“The partner of choice for those seeking to capture
leadership in the connected world of
• Proven - Founded 1990 • Objective- Privately owned • Global- HQ in Oyster Bay, NY
with 7 offices around the world • Expert- Analysts spanning 19
Research Practices and 69 Research Services
• Comprehensive- 3146 Products Published in 2012
• Influential- Cited by media over 40,000 times in the 2012
• The cloud versus edge debate and the ramifications of SDN and EFV, new breed of network vendors and the impact of economics
• Radical changes in the device market change user experiences and alter problem areas
• The shift from a network of consumers to a network of machines • Some near-term concerns
Cloud Versus Edge Simplistic
Transport Control Intelligence Content
Internet Internet Transport Control, Intelligence, Content Network Vendor Approach or Internet Company Approach
Cloud Versus Edge Optimistic
Transport Control Intelligence Content
Internet Internet Transport, Control, Intelligence, Content Universal Complexity, Clash of Agenda, Confusion.
Infrastructure Market Shifts
Clash of Big Iron Telecoms and IT
• Offload • Small Cells • Carrier Wi-Fi • Policy • Optimization • Video • SON • Customer Experience Management • Network API • SDN • NFV B of B Specialists
What Goes into the Box – Will differ by Agenda
Consistent Messaging to Carriers and Customers - complexity and Time to Ramp.
Acquisition, Consolidation and Ecosystem – Not all Partners will be there for the Long Haul
All the Specialists - Choose your Partner Carefully.
Smartphone Market Axis Shift
2013 Smartphones by Price 2018 Smartphones by Price
Smartphone Revenues by Market
Smartphone by Price Band
Top end of the market is saturating.
Attention is moving to the emerging markets.
Focus on Smartphones as primary on-boarding for computing is driving costs lower.
Impact of PCB-A/Ref D model and Android lowering barriers to entry.
OEM mix is changing.
Silicon market is also adapting.
Opportunity is being driven out of the market.
Smartphone Market Axis ShiftInnovation is Key
20159300 Sept 2010 2Q 2012 Volume Crash N8 Aug 2010 1Q 2012 Volume Crash 21 Months 18 Months 1. Samsung 2. Google
3. Huawei, Lenovo, White Label & Low Cost
4. PCB-A & Ref D - Shanzai 5. Micro-vendors
Emerging Market Exposed to the Data Tsunami.
Do you Need to IoT and Who With?
Who is Shaping the Mobile Experience?
Emerging Market Pricing Pressure.
Is Pure Connectivity Enough?
Network of Machines
2013 is seen by many as the year of the Internet of Everything, it will be many years until it reaches its full potential but the next 5 years will be pivotal in its growth and establishment as a tangible concept to the consumer, government or enterprise.
0 5 10 15 20 25 30 35 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 (B ill io n s ) Others Smart Cities
Retail and Advertising Mobile Devices mHealth
Government, Aerospace, and Defense Connected Home and PCs
M2M/IoE Revenues – Where is the Money?Cellular M2M Short Range Wireless M2M
Hardware Connectivity VAS
2% 38% 60% 1 % 99% Global Revenues Cellular Voice/Data 26% 68% 6% *Hardware = M2M Modules
*Hardware = Short-range wireless ICs
• Shipments • Connection
• Platform fees
Next Generation VAS – M2M/IoE• Social Media Integration • Intelligent Products • Structured and Unstructured Data • Revenue enhancement and customer stickiness • Privacy
• New Pricing Models
B2B B2C G2B G2C C2G C2B B2G
Look, Market, Develop Beyond the Consumer – Long Term Game
The Concept of Application Coverage Applies - Coverage Don’t Underestimate Raw Traffic Impact - Capacity
Work with Standards Bodies Controlling the Indirect Connectivity Piece – Extend Reach
Open API to M2M SDP and AEP Owners – Extend Value Prop
Make Sure Core network Assets are Dimensioned and Optimised
Near Term Concerns & Observations
Scaling OSS to Small Cells, at least an order of magnitude increase needed
Complexity of deployment and operation underestimated by many MNO’s – slows
LTE uptake faster than expected, so more emphasis to recycle spectrum
Carrier-Grade and Smart Wi-Fi encroaches on licensed spectrum Small Cell Market
and may throttle licensed small cell growth
Neutral host small cell – may be required by municipalities looking to minimize lamp
X2 interoperability – can small cells be “mixed and matched” in a macro RAN
Multivendor SON interoperability in a “mix n match” underlay