Annual Report on
the implementation
of Awareness,
Helpline and Hotline
projects in Poland
1 October 2006 - 30 September 2007
European Commission Information Society and Media
Dear Sirs,
After three years of implementing the European Commission’s programme, Safer Internet, in Poland, we
have a pleasure to present a report summing up our efforts for children and youth’s safety on the Internet. The report presents activities undertaken in the first year of the second edition of the programme, from 1 October 2006 to 30 September 2007.
The Safer Internet programme was launched primarily to help young Internet users, for whom the new media play an increasingly important role, and who are often unaware of the threats that may result from combining two world – the virtual and the real one. Another major aspect of the European Commission’s programme is combating illegal and harmful content on the Internet.
To become most effective in achieving the objectives of the programme, the Nobody’s Children Foundation (FDN) and the Research and Academic Computer Network (NASK) decided to join their efforts. In 2005 NASK – an institution that deserves credit for connecting Poland to the worldwide Internet and has always worked for improving Web security, and FDN – an NGO with many years’ experience in caring for children’s safety and rights – joined a European network of projects aimed at raising public awareness of threats related to new communication technologies. Also in 2005 a hotline was launched by NASK – named Dyżurnet.pl – to accept reports concerning illegal content available on the Internet. In February 2007 the Nobody’s Children Foundation launched Helpline.org.pl – a service providing telephone and online support, counselling, and interventions in cases of threats to the youngest Internet users.
During our three-year activity we have gained support from Polish governmental bodies, including the Ministry of National Education, the Ministry of Science, the Ministry of Labour and Social Policy, the Ministry of Internal Affairs and Administration, as well as other institutions, such as the Polish Committee for UNESCO, the Office of Competition and Consumer Protection, the Children’s Ombudsman, and the National Police Headquarters. Thanks to the engagement of numerous governmental agencies and NGOs, the Consortium has won a valuable advisory body – since the beginning of 2006 representatives of all these institutions have taken an active part
in the work of the Consultation Committee established within the Safer Internet programme in Poland.
In the years 2005 – 2006 FDN and NASK organized 16 provincial conferences under the “Safer Internet” ban-ner, targeted at professionals working with children and at representatives of the justice system and the police. As a continuation of those efforts, the 1st International Conference “Keeping Children and Young People Safe Online” has been scheduled for October 2007. A nationwide educational and media campaign – Child in the Web – was another major component of the programme.
The past few years have also been a period of intense international cooperation. Programme participants from all over Europe shared their knowledge, improved their competence, and made use of each other’s accomplishments. One of such joint projects has been the Safer Internet Day, celebrated in Poland for the third time in February 2007.
We hope that in the current Project edition, just as in the previous years, we may rely on your favour and assistance in pursuing our goals.
You are kindly invited to read this Report. With kind regards,
Monika Sajkowska Maciej Kozłowski
FDN-NASK Consortium
Nobody’s Children Foundation
The Nobody’s Children Foundation is a non-profit non-governmental organization which provides a broad scope of services for abused children, their families and caregivers. The Foundation runs several advocacy centres for abused children and has organized and implemented a large number of projects related to the problem of child abuse, including conferences, training programmes, and social campaigns. Since 2003 the Nobody’s Children Foundation has undertaken a variety of initiatives aimed at reducing Internet-based threats, targeted primarily at the youngest Internet users. The Foundation has conducted numerous surveys on children’s behaviours on the Internet, as part of FDN’s
research programme. Since February 2004 the Foundation has carried out a national social campaign: Child
in the Web. Moreover, FDN has provided numerous training programmes for professionals, focusing on the problem of Internet-based child sexual abuse, and has published a range of materials related to this issue.
All of the above activities have been conducted within FDN’s programme: Academy of Internet Safety. Since
January 2005 the Foundation has been the national coordinator of the Awareness project implemented
within the European Commission’s Safer Internet programme.
