PROMOTING NATIONAL SECURITY SINCE 1919
MAY 24-26, 2016
www.SOFIC.Org
2016 SpeCIal OperatIOnS
FOrCeS InduStry COnFerenCe
Advertising/sponsorship
prospectus
Advertising/sponsorship
prospectus
Sponsor or
Advertise at
2016 SOFIC
• Position your
brand as a
leader in the
SOF community
• Engage in
highly targeted
marketing
to SOF
focused event
participants
• Increase booth
traffic and
awareness
• Develop
a lasting
impression for
customers and
partners
SOld
SOld
SOld
S
ponSorShip
p
roSpectuS
(aS OF 11/17/15)
gOld SpOnSOrShIp (avaIlable tO One SpOnSOr) $20,000
Benefits include: • Company logo on rotation on main event website • Company description (350 words) and logo in the onsite Show Guide • Company logo on promotional signage and entrance unit at event • Company literature insert to be distributed to conference attendees (company provides 6,000 literature inserts) • Podium name recognition by NDIA during the Opening General Session • Recognition of company name/logo on AV slide at General Session • Four complimentary full conference registrations for the event
SIlver SpOnSOrShIp (avaIlable tO One SpOnSOr) $18,000
Benefits include: • Company logo on rotation on main event website • Company description (300 words) and logo in the onsite Show Guide • Company logo on promotional signage and entrance unit at event • Verbal company recognition by NDIA during the Tuesday Networking Reception • Four $25 gift cards to be given away through random drawing during the Tuesday Networking Reception • Two complimentary full conference registrations for the event
brOnze SpOnSOrShIp (avaIlable tO three SpOnSOrS - 2 SOld) $9,000
A great opportunity to highlight your company during the networking breaks. Your company will be featured during the breaks when attendees refill their coffee cups before the next round of sessions. Benefits include: • Company logo on rotation on main event website • Company description (250 words) and logo in the onsite Show Guide • Company logo on promotional signage and entrance unit at event • Company logo on napkins to be distributed during Tuesday and Wednesday breaks
patrIOt SpOnSOrShIp (avaIlable tO Seven SpOnSOrS) $5,000
One page promotional insert handed out to the attendees, along with the onsite Show Guide, is a great way to promote a new product or service. Sponsor provides the promotional insert. Benefits include: • Company logo in the onsite Show Guide • Company literature insert to be distributed to conference attendees in conference tote bags (company provides 6,000 literature inserts)
regIStratIOn SpOnSOrShIp (avaIlable tO One SpOnSOr, deadlIne MarCh 4, 2016) $15,000
This opportunity promotes your company to thousands of attendees. Your company will be the first company they see when registering for the event. Your sponsor banner is exclusive to the event registration page, where all attendees go to register. Benefits include: • Company logo on “Thank You to Our Sponsor” banner on the registration website • Sponsor banner with company logo on the registration confirmation (e-mail) receipt • Company logo in the onsite Show Guide • Company logo on promotional signage in the registration area onsite • Company name on 1,000 pens handed out in the registration area
2016 SOFIC C
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& e
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May 24-26, 2016, Tampa, FL
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wI-FI SpOnSOrShIp (avaIlable tO three SpOnSOrS) $10,000 eaCh/Or $25,000 FOr exCluSIve
Attendees will be able to access the internet throughout the Tampa Bay Convention Center thanks to you! As a sponsor, you will be able to define one of the landing pages that attendees see as they connect. Be the sponsor that keeps everyone connected. Benefits include: • If exclusive, Sponsor’s name will appear on the wireless network ID visible from any wireless device. • One of the landing pages will be designated for your company, so when attendees connect, they will be directed to your website immediately (if multiple sponsors, landing pages will be placed in alphabetical order). • Sponsor’s logo will be featured in login information distributed to attendees in the onsite Show Guide.
ChargIng StatIOnS (avaIlable tO twO SpOnSOr) $5,000
Everyone has a smart phone these days, but no one remembers their chargers! Save the day by having a charging station branded with your company’s name.
