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ROCHDALE AFC ACADEMY From Centre of Excellence to Academy The 7 Year Plan

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(1)

Jamie Allen

 

1

st

Team

 

Academy since Under 8 (10 years)

 

Club & Academy Vision realised

ROCHDALE AFC ACADEMY

 

(2)

THE EARLY YEARS

In 2008 the Rochdale AFC Board & Management Team developed a 7 Year Club Development Plan. This

included a number of visionary strategies to ensure the long term sustainability of the club and to secure the

highest league position possible with a target of The Championship.

In terms of Youth Development, the Centre Of Excellence Management Team developed a Football

Philosophy in line with the 1

st

Team to enable consistency for staff and players alike which should also see

more home grown talent getting the opportunity to represent the club at professional level, or to be sold on

for a profit, backing up the financial strategy of the plan.

A set of Performance Targets were also devised for the COE (see appendix) in line with the ambitions of the

Board, and the plan.

It is safe to say that the Youth Development targets were met from an early stage, and are continuing to be

met on an annual basis, with COE/Academy players being offered professional contracts and making

appearances in the 1

st

Team.

 

Will Buckley

11 goals as a 1

st

year Professional with RAFC

(3)

Annual  Performance  Targets  –  1.2.1c

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PROFESSIONAL  

DEVELOPMENT  

PHASE  

U17-­‐21  

 

YOUTH  DEVELOPMENT  

PHASE  

U13-­‐16  

                 

               FOUNDATION  

             PHASE  

           U8-­‐12  

+  21  Pros  

1.  Produce  x1  U21  Home  grown  Player  to  

     Appear  regular  in  1

st

 Team  Squad  

 

         2.  Achieve  x1  U21  Home  grown  Player  every    

                 3yrs  Transferred  

 

                     3.  Produce  x2  U18  Players  turning  Professional  

 

                             4.  Develop  x2  U18  Players  to  make  Debut  

 

 

   5.  Recruit  50%  Full  Time  Scholars  from                      

   

                                                     Youth  Development  Phase  

 

 

 

 

 

 6.  Recruit  50%  Youth  

                                                                                         Development  players    from                              

   

 

                 FoundaYon  Phase  

 

 

                   7.  Produce  x2  players  

 

                             in  FP  to  progress  annually  

                                                                                                                 through  to  PDP  

   U8  

 

U21  

(4)

Academy Players on track to achieve Scholarships

 

Under 11 – Under 16

 

COACHING & DEVELOPING ROCHDALE AFC

PLAYERS OF THE FUTURE

“Rochdale AFC - Developing the England Players of the Future

In 2011 the FA, Premier League & The Football League came together to form the Solidarity Agreement and devised a new Elite Player Strategy & Quality Assurance framework to support clubs. This was to be known as the Elite Player Performance Plan (EPPP)

.

The EPPP is a new and exciting partnership which will revolutionise the way we plan, deliver and monitor elite football programmes for young people. It is a framework made up of 10 Key Performance Indicators (KPI's) devised by the Premier League, The FA and The Football League:

• Vision & Strategy

• Leadership & Management

• Coaching

• Education & Welfare

• Games Programme

• Sport Science & Medicine

• Player Development & Progression

• Talent Identification & Recruitment

• Facilities

• Financial Sustainability

(5)

All 92 clubs will apply to sit in a "Category" from 1-4 with 1 being the highest, based on things like the

number of full time staff, facilities and levels of resources on offer to players and their families at each KPI.

The success of the application is based on an external audit against the criteria for each category and the

levels of resources the club has at each KPI. This proved to be an onerous task for all concerned as it

entailed the setting up of new policies, procedures and working practices. It also involved numerous

meetings, both internal and external and strained every member of staff to the extreme, with very strict

deadlines and massive increase in workloads, both football and non-football related.

All the policies, procedures and documented evidence had to be brought together and collated into a new

and subjective scoring system known as the audit tool.

 

Rochdale AFC Academy have recently been awarded their target of Category 3 status. This

means we have the licence to operate a full Academy from Under 7’s to Under 18’s, and can

continue to produce players such as Will Buckley, Matt Hughes, Jamie Allen, Scott Tanser, Joel

Logan, Darcy O’Connor, Calum Camps, Andy Cannon, Johnny Diba, Connor Ronan and so on!

