See Course and Program Development Policy and Procedures ( for instructions. Qfall. 0 deactivate.

Document N: Course and Program Development:

IMPACT AND APPROVAL SIGNATURES

See Course and Program Development Policy and Procedures (www.ubalt.edu/provost) for instructions.

SCHOOL:

QLAw

QMSB 0CAS QCPA

CONTACT NAME: a..;;IL.;;.;.;uc;.!.y...;..H;..;;.o.;.;.;lm.;.;;a;;.;.n _ _ _ _ _ _

_{_,l}

PHONE: 1410.837.4333 DEPARTMENT/DIVISiON: !school of Information Arts and Technologies

PROPOSED SEMESTER OF IMPLEMENTATION:

TYPE OF ACTION:

LEVEL OF ACTION:

® add(new)

0

^noncredit

Qfall

0

deactivate

0

undergraduate

(!)spring

0

^modify

®graduate

ACTION BEING REQUESTED (select one category, either Course Actions or Program Actions):

G)

COURSE ACTIONS QPROGRAM ACTIONS

Original Subject Code/Course Number: Original Program Title: IIDIA622

Original Course Title: Social Media for Organizations

I DATE PREPARED: 13/1/11

YEAR:I2012

Oother

Oother

Select one or multiple actions from one of the lists below (review the list ofnecessarv documents and signatures}:

• ^. • ^{... .. .} •

1. Experimental Course 10. Program Requirements

2. Course Title lla. Undergraduate Specialization (24 credits or fewer) 3. Course Credits llb. Master's Specialization (12 credits or fewer) 4. Course Number llc. Doctoral Specialization (18 credits orfewer) 5. Course Level 12. Minor (add or delete)

6. Pre- and Co-Requisite 13. Closed Site Program 7. Course Description 14. Program Suspension

'

8. New Course 15. Program Reactivation

9. Deactivate Course 16a. Certificate Program (UG/G) exclusively within existing degree program

22. Other 1Gb. Certificate Program (UG/G) outside of or across degree programs (12 or more credits) 17. Off-Campus Delivery of Existing Programs

18a. Undergraduate Concentration (exceeds 24 credits) 18b. Master's Concentration (exceeds 12 credits) 18c. Doctoral Concentration (exceeds 18 credits) 19. Program Title Change

20. Program Termination 21. New Degree Program 22.0ther

ADDITIONAL DOCUMENTATION (check all appropriate boxes of documents included; review the list ofnecessarv documents):

ijl summary proposal (0)

lZI

course definition document (P)

0

full five-page MHEC proposal (Q)

0

financial tables (MHEC} (R)

₀

other documents as may be required by MHEC/USM (S)

0

other(T)

IMPACT REVIEW (review the list of necessary signatures):

Impacted Entity Signature

a. Library

0 no impact 0 impact statement attached b.OTS

0 no impact 0 impact statement attached c. University Relations

0 no impact 0 impact statement attached d. Admissions

0 no impact 0 impact statement attached e. Records

0 no impact 0 impact statement attached

APPROVAL SEQUENCE (review the Jist of necessary signatures):

B. General Education (for No.7, 8)

C. Final Faculty Review Body Within Each School (Chair)

D. Dean

E. University Faculty Senate (Chair)

F. University Council (Chair)¹

G. Provost and Senior Vice President for Academic Affairs

H. President

I. Board of Regents (notification only)

J. Board of Regents (approval)

K. MHEC (notification only)

L. MHEC (approval)

M. Middle States Association notification Required only if the University's mission is changed by the action

Date

J'-.J-

1 University Council review (for recommendation to the president or back to the provost) shall be limited to curricular or academic policy issues that may potentially affect the University's mission and strategic planning, or have a significant impact on the generation or allocation of its

Document 0: Course and Program Development: SUMMARY PROPOSAL

See Course and Program Development Policy and Procedures (www.ubalt.edu/provost) for instructions.

SCHOOL: _{QLAW QMSB} G)CAS QCPA

CONTACT NAME: I._L_uc ... v_H_o_lm_a_n _ _ _ _ _ _

___.l

PHONE: 1410.837.4333 DEPARTMENT/DIVISION: lschool of Information Arts and Technologies

PROPOSED SEMESTER OF IMPLEMENTATION: Qfall ®spring

ACTION BEING REQUESTED (select one category, either Course Actions or Program Actions):

0

COURSE ACTIONS

_Q

PROGRAM ACTIONS

Original Subject Code/Course Number: Original Program Title: IlDlA 622

Original Course Title: Social Media for Organizations

I DATE PREPARED: 13/1/11

YEARd2012

Select one or multiple actions from one of the lists below (review the list of necessary documents and signatures):

•4:• ^. •

^{•II: •}

^..

