COMMUNICATION
& MARKETING
L.UN.A., Libera Università delle Arti, Piazza San Martino 4F Bologna Italy +39 051 0393690 +39 051 0393691 [email protected] wwwuniluna.com
MASTER
Libera Università delle Arti, which has been offering specialist courses in the fields of fashion, design and communication and Marketing for over 10 years, is now recognised as one of the most well-qualified institutes in Italy for delivering precious skills which originate in tradition and the International accolade ‘Made in Italy’.
One of the fundamental characteristics of the L.UN.A. courses is the great relation with the real working world, through numerous workshop experiences on true projects/products in collaboration with the best Italian brands. Not only do students leave L.UN.A. with a diploma, they also hold a new CV made richer with
precious professional experiences with which to face their future careers.
Studying and living in Italy
Italy is not only the home of fashion design par excellence, despite globalisation, it is also the location where the most prestigious manufacturing phases of top artisanship are
completed; where the most specialised and skilled laboratories in the world are to be found. Only here can the best techniques be learned, the production of the best brands can be observed from the inside. With L.UN.A. students access the most prestigious factories and work aside the most skilled designers and artisans in the world.
the main Bologna school sits at the heart of Made in Italy production thus enabling fast travel to the main Italian cities, for example by train:
Milan in 1h 15mins Rome in 2h
Florence in 1h Venice in 1h 30mins
Our courses
L.UN.A. offers three-year courses, masters and specialist courses in:
Fashion
Industrial Design
Communication & marketing Internal architecture
Teaching locations
Istituto Curcio of rome, Language module for foreign students
L.UN.A. Libera Università delle Arti - Bologna Special activities
Project workshops at Centro ricerche L.UN.A. - Imola Placement activities and meetings with company representatives at Lagente - Milan
Timing
Courses start in January Courses end in July
thesis presentation in October Stage company in July / September
All didactic materials are supplied on-line by way of the L.UN.A. intra-net platform (Lunaintra-net), which each student accesses with individual pas-sword. All software is supplied with licenses. All students must have a personal computer.
The Masters Diploma will be conferred at the students’ final theses pre-sentations to those who pass the test and have accumulated sufficient credit points. Students with an absence rate of over 20% from program-med courses will not be admitted to the final exam.
Enrolment
Applications should be made as early as possible as limited places are given on a first come first served basis.
the application form may be sent by email or by post.
Utility
Periodically, L.UN.A. organises study trips to the main destinations of Ita-lian fashion and design. Students will have reserved seats at International fashion shows in Milan, Florence and Paris or entry to tradeshows and conventions dedicated to design and marketing. Visits are also planned to Venice, rome, Florence and Milan.Following conferment of the Masters Diploma, our Milan and Bologna offices will arrange each former student’s file so candidates may be absorbed into productive enterprise, professio-nal studios, and fashion houses across the world. More than 90% of our ex students find employment within a year of attaining their diploma. Centro ricerche Luna is available to ex students for combined deve-lopment of projects for new products and/or new businesses and accom-panies new professionals or entrepreneurs in starting up their production or commercial enterprise. Module of Italian for fashion design (100 hours) Costs
Masters courses €10,500.00 for Italian candidates
Masters courses €15,550.00 for foreign students (inclusive of the language module) Masters courses €13,650.00 for foreign students (excluding the language module)
MASTER COMMUNICATION
& MARKETING
Objectives and Topics
MASTER COMMUNICATION
& MARKETING
the creation of new managers who are able to understand the market, predict changes, identify a product’s resources, with the know-how to interpret the culture and language required to transmit and manage integrated communication is the quest of this course. Indeed, the most advanced managerial skills are found inside businesses of high added value within the Italian fashion system and design sectors. today, therefore, it is necessary to train for Strategic and Creative Marketing and relative managerial tools and techniques.
developing company organisation charts, understanding roles and skills; evaluating budget plans starting from internal resources of a company within a business plan are some of the operational abilities that are in continuous progress keeping abreast of the changing market demands.
