Service
Administration)
4.
Define parameters for DAM Integration (e.g.Thumbnail size)
5.
Optional: Generate the search structure for Digital Assets (necessary if 3rd Party
DAM-System supports further search criteria)
6.
Optional: Implementation of BAdI for
–
Consistency check (default implementation for Media Industry available)
–
Implementation of hidden search criteria
© SAP 2009 / Page 17
Services Used for 3rd Party DAM Integration
The following service-interfaces for outbound calls are provided as the basis
for 3rd party DAM systems to integrate in SAP CRM:
DigitalAssetCRMAllowedDigitalAssetTypesQueryResponse_Out
CRM reads the available digital asset types supported by the DAM system.
DigitalAssetCRMAllowedPropertiesQueryResponse_Out
CRM reads the allowed search criteria supported by the DAM system (e.g. read all search criteria relevant for
a specific Digital Asset Type).
DigitalAssetCRMVersionBasicDataByElementsQueryResponse_Out
CRM calls DAM to ask for Digital Asset Versions matching the search criteria. Result List contains attributes
such as Asset ID, Version ID, identifying attributes and URL to assets thumbnail and URL to assets detail
page (in DAM).
DigitalAssetCRMVersionBasicDataByIDQueryResponse_Out
Service to read Digital Assets which are assigned to CRM Business object and displayed in assignment block.
Lesson Summary
© SAP 2009 / Page 19
Copyright 2009 SAP AG
All Rights Reserved
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. Microsoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft Corporation.
IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System z10, System z9, z10, z9, iSeries, pSeries, xSeries, zSeries, eServer, z/VM, z/OS, i5/OS, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, PowerVM, Power Architecture, POWER6+, POWER6, POWER5+,
POWER5, POWER, OpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, Intelligent Miner, WebSphere, Netfinity, Tivoli and Informix are trademarks or registered trademarks of IBM Corporation.
Linux is the registered trademark of Linus Torvalds in the U.S. and other countries.
Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or registered trademarks of Adobe Systems Incorporated in the United States and/or other countries.
Oracle is a registered trademark of Oracle Corporation.
UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group.
Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or registered trademarks of Citrix Systems, Inc. HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C®, World Wide Web Consortium, Massachusetts Institute of Technology. Java is a registered trademark of Sun Microsystems, Inc.
JavaScript is a registered trademark of Sun Microsystems, Inc., used under license for technology invented and implemented by Netscape.
SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP Business ByDesign, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries.
Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects S.A. in the United States and in other countries. Business Objects is an SAP company.
All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary.
