Monetizing using Cloud Computing

(1)

Monetizing using Cloud

Computing

Dejan Cvetkovic

CTO – Microsoft, CEE

(2)

(3)

(4)

Transformational Trends

Cloud Computing

2011



2016 5x

increase

compute

network

storage

New Social &

App Patterns

>1B

200M

10.4M

160M

3.3 devices

per worker

by 2014

Consumerization of IT

x

90% of the data

in the world

today has been

created in the

last two years

alone

Data Explosion

Total world data

to date

The last

2 years

(5)

What Is Cloud Computing?

off

on

(6)

Traditional IT investments and Usage

TIME

IT

CAP

A

CIT

Y

Actual Load

Allocated

IT-capacities

“Waste“ of

capacities

“Under-supply“ of

capacities

Fixed cost of

IT-capacities

Load Forecast

Barrier for

innovations

(7)

Cloud based investments and Usage

TIME

IT

CAP

A

CIT

Y

Actual Load

Barrier for

innovations

(8)

Public Data

Internal Data

Confidential Data

On personal

devices

collaboration

24 x 7

On the road

At home

In the office

social media

Through

A N Y L O C A T I O N

A N Y P L A T F O R M

Efficiency

Transformation

Modernization

Innovation

OPPORTUN IT IES

Balancing Opportunities and Concerns

CONCERNS

CLOUD

STRATEGY

Cybersecurity

_{Data Privacy}

_Compliance

Transparency

(9)

Therefore – Consider the Hybrid Approach

DEVELOPMENT

MANAGEMENT

DATA

IDENTITY

VIRTUALIZATION

Transforms

the datacenter

Unlocks insights

on any data

Empowers

people-centric IT

Enables

modern apps

On premise

SERVICE

PROVIDER

Public

provider

1 CONSISTENT

PLATFORM

Modern platform for the world’s apps

(10)

Why Consider the Cloud?

Microsoft Confidential

10 Speed

Scale

(11)

Processes on the Data

Controller’s

instructions. Must

implement technical

and security

organizational

measures

Determines purposes /

means in which data is

processed

Responsible for

compliance

The individual who is

the subject of the data

solution providers

(12)

12 Services, each with its own usage meter & price

Monetization – cloud providers

ExpressRoute Virtual Network Data Transfer Traffic Manager Virtual machines Web sites Cloud services Mobile services

SQL database insight Site Recovery Storage

Compute

Data Services

Networks

RemoteApp

HPC

Scheduler

Automation

Rights Mgmt

App Services

(13)

ExpressRoute Data Transfer

Virtual machines Mobile services

SQL database Storage

Compute

Data Services

Networks

Scheduler

App Services

Monetization – cloud providers

13 Any solution you deploy utilizes a combination of these services

Customer deploys

cloud-based

(14)

Ways to commercialize: Pay As You Go

14 Pay As You Go

Individual Cloud services billed for usage

as follows:

• _{Metered usage or}

• _{Metered usage}

_{= paying for the exact resources consumed (a GB}

of storage, an hour of HDInsight or compute, etc.)

• _{Monthly entitlement}

_{= paying for a month’s access to a service}

opposed to charging for the exact resources consumed

• _{Exceeding an entitlement:}

_{When that resource is exceeded, the}

customer will pay for the excess resource via metered usage.

Pay As You Go

RemoteApp

HPC

Scheduler

Automation

RemoteApp

Media

Multi-Factor

SQL database HD insight Backup Site Recovery

(15)

Monetary Commitment

Ways to commercialize: Monetary Commitment

15 Monetary Commitment

Prepay option for your usage

• _{Deposit for use on eligible Cloud Pay As}

You Go services

• _{Provides easier billing}

• _{Take advantage of potential annuity}

offers

• _{Have a use plan based on available PAYG}

services at time of commitment

Pay As You Go

RemoteApp

HPC

Scheduler

Automation

RemoteApp

Media

Multi-Factor

SQL database HD insight Backup Site Recovery

(16)

Pay As You Go

HPC

Automation

Media

Multi-Factor

Ways to commercialize: combine

16 Cloud Plans

Annual rights to a specific service or

suite of services; payment through

annual entitlement only.

SQL database

Scheduler

RemoteApp

HD insight

RemoteApp

Backup Site Recovery

Service

Ex: Site Recovery

Site Recovery

Suite of services

Ex: Backup+Site Recovery Promo

Site Recovery Backup

(17)

Processes on the Data

Controller’s

instructions. Must

implement technical

and security

organizational

measures

Determines purposes /

means in which data is

processed

Responsible for

compliance

The individual who is

the subject of the data

solution providers

(18)

(19)

Monetization – solution providers

19

• short term pain for long term gain

• Importance of Recurring Revenue

(20)

Monetization Scenarios

• Open Government data with both

structured and unstructured data

• BI and Big Data

• Test & Dev

• Migration of any runtimes

• Data backup and disaster recovery

• Long term archive and storage

• Apps migration to IAAS

• Centralization of IT services

• Hybrid and mobile apps

• Offloading seasonally used application

• Portal citizen applications, all scenarios

since they are all OpenData based

• Mission critical applications

• GIS systems

• Facility and energy management

• Elections and Polls

• Healthcare – hospital IS

• Healthcare – electronic health records

• Healthcare scheduling systems

• Doctor consolidation/collaboration

• Large scale health data storage

(21)

The Cloud Market is Growing Fast – be there!



Cloud services spending reached $47.4 billion in 2013

and will reach over $107 billion in 2017, five times the

growth of the IT industry as a whole.



At 57.9%, SaaS will remain the largest public IT cloud

service category through 2017.



Emerging markets will grow 1.8X faster than

developed markets. By 2017, emerging markets will

account for 21.3% of the cloud opportunity.

(22)

(23)

(24)