More information is available at: www.fdn.pl
Research and Academic Computer Network (NASK)
NASK is a research and development unit which has been active in Poland since December 1993. NASK -once a pioneer of the Polish Internet - is currently one of the leading ICT operators in Poland. NASK employs a team of highly qualified experts, named CERT Polska - the Computer Emergency Response Team. The teams’ responsibilities include registering, handling and categorizing network security incidents, as well as conducting research and publishing reports on Internet users’ safety in Poland. The team develops expert opinions, organizes training programmes on Internet safety, and joins international initiatives for enhanced security of networks and IT systems, including active cooperation with the European Network and Information Security Agency (ENISA). The team’s experience and know-how provided the basis for creating a contact point for combating illegal content on the Internet,
Dyżurnet.pl, which was set up at NASK within the Safer Internet Action Plan. Furthermore, NASK is the administrator of the national registry of .pl domain names and conducts research and implementation activity in the field of ICT, in collaboration with the Faculty of Electronics and Information Technology at the Warsaw University of Technology. For many years NASK has been creating the resources of the Polska.pl portal and its English version, Poland.pl - websites that provide important informative background for the
implementation of the Awareness programme.
More information is available at: www.nask.pl
Conferences and training
The primary goals of the Awareness programme in Poland involve publicizing the problem of Internet threats
and improving the competence of professionals who work with children or deal with Internet offending. To achieve these goals, the FDN-NASK Consortium organizes training programmes for professionals and accepts invitations to provide such training during conferences and programmes organized by other institutions. For 2007 and 2008 the Consortium has planned to organize two international conferences on “Keeping Children and Young People Safe Online”. The first one will be held in October 2007 and will be co-organized by CEOP (the UK Awareness Node). The preparation work for the conference has been in progress since April 2007. Moreover, the following training programmes have been carried out.
• In October 2006, within the educational campaign „Sieciaki in Praga”, implemented in cooperation with the authorities of Praga Południe – one of Warsaw’ districts – 60 teachers from 21 primary and junior sec-ondary schools attended a 2-hour lecture and took part in a 4-hour workshop, designed to prepare them for conducting classes with children.
• In March 2007 the Nobody’s Children Foundation (FDN) and the Office of the Capital City of Warsaw launched an educational project targeted at children residing in care institutions. During a 6-hour train-ing session 31 institutional staff members and 16 volunteers were prepared for conducttrain-ing classes on children’s safety on the Web.
• Within the “Abused Child” training cycle, FDN representatives conducted classes at the Police Training Centre in Legionowo on Internet-based child sexual abuse. The four sessions were attended by nearly 100 police officers.
Child in The Web
Social Campaign
The Child in the Web social campaign was launched in February 2004 by the Nobody’s Children Foundation. Its main objective is to focus the public’s attention on threats related to Internet use by children and to educate children, youth, parents and pro-fessionals on how to use the Web safely.
Since 2005 the campaign has been carried out within the Safe IT project. The main
partner of the campaign is the TP (Polish Telecom) Group Foundation.
In September 2006 the second stage of the Child in the Web media campaign was
launched under the slogan: “Internet is a window on the world. The whole world”. Its main goal was to draw adults’ attention to dangerous content children may be exposed to when using the Internet on their own (pornography, drastic scenes, xeno-phobia, racism, etc.). The campaign was developed by FDN and NASK, in cooperation with McCann Erickson.
Apart from messages targeted at adults, concerning children’s exposure to danger-ous content on the Internet, advertisements for children were developed within the campaign. The slogan: “Give safe answers to dangerous questions” was supposed to remind children about the safety rules in online interactions.
The following advertisements were created within the media campaign: three TV spots, two radio spots, a print ad (three designs) and a citylight. The campaign was joined by 8 TV stations (including all public channels), 22 radio stations, and 16 newspapers and magazines. The citylight was displayed in Warsaw, Cracow, Łódź, Poznań, and Toruń. One of the radio spots – warning against racist content present on the Internet – won a prestigious award in the Social Advertising category of the “Golden Eagles” National Advertising Festival. The ads were displayed in the media till the end of 2006.
