1
Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg
Chair of Information Systems and Management (Prof.
Veit) and Chair for Value Based Marketing (Prof. Paul)
both focus on digital media in research and teaching
Bachelor and master students who are interested in this
area are recommended to study the digital media track
which is now offered by the two chairs
For successful participation in the track, students receive
a certificate confirming their focus on digital media
Further information:
Websites
of the chairs
Contact persons of the chairs (
Sarah Germer
or
Manuel Trenz
)
Digital Media Track
Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg
Bachelor students receive a certificate for successful
completion of 3 lectures (or 2 lectures and 1 final thesis)
and 1 seminar, including at least one course per chair
Courses of the Digital Media Track (Bachelor)
Winter Term Summer Term
Chair of Information
Systems and Management • Electronic Commerce (Lecture)[iBWL/GBM (2010): F&I, O&IM, S&I; WIN: DWI-1 Allg. Wirtsch.-Informatik]
• Bachelor Seminars I
- IT Innovation Research - Digital Strategy Research
[iBWL: Haus- oder Seminararbeit; GBM (2010): S&I; GBM (2013): Global Business and Economics*; WIN: DWI-1 Allg. Wirtsch.-Informatik; DWI-2a DL-WI O&IM]
* only for IT Innovation Research
• Digital Government Management (Lecture)
[iBWL/iVWL/GBM (2010): S&I; GBM (2013): Global Business and Economics; WIN: DWI-1 Allg. Wirtsch.-Informatik, DWI-2a O&IM; ReWI: SB III Unternehmen und Management]
• Bachelor Seminars II
- IT Innovation Research - Digital Business Models and Entrepreneurship Research - Online User Behavior Research
[iBWL: Haus- oder Seminararbeit; GBM (2010): S&I; GBM(2013): Global Business and Economics*; WIN: DWI-1 Allg. Wirtsch.-Informatik, DWI-2a DL-WI O&IM]
* only for IT Innovation Research
Chair for Value Based
Marketing • Value Based Marketing (Lecture)[iBWL/iVWL: BWL II; GBM (2010): International Business; ReWi: WPV AB (III)]
• New Media Marketing: Research (Seminar)
[iBWL: Haus- oder Seminararbeit; GBM (2010): S&I; GBM (2013): Global Business and Economics; ReWI: SB III Unternehmen und Management]
• New Media Marketing: Principles (Lecture)
[iBWL/GBM (2010): S&I; GBM (2013): Global Business and Economics; ReWi: SB III Unternehmen und Management]
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Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg
Exemplary Choice of Courses (Bachelor iBWL)
Winter Term
Summer Term
•
Value Based Marketing (Lecture)
[BWL II]
•
Electronic Commerce (Lecture)
[Strategy & Information]
•
New Media Marketing: Research (Seminar)
[Haus- oder Seminararbeit]
•
New Media Marketing: Principles (Lecture)
[Strategy & Information]
Winter Term
Summer Term
•
Electronic Commerce (Lecture)
[Strategy & Information]
•
Value Based Marketing (Lecture)
[BWL II]
•
Digital Government Management (Lecture)
[Strategy & Information]
•
IT Innovation Research (Seminar)
[Haus- oder Seminararbeit]
Exemplary Choice of Courses (Bachelor GBM)
*
Winter Term
Summer Term
•
Value Based Marketing (Lecture)
[International Business]
•
Electronic Commerce (Lecture)
[Strategy & Information]
•
New Media Marketing: Research (Seminar)
[Strategy & Information]
•
New Media Marketing: Principles (Lecture)
5
Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg
Exemplary Choice of Courses (Bachelor GBM)
*
Winter Term
Summer Term
•
New Media Marketing: Research (Seminar)
[Global Business and Economics]
•
New Media Marketing: Principles (Lecture)
[Global Business and Economics]•
Digital Government Management (Lecture)
[Strategy & Information]
+ Final thesis on a topic in the area of digital media at one of the chairs
*PO 2013
Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg
Exemplary Choice of Courses (Bachelor ReWi)
Winter Term
Summer Term
•
Value Based Marketing (Lecture)
[WPV AB (III)]
•
New Media Marketing: Research (Seminar)
[SB III Unternehmen und Management]
•
Digital Government Management (Lecture)
[SB III Unternehmen und Management]
•
New Media Marketing: Principles (Lecture)
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Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg
For master students, the track includes 3 lectures and 3
seminars, of which 3 courses, at least one per chair,
including 1 seminar, must be completed successfully
Courses of the Digital Media Track (Master)
Winter Term Summer Term
Chair of Information
Systems and Management • Global Trends in eHealth (Lecture)[iBWL: Major/Minor Strategy & Information]
• Information Systems Research (Seminar)
[iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und
Management]
• Global E-Business and Electronic Markets
(Lecture)
[iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und
Management]
• Information Systems Research (Seminar)
[iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und
Management]
Chair for Value Based
Marketing • New Media Marketing: Research (Seminar)[iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und
Management]
• Advanced Value Based Marketing (Lecture)
[iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und
Management]
• New Media Marketing: Case Studies
(Seminar)
[iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und
Management]
Exemplary Choice of Courses (Master iBWL)
Winter Term
Summer Term
• Information Systems Research (Seminar)
[Major/Minor Strategy & Information] • Global E-Business and Electronic Markets (Lecture) [Major/Minor Strategy & Information]
• Advanced Value Based Marketing (Lecture)
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Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg
Exemplary Choice of Courses (Master ReWi)
Winter Term
Summer Term
• New Media Marketing: Research (Seminar)
[SB III Unternehmen und Management] • Advanced Value Based Marketing (Lecture)[SB III Unternehmen und Management]
• Global E-Business and Electronic Markets
(Lecture)
