NOTICE OF MEETING OF THE GUN BARREL CITY CITY COUNCIL 1716 W. MAIN STREET GUN BARREL CITY, TX 75156

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CITY COUNCIL WORKSHOP AGENDA 08-24-21 1

NOTICE OF MEETING

OF THE

GUN BARREL CITY CITY COUNCIL

1716 W. MAIN STREET GUN BARREL CITY, TX 75156

The City Council of the City of Gun Barrel City, Texas will meet in a Workshop, in City Hall, Council Chambers, located at 1716 W. Main Street Gun Barrel City, Texas, on Tuesday, August 24, 2021, at 5:00 pm.

Call to Order

Roll Call & Quorum

Citizens Comments (Limited to three minutes)

The purpose of this item is to allow citizens an opportunity to address the City Council on items that are listed on the agenda, or issues that are not listed on the agenda. Any person desiring to make a public comment must first be recognized by the presiding officer, and sign in at the podium with their name and address at least 10 minutes prior to the start of the meeting. Individual citizen comments are limited to three minutes. The presiding officer may ask the citizen to hold their comment on an agenda item until that agenda item is reached. The City Council has no obligation to respond in any manner to comments or questions from the public. Any response from a member of the City Council to non- agenda comments is limited to a statement of specific factual information, a recitation of existing policy, or direction to staff for follow up.

1. New Business

1.A Discussion regarding Gaming rooms and Amusement redemption machines. (Mayor)

Draft Gaming room ordinance

1.B Discussion regarding revisions to the city's strategic plan for years 2020-2023. (Mayor)

Strategic Plan

Strategic Plan FY 2020-2023

Adjournment

The Gun Barrel City Council reserves the right to adjourn into executive session at any time during the course of this meeting to discuss any of the matters listed above, as authorized by the Texas Government Code Sections 551.071 (Consultation with Attorney), 551.072 (Deliberations about Real Property), 551.073 (Deliberations about Gifts and Donations), 551.074 (Personnel Matters), 551.076 (Deliberations about Security Devices), or 551.087 (Economic Development Matters).

Note: Mayor and Council Reports on Items of Community Interest – Pursuant to Texas Government Code Sections 551.0415 the City Council may report on the following items: (1) expression of thanks, congratulations or condolences; (2) information about holiday schedules; (3) recognition of individuals; (4) reminders about upcoming City Council events; (5) information about community events: (6) announcements involving imminent threat to public health and safety.

Note: A quorum of the full Economic Development Board may attend the meeting of the City Council, a committee of that body, or any other city advisory board. For example, a quorum of the Gun Barrel City Economic Development Board may attend a council committee meeting, a committee of that body, or any other city advisory board meeting.

Attest: Approved:

Janet Dillard, City Secretary

J. David Skains, Mayor

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CITY COUNCIL WORKSHOP AGENDA 08-24-21 2

I certify that this Notice of Meeting was posted in a glass-enclosed case in front of City Hall at 1716 West Main Street, Gun Barrel City, Texas, and available for viewing by the public 72 hours prior to the meeting date and time above, as well as at the City’s website at www.gunbarrelcity.net.

________________________________

Janet Dillard, City Secretary

This facility is wheelchair accessible and accessible parking spaces are available. Requests for accommodations or interpretive services must be made 48 hours prior to this meeting. Please contact the City Secretary Office at (903) 887-1087 for further information

.

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CITY COUNCIL

CITY OF GUN BARREL CITY, TEXAS AGENDA ITEM # 1.A

MEETING DATE:

August 24, 2021 SUBJECT:

Gaming rooms & Amusement redemption machines ACTION ITEM:

Discussion regarding Gaming rooms and Amusement redemption machines. (Mayor) BACKGROUND:

None.

Draft Gaming room ordinance

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Page 1 of 6

ORDINANCE NO.

ORDINANCE ESTABLISHING RULES AND REGULATIONS CONCERNING PLACEMENT AND OPERATION OF GAMING ROOMS AND AMUSEMENT REDEMPTION MACHINES WITHIN THE INCORPORATED CITY LIMITS OF GUN BARREL CITY, TEXAS.

WHEREAS, the City Council of the City of Gun Barrel City, Texas hereinafter referred to as "the City", deems it necessary and proper within the best interest of the citizens of the City to establish rules and regulations for the placement and operations of gaming rooms and amusement redemption machines within the incorporated city limits of Gun Barrel City; providing for penalties; savings clause; conflict clause; and an effective date.

NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF GUN BARREL CITY, TEXAS THAT:

SECTION 1 Authority and Purpose

The purpose of this chapter is to prevent establishments from becoming places of illegal gambling. Illegal gambling often attracts the criminal element. Average citizens often conduct business in these establishments which make them easy victims of robberies, assaults, and thefts. Often times illegal gambling attracts the sale, distribution, and use of illegal narcotics which is detrimental not only to the youth of the incorporated city limits but also to the general quality of life for the citizens.

SECTION 2 Definitions

For purposes of this chapter the following terms are defined as:

1. "Gaming Room" any business, building, or place that utilizes 5 or more Amusement Redemption Machines. This definition applies whether Amusement Redemption Machines are the sole purpose for the business or if the Amusement Redemption Machines are part of the business which offers other merchandise or services.

2. "Amusement Redemption Machines" any electronic, electromechanical, or mechanical

contrivance designed, made, and adapted solely for bona fide amusement purposes if the

contrivance rewards the player exclusively with noncash merchandise prizes, toys, or

novelties, or a representation of value redeemable for those items, that have a wholesale

value available from a single play of the game or device of not more than 10 times the

amount charged to play the game or device once or $5.00, whichever is less. For this

chapter, coin operated arcade style games where there are no items given as prizes and

claw machines are exempted.

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Page 2 of 6

3. "Gambling Device" means any electronic, electromechanical, or mechanical contrivance that for consideration affords the player an opportunity to obtain anything of value, the award of which is determined solely or partially by chance, even though accompanied by some skill, whether or not the prize is automatically paid by the contrivance. The term:

includes but is not limited to gambling device versions of bingo, keno, blackjack, lottery, roulette, video poker, or similar electronic, electromechanical, or mechanical games or facsimiles thereof, that operate by chance or partially so, that as a result of the play or operation of the game award credits or free games, and that record the number of free games or credits so awarded and the cancellation or removal of the free games or credits.

These machines do not include any device that falls under the definition of Amusement Redemption Machine.

SECTION 3 Prerequisites of Licensing

A. The proposed site of placement of any Amusement Redemption Machine or Gaming Room must comply with the following before a City Operations License can be issued:

1. Amusement Redemption machines or gaming rooms may only be permitted in the General Business District.

2. No amusement redemption machine or gaming room shall be located within 300 feet of a residential use or residential district, church, school, daycare, city park, library, or public swimming pool.

a. The distance shall be measured in a straight line without regard to interfering objects or structures from property line to property or property line to district boundary, whichever is more restrictive.

3. No gaming room or amusement redemption machine shall be located within 1000 feet of any other gaming room or property which contains amusement redemption machines measured from property line to property line.

4. Any gaming room must provide transparent glass in at least one exterior gaming room window with a dimension of at least four feet in width and four feet in height and shall not cover or otherwise block or obscure the view through the gaming room window by the use of drawn shades, blinds, partitions, tinting or other structures or obstructions. The window shall allow a clear, unobstructed view of the manager station and all amusement redemption machines in a gaming room.

5. The sale, purchase, possession or consumption of any alcoholic beverages as

defined by the Texas Alcoholic Beverage Code shall not be permitted.

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Page 3 of 6

6. Only one Gaming Room shall be allowed on any lot or in any single building, structure, or tenant space in a strip center.

B. In addition to the above requirements listed in section "A" the machine owner, proprietor/store owner, and manager must all undergo a background check.

a. No permit shall be issued to a person who has a felony criminal conviction or b. Any conviction pertaining to an offense which promotes gambling.

C. Existing Gaming Rooms and or businesses with Amusement Redemption Machines must comply with section 3, # 1, 4 & 6 and all new businesses will comply with all of section 3 prerequisites within 60 days of the effective date of this ordinance.

SECTION 4 Licensing

A. A proprietor of any business, building, or space intending on establishing a gaming room or to place Amusement Redemption machines in their establishment must first apply for a

"Gaming Room/Gaming Device" license within City Hall.

1. An onsite inspection will be conducted by the Code Enforcement Officer, Fire Marshall and the Chief of Police to ensure all prerequisites for licensing are met.

2. If the prerequisites for licensing are not met, the application will be denied.

a. The proprietor will be given 30 days from the date of denial to comply with the licensing prerequisites.

b. If after 30 days the prerequisites are not met the application will be denied and the proprietor and/or business will be excluded from reapplying for the license for a period of 6 months.