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Press ads
Frames from the “War” spot Frames from the “Peepshow” spot Frames from the spot for children
Moreover, within the Child in the Web social campaign class scenarios on children’s safety on the Internet are distributed among primary and junior secondary schools across Poland.
The class scenarios draw on the storyline of the educational Web project for children www.
sieciaki.pl. They are also available in the electronic version (as PDF files) on the campaign website. The print copies of the scenarios were distributed during training seminars orga-nized within the project. Teachers who conduct classes on children’s safety on the Web, send reports and class evaluations to the campaign office.
Between October 2006 and September 2007 teachers across Poland reported to have
conducted classes among more than 33 thousand children (22,831 primary school
stu-dents, 10,106 junior secondary school stustu-dents, 472 senior secondary school stustu-dents, and 150 children in nursery schools).
Moreover, the campaign involved the distribution of high-circulation educational resources for children and parents, such as bookmarks, mousepads, stickers, leaflets, and posters promoting the rules of safe Internet use, as well as the Sieciaki.pl and Heplpline.org.pl projects.
Between October 2006 and September 2007 more than 42,000 educational materials were distributed within the campaign.
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Leaflet
10 guidelines for parents
Posters Get to know safe Internet
A series of Sieciaki.pl stickers
A series of Sieciaki Rules stickers
Posters Child in the Web
Class scenarios on Internet safety
Leaflet for children Laptop
A bookmark Helpline.org.pl
Sieciaki.pl
Sieciaki.pl is an educational project run by the Nobody’s Children Foundation since February 2005.
The project comprises two major elements: a website and a desktop application to be installed on registered users’ PCs. Additionally, the project involves meetings with children, open-air events, concerts, and educational classes. Films, songs, and multimedia resources have also been created.
The main goals of the Sieciaki.pl project include: • to educate children on safety on the Web,
• to educate children on how to use the Internet,
• to promote safe Internet use,
• to certify and promote safe websites.
The website was initially designed for children ages 9–15, but its registered users include younger children and older youth as well. The website’s storyline is based on characters called Sieciaki (which could be loosely translated into “Web Kids”) – children knowing the principles of safe Internet use and combating the Web evil embodied by black creatures called Sieciuchy (“Web Goblins”).
Endowed with special powers, Sieciaki have the fundamental task of disseminating knowledge about safe, efficient, and constructive use of the Internet. Designed to be attractive for children, Sieciaki are sup-posed to encourage the website user to become one of them. Children are asked to help NetRobi, a robot constructed to fight with the Web Goblins. The robot communicates messages, gives instructions, and looks after the team of Sieciaki and all the children wishing to join the team. The robot can communicate with Sieciaki, thus helping the website characters to fight the evil powers in the Web, and conveying guidelines
and task instructions related to safe Internet use to all users of the website.
Between October 2006 and September 2007 20,345 children registered on www.sieciaki.pl.The
web-site was accessed more than 3 million times. The administrators sent 302 messages and 40 guidelines, and organized 45 competitions.
The Sieciaki.pl website assumed patronage over several children’s competitions and events, including:
• 8th “Mały Jaś” (Little Yach) Festival, Yach Film 2006,
• Junior Internet competition, organized by the Together Foundation,
• Conference: „My Friend Internet”, organized by Centrum Promocji Informatyki
(Centre for Information Technology Promotion),
• 38th International Artistic Competition, organized by Pentel,
• Series of 7 audio CD’s with popular children’s stories interpreted by Cezary Pazura
(a well-known Polish actor), organized by Megaus,
• International exhibition of Barbie dolls and LEGO blocks,
• FIRST LEGO LEAGUE competition, organized by the Talent Factory Foundation.
