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Generating high-quality leads Converting leads into customers Creating meaningful content Demonstrating return on investment Sourcing high quality data/lists Lead generation across multiple media Generating a high-volume of leads Marketing to a lenghtening sales cycle Marketing to a growing number of people involved Generating public relations and awarness buzz Communicating product value Creating overall marketing strategy Keeping up with changes in the marketplace
What are your biggest B2B lead generation challenges? (Select all that apply)
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Company website Conferences/Tradeshows Email marketing Search engine optimization (SEO) Telemarketing Virtual events/Webinars Public relations Paid search (PPC) Social media Online advertising Direct mail Print AdvertisingHow effective are the following B2B lead generation tactics?
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Very Effrective Somewhat Effective Ineffective Do not use
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What are your greatest barriers to B2B lead generation sucess?
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What metrics do you use to measure marketing ROI?
0% 20% 40% 60%
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What percentage of your leads convert to closed-won deals?
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What B2B email tactics do you consider most effective?
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Giving away a great promotional item Games, contests or sweepstakes at booth Advertising in trade show materials Don’t use tradeshows
What tradeshow tactis do you find most effective in creating qualified leads?
0% 10% 20% 30% 40% 50%
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What do you consider the most important aspects of an
effective B2B webinar?
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What B2B direct mail formats do you consider most effective?
0% 20% 40% 60%
We don’t use direct mail
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Building relationships with bloggers, community moderators and social Uploading content to social sharing sites (YouTube, Flickr, Slideshare) Moderating social networks (Facebook, LinkedIn, etc) Posting comments on microblogs (Twitter, etc)
Including social sharing buttons in email content Don’t use social media tactics Advertising on blogs, social networks or other social media sites Including social sharing buttons on company website
What social media tactics do you consider most effective?
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Posting content on company blog
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How do you use marketing automation software in your
B2B marketing organization?
0% 10% 20% 30% 40% 50%
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What percentage of your marketing budget is allocated to lead generation?
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How are lead generation budgets going to change
49.0% | Increase
44.0% | No change
7.0% | Decrease
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What Marketing tactics do you currently outsource?
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Creative/graphic design
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What role does mobile marketing play in your marketing plan?
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16.6%
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Already heavily engaged
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|
Not interested in
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|
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|
Getting serious in 2013
Not yet clear
|
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What is your average cost per marketing qualified lead (MQL)?
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0% 5% 10% 15% 20% 25%
Director Owner/CEO/President
VP/EVP/SVP Specialist C-Level (CMO, CFO, COO)
What is your career level?
0% 5% 10% 15% 20% 25% 30%
Manager
What is the size of your company (number of employees)?
32.6% | 10-99 25.3% | Fewer than 10 22.0% | 100-999 11.4% | 1,000-10,000 8.6% | 10,000+ CEO/President/Owner Sales Consultant Product Management Engineering
What is your role?
0% 20% 40% 60%
Marketing