'

_•

1. Experimental Course 10. Program Requirements

2. Course Title 11a. Undergraduate Specialization {24 credits or fewer) 3. Course Credits 11b. Master's Specialization {12 credits or fewer) 4. Course Number llc. Doctoral Specialization {18 credits or fewer)

5. Course Level 12. Minor (add or delete)

6. Pre- and Co-Requisite 13. Closed Site Program

7. Course Description 14. Program Suspension

,f 8. New Course 15. Program Reactivation

9. Deactivate Course 16a. Certificate Program (UG/G) exclusively within existing degree program

22. Other 16b. Certificate Program (UG/G) outside of or across degree programs (12 or more credits) 17. Off-Campus Delivery of Existing Programs

18a. Undergraduate Concentration (exceeds 24 credits) 18b. Master's Concentration (exceeds 12 credits) 18c. Doctoral Concentration (exceeds 18 credits) 19. Program Title Change

20. Program Termination 21. New Degree Program 22. Other

OLD TITLE SUBJECT CODE/COURSE NO ... 1 _ _ _ _ ___.I CREDITS ^{._I _ _ __,}

NEW TITLE suBJECT coDE/COURSE No.I

_I

CREDITS .... I _ _ __,

DESCRIBE THE REQUESTED COURSE/PROGRAM ACTION (additional pages may be attached if necessary):

Create a new elective course for the Certificate in Library Technologies and M.S. in Interaction Design & Information Architecture.

SET FORTH THE RATIONALE FOR THIS PROPOSAL:

Organizations are increasingly turning to the use of social media for marketing as well as external and internal communications and need staff skilled in developing and implementing social media plans within the organization.

Specifically, public and academic libraries are using social media tools to market their resources and services. They see how critical expertise in these emerging technologies are to their users and the library's ultimate success. Veteran librarians who did not obtain these skills and expertise in library schools look to new training to remain marketable in the profession.

DOCUMENT P: COURSE DEFINITION

See Course and Program Development Policy and Procedures (http://www.ubalt.edu/template.cfm?page=257) for instructions.

1. DATE PREPARED: March 1, 2011

2. PREPARED BY: Lucy Holman, Natalie Burclaff, Catherine Johnson

3. DEPARTMENT/DIVISION: School of Information Arts and Technologies

4. COURSE NUMBER(S) with SUBJECT CODE(S) IDIA 622

5. COURSE TITLE: Social Media for Organizations

6. CREDIT HOURS 3

7. CATALOG DESCRIPTION: Introduces the use and administration of social media tools within an organization. Topics include implementation, management and policy issues surrounding these technologies. Requires students' active participation within online social communities.

8. PREREQUISITES

9. COURSE PURPOSE (how the course is to be used in the curriculum; e.g., required for the major, elective, etc.) Elective for new Certificate in Library Technologies and forMS in Interaction Design & Information Architecture

10. GENERAL EDUCATION AREA (if applicable; e.g., social sciences, humanities, mathematics, etc.) NA

11. COURSE TYPE/COMPONENT (clinical, continuance, discussion, field studies, independent study, laboratory, lecture, practicum, research, seminar, supervision, thesis research, tutorial or workshop; this must match PeopleSoft 9.0 coding, so check with your dean's office if you are unsure of the correct entry): Lecture

12. FACUL TV QUALIFIED TO TEACH COURSE: Natalie Burclaff, Catherine Johnson

13. CONTENT OUTLINE: Evolution of Social media Value of Social Media

Types of Social Media (blogs, wlkis, microblogs, social networks, etc)

Uses of Social Media (marketing, education, inter/Intra organizational communication) Future of Social Media

Ethical and Privacy Issues surrounding social media Best Practices

Implementing social media in an organization

Exploring and experimenting with innovative applications of social media Assessing success and challenges of social media implementation Evaluation of Social media tools

14. LEARNING GOALS:

Upon completion of the course, students will be able to:

• identify appropriate types and uses of social media for an organization

• critically evaluate and assess the benefits of social media tools

• develop and implement a broad-based social media plan for an organization

• create innovative applications for social media

• use social media in an ethical manner, cognizant of privacy implications

15. ASSESSMENT STRATEGIES: Assessment will include class exercises and group and/or individual projects

16. SUGGESTED TEXT(S) and MATERIALS (e.g. textbooks, equipment, software, etc., that students must purchase)

Safko, L., & Brake, D. K. (2009).

The social media bible: Tactics, tools, and strategies for business success.

Hoboken, N.J. :John Wiley & Sons. ISBN:0470623977

17. SPECIAL GRADING OPTIONS (if applicable)

18. SUGGESTED CLASS SIZE: 20

19. LAB FEES (if applicable) LAB FEE REQUIRED