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Sieciaki.pl website
The following resources were developed in 2007 for the purposes of the project:
- Cartoon WWWojna (WWWar; circulation:
10,000).
- Songs: Hasło (Password), Asertywość
(Assertiveness) – by W Dobrym Świecie
- Video clip for Hasło – by W Dobrym Świecie
- Computer game Pokonaj wirusa (Beat
the Virus)
Przedszkolaki Sieciaki.pl – website for pre-school children
Within the Sieciaki.pl project a service for the youngest children was also developed. On 6 February 2007, on the Safer Internet Day, a new
educa-tional website – www.przedszkolaki.sieciaki.pl – was launched. The
web-site focuses on safe Internet use and is addressed to pre-school children. The “Przedszkolaki Sieciaki” project was created by the Nobody’s Children Foundation and the Egmont
Polska publishing house (the publisher of Komputerowa Gratka – a computer magazine for children) with
the goal of educating children on safety on the Web and to teach them basic concepts and skills related to computers and the Internet. Another goal is to increase parents’ sensitivity to the issue of the youngest Web users’ safety. The project has been carried out under the media patronage of children’s television Mini Mini.
On www.przedszkolaki.sieciaki.pl children may finda puzzle, a computer game “Beat the Virus” and a dictionary explaining basic computer terms. Children are guided through the website by
char-acters of the Sieciaki.pl service and the Komputerowa Gratka
magazine. Online play in the company of parents is completed by signing an agreement on safe Internet use between the child and his or her carers. The website is regularly enriched with new edu-cational content.
Between October 2006 and September 2007 the Przedszkolaki Sieciaki.pl website was visited 252 162 times.
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Cartoon “Sieciaki.pl – WWWar!”
Educational events
Sieciaki on Holiday
In summer 2007 another edition of the Sieciaki (Web Kids) on Holiday educational campaign was carried out within the Sieciaki.pl project. This series of events, organized for the second time, was designed to educate children through entertainment on how to react to Web-related risks and how to prevent them. In 2007 the campaign included nine educational picnics: the inauguration event in Warsaw and eight more picnics in popular summer resorts at the sea. The picnics were orga-nized in cooperation with local authorities and cultural centres.
Apart from employees of the Nobody’s Children Foundation, the organizing team included a group of volunteers – students of educational sciences.
The participants could enjoy several attractions, including a cyber cafe, an outdoor cinema and numerous games, competi-tions, and quizzes related to the storyline of the www.sieciaki.pl website. A special attraction of this year’s “Sieciaki on Holiday” campaign was a vintage school bus which served as a stage for a hip-hop band W Dobrym Świecie (In Good World), whose songs spoke about safe Internet use. Taking part in a variety of competitions, young Web users acquired not only valuable knowl-edge on Internet safety, but also “bytes” – special currency which they could later exchange in the Web Kids’ bus for prizes prepared
for the campaign: cap peaks, mugs, lanyards, postcards, and colouring books, as well as children’s computer/Internet magazines and antivirus software funded by partners of the project. During the picnics educa-tional resources were handed out among children and their parents. The project was promoted by posters, leaflets, and radio and TV spots.
The inauguration of this year’s “Sieciaki on Holiday” campaign accompanied the opening event of the “Summer in the City” action – on 27 June 2007, between 10 a.m. and 1 p.m., in Warsaw, at Pola Mokotowskie (a popular park and walking area in Warsaw). During the picnic addressed to the youngest Web users, a press conference was held in the Web Kids’ bus, opening the 2007 “Sieciaki on Holiday” campaign.
Other educational picnics were held in the following holiday resorts:
• Dąbki – 17 July • Darłowo – 18 July • Jarosławiec – 19 July • Ustka – 20 July • Łeba – 21 July
• Jastrzębia Góra – 22 July • Władysławowo – 23 July • Jastarnia - 24 July
The picnics were very popular among both school children participating in summer camps and the youngest citizens of those resorts. The events organized within the “Sieciaki on Holiday” campaign were attended by nearly 3000 children.
