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Academic year: 2021


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State Agency Partners – Wisconsin Department of Workforce Development (DWD) – Wisconsin Economic Development Corporation (WEDC) – Wisconsin Technical College System (WTCS) Industry Partners

– Schneider National, Green Bay

– Roehl Transport, Marshfield – WEL Companies, De Pere – Truck Country, Appleton – Marten Transport, Mondovi


Wisconsin Transportation


• Economic development tied to transportation

– Infrastructure, trained professionals, and industry capital investments

• Transportation jobs for people in Wisconsin

– 1 in 15 workers tied to “trucking,” $41,000 average salary, $6.6B annual payroll

• Transportation industry workforce needs: common challenges, equally unsuccessful results

– Lack of interested/qualified/trained workforce and spiraling cost of filling needs


Consortium – Original

Objectives and Goals

• Build public/private partnership through collaborative

efforts with WI based transportation employers and State agencies

• Initial focus was industry-led effort to source, train, and place WI residents in stable, well-paying transportation jobs

• Primary initiatives included:

– Integrated marketing effort to increase awareness of need and opportunities

– Building levels of training capacity in the state to meet the industry’s needs

– Identify and secure funding opportunities that help meet collective objectives


Mutual Needs – Jobs and Job


• WI Motor Carriers Association members started working together to fill vital industry workforce needs: CDL drivers and diesel technicians

– Marten Transport, Mondovi – Roehl Transport, Marshfield – Schneider National, Green Bay – Truck Country, Appleton


Common challenges and


• Lack of interested, qualified, and trained CDL drivers and diesel techs, yet many in WI are out of work

• Shortages today will become more severe at a higher rate than other industries

– Aging transportation workers retiring and younger workers not backfilling them

– Increased regulatory requirements and liability exposure increasing standards

– Widening gap could limit economic expansion (manufacturing) in the state

• Collective efforts can yield better results for all

– Statewide marketing and recruiting actions

– Expansion of in-state training capacity for diesel techs and CDL drivers

– Fill transportation jobs, employ WI residents, optimize funding resources


WEDC Business & Industry

Development Division

Leveraging industry leadership to

accelerate growth and high quality jobs by advancing targeted, high impact initiatives

in Wisconsin.

Qualifying Investment Criteria

• Industry-Led

• High Job Creation • High Economic


• Sustainable • High Return



Trucking Consortium WEDC DWD WTCS • Workforce Development Boards (WDBs) • Technical Colleges • Department of Transportation (DOT) • National Guard • Veteran’s Services


3 Goals

• Increasing awareness / visibility • Increasing training capacity





Wisconsin Economic Development


• Visibility

– Outreach to veterans

• Military CDL waivers formalization with Department of Transportation

– http://www.dot.wisconsin.gov/drivers/drivers/apply/types/ cdl-military.htm


Department of Workforce


• Web-page

– Trucking was first industry sector included on the Job Center of Wisconsin (JCW) Website – Initial focus: increase awareness of Diesel

Mechanic/Technician and CDL/Over-the-road truck driver career opportunities


DWD (Cont’d)

• Web-page (cont’d)

– Worked with Trucking Consortium to identify relevant industry reports/trends

– Incorporated current State and Federal labor market information pertinent to these careers – Increased awareness by having trucking


DWD (Cont’d)

• Email outreach

– Have done several rounds of email blasts to job seekers to raise awareness of career



DWD (Cont’d)

• Next steps

– 1) Increasing the number of trucking firms participating in this website

– 2) Implementing the web-site as an entry portal to CDL training program


Web-site Hits

• Hits, 1/1/2012 – 12/31/2012:


• Hits, 1/1/2013 – 1/29/2013:


• Projected hits for 2013:




Diesel Technician



Truck Driving


Training Capacity

• Start of consortium

– Diesel Technician - 200 annually, however 100 graduate

– Truck Drivers-Class A CDL - 350 annually

• Today

– Diesel Technician - 250, TBD on the number of graduates



• Brainstorming sessions with


• Meetings with industry to make

connections with colleges and to raise


• Made connections between industry and

career prep college staff

• Developed online hybrid curriculum for

several diesel courses


New Programs

• FVTC and CVTC have expanded diesel

program capacity

• FVTC has expanded truck driver training


• All colleges have or will offer a 4 week CDL

contract training program

• 1 College is exploring a Class A CDL program

• 2 Colleges are exploring or expressed interest



• Program Cost

– Low instructor to student ratio in truck driver training

– Equipment and facility needs for both programs

• Attracting students to programs

• Time to develop skills-difficult to





High Cost of Training

• Potential Opportunities Identified

– CDL Training program – Funding avenues

– Existing Resources

• Financial aids from schools • Veterans Benefits


Key to Approach

• Industry-led

• Identification of commonalities

– Assists all companies

– “…take off your competitive hats and leave them at the door.”

– Understanding of the mutual interest of working together

• Clearly articulated goals

• Industry-Agency collaboration


Agency Contacts

Kathleen Heady, Sector Manager


Bruce Palzkill, Section Chief


Sandra Schmit, Education

Director-Transportation and Electronics


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