Benefits include:
• Company logo on marketing surrounding two charging stations
• Two charging stations placed in high traffic areas just outside the exhibit hall
relaxatIOn StatIOn SpOnSOrShIp $7,000
Take a give minute break during SOFIC with a mini back and shoulder massage. The Relaxation Station is located in a tranquil area, facing the water front on the mezzanine level of the Tampa Convention Center. This makes for a relaxing stress free atmosphere that attendees will want to visit. The Relaxation Station will be set up Tuesday – Wednesday of SOFIC Week. Benefits include: • Company logo on area signage • Relaxation Station vouchers printed for your company to distribute. 120 passes per day for a five minute massage.
MObIle app SpOnSOrShIp (avaIlable tO One SpOnSOr, deadlIne MarCh 4, 2016) $8,000
The ChirpE app is promoted all attendees and used during the entire conference. Your company will be seen on the “splash page” as well as the home page “masthead banner.” This improved app is the best way to connect with the attendees. Benefits include: • Exclusive opportunity for one company. • All attendees receive access to the mobile app to download the complete schedule, floor plan, and conference information all sponsored by your company. • For a demonstration or more information, please contact Allison Hitchner at 703-247-2573.
tOte bag SpOnSOrShIp (avaIlable tO One SpOnSOr, deadlIne MarCh 4, 2016) $5,000
Reusable tote bags will be distributed to most attendees as they pick their badge onsite. These tote bags are carried throughout the entire event with your company’s logo on front. This gives you great exposure both during and after the conference. Benefits include: • Company logo in the onsite Show Guide • Tote bags with company logo distributed to attendees (sponsor provides 6,000 branded tote bags) • Promotional item distributed to attendees inside the tote bags (sponsor provides 6,000 promotional items)
water tOwer SpOnSOrShIp (avaIlable tO One SpOnSOr) $8,000
Want to make a splash at this year’s event? Plunge into this thirst quenching sponsorship that provides attendees with water towers during the event. Each water tower will have your company name on it and will be seen by all the thirsty attendees. Another great way to promote your company is to provide reusable water bottles so attendees can keep coming back to refill. Benefits include: • Six water stations throughout the convention center branded with your company’s logo • Opportunity to distribute reusable water bottles next to each water station (sponsor provides water bottles. NDIA recommends sending at least 1,000 water bottles.)
SOld
audIO vISual SpOnSOrShIp (avaIlable tO twO SpOnSOrS) tueS-$10,000/wed-$8,000/exCluSIve $16,000
Check, check, 1, 2, 3. Audio visual is one of the most crucial aspects for SOFIC. Your company can be front and center as the sponsor for one or two days. Benefits include: • Company description (250 words) and logo in the onsite Show Guide • Recognition of company name/logo on AV slide at General Session • Signage recognizing sponsor in the General Session vicinity on day of sponsor
hOtel dOOr hangerS (avaIlable tO twO SpOnSOrS/MOnday and tueSday) $5,000/day
Your company will benefit from great exposure with the door hangers distributed just outside every attendee’s hotel room. 2016 is an International SOF year, and this is a great way to reach the international attendees all in one effort. Hotels include Marriott Waterside, Embassy Suites Downtown, Hyatt Regency, and Westin Harbour Island. Benefits include: • Door hangers to be distributed to all attendees at the four closest hotels to the Tampa Convention Center (Marriott Waterside, Embassy Suites Downtown Convention Center, Hyatt Regency, and Westin Harbour Island) • Sponsor responsible for producing and shipping hangers to show site
hOtel rOOM KeyS (avaIlable tO twO SpOnSOrS) COntaCt FOr prICIng
Simple and effective, branded hotel room keys puts your company logo in attendees’ hands multiple times throughout the event. This opportunity works especially well when combined with the door hanger promotion. Benefits include: • Hotel room keys to be distributed to SOFIC attendees on peak nights at the Marriott Waterside Hotel and/or Embassy Suites and Westin Harbour Island. Keys will continue to be distributed until they have all been given out • Artwork for keys to be provided by sponsor • NDIA to coordinate with hotels for distribution
new! aISle bannerS $1,000 One SpOnSOr per aISle banner
Make sure all the attendees know where to find your booth by sponsoring your aisle. Production and rigging costs are included in the sponsorship, and Show Management is responsible for the design of the aisle banner.