“School without Violence”
The Nobody’s Children Foundation was invited to join the “School without Violence” programme implemented by a group of regional dailies and the TP Group Foundation in more than 3000 schools across Poland. As part of cooperation with the programme orga-nizers, the Nobody’s Children Foundation organized educational picnics on children’s safety on the Web in schools that had been most actively engaged in efforts to prevent peer violence. During the picnics children watched films on safe Internet use and took part in presentations and competitions.
The 16 picnics organized between October and June were attend -ed by more than 6,600 children.
Safer Internet Day
Initiated by the European Commission, the Safer Internet Day (SID) has been celebrated every February since 2004. This initiative aims at draw-ing the public’s attention to the issue of children and youth’s safe access to Internet resources. The organization of SID is one of the tasks faced by the national coordinators of the Safer Internet programme.
In Poland the first Safer Internet Day was organized on 8 of February 2005. On this occasion the www.dbi. pl website was published (DBI is the Polish acronym for Safer Internet Day), presenting the idea of SID and the available ways of joining its celebrations. The organizers encouraged local social/civic organizations, schools, cultural centres, local authorities, owners of cyber cafes, etc. to undertake initiatives for Web safety. The website provided access to a range of support resources for local organizers of the Safer Internet Day. Similar practices accompanied the celebrations of SID in the subsequent years.
Within the 2007 SID celebrations the Nobody’s Children Foundation and NASK organized a conference in the University Library in Warsaw, addressed to media representatives and partners of the Safer Internet pro-gramme in Poland. Subjects discussed during the conference included the presentation of SID celebrations, the achievements and plans of the Safer Internet programme in Poland, and other initiatives related to improving children’s safety online. The conference was broadcast (streamed) live on the Internet. Intensive media coverage of the conference contributed to the popularization of the SID idea.
Within SID 2007, 469 local initiatives related to children and
youth’s safety online were implemented across Poland. The
organ-izers of SID, in cooperation with partners of the project – the TP Group Foundation and the Union of Audio-Video Producers – ized a competition for local SID 2007 initiatives. 201 local organ-izers who entered for the contest took part in a lottery with prizes including a concert of Blue Cafe (a popular Polish band), multimedia projectors, and cameras.
Moreover, as part of the SID 2007 celebrations, eTwinning and Insafe announced an international contest for primary and secondary schools for the best projects related to online safety. Cooperation with a partner school from one of the 28 countries belonging to the Insafe network was a sine qua non for taking part in the contest. The schools competed in four categories: “Privacy on the Web”, “Netiquette”, “Images”, and “Innovations”. The winning schools were awarded 3000 EUR grants for ICT purchases.
Schools from Poland won in two of the four categories!!!
The awards ceremony was held on 11 June 2007 in the Gothic Hall of the Brussels Town Hall. The ceremony was attended by the members of the winning teams and their teachers.
National Coalition For Internet Safety (OKBI)
The National Coalition for Internet Safety is a platform of cooperation between government agencies, NGOs, schools and other educational institutions, and commercial companies for children and youth’s safety on the Internet. The launch of OKBI was announced during the Safer Internet Day celebrations, on 7 February 2006.
The Coalition’s main goals include:
• To raise public awareness of Internet threats;
• To share experiences related to efforts for Internet safety;
• To publicize problems related to Internet threats;
• To cooperate in the implementation of initiatives aimed at raising the level of Internet users’ safety;
• To distribute information about activities undertaken in Poland and in Europe
within the Safer Internet programme.
Information about the National Coalition for Internet Safety (OKBI) and the application form are available at www.saferinternet.pl. Members of OKBI have opportunities to promote their initiatives for Web safety, are invited to conferences and specialist training programmes organized within the project, receive a monthly bulletin and have access to a discussion forum.
By September 2007 the Coalition had 155 members.
