COMPANY TYPE
44% brand B2B 20% brand B2C 18% Agency
7% media company 5% non profit
6% other
JOB LEVEL
70% identify themselves as senior level (meaning decision makers) 20% create content or direct hands on
10% identified as other
COMPANY SIZE
Less than 20% are small business (less than 50 employees) 42% are mid size 50-499 employees
29% are large business - more than 500 employees (39 of Fortune 100 attended CMW 2014)
9% NA
BRANDS ATTENDING #CMWORLD
WHO WILL BE AT
Pre-Event Workshops Benefits:
Exclusive sponsorship of Monday pre-CMW
Workshop (expected attendees: 40-75)
Opportunity to present 3-5 minute thought
leadership wrap-up on the state of the industry
Opportunity to distribute marketing collateral on
the chairs at sponsored workshop
Logo on signage at event and recognition on
CMW website as sponsor
1 complimentary pass to pre-CMW workshop (Sept. 8) 1 complimentary pass to CMW main event (Sept. 8-10) Discounted passes to CMW Main event for $950 each (3 max) Access to post-event opt-in attendees list
Pre-Event Workshops (September 8, 2015)
$8,500 Each
Workshop Presenter
Moneyball Marketing: The Simple Science Behind
Mega Content Success ...Andrew Davis What Salespeople Need to Know about Content
Marketing (for Salespeople) ... Marcus Sheridan & Ian Altman Developing a Documented Content Marketing Strategy ...Doug Kessler Content Creation Management – Building A New Process
For Our Business & Content Marketing Success ... Robert Rose Content Atomization: Making More Content From
Less through Smart Planning ...Jay Baer Developing an Intelligent Content Framework
(A Primer for Content Marketers) ...Scott Abel, Ann Rockley & Charles Cooper Content Strategy 101 ... Meghan Casey Content Marketing 101 (SOLD) ...Dustin Diehl & Anna Hrach Developing a Mobile Content Plan that Works ...Tom Webster How to Create and Execute a Digital Video Strategy ...Matthew Patrick Global Content Marketing: Create a Scalable
Content Marketing Strategy (SOLD) ... Pam Didner Planning, Refining and Measuring SEO
for Content Marketing (SOLD) ... Stephan Spencer Core Content Writing: Using Storytelling Techniques
to Assert Relevance and Earn Trust ...Jonathan Kranz
BRONZE SPONSORSHIP (60 avail.):
$12,500
10x10 exhibit space
Choice of 2 main event complimentary passes
OR 1 main event complimentary pass and two booth only passes (no sessions or off-site functions)
50% discount for additional passes
(maximum 2 per sponsor)
Logo & URL on conference website
Opportunity to include marketing collateral in
all attendee bags handed out at event
NOTE: Bronze sponsorships do not include the post-event attendee list
PRODUCT LAUNCH EXPO
(18 avail.): $8,250
Sponsorship only available to 1st-time CMW
sponsors launching either a company OR a product/solution in Q3-Q4 2015
6’x6’ area to showcase product/solution 1 standing table
Power cord, wireless access, trash can
1 complimentary pass to CMW main event
Logo on event website and signage at event
(recognized as “Specialty Sponsor”)
“HOLLYWOOD SQUARES”
EXCLUSIVE SPONSORSHIP: $30,000
Exclusive sponsor of CMW “Hollywood Squares” Hollywood Squares display/set will be
prominently featured in CMW exhibit area
Sponsor can host one episode (out of 2 total)
of Hollywood Squares at CMW, with choice of:
Serving as host to ask questions of industry
influencer guests OR Having sponsor
representative sit in center square during episode
Hollywood Squares set will feature prominent
sponsor logo/branding
Sponsor may take create/capture content at set
for two days (responsibility of the sponsor, and set will be open during non-episode hours during CMW main event)
Includes recognition on event signage and event
website as “Speciality Sponsor”
Includes 2 complimentary passes to CMW main event
CMW SPEAKER “MINI KEYNOTE” GREEN ROOM: $22,500
Exclusive sponsor of Speaker “Mini Keynote”
Green Room
Green Room will serve as waiting area for a
selected number of CMW speakers
Green Room will be populated with sponsor-
branded water bottles and signage
Sponsor may also distribute other branded items
at their own cost (contingent on CMI approval)
Opportunity for meet & greet with all available speakers Logo/branding on event signage and website
Full page print ad in August “CMW Show Issue”
of Chief Content Officer magazine with the intent of celebrating these featured speakers
2 complimentary passes to CMW main event
CONTENT MARKETING AWARDS
EXCLUSIVE SPONSORSHIP: $50,000
Noted as the sole sponsor for the 2015 Content
Marketing Awards in all print and digital materials.