3. If all prerequisites are met and The Code Enforcement Officer, Fire Marshall and Chief of Police have approved the application then the proprietor/business owner must provide a $200 licensing fee to the city. This will ensure a license to operate for a period of one year.

a. Operating a gaming room or amusement redemption machine without a city operations license is a violation of this chapter each day that the business is operating the gaming room or amusement redemption machine.

B. Once a city operating license is obtained the proprietor/business owner must register each

machine that will be placed in the business.

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Page 4 of 6

1. Each machine must be registered with city including the serial number of the machine, owner of the machine, the owner of the space, and the manager of the business.

a. A manager of the business or the owner of the business must report any changes of ownership or managers within 10 business days. Any Changes of ownership or New transfer of ownership will be subject to all regulations and restrictions contained in this ordinance. Failure to comply is a violation of this chapter.

b. Any removal or addition of an amusement redemption machine must be reported to the City within 3 business days.

i. A new amusement redemption machine must have a proper City Occupations Tax sticker before it can be operated.

c. A City Occupations tax of $15.00 will be imposed on each machine per year pursuant to Texas Occupation Code 2153.451.

i. Each machine being operated without a city occupations tax sticker will be violation of this chapter each day it is being operated.

SECTION 5 Regulations/Restrictions

A. Any establishment containing amusement redemption machines:

1. Shall not permit operation of the machines between the hours of Sunday- Thursday, 8:00 a.m. to 10:00 p.m. and Friday & Saturday, 8:00 a.m. to 12:00 a.m.

(Midnight).

a. Playing of these machines after hours is a violation of this code both for the manager on site and the person playing the machine.

2. Shall not permit any person under the age of 18 to play any amusement redemption machine.

3. Are limited to the operation of amusement redemption machines only. Gambling devices shall not be allowed.

4. All establishments containing amusement redemption machines must operate as not to violate any portion of Section 4 Prerequisites of Licensing.

5. Must allow the Chief of Police, Code Enforcement Officer and Fire Marshall, or

their designees to inspect the amusement redemption machines during the normal

hours of operation.

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B. Any gaming room:

1. Must comply with Section 4 Prerequisites of Licensing during any operations of machines.

2. Must comply with Section 5 (A) of this chapter as well as:

a. Not operate more than 10 machines in any game room. Current existing businesses prior to passing this ordinance may keep the same amount of machines however if the business currently operates 10 machines or more, no more may be added to this business location. Once this ordinance pass, the City will do an inventory of machines in each location.

b. Must post the words "GAME ROOM" in black four inch letters with a white background on the front of the gaming room at the entrance that is visible for at least 25 feet.

c. Must post a sign at the entrance of the game room that states the following in 2 inch black lettering with a white background:

GAMBLING AND THE PROMOTION OF GAMBLING IN THE STATE OF TEXAS IS ILLEGAL. THIS BUSINESS DOES NOT PAY CASH IN LIEU OF WINNINGS FROM ANY AMUSEMENT REDEMPTION MACHINE.

C. Must allow the Chief of Police, Code Enforcement Officer and Fire Marshall, or their designees to inspect the gaming room and amusement redemption machines during the normal hours of operation.

SECTION 6 Violations

A. Any first violation of this code with result in a fine not to exceed $200.00 and a 15 day mandatory suspension of the establishments City Operations License.

B. A second violation will result in a fine not to exceed $300.00 and a 30 day mandatory suspension of the establishments City Operations License.

C. A third violation of this code will result in a fine not to exceed $500.00 and an indefinite suspension of the establishments City Operations License.

An establishment will not be eligible to reapply for a City Operations license for a period

of two years from the date of the indefinite suspension start.

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SECTION 7 Savings Clause

If for any reason any section, paragraph, subsection, clause, phrase, word or provision of this Ordinance, shall be held invalid or unconstitutional by final judgment of a court of competent jurisdiction, it shall not affect any other section, paragraph, subsection, clause, phrase, word or provision of this Ordinance, for it is the definite intent of this City Council that every section, paragraph, subsection, clause, phrase, word or provision hereof be given full force and effect for its purpose.

SECTION 8 Conflict Clause

That all ordinances, or parts of ordinances, in conflict herewith be and the same are hereby repealed to the extent of such conflict.