Consultation Committee
The Consultation Committee was established in January 2006, as an advisory body supporting the
implemen-tation of the Safer Internet programme in Poland. The Committee’s tasks include providing help in planning
activities aimed at improving safety on the Internet, the evaluation of the Awareness and Hotline projects,
and contributing to the optimization of efforts. Moreover, members of the Committee actively participate in selected components of the two projects. Between October 2006 and September 2007 Consultation
Committee had 4 sessions.Apart from the implementers of the Safer Internet programme – the Nobody’s
Children Foundation and NASK – representatives of the following institutions and organizations contributed to the Committee’s work:
• Central Teachers’ Training Centre,
• National Police Headquarters,
• Warsaw Police Headquarters,
• National Business Chamber of Electronics and Telecommunications,
• Ministry of Education,
• Ministry of Science and Information Technology,
• Ministry of Justice,
• Ministry of Internal Affairs and Administration,
• Ministry of Labour and Social Policy,
• Polish Chamber of Information Technology and Telecommunications,
• Children’s Ombudsman,
• Polish Committee for UNESCO,
• Office of Competition and Consumer Protection,
• Union of Audio-Video Producers.
Research
Within the Safer Internet programme, the Nobody’s Children Foundation has conducted research into various
aspects of the problem of threats to children on the Internet. The studies have been conducted on nonprofit terms by Gemius S.A. The findings provide knowledge about young Internet users’ behaviours, experiences, and attitudes, and are helpful in the development of media messages and educational programmes to be implemented within the campaign. The respondents are Internet users ages 12–17 and their parents. Between September 2006 and October 2007 three research projects were executed. In September 2006 there was a survey on children and youth’s exposure to dangerous content on the Web. In January 2007 we conducted the first Polish study concerning cyberbullying. In the same January 2007 adult Polish respond-ents were asked about their experiences concerning illegal content on the Internet.
NIFC Hotline Polska Dyzurnet.pl
Dyżurnet.pl is the Polish contact point for combating illegal and harmful content on the Internet. The
hot-line was established within the European Safer Internet programme. Since late 2004 it has operated within
NASK – the Research and Academic Computer Network, being the first such undertaking in the new member
states of the European Union. Since February 2006 it has been also a member of INHOPE – an organization
comprising all such hotlines around the world.
In its work for improving Internet users’ safety Dyżurnet.pl cooperates with the Polish justice system and
similar teams across Europe and all over the world. The hotline’s task is not to seek illegal content on the Web, but to accept reports made by Internet users. The team reacts to signals of any illegal use of the Internet (child pornography, paedophilia, racist and xenophobic material, etc.).
Statistical data
(from 1 October 2006 to 30 September 2007)
The following statistical data show that most complaints are submitted via the form available at
www.dyzur-net.pl. The infoline is the least popular way of illegal content reporting. Electronic communication seems a natural communication channel for Internet users who have found illegal content while surfing on the Internet. Between 1 October 2006 and 30 September 2007 Dyzurnet.pl handled 1800 incidents (Fig. 1):
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Fig. 1
The number of complaints submitted by email, by infoline and via the form available at www.dyzurnet.pl
About 25% of the submitted complaints do not refer to illegal content, do not fall within the scope of Dyzurnet.pl activities, or are in fact different types of queries. A minority (2%) of the rejected reports are various forms of spam. Frequently one complaint contains information on several events, so direct summary or comparison of the results shown in the diagrams below is not possible.
Figure 2 presents the number of complaints according to INHOPE’s classification:
About 897 complaints were related to child pornography. Only 19 complaints concerned cyberbullying.
Actions taken
Following the Complaint Handling Procedure, Dyzurnet.pl refers the submitted content to law enforcement
agencies in Poland and to other hotlines associated within INHOPE. From 1 October 2006 to 30 September
2007 we forwarded 763 complaints to other hotlines and 170 – to the National Police Headquarters in Warsaw (Fig.3):
The fastest way to remove illegal content is through direct contact with the administrators of the website. This path was followed by Dyzurnet.pl in 58 cases. In accordance with INHOPE guidelines, Dyzurnet.pl may contact directly only administrators in Poland.
