Privacy & Data Security
May 9, 2014
Presented at:
SWBA 39
THANNUAL CONFERENCE
by:
Overview
Data Privacy Concerns:
Unauthorized access, use,
acquisition or disclosure of
information
What information is at stake?
• Personally identifiable information (PII)
– Social Security numbers, driver’s license numbers, financial account information, medical information
– Broader view: email addresses, phone numbers, dates of birth
– CA: Effective 2014: adds email, user names, passwords, security questions
• Protected Health Information (PHI) • Payment Card Industry (PCI)
• Employees
• Clients and customers • Vendors
• Insureds, claimants and beneficiaries • Business partners
WHAT THREATS?
• Malicious • Employees • Business partnersWHOSE INFO?
Regulations & Statutes
• State notice and compliance regulations
• Federal statutes
• Proposed federal legislation
• PCI DSS (Data Security Standard)
• Cyber security Executive Order
State Regulations: Notice
• 46 states & 4 U.S. jurisdictions require notice to customers after unauthorized access to PII
– Follow timing requirements for notifying resident consumers - “without unreasonable delay” but not later than 45 days – Notify State Attorneys General, law enforcement, consumer
protection agencies and credit reporting agencies
– Follow timing requirements for notifying regulators and credit reporting agencies
- 48 hours; fourteen days; before notice to residents – Some states require specific notice content
State Regulations: Examples
Massachusetts 201 CMR 17:
Standards for the Protection of
Personal Information
• Mandates procedures to reduce likelihood and impact of breaches
• Requires a “written information security program”
• Specific requirements for user IDs, passwords, encryption, firewalls, data storage on laptops
• Applies to all businesses, wherever situated, that store residents’ PII
State Regulations: Examples
California Confidentiality of
Medical Information Act
(CMIA): Cal. Civ. Code § 56
• Requires notice to California Department of Health and affected individuals within 5 days
• State fines of up to $250,000 per violation
• Allows for private right of action
Federal Laws
• Health Insurance Portability and Accountability Act (HIPAA)
• Health Information Technology for Economic and Clinical Health Act (HITECH)
• Fair and Accurate Credit Transactions Act (FACTA) • Gramm-Leach-Bliley Act
HIPAA
• HIPAA Privacy Rule - set of national standards for protection of certain health information
• HIPAA Security Rule - set of national standards to protect ePHI that is created, received, used, or
maintained
– applies to “covered entities” and “business associates”
– when a data event occurs, a “breach” is presumed
HITECH Act
• 2009 expansion of Health Insurance Portability and Accountability Act (HIPAA)
• Allows State AGs to bring civil actions in federal court • Provides for mandatory audits by DHHS
• Civil monetary penalties range from $100 - $50K per violation and $25K - $1.5M within a calendar year
• Mandates physical and technical safeguards • Final Rule went into effect September 2013.
Gramm-Leach-Bliley Act
• Applies to financial services industry
• Enacted in 1999 to reform industry and
address concerns relating to consumer
financial privacy
• Includes insurance companies!
• GLBA Privacy Rule – notification
• GLBA Safeguards Rule – written
Sarbanes-Oxley
• Applies to publicly held companies and
accounting firms
• Rigorous data protection requirements
– Affects storage, access and retrieval of customer records
• Guidance disclosure factors:
– Probability of cyber incident – Magnitude of the riskIdentity Theft Enforcement and Restitution Act (ITERA)
• Identity theft offenders must
– “pay an amount equal to the value of the
time reasonably spent by the victim in an
attempt to remediate the intended or actual
harm incurred by the victim from the
offense.” 18 U.S.C.A. § 3663(b)(6).
PCI DSS
• Payment Card Industry Security Standards
Council
– AmEx, Discover, JCB International,
Mastercard, Visa
• Created in 2006 to establish and control
industry standards, including “Data Security
Standards” (DSS)
• Requires merchants and service providers to
abide by certain protocols to protect
PCI DSS (cont.)