 

(6)

Johnny Diba Misangu

 

1

st

Team squad in first year of

apprenticeship

 

Academy since Under 8 (8 years)

 

Linking the Academy to the 1

st

team

Rochdale AFC has a clear functioning Vision & Strategy with a Club & Academy Football Philosophy of “Possession Based Fast Attacking Football” devised and implemented by ALL staff at the club, showing the way we want to develop young players to represent our 1st team.

These have to be shown as fully inclusive and link from the Academy to the 1st Team and to be fully embedded in the day to day operation of the club.

This achieved 100% at the recent audit! (KPI 1)  

(7)

Darcy O’Connor / Joel Logan

 

Scott Tanser / Jamie Allen

 

4 x 1

st

Team contracts in 1 season 2013

 

Linking the Academy to the 1

st

team

The Leadership & Management teams had to be developed and implemented to lead the various functions required by the EPPP framework.

 

The club also had to develop a comprehensive staffing structure (see appendix) made up of Full Time, Part Time, Commissioned Services and even volunteers.

This basically increased full time staff from 2 to 6, and increased the workload of part time coaches to ensure all 130 Academy Players had a Performance Clock showing training minutes, game minutes, sessional and weekly Learning Objectives, with feedback to show progress. This extra work put in by the coaches scored 94%! (KPI 7)

 

Leadership & Management scored 90% against a Category 1 Academy! (KPI 2)  

(8)

Head  of   Coaching     Rick   Ashcro3       Head  of   Recruitment     Ronnie   Cusick   FP  Lead   Coach   Anthony   Thompson   Head   Academy   Sport   Science   Gary   Thompson  

RAFC  Academy  Management  Team  

2.1.2a/c/d/e/f/h  

meet  every  week  

Academy  Manager   Tony  Ellis  

Head  of   EducaBon  

Alistair   Linden  

RAFC  Technical  Board  

2.1.3a/b/c  –  meet  every  12  weeks

 

RAFC   TECHNICAL  BOARD   CEO   Colin   Garlick   1st  Team   Manager   Keith  Hill       Liaison   Coach   Chris  Beech   Academy   Manager   Tony  Ellis   YDP  Lead   Coach  Chris   Brown   PDP  Lead   Coach  Rick   Ashcro3   BOARD   Andrew   Kelly  

(9)

BOARD  (AK)   +  CEO  (CG)  

Academy  

Manager  (TE)   Academy  

Secretary(SA)  

1st  Team  

Manager  (KH)   Liaison  Coach  

(CB)    

Head  of  EducaBon  

(AL)   SC  +  Medicine  Co  ordinator   (GT)  

Head  

Recruitment  (RC)   Coaching  (RA)  Head  

SCOUTS   Pro  Dev   Coach  (RA)   Youth  Lead   Coach  (CB)     FoundaBon     Lead    Coach   (AT)   Pro  Dev  GK   Coach  (RB)   Pro  Dev   Coach  (TE)       Coaches  x  8   S  Beddard   A  Thompson   N  Simister   S  McElhinney     Danny  Lloyd   Stuart  Locke   Gerard  Jones   Mark  Finc       Coaches  x  8   Mick  Flynn   Chris  Brown   S  Anderson   Lee  Riley   Jason  Lydiate   Steve  Lewis   N  Dempsey   Vacant   Senior   Academy   Physio   (GT)   Sport  Science   (KG)   Doctor  (WT)  Academy   Strength  +   CondiBoning   (CP)   Match  

Analysis  (DF)   Ass.  Physio  (AB)  

Medical  Prov.  

Staffing  

Model  

2.1.1a

  Ass.  Physio   (RP)  

(10)

The Rochdale AFC Academy Coaching Programme, in line with the EPPP framework is made up of 3 player development areas:  

• The Foundation Phase (U7 - U12) - "Learning to Love the Game"  

• The Youth Development Phase (U13 - U16) "Learning to Compete"  

• The Professional Development Phase (Youth Team) "Learning to Win“

 

From a football and players point of view, the main area of the success criteria will be around the Coaching and Games Programme, and the Monitoring & Evaluation of each player within it. Therefore the Academy Manager, Head of Coaching, along with the Academy Management Team and the age group coaches have devised and implemented Age Specific Coaching programmes across the 4 corner (Technical / Tactical / Physical / Psychosocial) and Long Term Player Development models.  

