neilpatel.com
11 Ways to Get
Authority Links for
Your New Blog
1. Create Free Valuable Resources
To attract authority links you must be able to create something that is highly valuable.
Example:
Get Your MBA in Internet Marketing with These 12 Guides and 2 Courses. Link Building: The Definitive Guide
Exercise:
Here are a few things you should keep in mind when compiling this kind of resource post: Write unique headlines – feel free to model someone’s headline, but don’t copy.
Don’t just link to other posts. Instead, research the topic and share your worldview based on your own experience.
Write data-driven headlines – for example: 35 Blog Headlines That Will Increase Your Conversion by 531%
When you link to or reference other people’s blog page, make sure you notify them. This could get you additional backlinks and social shares.
Come up with 3-4 solid ideas that you can use to create a high quality guide/resource.
Find a topic/content that
performed well earlier
Why it performed
well? Write it down
2-3 long tail keywords
improve it?
2. Get Involved in Online PR (Without Spending a Dime)
Press releases are also very effective for improving your search rankings.If your press release gets picked up by media experts, you can expect other authority sites to link back to you.
When submitting your press releases, make sure that you link to your web page naturally.
3. Fill the Content Gap
find something that other bloggers have missed, and take advantage of it.
When you read a content or blog post on a competitor site, try to find gaps within that content. Check out this guide from Rand Fishkin to get started with this process.
4. Create Infographics on Trending Topics
Infographics work especially well when you include reliable data and get a professional to create the right graphics for it.
Helpful Guide:
How to Create Infographics That Will Generate 5000 Visitors per Month 30 Templates and Vector Kits to Design Your Own Infographics
5. Monitor Your Competitors’ Backlink Sources
There are four steps to this kind of competitive analysis:1. Identify your competitors by their site urls. 2. Find out how many backlinks their site has. 3. Find out where the links are coming from.
4. Go the extra mile to get backlinks from the same authority sites (and others). Follow these simple steps to find out your competitors’ URLs:
i) Identify your competitor’s site URL:
Step #1: Go to SEMrush.com. Type your main keyword (e.g., content marketing) into the search box. Click the green “SEARCH” button
Step #2: Choose your competitors. On the SEMrush results page, scroll down and you’ll see sites that rank for your chosen keyword.
ii) Find out how many backlinks they’ve built:
Step #1: Visit OpenLinkProfiler.org. Plug in your competitor’s URL (e.g.,copyblogger.com). Click “Analyze Backlinks” button.
Step #2: Review the list of links. Take note of the unique active backlinks, the industry, and the influence of the links on search rankings and performance.
Alternatively, you could verify the number of backlinks using Ahrefs.com. This is important if you want to be sure that Openlinkprofiler’s data can be trusted.
Exercise:
Make a list of your top 3-5 competitor sites and analyze their backlinks. Then only shortlist their best backlinks/authoritative backlinks they have achieved.
Page URL
Broken link
Contact Info
Page URL
Broken link
Contact Info
6. Broken Link Building
Follow these simple steps to find broken links that lead to a 404 page:
Step #1: Go to Google. Search for this query – intitle:keyword inurl:links – or simply type “top 30 digital marketing links.”
Step #2: Go to iWebTool Broken Link Checker. Plug the web page URL into the search box. Click search to find broken links.
Step #3: Find broken links. Any link marked [X] is broken or dead. You’ll want to make sure that each link marked [X] really is broken, so click on each to verify. If you find a 404 error page, then you’re on the right track.
Step #4: Write your outreach email. When writing this email, forget about ego or how useful you are. Focus on the benefit that your web page will bring the recipient’s
readers, if they include your link.
Step #5: Contact the site owner. Visit the resources page (not the broken web page itself, of course) and click on the contact form.
Exercise:
Influencer Name
Twitter Handle
Contact Email/form
7. Find and Interview Top Influencers (Roundup Posts)
The objective here is to interview as many influencers as possible, and create a high-quality article that other people will link to, including the experts you interviewed.
Interviews can improve your personal brand’s standing quickly. In fact, you could get interviewed by power users once you start interviewing others.
The key to success here is relationships, so start building them today.
