Florida Atlantic University. Corporate Marketing Proposal

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Corporate Marketing Proposal

Florida Atlantic University

Presented by:

Andrew Plenn

Nelligan Sports Marketing, Inc. Tom Oxley Athletic Center

777 Glades Road Boca Raton, FL 33431

(561) 297-0409 (561) 297-0418 (fax)

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Nelligan Sports

Marketing

WHO NSM REPRESENTS: WHO NSM REPRESENTS:

NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through our

corporate relationships.

The BIG EAST Conference Ball State

Colonial Athletic Association Colorado State University of Delaware

Drexel University Florida Atlantic University

George Mason University Georgia State University

Hofstra University Horizon League Indiana State University James Madison University

Jimmy V Classic University of Louisville

Marquette University Northeastern University Old Dominion University Panasonic Holiday Festival

Post-Season NIT Pre-Season NIT Princeton University Providence College Rutgers University Temple University Towson University

University of North Carolina Wilmington Virginia Commonwealth University

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3 Consumer Promotions Consumer Advertising Internal Sales Incentive Programs Trade Incentive Programs Business-to-Business Sales (University Community) Equity Transfer LEVERAGE

COLLEGE SPORTS AUDIENCE

SPONSOR

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College Sports Audience

§

Nearly $100 billion a year spent on consumer

goods and services by college students

§

Attendees average household income

exceeds $100,000

§

Attendees - over 70% own their own homes

§

Attendees - over 69% own two or more cars

§

Attendees - over 30% have children

§

50% of Fans have attended or graduated

college

§

Alumni income 30% above national average

§

Alumni develop lifelong affinity to their

school/sport

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Founded: 1961

§

25,704 undergraduate and graduate students

located on six (6) campuses

§

Boca Raton Campus 19,189

§

Location of branch campuses include Davie,

Fort Lauderdale, Jupiter, Port St. Lucie, and

Dania Beach

§

Over 93,800 living alumni

§

Over 51,400 alumni reside in Broward and Palm

Beach counties

§

Student body made up of 15,561 female and 10,063

male students

§

4,504 faculty and staff

§

The Lifelong Learning Society serves over 17,000

senior learners on the Boca Raton campus and

10,000 on the Jupiter campus

Florida Atlantic University Overview

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§ Nickname: Owls

§ Colors: Blue, Red & Silver

§ Home Stadium: Lockhart Stadium (capacity 25,000)

§ Home Arena: FAU Arena “The Burrow” (capacity 5,000)

§ FAU has more than 450 students athletes

§ Teams compete at the NCAA’s highest level (Division I) in eight men’s sports and ten women’s sports.

§ FAU won five Conference Championships in 2005-2006

§ The FAU Board of Trustees has approved plans for the construction of a new 30,000 seat open-air football stadium located on the Boca Raton Campus (rendering on next page)

FAU Athletics

Owl Football

Coach Schnellenberger

§ Head Coach: Howard Schnellenberger (10th _{year – 2007)}

§ Member of the Sun Belt Conference

§ 43+ years of Coaching experience

§ Has been part of four (4) collegiate National Championships

§ Was the Offensive Coordinator under Paul “Bear” Bryant

§ Was part of two (2) NFL Super Bowl Championships

Coach Walters

§ 6th _{Head Coach in FAU history}

§ Was an assistant under Matt Doherty at FAU during the 2005-2006 season

§ Played under Roy Williams at the University of Kansas

§ Played in the 1993 Final Four

§ Played 7 years in the NBA for the New Jersey Nets, Philadelphia 76ers and Miami Heat

OWL Hoops

§ Head Coach: Rex Walters (2nd _year)

§ Member of the Sun Belt Conference

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Corporate Marketing Program

Current Partners of FAU Athletics

620

620 -

-

SUBS

Royal Palm Roofing Inc.

Melton

Management

Double Eagle Distributing Inc.

THE BEACON GROUP INC.

