STANDARD BANNER: Ad Specs

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STANDARD BANNER: Ad Specs

MAx LOAD SIZE

5KB 8KB 10KB 15KB; 60KB 20KB; 80KB 20KB; 80KB 40KB; 160KB 40KB; 160KB 20KB; 80KB 40KB; 160KB 100KB; 200KB 200KB; 200KB 200KB; 200KB

DEVICES OPERATING SySTEM

Feature Smartphone Tablet Various OS Blackberry Android iOS Kindlefire Windows

DIMENSIONS 120x20 168x28 216x36 300x50; 600x100 320x48; 640x96 320x50; 640x100 300x250; 600x500 120x600; 240x1200 468x60; 936x120 728x90; 1456x180 1024x768; 1536x2048 320x480; 640x960 1280x800; 1600x2560

These placements support high definition (HD) creative. For example, if running a 320x50 HD creative, please provide a 640x100 standard banner at 72PPI.

* * * * * * * * * *

*Available in certain regions only. Contact your InMobi account manager for details. Kindle Fire is not an HD Device — HD sizes are unavailable for Kindle Fire. 3

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Note: If standard banner does not render, a fail safe text ad will

be implemented (See text ad spec)

File formats: PNG, GIF, JPEG, Animated GIF Availability

• iOS, Android, Blackberry (RIM), Windows Phone, Feature Phone (Symbian, Palm, Nokia, etc.) • Mobile Web, In-App

Characters Logo ANIMATED GIFS TExT ADS Frame Rate Looping Animation

NOTE: Devices not supporting GIFs display the first frame of the GIF as static image

Item

A standard banner ad is an ad unit that can be either static or animated and placed within a publisher’s specified ad content area around their live mobile content.

Third party tracking: InMobi accepts 3rd party 1x1 pixels for impression tracking and click trackers from approved vendors. Please contact your

Standard Banners

X

A

40 characters (Including spaces) 38x38px (.PNG format only) 0.2 seconds minimum 5 seconds maximum 3 Loops Max Max 15 seconds SPeCS SPeCS

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File formats: PNG, GIF, JPEG, Animated GIF

HD sizes supported for standard banner placement. * HD Compatability in certain regions only. Contact your

InMobi Account Manager for more details. STANDARD BANNER SizES

Ad units that can be either a static or animated * * * * * *

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RiCH MEDiA SPEC

Supported rich MediA Ad ForMAtS:

• Expandable (1 piece ) • Click-to-Rich (2 piece) • Interstitial

• Rich Banner

• Full-page Flex Plus (exclusive to InMobi) • IAB Mobile Rising Stars

Availability

iOS (iPhone/iPad), Android (Smartphone/Tablet), Mobile Web, In-App

Windows not supported at this time

All available formats are supported on HD devices (e.g. both iOS retina display and Android)

InMobi Studio is our preferred rich media ad building platform as the platform

capabilities are most compatible with the InMobi network. InMobi also accepts third

party ad tags from various external vendors.

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6 X X

A

X

B

A

X

A

BUY

A*

X X

A

X

B

A

X

A

BUY

A*

Expandable (1 piece)

An expandable ad starts as a banner in the contracted state and expands into a larger rich media ad where users can interact with unique brand experiences. The expanded state can retract to the initial banner state when the user initiates the close button.

Click-to-Rich (2 piece)

A Click-to-Rich is similar to an expandable but is built in 2 pieces. The initial state begins as a banner, and when tapped the unit opens in a web-view.

RiCH MEDiA SPEC

* The small banner may be either a static or animated GIF for iOS and some Android devices.

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* Available in certain regions only. Contact your InMobi account manager for details. ** Pertinent content should not be visible in

the upper right and left hand corner of the safe area (50x50 pixels). This is where the required MRAID close button will appear.