SECTION 9 Effective Date

This ordinance shall take effect from and after its publications, one time, in the official newspaper of the City of Mineola, Texas, which publication shall contain the caption stating in summary the purpose of the Ordinance and penalty for violation thereof.

PASSED APPROVED AND ADOPTED this _ day of __________, 20 21.

APPROVED BY:

J. David Skains, Mayor

ATTEST:

______________________________________

Janet Dillard, City of Gun Barrel City, Texas

City Secretary

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CITY COUNCIL

CITY OF GUN BARREL CITY, TEXAS AGENDA ITEM # 1.B

MEETING DATE:

August 24, 2021 SUBJECT:

Strategic Plan Revisions ACTION ITEM:

Discussion regarding revisions to the city's strategic plan for years 2020-2023. (Mayor) BACKGROUND:

None.

Strategic Plan

Strategic Plan FY 2020-2023

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4^th quarter 2019

I. Guiding Principle: Promoting Gun Barrel City (GBC)

ACTION STEPS LEAD ENTITY MEASURE OF SUCCESS START

City of GBC - City Depts.

GBC EDC

GBC Civic Organizations

GBC Marketing & Communications Manager

City of GBC

C2. Ensure health code enforcement

is occurring for restaurants/retail City of GBC Health inspections occurring by health

inspectors 4^th quarter 2019

GBC EDC City of GBC

D7. Succession Planning and cross- training for all critical functions for key jobs (Treasurer, City Secretary, City Manager, Chiefs of Police, Fire, Streets, Court Clerk, Municipal Judge)

City of GBC

Three different individuals know how to cover the key jobs within the city in the event primary became ill/unable to perform job.

4^th quarter 2019 GOAL: A. Attainment of a healthy and vibrant community to live, work and play.

A1. Promote visiting, shopping, eating, and lake activities in Gun Barrel City via multiple social media platforms, digital, print marketing

Increase in sales tax revenues

collected 4^th quarter 2019

A4. Increase communication with citizens to keep them informed of city/county/regional activities

Enhanced online/published

communications 4^th quarter 2019

A5. Enhance GBC EDC website for

prospective businesses and residents GBC EDC

Increased clicks and hits per month of individuals visiting website and asking for information

4^th quarter 2019

A7. Recruit telecommuters to move and call GBC “home”

Promote online/published

communications 4^th quarter 2019

IV. Guiding Principle: Comprehensive long-range planning for Gun Barrel City will enhance, preserve, and protect

the community, its commercial customers, its citizens and its visitors.

GOAL: A. Engage, promote, and implement long range planning for a prosperous City.

Il. Guiding Principle: A comprehensive and proactive quality of life program strengthens the health, comfort and

happiness experienced by citizens, visitors and businesses in Gun Barrel City.

GOAL: C. Enhance Gun Barrel City’s transportation and infrastructure to meet the needs of citizens and employers.

GOAL: B. Expand and diversify the economic base through targeted industrial development.

llI. Guiding Principle: Employers are able to hire highly trained and productive employees.

B3. Evaluate opportunities for developing the Business Park northeast of GBC as a Tax Increment Financing (TIF) Zone

Plan documented to develop area 4^th quarter 2019

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1st quarter 2020 2nd quarter 2020 3rd quarter 2020 4th quarter 2020

I. Guiding Principle: Promoting Gun Barrel City (GBC)

City of GBC GBC EDC

GBC Marketing & Communications

Manager 2^nd quarter

City of GBC 2020

GBC EDC

City of GBC

GOAL: A. Enhance the livability in Gun Barrel City in ways that make the community more attractive to citizens and families of all ages.

Il.

Guiding Principle: A comprehensive and proactive quality of life program strengthens the health, comfort and

happiness experienced by citizens, visitors and businesses in Gun Barrel City.

A6. Capitalize on Cedar Creek lake and GBC being waterfront

Develop and execute initial marketing campaign

A1. Involve young adults in GBC development plans to foster a connection with the community

Young adults are on committees and

involved in planning 1^st quarter 2020 GOAL: A. Attainment of a healthy and vibrant community to live, work and play.

A2. Use hotel/motel tax funds to hire a marketing/events/communication manager

Individual hired to begin marketing, planning events, and communication across multiple mediums and

platforms

1^st quarter 2020

A3. Sponsor seasonal concerts and festivals for the public (paid and free)

Sell outs/larger crowd

attendances/larger vendors and bands booked.