• Imposes “fines” and “penalties” on offending
merchants and service providers
• Violations of PCI DSS have multiple
consequences
– Significant financial penalties
– Impact on standard of care – industry
investigations, outside lawsuits
• Small minority of states have incorporated
PCI-DSS requirements into data protection
laws
Cyber-security Executive Order
• Goal- safeguarding the nation’s critical infrastructure against cyber-attacks by developing and
implementing baseline “cyber-security standards” • NIST required to develop a “cyber-security
framework” to include a set of standards,
methodologies, procedures and processes that align policy, business and technological approaches to
address cyber risks by February 2014
• DHS to encourage designated owners and operators of critical infrastructure to adopt voluntary cyber-security program
International Laws
• EU and more than 45 other countries
have data protection or privacy laws,
with more coming
• U.S. companies with control of PII for
international customers must consider
notification requirements of foreign
International Laws (cont.)
Canada – National Law
• PIPEDA Act (Personal Information
Protection and Electronic Documents
Act) applies to all businesses and
organizations
• Some provinces (e.g., Alberta, Ontario)
have passed notification and
Response
• Discovery of data event/ clock starts
• Incident Response Plan
• Facts
• Law
• Vendors
Case Studies
Online retailer sees customers blogging about
credit card fraud – finds it was victim of SQL
attack through its website storefront exposing
50,000 individuals’ credit cards
- Forensics and PFI (PCI Forensic Investigation) - Public relations
- Substitute notice, notice to regulators - PCI Fines
Case Studies
State College shares database with State
University system – University student
accesses 120,000 College alumni/student
Social Security numbers
- Forensics coordinated with University and with law enforcement
- Notification timing and messaging coordinated with University (who had over 450,000 affected)
Case Studies
Hospital employee steals info. from medical
records to obtain credit fraudulently.
- Complicated forensics to distinguish authorized employee activity from criminal activity (otherwise
notice to the 11 individuals affected would have been notice to over 70,000 potentially accessed!)
- Law enforcement subpoena of employee computer further complicated forensics
Case Studies
Business Associate document conversion
company loses volume of non-electronic
hospital records.
- Notice under HIPAA due to the hospital, but hospital will seek recovery of all costs from the Business
Associate
- Exposed documents recovered had to be analyzed manually to identify affected population and details of exposure - $500K investigation costs alone.
Case Studies
Municipality posts employee benefits info online
exposing individuals’ Social Security numbers
and dates of birth.
- Unique public relations issues: During election cycle, challenger uses incident for political gain
- Entire response, including web site notice, individual notice, credit monitoring, assistance with responses to inquiries and notice to state regulators
Case Studies
Bank website collecting loan application
information is hacked exposing hundreds
(maybe thousands) of applicants’ sensitive
information.
- Public relations messaging must ensure account
holders who were not affected are distinguished from applicants.
- Although small numbers affected at client, attack was part of larger operation under investigation by FBI
and Secret Service – involved “Syrian Electronic Army” and “Anonymous”
Response Counsel
Data Breach Coach – Expert outside counsel
• Manage investigation • Legal compliance
• Litigation – position client to avoid or defend class, regulatory, and/or individual action.
– Document preservation
• Best Practices - Analysis of system security/company procedures
Response Counsel (cont.)
Vendors
• Forensic IT investigators/ PFI • Public relations
• Document review (e-discovery)
• Printing, mailing, call-center and substitute notice services
Evaluation of Breach
• What systems/networks/records were
accessed?
– computerized vs. paper
• What is nature of breach? Is it over? What
kind of data was accessed/copied/stolen/
viewed?
– access vs. acquisition
• Individuals affected?
– individual vs. business
• Are duties triggered?
Notification
• Must comply even where no theft or
damage
• Effects of poor breach response:
– Reputational harm
– Higher out-of-pocket expenses
– Target on back
Notification Checklist
• Electronic data or paper documents?