15
Fig. 2
The number of com- plaints ― INHOPE rating
Fig. 3
The number of complaints forwarded to the National Police Headquarters in Warsaw, the Central Bureau of Investigation, and foreign hotlines
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A special group of complaints are reports received from other hotlines cooperating with Dyzurnet.pl within the INHOPE association, in accordance with INHOPE’s rules. These reports have the highest priority. Most of them deal with racism and xenophobia in Polish-language Web resources.
Complaints forwarded to the Polish police include information about servers operating in other countries, where there are no local hotlines, or about servers located in Poland.
In the first case, the complaint – with all the required additional data – is forwarded by the Polish police to Interpol and then to the police forces in the country where the identified server operates.
In the latter case, the complaint is processed by the appropriate police department or is forwarded to police units responsible for the area where the crime was committed. At a relevant level of processing, the case is forwarded to the public prosecutor’s office, and if the collected evidence is sufficient, the public prosecutor’s office should send the indictment to the court. The cases are distributed all over the country and referred to a variety of law enforcement bodies, so Dyzurnet.pl does not have complete information about the outcome of proceedings related to the cases reported to the police. 666 complaints about illegal content concerned servers in the United States, and 174 concerned servers located in Russia (Fig. 4): A definite minority of such incidents concerned servers located in the Czech Republic, South Korea, Canada, Australia or Japan (the “Other” category in Fig. 4).
Fig. 4
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“On Duty Online” – social campaign
Within the activity of a hotline for illegal Internet content, Dyzurnet.pl, the employees of NASK who work
for the Awareness and Hotline projects organized a media campaign “On Duty Online”.
The campaign slogan: “Do not contribute to harming children.” and media messages developed for the
cam-paign were designed to sensitize Internet users to illegal content available online, especially to child pornog-raphy. All the messages were marked with the “Dyzurnet.pl” logo and bore information about possible ways of reporting illegal content to the hotline. A press ad, a radio spot and Internet banners were also created.
The campaign was launched on 23 August 2007, dur-ing a press conference organized by NASK in a Warsaw club named Bazaar Restaurant & Bar. Journalists were provided with information about the services of the “Dyzurnet.pl” team, the scale and characteristics of the problem of illegal content on the Web, and the actions to be taken within the programme.
The ads were displayed until the end of September 2007. During this period the campaign was joined by four radio stations (Polish Public Radio – Channel 1, Polish Pubic Radio – Radio Bis, Radio Tok FM, and Radio
Afera), two national dailies (Dziennik and Gazeta
Wyborcza) and a local Warsaw daily, Metro. The Internet banner was displayed in more than ten large portals. Campaign posters were exhibited in Intercity trains. The ads were broadcast and displayed on non-profit terms.
The campaign organizers noted 28 articles about the campaign in major traditional and electronic media.
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Helpline.org.pl
Helplne.org.pl has been established by the Nobody’s Children
Foundation as part of the Saferinternet.pl project. The Nobody’s
Children Foundation’s main partner in the implementation of this project is the Foundation of TP (Polish Telecom) Group. The preparation phase begun on 1st October 2006. Officially, the Helpline was launched on 7th February 2007 and started to provide services.
The Helpline’s services are targeted at children and youth, parents, and
profession-als working with children or in the area of children’s safety in the Internet.
Services provided by Hepline.org.pl include:
• counselling in the field of children and youth’s safety on the Internet,
• providing help in cases or suspected or confirmed threats to children on the Web,
• interventions in cases of child abuse via the Internet,
• improving professionals’ knowledge and skills related to children’s safety on the Web,
• counselling in the field of prevention of Internet-related child abuse.