1^st quarter 2020

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GBC EDC GBC Civic Organizations

GBC Faith Based Organizations Mabank ISD

TVCC

Data base established Citizens are aware it exists

B4. Recruit more recreational and

entertainment type venues City of GBC (Putt Putt Golf, Waterpark, Bowling,

Go-Cart, Splashpad) GBC EDC

C7. Adopt and implement city

property taxes City of GBC Hold election 1^st quarter 2020

C8. Master Thoroughfare Plan City of GBC Will be developed in the upcoming

City’s Comprehensive Plan 1^st quarter 2020 C9. New road from Heritage Park to

Harbor Point City of GBC Will be addressed during the

upcoming city comprehensive plan 1^st quarter 2020

City of GBC 3rd quarter

GBC EDC 2020

C1. Strengthen Ordinances (enforcement and/or revisions to strengthen codes)

City of GBC Decrease in unsightly businesses 4^th quarter 2020 C3. Enforce codes regarding signage

along road ways and highway intersections

City of GBC Signage is attractive and organized 4th quarter 2020 GOAL: B. Elevate Gun Barrel City’s tourism opportunities to become the region’s destination of choice for watersports, fishing,

1^st quarter 2020

C5. Lay infrastructure for City Park (Water, Sewer, Electricity,

bathrooms, pump for the pond)

Funds allocated/secured

Successful location/relocation of these type venues

Young adults are on committees and

involved in planning 1^st quarter 2020

A2. Create a data base to identify and match volunteer opportunities for volunteers of all ages

GBC Marketing & Communications

Manager 2^nd quarter 2020

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C12. More residential street lights City of GBC Grant applications submitted and/or

funds allocated 4^th quarter 2020

City of GBC Regular meetings held

GBC EDC

TVCC Goals established

Course developed

Course delivered on regular basis

GBC EDC City of GBC B1. Review ETJ and current annexing

strategy (options & opportunities) City of GBC ETJ areas reviewed and considered for annexation

3rd quarter 2020

GBC EDC Recruitment strategy developed

City of GBC Increase in manufacturing facilities

GBC EDC C2. Support expansion/attraction of

more restaurants, hotels, and retail

Business recruitment strategy

developed 4^th quarter 2020

3^rd quarter of 2020

B2. Encourage attraction of light manufacturing and assembly to the region with high paying wages along with exploring building large truck stop

4^th quarter 2020

GOAL: C. Engage and support Gun Barrel City’s existing businesses through programs and services that foster healthy businesses and encourage growth.

B4. Consider and improve viability of Main Street’s west end

Conduct meetings with prospective

developers 2^nd quarter 2020

GOAL: A. Ensure that Gun Barrel City offers employers a qualified workforce well prepared to meet the needs of existing and future industry within the region.

A3. Create and promote an accredited certificate course in customer service training for retail and restaurant employees in GBC

llI.

Guiding Principle: Employers are able to hire highly trained and productive employees.

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City of GBC

D4. Explore city’s purchase of a new

fire truck City of GBC Cost/benefit analysis completed for

this purchase; grant funding secured 1^st quarter 2020 City of GBC

GBC EDC

D9. Financial Policies City of GBC Adequate city Reserves in place 1^st quarter 2020

D10. Schedule Quarterly Town Hall

Meetings City of GBC Meet with hired marketing firm

vendor first and determine meetings 1^st quarter 2020 D5. City equipment older than

YR2000 needs to be replaced City of GBC Determine if appropriate funding is

available/allocated 2^nd quarter 2020 D6. Purchase of Granicus software

(cloud-based solutions for public sector organizations)

City of GBC Determine if appropriate funding is

available/allocated 3^rd quarter 2020 C2. Support expansion/attraction of

more restaurants, hotels, and retail

Business recruitment strategy

developed 4^th quarter 2020

D2. Discuss new building to “co- house” ALL emergency and response departments

City of GBC Meetings held and discussions

documented 4^th quarter 2020

D8. Pursue grant funded opportunities aggressively via approved third-party firms

Notification of 2-3 grant awards per

year 1^st quarter 2020

IV. Guiding Principle: Comprehensive long-range planning for Gun Barrel City will enhance, preserve, and protect

the community, its commercial customers, its citizens and its visitors.