In order to generate value, this type of management must make sure that all areas operate harmoniously and with a common objective; its skill base is continually activated along the entire process, along the whole chain: from internal communication to external communication in constant connection with the mission of the brand and with respect to the vision it transmits to clients. Another of its features is communication and control between internal professional profiles. Techniques and tools work in parallel to identify the consumer, define the product, elaborate diffusion and sales strategies, establish briefs for market research specialists, agencies for brand advertising, sales points for services to the product and these demand knowledge of all internal and external components of the business process.
StuDy Plan
Doc = ex-cathedra lectures, Lab = laboratory activities, Tec = technical instruction.
PROJECT METHODOLOGY DOC
Methods and processes in design and communication and project sha-ring: briefing, historical research, mind-style and future trends, the total quality method and optimisation of creative and productive phenomena.
IDENTITY COMMUNICATION LAB
Self communication: key words, concept and research through the me-taphor and personal identity; sensory and logical pathways; the project: creation of an identity box, a micro narration, elaboration of a concept and elaboration of a new mind-style.
PRODUCT COMMUNICATION DOC
Communication planning and marketing for success with the fashion pro-duct.
ADVERTISING AND MARKETING PSYCHOLOGY DOC
Advertising analysis, means of advertising communication, psychological research and in-depth investigations into the theme.
COMMERCIAL LAW DOC
Enterprise and entrepreneur, ownership law, copyright and patent law, budget.
New Technology 1 DOC-TEC
An operative process for archiving information, managing materials, da-tabases with functional interface developing into the articulated commu-nication of the internet. The relationship between information, communi-cation and technology: information technologies, hardware, software and operative systems; the choice of technologies that are suitable to each specific application; text and image elaboration, creation of interactive multimedia; the relationship between management software, multimedia and web. An interactive archive is produced to manage project materials and operative connection with other players in the process. The final
re-sult provides students with a database of their portfolio in the form of an interactive archive for their professional career, and their own web site and computer presentation of a real commissioned project and show-reel.
NEW TECHNOLOGY 2 DOC-TEC
Web design; designing a website, with the aim of showcasing individual work. Software: Dreamwear.
COMPUTER GRAPHIC TEC
Adobe Creative Suite, in an all-encompassing approach that is comple-mentary between its various applications.
ADVERTISING LABORATORY LAB
Research into local businesses, identification of a case study, analysis of the quality and limitations of its communication characteristics and project proposal.
WEB WRITER LAB
Creative writing dedicated to the fashion and design sectors on the web.
CREATIVE WRITING LAB
The art of reading and writing practised through the great authors.
PROJECT MANAGEMENT DOC-LAB
An expert overview of professional in-house roles and know-how with reports directly from the most well-known managers.
PHOTOGRAPHY FOR FASHION AND DESIGN DOC-LAB
An accurate and creative assessment aimed at capturing the stylistic sum of the two disciplines and the creation of tailored projects.
MARKETING /SOCIETING LAB
Creation and realisation of content for new media.
PROJECT LABORATORIES
During the Masters in Industrial Design students will be offered real project briefs to perform for Italian companies and trademarks or final customers and professional studios, from a minimum of three to a maximum of six projects. These projects will also concern themes of internal architectu-re. The laboratories organised in the form of workshops are assisted by tutors, specific consultants and company personnel involved in the work.
VISITING
Weekly lectures will be given by visiting designers, entrepreneurs and well-known professional figures in the sector, who will illustrate their ex-periences and meet the students to discuss future professional opportu-nities.
Complimentary Subjects
Course students have free access to all other courses which are activated during the academic year; other Masters and three-year courses. Should students feel they would like to improve in subjects that are not inclu-ded in the programme they may ask to attend complementary courses of their choice; for example marketing 1, which is included in the three-year course, is not part of the C&M course but may be attended by other stu-dents. Given the intensity of the programme of complementary courses the avoidance of schedule overlapping is not guaranteed.
L.UN.A., Libera Università delle Arti, Piazza San Martino 4F Bologna Italy +39 051 0393690 +39 051 0393691 [email protected] wwwuniluna.com