Shuttle SpOnSOrShIp (avaIlable tO twO SpOnSOrS) $6,500
Attendees are bused daily from MacDill AFB to the Tampa Convention Center. Two coach buses will be used to shuttle these attendees for the three days of the event and one bus will have your banner on the outside of the bus. Benefits include: • Company logo on a 2’ x 16’ banner placed on the side of the bus • Company logo in the onsite Show Guide • Signage recognition at the Tampa Convention Center entrance
lIghtS, CaMera, aCtIOn! (avaIlable tO One SpOnSOr)
We are looking for a partner to capture all of the action of the International Special Operations Exercise that will be held
Wednesday afternoon along the waterfront. This is the live demonstration that takes places every other year for which the whole city of Tampa turns out. Sponsor must provide all equipment and will be put in touch with USSOCOM to coordinate logistics for the filming of the event.
2016 SOFIC C
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May 24-26, 2016, Tampa, FL
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taKIng the next Step $5,500
For optimum health, guidelines recommend that adults walk at least 10,000 steps per day. Let attendees keep track of their steps with their custom-one color imprinted pedometer. Sponsorship includes the cost of 1,000 pedometers as well as a prize for the attendees with the most steps for Tuesday and Wednesday. Pedometers must be handed out from sponsors booth. Benefits include: • 1,000 one color-imprinted pedometers • 2 prizes of $25 value to be presented to the attendees that have the most steps on Tuesday, May 24 at 3:00pm, and Wednesday, May 25 at 3:00pm. • Promotion through e-mail, mobile app, and fliers to attendees advertising pedometer contest
gala dInner SpOnSOrShIp (avaIlable tO One SpOnSOr) $20,000
Benefits include: • Company description (350 words) and logo in the onsite Show Guide • Company logo (with other sponsors) on event signage the evening of the event • Podium name recognition by NDIA during the gala dinner • Two dinner tables which seat eight people each for a total of 16 seats • Company name or logo on a table sign at the Gala dinner • Company name or logo in the official Gala dinner program, recognizing your company as the gala sponsor
gala reCeptIOn SpOnSOrShIp (avaIlable tO One SpOnSOr) $10,000
Benefits include:
• Company logo (with other sponsors) on event signage the evening of the event • One dinner table which seats eight people
• Company name or logo in the official Gala dinner program, recognizing your company as the gala reception sponsor
gala dInner table (avaIlable tO 28 SpOnSOrS, Max twO per COMpany) $1,700
The Wednesday night Gala Dinner will be held at the Marriott Waterside again this year (different from other International years!). As a table sponsor, you will be assigned a table which seats up to 8 people. You may choose to fill your seats with your employees and/or clients or you may leave up to two seats open for VIPs, which will be seated by USSOCOM Protocol. There are no guarantees to any requests a sponsor may have in terms of which VIPs they would like to sit at their table. Benefits include: • One table which seats 8 people • Company logo on table sign at the Gala dinner • Company logo (with other sponsors) on event signage the evening of the event
SaIl pavIlIOn netwOrKIng reCeptIOn SpOnSOrShIp (avaIlable tO One SpOnSOr) $11,000
Located just steps from the Tampa Convention Center, this location is ideal to take a break and discuss the day’s conference sessions. This is an excellent opportunity for hosting your own private get together. Available for one day only, Wednesday, May 20, 4:00pm – 5:30pm. Benefits include: • Reception to be held on the Garden side (one side only) of the Sail Pavilion located conveniently right outside the Tampa Convention Center • Two “Private Event” signs listing your company name at the Sail Pavilion • Two servers with trays of light hors d’oeuvres • Two bartenders and 200 drink tickets for beer/wine or soft drinks • Email invitation sent to specific attendees through NDIA
CarIbbean rIverSIde reCeptIOn $15,000 A genuinely unique location, outside along the waterfront, with spectacular views of Garrison channel, create a perfect venue for your entertainment. Located on the Riverwalk, the patio is just a step away from the busy meetings going on inside the Convention Center during SOFIC. Wednesday, May 20, 4:00pm – 5:30pm. Benefits include: • Private patio area with tall palm trees and umbrellas • Array of light appetizers • Pina Coladas, rum drinks, wine and beer • 150 invitations to hand out from your exhibit booth • Live Caribbean island music provided for entertainment
pIzza party lunCheOn $7,000
Your guests will enjoy the designated seating area that is roped off on a private patio to enjoy a refreshing soft drink and delicious pizza for lunch. Also included with this sponsorship is 150 pizza cutters branded with your company name on it for each guest to take home and reuse. This sponsorship is a great traffic driver to your booth. Everyone who attends will appreciate your hospitality. Lunch will be held on Tuesday, May 24. Benefits include: • Private area for luncheon • 150 branded pizza cutters to distribute at luncheon • 150 lunch tickets to distribute from your booth or to customers you’d like to invite.