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1st quarter 2021 3rd quarter 2021 4th quarter 2021

Park space is increased Parks are accessible to citizens Application and funding of TPW grants

GBC Marketing and Communications Manager

City of GBC

City of GBC Plan developed and adopted

GBC EDC Venue built

City of GBC GBC EDC

GBC EDC Goals are established

East Texas Workforce Solutions Regular meetings held GBC EDC

Mabank ISD

GOAL: B. Elevate Gun Barrel City’s tourism opportunities to become the region’s destination of choice for watersports, fishing,

B3. Increase parks & recreational areas throughout the city with hike &

bike trails; bird watching

City of GBC 1^st quarter 2021

C13. Enclose the park pavilion (with retractable doors)

Grant applications submitted and/or

funds allocated 1^st quarter 2021

GOAL: A. Ensure that Gun Barrel City offers employers a qualified workforce well prepared to meet the needs of existing and future industry within the region.

A1. Unify goals between workforce and economic development

B2. Build/enhance outside venue for entertainment - outdoor

amphitheater playgrounds

3^rd quarter 2021

A2. Promote programs that aim to increase attainment of degrees - high school, certificates, associates, bachelor's, graduate

Increase in attainment of degrees 4^th quarter 2021

Il.

Guiding Principle: A comprehensive and proactive quality of life program strengthens the health, comfort and

happiness experienced by citizens, visitors and businesses in Gun Barrel City.

llI.

Guiding Principle: Employers are able to hire highly trained and productive employees.

1^st quarter 2021 B1. Host events such as craft nights,

square dancing, bingo, country dancing to engage visitors

Events marketed and held 3^rd quarter 2021

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TVCC/Navarro College

D1. Prepare/Implement a replacement schedule for all city owned equipment

City of GBC City follows the approved equipment

replacement schedule 1^st quarter 2021 GOAL: A. Engage, promote, and implement long range planning for a prosperous City.

Increase in attainment of degrees 4^th quarter 2021

IV. Guiding Principle: Comprehensive long-range planning for Gun Barrel City will enhance, preserve, and protect

the community, its commercial customers, its citizens and its visitors.

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1st quarter 2022 3rd quarter 2022

City of GBC GBC EDC

C6. Streamlined coordination of effort entailing park operations, from event coordination/scheduling to maintenance and general oversight

City of GBC Hire/Appoint a Parks Director 1^st quarter 2022

C4. Provide GBC its own stand-alone

animal shelter City of GBC Stand-alone shelter secured 3^nd quarter 2022

D3. Discuss GBC Streets department

acquiring new building City of GBC Meetings held and discussions

documented 3^rd quarter 2022

Il.

Guiding Principle: A comprehensive and proactive quality of life program strengthens the health, comfort and

happiness experienced by citizens, visitors and businesses in Gun Barrel City.

IV. Guiding Principle: Comprehensive long-range planning for Gun Barrel City will enhance, preserve, and protect

the community, its commercial customers, its citizens and its visitors.

GOAL: A. Enhance the livability in Gun Barrel City in ways that make the community more attractive to citizens and families of all ages.

A3. Secure recreation opportunities for afterschool activities (basketball, soccer, baseball)

Proposal developed and shared with

community 1^st quarter 2022

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4th quarter 2023

4^th quarter 2023 C11. Explore PID for Heritage Cove City of GBC Feasibility Study conducted to assess

cost/benefit and ROI

4^th quarter 2023

Empty buildings are identified and mapped

Needs assessment done on buildings Restoration plan developed as occupants are found

Research and evaluate separate chamber

Increase over the year in number of members

C1. Consider initiating separate stand- alone Chamber of Commerce - businesses feel more united and involved, help each other, and plan to expand

GBC EDC

Il.

Guiding Principle: A comprehensive and proactive quality of life program strengthens the health, comfort

and happiness experienced by citizens, visitors and businesses in Gun Barrel City.

llI.

Guiding Principle: Employers are able to hire highly trained and productive employees.

GOAL: C. Engage and support Gun Barrel City’s existing businesses through programs and services that foster healthy businesses and encourage growth.

4^th quarter 2023 C10. Develop a Master Parks Plan City of GBC Plan developed/adopted

GOAL: A. Ensure that Gun Barrel City offers employers a qualified workforce well prepared to meet the needs of existing and future industry within the region.