• What type of data elements are at
stake?
• Has the personal information been
misused? Is it likely to be misused?
• What type of entity suffered the breach?
• How many individuals affected?
Notification Checklist (cont.)
• What laws apply?
– Does a federal statute apply? If so, is the
state statute preempted?
• Is there a preexisting security protocol in
place?
• Should fraud protection and credit monitoring
services be offered preemptively?
• Notify state authorities?
Overreact or underreact?
Quick responders spend 54% more
than slow responders.
Source: Ponemon Institute
BUT…
Response can factor into lawsuits and
reputational harm!
Lawsuits/Actions
• Single Plaintiff
• Class Action
• Government Action
• Banks
• PCI
• Subrogation/ Indemnity
Defending the Lawsuit/Action
Specialized considerations when
defending a data breach class action
• Multi-District Litigation
• Class certification discovery
• Joinder of all necessary and appropriate
parties
• E-Discovery
• Experts
Defending the Lawsuit
• Stollenwerk v. Tri West – 9th Cir. – must assert actual
identity theft.
• Krottner v. Starbucks Corp. – 9th Cir. – increased risk of
identity theft constitutes an injury-in-fact.
• Anderson v. Hannaford – 1st Cir. – alleged actual fraud
and money spent in mitigation efforts defeat dismissal • Resnick v. AvMed – 11th Cir. – Similar to Anderson; also
held unjust enrichment claims viable for failure to keep promise to protect information.
• Heartland – 5th Cir. – banks and credit unions not barred
by economic loss doctrine from recouping card reissuance costs.
Preparation
• 96% of breaches were avoidable
through simple or intermediate controls
Source: Verizon 2011 Data Breach Investigations Report
• The cost of data breach has lowered,
suggesting that companies are investing
more resources in prevention and
detection, such as improving their data
protection practices and implementing
incidence response plans
Evaluate the Risks
• Has insured ever experienced a data event?
• Does insured collect, store, or transact any personal,
financial or health data?
• Does insured outsource any computer network
operations, data storage or network management?
• Does insured share data with business partners or
Evaluate the Risks (cont.)
• Does a posted Privacy Policy actually align with
internal data management practices?
• Has insured had a recent cyber risk
assessment?
• How long does insured maintain records?
• Are insureds’ electronic devices encrypted?
• Is insureds’ intrusion detection
Safeguard Controls
• People: proper security budget, supervision,
training and vigilance during and after
employment
• Processes/policies: ISO27002, HITECH
ready employee education and training,
change management processes, incident
response plan
• Technology: proven IDS/IPS capabilities,
hardened and patched servers (tested), full
encryption of PII
Managing the Risks
• Education: Learn about the various types
of privacy violations that can occur
• Handheld devices
• Manage BYOD
• Limit data maintained or made available
• Encrypting laptops, smartphones, etc.
Managing the Risks (cont.)
• Mock breaches – aka “tabletop
exercises”
• Limit online access to data storage
servers
• Policies not enough
• Destruction of hard drives to remove all
PII
Managing the Risks (cont.)
Incident Response Plans (IRPs)
– Various laws and regulations require IRPs
• Financial institutions, Oregon entities
– Many laws imply IRPs must be developed
• Gramm Leach Bliley, Sarbanes Oxley, HIPAA, Massachusetts, FACTA
– Existence of an IRP is best practice
• mitigate chances of breach, mitigate damages when a breach that occurs
Emerging Issues
• Cloud Computing
• Pre-breach Security Standards
• Subrogation
• Social Media
• Geo-location Tracking
• Collection and Use
Cloud Computing
“A model for enabling ubiquitous,
convenient, on-demand network access
to a shared pool of configurable
computing resources (e.g., networks,
servers, storage, applications, and
services) that can be rapidly provisioned
and released with minimal management
effort or service provider interaction.”
Source: U.S. Department of Commerce National Institute of Standards and Technology