Larger ads can be supported through timers and other InMobi Studio actions and components that load no more than 200KB at a time. Cap 5MB for both smartphone and iPad v DImenSIonS 320x48 320x50 300x250* 120x600* 300x250 728x90 Safe area** 320x416 320x416 320x416 768x928 768x928 768x928 Banner WeIght 100KB 100KB 100KB 100KB 100KB 100KB

maX InItIal loaD 200KB 200KB 200KB 200KB 200KB 200KB eXPanDeD SIze 320x480 320x480 320x480 768x1024 768x1024 768x1024 DevICe Smartphone Smartphone Smartphone Tablet Tablet Tablet

Expandable

(1 piece)

and Click-to-Rich

(2 piece)

Specs

RiCH MEDiA SPEC

Note: Static fail safe banner is recommended — implemented in the InMobi Studio platform (.JPEG)

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X

A

X

B

A

X

A

BUY

A*

Interstitial

An interstitial ad is a full screen advertisement, which may be displayed during launch, in between content or upon exit of an application or mobile web page.

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DImenSIonS 320x480 768x1024 Safe area** 320x416 768x928

maX InItIal loaD 200KB

200KB

DevICe Smartphone Tablet

** Pertinent content should not be visible in the upper right and left hand corner of the safe area (50x50 pixels). This is where the required MRAID close button will appear

Larger ads can be supported through timers and other InMobi Studio actions and components that load no more than 200KB at a time. Cap 5MB for both smartphone and iPad

Interstitial Specs

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Tap-to-Video unit

Displays an inline banner ad that launches a full screen* (landscape) video when tapped.

* Full screen video view is available for both the mobile web and in-app. In certain OS SDK combination videos, full screen is not available, in which case video will play inline in the ad. User must tap to play

X

A

X

B

A

X

A

BUY

A*

ViDEO AD SPEC

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format H.264/ACC (encoded)

maX fIle SIze 2.2MB fPS 24 FPS reSolutIon Up to 640x960 (aspect ratio: 16:9 or 4:3) length Up to 30 seconds

iOS and Android Video Specs

ViDEO AD SPEC

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X

A

X

B

A

X

A

BUY

A*

Rich Banner

A rich banner is an HTML 5 ad unit capable of leveraging all rich media capabilities

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DImenSIonS 320x48 320x50 120x600* 300x250* 728x90 InItIal loaD 200KB 200KB 200KB 200KB 200KB DevICe Smartphone Smartphone Tablet Tablet Tablet

* Available in certain regions only. Contact your InMobi account manager for details.

`Larger ads can be supported through timers and other InMobi Studio actions and components that load no more than 200KB at a time. Cap 5MB for both smartphone and iPad

Rich Banner Specs

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RiCH MEDiA SPEC

Full-page Flex Plus

The Full-page Flex Plus ad format from InMobi enables ads to adjust to changes in device orientation, and can also re-size and re-position the creative for optimal utilization of screen display area.

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RiCH MEDiA SPEC

DImenSIonS 320x480 1024x768 768x1024 Safe area* 320x416 1024x672 768x928

maX InItIal loaD 200KB 200KB 200KB DevICe Smartphone Tablet Tablet

* Pertinent content should not be visible in upper right and left hand corner of the safe area (50x50 pixels). This is where the required MRAID close button will appear

Larger ads can supported through timers and other InMobi Studio actions and components that load no more than 200KB at a time Cap 5MB for both smartphone and iPad

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RiCH MEDiA SPEC

Supported iAB MoBile riSiNg StArS Ad ForMAtS:

• Pull • Slider • Flimstrip • Full-page Flex

Availability

iOS (iPhone/iPad), Android (Smartphone/Tablet), Mobile Web, In-App

Windows not supported at this time

All available formats are supported on HD devices (e.g. both iOS retina display and Android)

IAB’s Mobile Rising Stars Formats provide highly engaging ads using InMobi Studio, our Rich

Media authoring tool. IAB’s Mobile Rising Stars formats work across all major mobile platforms.

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Item Frame Rate Animation Video SPeCS 24 fps Maximum Max 15 seconds Max 30 seconds

NOTE: Devices not suporting GIFs display the first frame of the GIF as static image

IAB Mobile Rising Stars: Common Specs

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RiCH MEDiA SPEC

IAB Mobile Rising

Stars: Pull

The Pull format enables to vertically slide a bottom or top banner over the content being consumed. It allows for generating rich and interactive experiences with the user in complete control.