Step #1: Go to Topsy.com. Select the “Influencers” tab. Type your primary keyword (e.g., email marketing) into the search box. Click the search icon.
Step #2: Follow the influencers. Click one of the influencers to follow them on Twitter.
Once you get to their Twitter profile, you can follow the expert, and retweet or comment on their tweets. Continue building a relationship with them, and it’ll go a long way to help you get answers to the questions you’ll eventually ask.
Step #3: Ask creative questions. Top influencers are always busy, so if you want to get them interested, you have to approach them creatively. Don’t just throw bland questions at them. Share your plans to send new customers to their blog as a result of this interview.
Exercise:
8. Reproduce Valuable Content
Every piece of content you’ve ever written and published still has potential.
Even if you’ve never written a viral blog post before, you have some posts that did well, or at least better than others. You can reproduce that content, improve on it, and update it, to generate fresh backlinks.
To “reproduce” in this concept doesn’t mean you should duplicate the content and publish it somewhere else. Instead, repackage the content in another form.
Example:
you could turn an article into a SlideShare presentation or an ebook and distribute it to a new audience.
Follow these simple steps to repurpose your old content into a Slideshare presentation:
Step #1: Find your most shared content. Which of your blog posts have the most social shares and the best engagement? The only way to know is to plug your site URL into
Buzzsumo.com and check it out.
Step #2: Make an outline for your slides. Go through the post, pick out some key points, and create an outline. Use bullet points to show what you’ll write in each of the slides.
Step #3: Find the right images. Successful Slideshare presentations generally have dynamic images.
Step #4: Create your slides and content. You can create a Slideshare presentation with Microsoft PowerPoint. Piece the images together, add your text, and don’t forget to link to your blog on the last slide. Include a call-to-action at the end of your presentation.
Make a list of your old contents that got the highest social shares or link. Take a closer look at them and find a way to repurpose them:
Your Popular contents URL
How you can repurpose it?
9. Advanced Guest Blogging
Here’s how to pursue an advanced guest blogging strategy:
Step #1: Find authority blogs. I’m talking about blogs that receive thousands of organic visitors on a daily basis, with a huge following on Twitter and Facebook, which are ranking on Google’s first page of results for your main keywords.
Step #2: Analyze the top five results.In order to analyze the results, click on one of the blogs to see their popular posts.
Step #3: Upgrade the headline. By crafting a more clickable one, you can improve your chances of getting invited to guest blog.
Step #4: Pitch the blog owner. Now that you’ve crafted an attractive headline, it’s time to pitch your targets. When writing your email, remember to tell the blogger that you’ve enjoyed reading their post – that it inspired you, and you’d like to build on their work.
If the old post was 1,300 words long, propose a post of 1,500 – 2,500 words.
Exercise:
Make list of high traffic authority websites that accept guest posts and come up with content ideas:
Website URL
Traffic Potential
Existing
best article
Ideas for creating
better content
10. Create Useful Charts & Data Tables
Charts and data tables are great for visual marketing.There are several tools you can use to create your charts. My favorite is
OnlineChartTool.com. Follow these steps to create a professional chart of your own:
Step #1: Go to OnlineChartTool.com. On the homepage, click “Design Your Chart.”
Step #2: Select a chart type. In this case, I selected “Bar.” Next, scroll down the same page, and adjust your settings based on what you want your chart to look like. Then click “next.”
Step #3: Add data. What information do you want to appear on the chart? Add it here.
Step #4: Choose your labels and fonts.
Step #5: Save your chart. Just right click the chart and select “save image as.” Save it to your PC and you’re good to go.
Note: When creating your chart, don’t manipulate data or results.
Exercise:
11. Give Valuable Comments
As a new blogger, one of the easiest ways you can start making an impact in the blogosphere is by leaving valuable comments at other blogs.
Under no circumstances should you ever leave spam comments.
When you follow this strategy and write valuable comments on other blogs, you’ll find that your comments will be approved, even when you add links.
Every step you take as a new blogger should be geared towards enhancing your personal brand, so that the ideal people will read your content and share it.
As long as you’re generating leads with your content, it means your users find it useful and actionable. Eventually, other blogs will start linking to your content of their own accord.