The Helpline’s consultants are available on weekdays, from 11:00 a.m. to 4:00 p.m.:
• via a toll-free telephone line 0800-100-100 (connection through the Skype
commu-nicator is also possible). Telephone line has been provided by TP Group Foundation;
• online (communicator) from www.helpline.org.pl (after working hours the
com-municator offers the opportunity to leave messages). Online communicating facil-ity has been provided free of charge by LiveChat;
• through e-mail. During the Helpline’s working hours messages will be read and
answered as they come. E-mails received after working hours will be responded to on the next working day.
A website www.helpline.org.pl has been developed, providing informa-tion on Internet threats and safety rules for children, youth and par-ents, as well as information on the services provided by the Helpline and on how to contact its consultants.
From its launch, between 6 February 2007 and 3o September 2007,
Helpline.org.pl accepted 1 241 eligible reports. A large majority of
reports were made by children (228 children under 12 and 740 chil-dren ages 12–18). Most of them were general questions about safety on the Web and queries about services provided by Helpline.org.pl (780 consultations). The consultants also accepted reports concerning cyberbullying (421 complaints), contact with dangerous content (99 complaints) and grooming on the Internet (77 complaints).
Apart from consultations, the Helpline’s employees intervened with website administrators (32 cases), contacted schools (6 cases), referred selected cases to the prosecution office (12 cases), and started coop-eration with the “Dyżurnet.pl” hotline (18 cases).
In August and September the Helpline’s team was engaged in the development of a national education and media campaign focused on cyberbullying and promoting Helpline.org.pl. The launch of the campaign is scheduled for January 2008.
ktoś nęka Cię w Sieci
żartuje z Ciebie, a Ty kiepsko to znosisz wysyła Ci obraźliwe e-maile, smsy zadaje Ci na czacie, w mailu, przez komunikator krępujące pytania wypytuje Cię o prywatne dane, nalega na spotkanie
...czujesz, że Internet zaczął być dla Ciebie niebezpieczny.
Pomoc dla dzieci i młodzieży: www.helpline.org.pl
0 800 100 100 (połączenie bezpłatne)
Jeśli...
pomoc
w
net
ktoś nęka Cię w Sieci
żartuje z Ciebie, a Ty kiepsko to znosisz wysyła Ci obraźliwe e-maile, smsy zadaje Ci na czacie, w mailu, przez komunikator krępujące pytania wypytuje Cię o prywatne dane, nalega na spotkanie
...czujesz, że Internet zaczął być dla Ciebie niebezpieczny.
Pomoc dla dzieci i młodzieży: www.helpline.org.pl
0 800 100 100 (połączenie bezpłatne)
Jeśli...
pomoc
w
net
Contact
Awareness
Project
Agnieszka Wrzesień Project Coordinator awrzesien@fdn.pl Anna RywczyńskaProject Manager in NASK
anna.rywczynska@nask.pl Katarzyna Fenik Coordinator of Helpline.org.pl kfenik@fdn.pl Agnieszka Ficak Webmaster agnieszka.ficak@nask.pl Monika Konopka
European Funds Specialist
monika.konopka@nask.pl Julia Gursztyn
Internet Service Coordinator
julia.gursztyn@nask.pl Anna Maj PR Specialist anna.maj@nask.pl Małgorzata Piasecka Editor of Sieciaki.pl mpiasecka@fdn.pl Julia Pietkiewicz
Coordinator of education campaign
jpietkiewicz@fdn.pl Andrzej Piękoś Project Assistant apiekos@fdn.pl Alicja Puchała Helpline Officer apuchala@fdn.pl Piotr Sajkowski Event Manager psajkowski@fdn.pl Marcin Sołodki
Coordinator of Sieciaki.pl project
msolodki@fdn.pl Adam Węgłowski
Project Assistant
adam.weglowski@nask.pl Łukasz Wojtasik
Coordinator of “Child in the Web” campaign
lwojtasik@fdn.pl
