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A Better Database Choice for Your SAP Applications: Sybase ASE. Sumit Kundu / Sybase Product Management May 16, 2011

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A Better Database Choice for Your SAP

Applications: Sybase ASE

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Agenda

Sybase ASE – A Proven and Trusted Solution

Database for SAP Applications – Critical Business Requirements

 What SAP customers want from a database

Sybase ASE – A Better Database Choice for SAP Customers

 How Sybase ASE addresses critical business requirements

Sybase ASE – Technology Leadership and Market Recognition

 Technology innovations

 Market status

SAP Applications on Sybase ASE – Availability Information

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Sybase ASE – A Trusted Data Management Platform

30,000+ CUSTOMERS

worldwide

using Sybase data management systems

Powers

MORE THAN 90%

of the world’s

top global banks and securities firms

Over

1,250 NEW CUSTOMERS

for data management in 2010

Customer

SATISFACTION RATING OF 97%,

as measured by customer surveys

Recognized by Forrester as

A LEADER IN

ENTERPRISE DATA MANAGEMENT SYSTEMS

1

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• Business efficiency

• Low cost to acquire and maintain

• Enterprise-class functionality

• Reduced operational risk

What SAP Customers Want from a Database

ABOVE ALL – NO DATABASE WORRIES

ENTERPRISE CLASS

REDUCED RISK EFFICIENCY

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Sybase ASE – Provides Business Efficiency

Sybase’s support has played a critical role in the deployment of our mission-critical application. And Sybase’s ongoing support is invaluable in ensuring the continuous, seamless operation of our application. We consider Sybase a key partner in our success.”

Don Nielsen, MGR DBA Group, Cargill

• Co-innovation

• Integrated development

• Aligned product lifecycle

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Sybase ASE – Lowers Costs

ASE operational costs are 10% to 19% less than Oracle

Make the Right Database Investment Compares Oracle vs. Sybase on Linux

“We’ve DRAMATICALLY REDUCED OUR OPERATING COSTS from $42 million to $13 million a year” Don Nielsen MGR DBA Group Cargill Inc.

• Reasonable licensing terms

• Smaller infrastructure footprint

• Lower system administration overhead

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Sybase ASE – Proven for Enterprises

30-40%

faster than competitive

RDBMSs

In healthcare…

1B

transactions per day

In telecommunications…

2M

transactions per minute

On Wall Street…

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Sybase ASE – Reduces Operational Risk

London’s premier taxi and courier company was growing at a fast clip – Addison Lee employed ASE for a new IT architecture for its call center.

“While all parties sat in the room we invited our managing director, completely unannounced, to come in and pull the plug on the server. Shocked faces were quickly replaced with smiles when the standby instantly kicked in. It was the only solution that successfully passed the test.”

Leveraging the Sybase data management backbone, Starz built its new download-on-demand subscription service using Sybase ASE.

“The small number of times we’ve had unexpected failovers, ASE always worked as expected. We are very pleased with the stability of the product.”

Revelex meets payment card industry (PCI) compliance and Safe Harbor requirements and ensures continued international business transactions.

"Sybase makes it easy to demonstrate compliance. We simply take the auditor through our various compliance aspects – such as how we store keys in a separate database, how our encryption

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What SAP Customers Want from a Database

SYBASE ASE – THE SOLUTION FOR DATABASE WORRIES

Business efficiency

Low cost to acquire and maintain

Enterprise-class functionality

Reduced operational risk

ENTERPRISE CLASS

REDUCED RISK EFFICIENCY

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Sybase ASE – A Record of Innovation

Client/server

Client/server architecture, stored procedures, triggers

Heterogeneous data management

Heterogeneous data mgmt., replication distributed query processing

Commodity and low cost

Linux, Java in the database, XML

DBMS clustering

Database clustering, cluster workload mgmt., virtual resource management

In-memory

Integrated in-memory functionality, extreme OLTP

2009: Leader in Forrester Wave for enterprise database management systems

2010: “Best enterprise

data management vendor on Wall Street three years running.”

1980S

1990S

2000S

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Sybase ASE – Market Recognition

Report from Forrester Research

ASE remains a strong choice for enterprises by delivering:

A very stable product: Many large financial institutions run ASE

Strong technical support: A majority of customers

find Sybase ASE support better than other DBMSs

Secure database product: Over the past 12 months,

there were no database vulnerabilities reported

Continued product innovation: ASE has focused on advanced features and innovations

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Are You Interested in a Trial?

Delivering significant business value for SAP customers:

Development Pilots Release To Customers May 15-18, 2011

Q2

Q1 Q3

• SAP ERP Central Component (SAP ECC) 6.05 on ASE 15.7 in pilot phase now

Release to customers (RTC) in June

• Other SAP Business Suite software to be available on ASE from RTC

"Sybase has deep DBMS competence, which provides a strategic complement to SAP’s

strength and leadership in enterprise application software." – Noel Yuhanna, Principal Analyst, Forrester Research

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Thank You!

Contact information: Sumit Kundu

Senior Director

References

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