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Corporate Marketing Program

Ø The sponsor will develop a discount and/or incentive program

for Florida Atlantic University faculty, staff, alumni, students, and friends where these constituents will receive a to be

determined incentive for utilizing the services offered by the sponsor.

Ø The sponsor and Florida Atlantic University will promote this

program using the University’s marketing and promotional assets available including:

Ø Radio

Ø Print Advertising

Ø Stadium/Arena Signage Ø Game Sponsorship

Ø Direct Mailings

Ø Direct Literature Distribution Ø Internet Advertisements/Mailings Ø Tickets

Sales/Marketing Strategy

On behalf of Florida Atlantic University, Nelligan Sports Marketing is pleased to present this proposal that details a unique marketing program that will specifically appeal to the

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Corporate Marketing Program

Radio

§ :10, :30, and :60 second commercial messages available in all broadcasts of FAU football

§ :10, :30, and :60 second commercial messages available in all broadcasts of FAU men’s basketball

§ :10, :30, and :60 second commercial messages available in all broadcasts of the FAU Sports Page Coaches Show

featuring Coach Howard Schnellenberger

§ Presenting sponsor of a feature in all regular season

broadcasts of FAU football and men’s basketball (i.e., The starting line-ups brought to you by sponsor, the sponsor play of the game)

§ Opening and closing billboards in all broadcasts

Playoff Stipulation:

Any additional or post-season tournament broadcasts will be charged automatically at an additional pro-rated investment

Advertising on the Owl Radio Network reinforces brand awareness, promotes the incentive program, and publicizes the relationship between the sponsor and Florida Atlantic University in over 7 counties and 63 cities in Florida.

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Corporate Marketing Program

Television

Playoff Stipulation:

Any additional or post-season tournament broadcasts will be charged automatically at an additional pro-rated investment

§ :30 second commercials to run during FAU football and basketball broadcasts produced by Nelligan Sports

Marketing/Florida Atlantic University

All broadcast rights subject to change

Television advertising reinforces brand awareness, promotes the incentive program, and publicizes the relationship between the sponsor and Florida Atlantic University.

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Corporate Marketing Program

§ Full-page, four color advertisements in the Official FAU Football Game Day Program sold at all home games at Lockhart Stadium

§ Full-page, four color advertisements in the Official FAU

Men’s and Women’s Basketball Game Day Program sold at all home games at the FAU Arena

Print

Print advertising in the Game Day Programs reinforces brand awareness, promotes the incentive program, and publicizes the relationship between the sponsor and Florida Atlantic University. Program advertisements can be tailored to include coupons or special tracking codes.

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Corporate Marketing Program

§ Logo identification on team schedule magnets § Logo identification on team schedule cards § Logo identification on team posters

§ Logo identification on all ticket backs

§ Logo identification on football season ticket brochure § Logo identification on football season parking permits

Print

Print advertising on team posters, schedule cards, magnets, etc. reinforces brand awareness and publicizes the relationship between the sponsor and Florida

Atlantic University. Team posters and schedule cards are free to fans at home athletic events and disbursed throughout the community during athletic seasons.

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Corporate Marketing Program

Football Signage

§ Static sign displayed on the Lockhart Stadium Scoreboard displayed during all FAU football home games and all events at Lockhart

Stadium

§ Static sponsor banners displayed at all FAU football home games § Banners remain up for the entire football season and are

displayed during all stadium events held at Lockhart Stadium (i.e. high school football, community events, etc.)

§ Static signs located in the concession stand area displayed during all FAU football home game and events at Lockhart Stadium

Football signage reinforces brand awareness and promotes the relationship between the sponsor and Florida Atlantic University at FAU’s highest attended events.

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Corporate Marketing Program

Basketball Signage

§ 30’ of rotating centercourt scorer’s table signage displayed during all men and women’s basketball home games

Sponsor will be responsible for all signage production costs

§ Static banner signage displayed during all men’s and women’s basketball and volleyball home games

§ Static scoreboard signs available on three (3) scoreboards displayed during all FAU men’s and women’s basketball and volleyball home games

Basketball signage reinforces brand awareness and promotes the relationship between the sponsor and Florida Atlantic University.

