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Summary Supporting Facts and Figures
Overview
Successful Companies
Learn More
Business Priorities
Product innovation and sourcing
Supply chain
Manufacturing and delivery
Multichannel sales and marketing
Customer service and field repair
Benefits
Increase in new products that meet
revenue targets
Faster time to market for new products
Lower inventory carrying cost
Increase in on-time delivery
Shorter manufacturing cycle time
Increase in operating margin
Increase in customer satisfaction
The Innovation-Driven Enterprise
High-Tech OEM
For high-tech OEMs, the ability to innovate
is more important than ever. To respond
rapidly to evolving trends in today’s
connected marketplace, high-tech
companies need a powerful platform for
innovation. They must be able to analyze
huge data volumes to identify new
customers and patterns, adapt promotions
to new opportunities, and adjust their
processes to maximize flexibility while
minimizing cost.
Bring enticing and relevant products and
solutions to market rapidly
Drive growth through customer intimacy
and flexible business models
Manage agile and responsive supply
chains
Call your SAP representative, or visit us
online at
www.sap.com/high-tech
Benchmark your performance by
visiting
valuemanagement.sap.com
Join your community of practice – visit
http://scn.sap.com/community/high-tech
Segment Summary
The Innovation-Driven Enterprise High Tech – OEM
Business Priorities
Industry Coverage
Best-Run Customers
Benefits Potential
47%
113%
Product Innovation and Sourcing
Drive innovation to meet customer needs and desires
Supply Chain
Become more agile and responsive when operating across a volatile global network to
service ever-more demanding customers
Manufacturing and Delivery
Increase the flexibility of manufacturing and fulfillment operations
Multichannel Sales and Marketing
Meet the demands of highly connected customers
Customer Service and Field Repair
Build profit and loyalty by meeting customers’ high expectations
Higher number of new products launched annually (per $100 million of revenue) for top 25% high-tech companies vs. average1
Lower customer churn for top 25% high-tech companies vs. average1
10 of top 10
high-tech electronic companies run SAP
8 of top 10
semiconductor companies run SAP
8 of top 10
component manufacturers run SAP
9 of top 10
software companies run SAP
Average Top 25%Internal
© 2014 SAP AG or an SAP affiliate company. All rights reserved. Reference
Back
Lenovo Group: Streamlining Worldwide
Customer Service Operations with SAP
®
CRM
Company
Lenovo Group Limited
Headquarters
Beijing, China
Industry
High tech
Products and Services
Personal computers and mobile Internet devices
Employees
26,341 (September 2011)
Revenue
US$29.6 billion (March 2012)
Web Site
www.lenovo.com
Partner
SAP® Consulting
The company’s top objectives
Consolidate and insource customer service operations to cut operating costs
Streamline business processes and provide new capabilities
Integrate customer service with the company’s core strategic platform
The resolution
Implemented the SAP® Customer Relationship Management
application to build a worldwide customer service platform
Standardized business processes
Leveraged expertise from previous implementations for fast deployment
The key benefits
Reduced ratio of customer service operating expenses to revenue while maintaining customer satisfaction level
Unified business processes and increased visibility into business performance
Gained capability and flexibility in service innovation for new offerings
-
17
%
Ratio of customer service operating expense to revenue
130
Countries on the aftersales services platform
3
days to
3
seconds
Reduction in cycle time for service order change
“Successfully implementing the CRM aftersales services functionality from SAP changed our
mind-set. Now, our people are thinking of new services, new capabilities, and continuous
improvements.”
Varian Detects Continuous Improvement with
SAP
®
Product Lifecycle Management (SAP PLM)
Company
Varian Medical Systems Inc.
Headquarters
Palo Alto, California
Industry
High tech
Products and Services
Medical devices
Employees
5,100
Revenue
US$2.4 billion
Web Site
www.varian.com
Challenges and Opportunities
Need to reduce throughput time in bottleneck areas such as drafting
Need to gain greater visibility into new design projects and progress of projects in development
Need to replace manual processes with automated workflows
Objectives
Access data globally across all engineering groups
Implement a flexible, worldwide standard for engineering change management processes across business units of all sizes
Continue to reduce time to market
Why SAP
Direct interface with SolidWorks software
Single database and single source of the truth
Flexibility to implement with other CAD systems as required
Benefits
Leveraged investment in SAP® software
Increased efficiency in drafting and document coordination
Improved visibility of design projects and engineering changes
Increased support for continuous process improvement
Gained flexibility to implement in smaller bites and at business units of different sizes
“Implementing the CAD interface between SAP PLM and SolidWorks helped decrease
our time to market. That easy success has led us to pursue our improvement goals further
by rolling out SAP PLM 7.0 to our other business units.”
Internal
© 2014 SAP AG or an SAP affiliate company. All rights reserved. Reference
Back
Reduced
inventory throughoutCelestica’s globally connected supply chain by offering inventory optimization as a service to its customers
Improved
implementation time and costs, with ability to optimize a customer’s inventory processes in 6 to 12 weeksOptimized
reorder point sizing across 27,000 SKUs, valued at US$335 millionCelestica Optimizes Inventory Across the
Extended Supply Chain with SAP
®
Software
Organization
Celestica Inc.
Location
Toronto
Industry
High tech
Products and Services
Delivery of end-to-end product lifecycle solutions
Employees
33,000
Web Site
www.celestica.com
Partner
SmartOps Corporation
Objectives
Optimize inventory using a proactive, global tool across a large, complex, multistage, and multienterprise supply chain
Enable optimal service levels for every product, location, and combination
Replace spreadsheet-driven process for calculating inventory reorder points
Why SAP
Supports Celestica’s overall strategy for supply chain transformation
Enables company goal to deliver most effective supply chain solutions by connecting manufacturing and design facilities worldwide
Improves service levels to customers with the SAP® Enterprise
Inventory Optimization application by SmartOps
Benefits
Facilitated the drive to eliminate waste at Celestica
Enhanced reorder target determination by improving reorder point sizing
Implemented the solution in more than15 supply chains worldwide
“When Celestica was using spreadsheets to determine reorder points, it was like driving
a family sedan. Now, all of a sudden, we find ourselves sitting at the wheel of a race car.”
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