prOMOtIOnal bIn gIve away (avaIlable tO FIve SpOnSOrS) $1,000
Great opportunity to create brand awareness in front of a very large audience, all three days of the event. Promotional bins are located in a high traffic area near registration or the exhibit hall. Benefits include: • Automatic restocking of promotional bin • NDIA recommends providing at least 1,000 promotional items with your company logo (provided by sponsor). • Items to be distributed in high traffic area near registration or exhibit hall • All items not pick-up will donated to local charity, after event closes • Hats, sunglasses, and sun tan lotion are hot commodities in the Tampa Bay area.
exhIbIt bOOth lIterature drOp (avaIlable tO ten SpOnSOrS) $700
Looking to reach the 350 companies in the defense industry who exhibit at SOFIC? This is the best opportunity to reach each company with your promotional item. Benefits include: • Sponsor provides 350 literature pieces to be distributed to each exhibiting company • Each exhibiting company will receive your information (early in the morning) on Tuesday or Wednesday before the hall opens
MagazIne publICatIOn bInS (avaIlable tO SIx SpOnSOrS) $1,900
These bins are located in the high traffic area at the entrance to the exhibit hall and seen by thousands of attendees. A great opportunity to get your publication in the hands of the right people. Benefits include: • One publication bin that includes two slots for magazines • Storage for magazines up to 14 days prior to the event • Restocking for bins during event hours
2016 SOFIC C
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May 24-26, 2016, Tampa, FL
SoFic A
dvertiSing
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SOFIC tv - prOduCt vIdeO ShOwCaSe $1,500
Take advantage of this unique advertising opportunity for 2016. SOFIC TV is an exclusive YouTube channel designed to highlight the newest products and services from the SOFIC exhibit floor, conference highlights and other related SOFIC videos. Each day the SOFIC Video News Team will interview participating companies to create a video news clip (usually 1-2 minutes). Clips will be uploaded each evening and promoted to SOFIC attendees. Take advantage of this opportunity to promote your company’s SOF related products and services year-round on YouTube. For more information contact Dino Pignotti, NDIA Vice President for Advertising at [email protected] or 703-247-2541.
SOFIC advertISIng OppOrtunItIeS
Increase your organization’s visibility at the most important Special Operations event of the year, by advertising your products and services in the Official Publications of the 2016 Special Operations Forces Industry Conference
1. The SOFIC Conference Program and Exhibits Guide
• The SOFIC Onsite Agenda and Exhibits Guide will be available at no cost to the attendees, exhibitors, and exhibit visitors at SOFIC. • The 2016 guide will be included with the conference bags and available to be picked-up at other locations at the convention center. • The guide will contain important information that the attendees need including the detailed agenda, floor plan and the exhibitor directory which includes a product/ services index, company contact info and company descriptions. • Special Bonus for Exhibitors who advertise, their exhibitor listing will be highlighted in the directory, so it stands out in the crowd. A reference will be included so the reader will know what page your ad appears…”See our ad on page ___.” • Desk Reference – An indispensable desk reference, so your ad will be seen again and again!
2. National Defense Magazine May Issue
• The two major themes for the May issue are Special Operations Forces and Unmanned Systems. • The May issue will be included in the conference bags. • Provides reach beyond the exhibition hall walls. National Defense reaches 79,000 defense/security professionals monthly. • Bonus distribution at several conferences including SOFIC Special pricing is available so your organization can take advantage of both opportunities! Contact Dino Pignotti, NDIA Vice President for Advertising at [email protected] or 703-247-2541.