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RiCH MEDiA SPEC

* Subsequent maximum user initiated file load size is 100KB for smartphone and 150KB for tablet

** Pertinent content should not be visible in the upper right and left hand corner of the safe area (50x50 pixels). This is where the required MRAID close button will appear.

Larger ads can be supported through timers and other InMobi Studio actions and components that load no more than 200KB at a time. Cap 5MB for both smartphone and iPad v DImenSIonS 320x50 320x48 320x50 120x600 300x250 728x90 Safe area** 320x250 320x416 320x416 768x928 768x928 768x928 Banner WeIght 100KB 100KB 100KB 100KB 100KB 100KB

maX InItIal loaD*

40KB 40KB 40KB 60KB 60KB 60KB eXPanDeD SIze 320x250 320x480 320x480 768x1024 768x1024 768x1024 DevICe Smartphone Smartphone Smartphone Tablet Tablet Tablet

IAB Mobile Rising Stars: Pull Specs

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RiCH MEDiA SPEC

IAB Mobile Rising

Stars: Slider

The Slider format enables the user to slide a banner at the bottom to reveal a full-page ad. The user can also use the slide motion to close the ads.

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RiCH MEDiA SPEC

maX InItIal loaD*

IAB Mobile Rising Stars: Slider Specs

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RiCH MEDiA SPEC

IAB Mobile Rising

Stars: Filmstrip

The IAB Mobile Filmstrip is a scrollable, multi-panel, horizontal or vertical Ad unit. It empowers the user with complete control over how multiple frames of content are consumed.

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RiCH MEDiA SPEC

maX InItIal loaD*

IAB Mobile Rising Stars: Filmstrip Specs

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24 DImenSIonS 300x600 InItIal loaD 100KB DevICe Tablet

Note: Static fail safe banner is recommended ― implemented in the InMobi Studio platform (.JPEG)

Larger ads can be supported through timers and other InMobi Studio actions and components that load no more than 200KB at a time. Cap 5MB for both smartphone and iPad

IAB Mobile Rising Stars: Flimstrip In-Content Specs

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RiCH MEDiA SPEC

IAB Mobile Rising

Stars: Full-page Flex

The Full-page Flex format enables ads to smoothly re-orient to change when a user switches between portrait and landscape orientations.

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RiCH MEDiA SPEC

foregrounD CreatIve 320x320 480x480 600x600 BaCkgrounD CreatIve 480x480 800x800 1024x1024

maX InItIal loaD 40KB 40KB 60KB DevICe Smartphone Smartphone Tablet Larger ads can be supported through timers and other InMobi

Studio actions and components that load no more than 200KB at a time. Cap 5MB for both smartphone and iPad

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28 feature Custom Animation Inline Audio Audio on Demand Inline Video Full Screen Video Drag and Drop

360° and Pannable Images Shake and Tilt

Image Gallery Add-to-Calendar Smart Day Parting Google Map Location

DeSCrIPtIon

Fluid animation engine with high-performance sequencing and easing Stream audio directly into the creative

Stream audio when user sends a request for it Stream video directly into the creative

Stream video in full screen mode

Drag UI to create puzzles, builders, and more Product rotations and panoramas

Accelerometer control for interactive experiences or simple games (iOS Only)

Tactile galleries with thumbnail views, lightbox previews, and image downloads (iOS Only) Add a meeting or event to the calendar (iOS Only)

Display a different image or message depending on the time of the day Embedded map to show locations

Use user location to find point of interest

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feature

Facebook and Twitter Interactive Games Flex Orientation Transparency Swipe Auto-play Tap-to-play Flick Countdown Data Capture Form Submission Call-to-action Full Analytics DeSCrIPtIon

Share or post to social media

Hidden objects, tile-matching, spot-the-difference, and other simulator games Creative adapts to change in device orientation

Control image opacity Supports dragging gestures

Audio/ video starts as ad is rendered Click to play audio/ video

Fast swipe and release Timer for events Form fill and support Collect survey responses