These are linked to the Academy Football Philosophy and the Player Profiles and Positional Understanding resources utilised by the Academy coaches.  

The Academy scored 62% against Category 1 clubs for Coaching! (KPI 3)  

COACHING

Louis Coyne – Tyler Berry – Kisimba Kisimba – Harry Pratt – Callum Schorah  

1

st

Year Apprentices 2014

 

Coaching from Under 8 to Under 18

(11)

Callum Camps

 

1

st

Team squad in first year of apprenticeship

Nominated for Apprentice of the Year 2014

 

Academy since Under 8 (10 years)

 

Linking the Academy to the 1

st

team

The Education & Welfare of every single Academy Player is paramount to the success of the Academy.

Although football is a team game, the drive to be successful is very individual and therefore individual programmes of football, education and support have to be developed to ensure all players are given an equal chance to fulfil their dreams of becoming a professional footballer.

Recognising the effort and commitment of parents is equally vital to a coherent Academy.

 

The Academy Head of Education has contact with every single school of all Academy players and communicates player reports to them on a regular basis.

This is a huge task and is supported by the Academy Administrator. Players are educated at the Academy that their schooling and education is equally important to their future and any issues are related in a triangular communication process with Academy, School & Parent.

 

The Academy does not operate a Full Time or “Hybrid” Model under the EPPP framework until the players reach the youth team. The Education & Welfare department scored 45% which is a phenomenal achievement from the Academy Head of Education who is a

volunteer! (KPI 4).  

(12)

The Medical, Physical and Psychological expertise within the Academy really came to the fore in the Sport Science and Medicine section of the EPPP framework.

There are 3 main areas to our Sport Science support:

Prehabilitation - Injury prevention

Provide Fitness Testing 2 times per season (3 times for U18's)  

Provide Individual Functional Movement Programmes to support any imbalances which maybe apparent from the Fitness Testing  

Provide Strength & Power programmes for age related players  

Provide weekly Physical specific programmes incorporated into the age specific Coaching Programmes  

Provide Nutritional & dietary advice and guidance  

Rehabilitation - Recovering from Injury

In order for players to recover from any injuries as quickly as possible and get back on the pitch, it is absolutely crucial that they adhere to the expert advice given by the professionals.  

The medical team will liaise with Coaches & the Academy Fitness Coach to devise an individual Rehabilitation programme.

Psychology - Attitude and Application in Training & Games

Psychology plays a huge part in the modern game of Football and Rochdale Academy look to support all players in the 4 Corner and Long Term Player Development approach.  

We have commissioned Jon Radcliffe from Salford University, to provide a support package for players, parents and coaches through a variety of interventions including workshops and questionnaires for players.  

All players complete a “Psychological Skills in Football” survey. It is called the Athletics Skills Coping Inventory. This will provide valuable information in which to target the sport psychology programme at Rochdale AFC to best suit their individual needs.  

The survey is a well used and scientifically tested questionnaire which looks at the particular psychological skills and characteristics individuals possess.  

It will inform coaches programmes as to how best to work within specific age groups.

 

With all this individual care and prescription the Sport Science and Medicine department scored an incredible 81%! (KPI 6)

(13)

The success of the Academy is only as good as the players the coaches are given to work with and therefore the Talent Identification & Recruitment department are ultimately responsible for bringing in the highest quality players.

As with the vision of the club, this is a tough task with all the Premiership, Championship and League 1 & 2 clubs around us all looking at the same players.

The Academy Head of Recruitment has a small number of scouts at each development phase and therefore relies on the Football in the Community team to support recruitment through it’s numerous schools and community programmes.

Academy coaches also bring in a number of talented players full of potential.

 

The Talent Identification & Recruitment department scored 74%! (KPI 8)  

TALENT IDENTIFICATION & RECRUITMENT

Connor Ronan

 

Sold to Wolverhampton Wanderers in 2014.

 

Academy since Under 12 (5 years)

 

Academy Vision of developing players for the 1

st

team or

selling for a profit!

(14)

FINANCIAL SUSTAINABILITY

Finally, by showing the Academy Budget as part of the

overall club budget, and meeting the Football League

financial reporting requirements, the Academy scored

100%! (KPI 10)

Andy Cannon

Professional Contract 2014

Linking the Academy to the 1

st

team,

References

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