Press release announcing sponsorship
Logo in direct mail to CMI’s postal database
as sole sponsor
Logo and link on ContentMarketingAwards.com
as sole sponsor
Represented as sole sponsor in all award videos,
initially viewed at Content Marketing World 2015.
Opportunity to co-present awards program with
CMI Founder, Joe Pulizzi, at Content Marketing World 2015.
Opportunity for 2 minute introduction speech
before Awards program on September 10, 2015.
TRACK SPONSORSHIPS:
$7,500 Each
Exclusive sponsor of full-day track at CMW
main event
Recognition from track moderator before each
individual track session
Opportunity for chair drop of marketing collateral
during each track session
Logo/branding on event signage and event website 2 complimentary passes to CMW main event
Contact information from all opted-in sponsored
track attendees
THE TRACKS:
Executive Track (SOLD)
Creation & Distribution (SOLD) Advanced Classes
B2B B2C
Beginner Classes
Content Strategy (SOLD) Demand Generation
Future of Content
Global Content Strategy Intelligent Content
Measurement (ADVANCED) Multi-Channel
Panel Discussions Performance/ROI Process & Workflow Sales
Social Media
Tools & Technology Visual Storytelling
BLOGGER LOUNGE SPONSORSHIP (1 avail.): $10,000
Exclusive signage in designated area for
event bloggers
1 complimentary pass to CMW main event Tabletop in designated area to
house marketing collateral
Recognition as event sponsor on event
signage and website
CHARGING STATION SPONSORSHIP (4 avail.): $10,000
All charging stations will include sponsor’s logo Logo on CMW website
Skirted tabletop in charging area to distribute
marketing collateral
Sponsor may serve as gatekeeper/facilitator
of electronics in charging area
1 complimentary pass to CMW main event
Wednesday Cocktails (EXCLUSIVE):
$7,500
Exclusive sponsorship of Wednesday cocktail hour, hosted in Expo Hall Sponsor branded napkins will be included with every drink
Logo/branding on event signage Logo/branding on event website
1 complimentary pass to CMW main event
CONFERENCE TOTE BAG SPONSORSHIP
(1 avail.): $11,000
Logo/branding on conference tote bag
distributed at event
1 complimentary pass to CMW main event One piece of marketing collateral in bags Logo/branding on event website and signage
BRANDED NOTEPADS SPONSORSHIP (1 avail.): $10,000
Notepads will be branded with sponsor’s logo Notepads will be distributed at conference
registration area
Logo on event website and signage at event
(recognized as “Specialty Sponsor”)
BRANDED KEYCARDS SPONSORSHIP
(1 avail.): $8,500
All hotel keycards will be branded with sponsor’s logo 1 complimentary pass to CMW main event
All hotel keycards will include a QR code that will
direct attendees to the sponsor’s website of choice
Logo on CMW website
CMW “STUDENT SCHOLARSHIP” SPONSORSHIP:
$15K for 10 Students; $30K for 25 Students
Sponsor provides Scholarships to 10 or 25
students to attend CMW at no cost
Mention of Scholarship program from Joe Pulizzi
on the CMW main stage (general session)
Participation as judge of Student Content
Marketing Contest
Recognition as judge of Student Content
Marketing Content via social media exposure
Logo/branding on each student’s event badge Logo/branding on event website and signage
1 complimentary pass for sponsor representative Opportunity to “Meet and Greet” with students
at CMW for photo/video opps, interviews, etc
NOTE: Deadline to commit for this
opportunity is May 1, 2015
INDUSTRY VERTICAL LABS
INDUSTRY LABS (September 11, 2015)
$7,500 Each with Speaking Role
$5,000 Each without Speaking Role
Industry Lab Benefits:
Exclusive sponsorship of Thursday Industry Lab at
CMW (expected attendees: 50-125)
Opportunity to present 3-5 minute thought
leadership wrap-up on the state of the industry
Opportunity to distribute marketing collateral on the
chairs at sponsored lab
Logo on signage at event and recognition on CMW
website as sponsor
1 complimentary pass to CMW Thursday lab 1 complimentary pass to CMW main event
Discounted passes to CMW Main event for $900 each (3 max) Access to post-event opt-in lab attendees list
Pharma Financial Services
Hospitals
Tech/Software (SOLD OUT) Non-Profit
Education Retail
Industrial Manufacturing (SOLD OUT) Travel/Tourism/Hospitality
Professional Services Content Inc.
COMING SOON!
CMW Wall of Fame, General Session Hall Sponsor,
and More Surprises!
These 2015 opportunities are
SOLD
, but check in to book your spot for next year:
Platinum Exhibiting Sponsorship Gold Exhibiting Sponsorship
Silver Exhibiting Sponsorship Lunch & Learns
Mobile App
Lanyards
Video Sponsorship
Documentary Sponsorship Jay Baer Pre-Party
