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DATA ANALYTICS. Finding Data from Farm to Fork February 11, /10/2016

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DATA ANALYTICS

Finding Data from Farm to Fork

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2

• Participate in entire webinar

• Answer polls when they are provided

• If you are viewing this webinar in a group

 Complete group attendance form with

• Title & date of live webinar

• Your company name

• Your printed name, signature & email address

 All group attendance sheets must be submitted to training@bkd.comwithin 24 hours of live webinar

 Answer polls when they are provided

• If all eligibility requirements are met, each participant will be emailed their CPE certificates within 15 business days of live webinar

TO RECEIVE CPE CREDIT

Producers Transportation Processing Distribution Retail Consumers

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Big Data

Information of extreme size, diversity & complexity - Gartner, Inc.

Source: http://www.gartner.com/technology/topics/big-data.jsp

Data Analytics

… processes & activities designed to obtain & evaluate data to extract useful

information & answer strategic questions ...

DEFINITIONS

Analytics applications by stakeholder

Interplay of data throughout Farm to Fork cycle Framework for implementing analytics

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4

1. Analytics applications by stakeholder

2. Interplay of data throughout Farm to Fork cycle 3. Framework for implementing analytics

4. Q&A

PRESENTATION ROADMAP

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• Food safety

• Precision agriculture

• Crop optimization

• Herd optimization

• Operational efficiencies & effectiveness

KEY TOPICS

• Production dates • Harvest information • Ability to contact  Processors  Distributors

FOOD SAFETY

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6 • Weather patterns (historic & predicted)

• Soil & air quality

• Crop maturity

• Resource availability

PRECISION AGRICULTURE

• Controlled environment farming

• Seed planting metrics

 Frequency

 Concentrations

 Depth

• Disease identification

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• Breeding cycles

• Movement tracking

• Predictive modeling of feed inputs

• Health issues

HERD OPTIMIZATION

• Equipment optimization • Predictive maintenance • Resource allocation • Weather-related impacts • Cost management

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8

Transportation

• Operational efficiencies & effectiveness

• Time-based metrics

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• Equipment downtime

• Predictive maintenance

• Route optimization

OPERATIONAL EFFICIENCIES & EFFECTIVENESS

• Farm to truck

• Truck to processor

• Time in transit

• Loading/offloading time

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10

Processing

• Operational efficiencies & effectiveness

• Food safety

• Waste & spoilage

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• Equipment usage

• Predictive maintenance

• Product movement

OPERATIONAL EFFICIENCIES & EFFECTIVENESS

• Processing date/time • Environmental details • Related products • Ability to contact  Producers

FOOD SAFETY

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12 • Lost product

• Spoilage due to machine downtime

• Quality control monitoring

WASTE & SPOILAGE

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• Performance metrics

• Operational efficiencies & effectiveness

KEY TOPICS

• Processor to retail time

• Time on truck

• Distribution environment

 External conditions

 Internal conditions

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14 • Equipment downtime

• Route optimization

• Predictive maintenance

OPERATIONAL EFFICIENCIES & EFFECTIVENESS

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• Loyalty programs • In-store beacons • Spoilage • Purchasing metrics

KEY TOPICS

• Expectation of rewards • Customer retention  Personalized communications  Targeted marketing  In-store experiences

LOYALTY PROGRAMS

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16 • Identification of shopping patterns

 Customize store layout

 Product placement

• Direct consumer engagement

• Integration with loyalty program

IN-STORE BEACONS

• Product performance

 Available selling days

 Average days to sell

 Impact of conditions on performance

• Sourcing decisions

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• Patterns in purchasing

 Seasonality

 Correlation to weather

 Correlation to other major events

 Local-market intricacies

• Demographic analysis

• Product placement

PURCHASING METRICS

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18 • Source-to-consumer traceability • Food safety • Product feedback • Consumer engagement

KEY TOPICS

• Consumer engagement with producer

• Develops informed consumers

• Critical for food safety concerns

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• Purchase date & location

• Direct communication with consumers

• Recall notifications

FOOD SAFETY

• Interaction between consumers & producers

• Drives consumer engagement & brand loyalty

• Creates data useful in all

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20

1. Analytics applications by stakeholder

2. Interplay of data throughout Farm to Fork cycle 3. Framework for implementing analytics

4. Q&A

PRESENTATION ROADMAP

Producers Transportation Processing Distribution Retail Consumers

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• Food safety

• Source-to-consumer traceability

• Crop optimization

OPPORTUNITIES FOR DATA INTEGRATION

1. Analytics applications by stakeholder

2. Interplay of data throughout Farm to Fork cycle 3. Framework for implementing analytics

4. Q&A

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22 Strategic Question Define Objectives Obtain Data Develop Procedures Analyze Results Manage Results

IMPLEMENTATION FRAMEWORK

Strategic Question Define Objectives Obtain Data Develop Procedures Analyze Results Manage Results

IMPLEMENTATION FRAMEWORK

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Strategic Question Define Objectives Obtain Data Develop Procedures Analyze Results Manage Results

IMPLEMENTATION FRAMEWORK

Strategic Question Define Objectives Manage Results

IMPLEMENTATION FRAMEWORK

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24 Strategic Question Define Objectives Obtain Data Develop Procedures Analyze Results Manage Results

IMPLEMENTATION FRAMEWORK

Strategic Question Define Objectives Obtain Data Develop Procedures Analyze Results Manage Results

IMPLEMENTATION FRAMEWORK

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Strategic Question Define Objectives Obtain Data Develop Procedures Analyze Results Manage Results

IMPLEMENTATION FRAMEWORK

Strategic Question Define Objectives Manage Results

IMPLEMENTATION FRAMEWORK

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26 • http://www.precisionag.com

• Can you Taste the Algorithm in this Arugula?

 What’s the Point – podcast

RESOURCES

1. Analytics applications by stakeholder

2. Interplay of data throughout Farm to Fork cycle 3. Framework for implementing analytics

4. Q&A

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QUESTIONS?

CONTINUING PROFESSIONAL EDUCATION (CPE) CREDITS

BKD,LLPis registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

The information in BKD webinars is presented by BKD professionals, but applying specific information to your situation requires careful consideration of facts & circumstances. Consult your BKD advisor before acting on any matters covered in these webinars.

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28 • CPE credit may be awarded upon verification of participant

attendance

• For questions, concerns or comments regarding CPE credit, please email BKD Learning & Development Department at training@bkd.com

CPE CREDIT

THANK YOU!

FOR MORE INFORMATION

Jeremy R. Clopton, CPA, CFE, ACDA, CIDA jclopton@bkd.com

417.865.8701 @JeremyClopton

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