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§

Logo recognition on the FAU Arena floor displayed at

all FAU men’s and women’s basketball home games

§

Logo recognition on basket stanchions displayed during

all FAU men’s and women's basketball home games

§

Logo recognition on chairbacks displayed at all FAU

men’s and women’s basketball home games

Corporate Marketing Program

Basketball Signage

Basketball signage reinforces brand awareness and promotes the relationship between the sponsor and Florida Atlantic University.

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§ Outfield wall banners displayed inside the FAU Baseball and Softball Stadiums for all home games

§ Static banners displayed inside the FAU Soccer Stadium for all home games

§ Static scoreboard signs displayed in the swimming

complex for all FAU swim meets

Corporate Marketing Program

Olympic Sport Signage

Olympic sport signage reinforces brand awareness and promotes the relationship between the sponsor and Florida Atlantic University.

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Corporate Marketing Program

§

Game sponsorships available at FAU football and

men’s basketball home games. Benefits include:

§

Tickets to the game

§

Hospitality event (hosted by sponsor for its

guests)

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Game sponsorship recognition on public address

announcements during game

§

Tabling opportunity at which literature may be

distributed

§

Scoreboard recognition

§

On-field/on-court presentation to recognize the

sponsor as the game day sponsor

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Distribution of co-branded giveaway items (to be

provided by the sponsor)

§

Logo recognition on cover of the Official FAU

Football Game Day Program

Game Sponsorships

A game sponsorship increases exposure by highlighting one sponsor repeatedly throughout the event. It reinforces brand awareness, promotes the incentive program, and publicizes the relationship between the sponsor and Florida Atlantic University. Game Sponsorships also provide a hospitality event opportunity at which the sponsor can invite clients/vendors, reward employees, or entertain prospective customers.

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Corporate Marketing Program

On-site Marketing Opportunities

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Literature Distribution at FAU home athletic events.

Tabling will be used to distribute literature about

the incentive program to students, faculty, staff,

alumni, and friends at the athletic events.

§

Football

§

Men and Women’s Basketball

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Baseball

§

Softball

§

Men and Women’s Soccer

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Sampling at entrance/exit of FAU home athletic

events

Literature distribution reinforces brand awareness, promotes the incentive program, and publicizes the relationship between the sponsor and Florida Atlantic University

On-site promotions or contests provide a unique, interactive opportunity to connect with game attendees while promoting the sponsor.

§

Giveaways (lanyards, towels, signs, posters, etc.)

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Half-time shootouts & other in-game promotions

§

Features (Lucky Seat, Lucky Fan)

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Corporate Marketing Program

§ Logo recognition on the Florida Atlantic Athletic website (fausports.com) with a link back to the sponsor’s home page

§ Listing includes the sponsor’s logo, link, address, and brief text to mention contact information

§ Opportunity to sponsor features on the FAU Athletic website (i.e., fan poll, upcoming schedule). Benefits include:

§ Leaderboard or skyscraper banner rotation throughout site (750,000 annual impressions)

§ Opportunity to send e-mail blasts to the 27,500 subscribers to the official FAU Athletics Department website

Internet

Internet advertising reinforces brand awareness, promotes the incentive program, and publicizes the relationship between the sponsor and Florida Atlantic University.

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Corporate Marketing Program

§ Tickets to regular season FAU football home games and FAU men’s and women’s basketball games

§ Opportunities to purchase tickets to the FAU Hospitality Village at FAU regular season home football games

§ Invitations to the Owl’s Nest VIP hospitality area at FAU men’s basketball home games

§ Public address mentions at all home athletic events

§ Opportunities to attend various FAU Athletic Department fan and sponsor events

§ Opportunities to purchase group tickets at a preferred rate

Tickets, Hospitality, & Additional Benefits

Tickets, hospitality, and additional benefits provide the opportunity for the sponsor to enjoy FAU athletic events and entertain current and prospective clients, vendors, and reward employees.