A6. Restore/repurpose empty buildings as substations for innovation of learning/incubators

GBC EDC 4^th quarter

2023

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pg. 1

City of Gun Barrel City FY2020-2023 Strategic Plan

August 2019

Prepared For:

City of Gun Barrel City Mayor David Skains 1716 West Main Street Gun Barrel City, Texas 75156

Prepared By:

Texas A&M Engineering Extension Service Knowledge Engineering 200 Technology Way College Station, Texas 77845

Point of Contact

Lisa Mutchler, Director

Economic & Workforce Development

Lisa.mutchler@teex.tamu.edu

979.458.6722

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pg. 2

Executive Summary

The Texas A&M Engineering Extension Service is pleased to present the City of Gun Barrel City’s FY2020- 2023 Strategic Plan in partnership with the City of Gun Barrel City.

Background and Approach

The City of Gun Barrel City seeks to ensure the city’s growth is positive and sustainable and therefore sought out assistance in preparing their FY2020-2023 Strategic Plan. Gun Barrel City is invested in the overall quality of life for citizens, creation of jobs, and stimulation of the community’s economic growth through implementation of activities that will make Gun Barrel City a destination of choice for visitors and businesses alike. In May 2019, Mayor David Skains contacted the Texas A&M Engineering Extension Service (TEEX) and expressed interest in TEEX facilitating a Strategic Plan for Gun Barrel City. On July 26, 2019, TEEX staff facilitated Gun Barrel City’s FY2020-2023 proposed strategic initiatives. City and community leaders were actively engaged in this full day process.

In order to document and analyze the current state of Gun Barrel City, creating a “snapshot” of sorts, TEEX conducted a SWOT analysis (strengths, weaknesses, opportunities, threats) as the initial step during the workshop. This process provided the springboard for the group to begin prioritization of proposed strategic initiatives.

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pg. 3

Gun Barrel City SWOT Analysis Gun Barrel City SWOT Analysis GUN BARREL CITY SWOT ANALYSIS

Stren gths

 Unique name

 Largest community on the lake

 Second highest sales tax revenue in County

 On the Lake

 Strong relationship between City Council and EDC

 No ad valorem tax

 State & Regional infrastructure projects (bridge widening, new water tower)

 City Festivals (July Fest, Fall Fest, Winter Festival, etc.)

 Legacy Events Center

 Overflow customers from Canton Trade Days

(hotel/restaurants/retail)

 Strategic Location – nestled between Dallas and Tyler

 Paid Emergency Services

 UT Health East Texas w/Helipad

 Comprehensive Rehabilitation Center

 Beautification committee

 Known as the area’s Retail Hub

 Strong ISD ratings

 Fast and reliable internet

 Strong committed City Leadership ~ always striving to make GBC a better place

 42-acre city park which includes:

o pavilion, Baseball fields, amphitheater, walking trail, horse-shoe pit, pickle ball, tennis courts

We aknesse s

 No Post Office

 Lacking Information Technology (City needs critical software for PD, FD, and records retention)

 Outdated equipment (heavy equipment, fire trucks)

 Lack of pursuit of grant funding

 4-acre city owned waterfront property sitting vacant

 Equalize the Voting Districts (redistricting)

 No Downtown

 No city owned utilities (water, electricity)

 No alternate transportation routes (no alternate arterials N,S,W,E)

 West Main Street traffic

safety/congestion on weekends

 No existing succession planning

 No regional grocery chain (due to city size/population)

 Not enough social media promoting GBC on multiple platforms and by city departments as well

 Medical services - no full-service hospital

 Lack of a comprehensive advertising campaign

 GBC not having its own ISD (ISD is under Mabank)

 Youth Retention

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pg. 4

GUN BARREL CITY SWOT ANALYSIS

 Adoption of property tax

 Apply for grants for drainage/Infrastructure

 MUD District

 Provide infrastructure to the park (Water, Sewer, Electricity)

 Move all fire fighters towards paid full- time employees

 Law enforcement growth for weekends

 Expand private airport

 Expand ALL medical services (mental)

 Development Opportunities on the west end of town

 Strategic Location to Hwy 175

 Annexation to Highway 175

 Business Park, Large Fueling Center

 City of Eustace ~ potential exists to collaborate AND more

 Warehousing

 Railroad

 Hold citywide staff appreciation

breakfasts/luncheons 2-3 times/year and provide updates and recognition.

 Natural Disasters (Tornado, Drought)

 City of Mabank (GBC loses

opportunities due to their strategic location to Hwy 175)

 Physical boundaries

 Negative publicity (arrests for illegal substance use)

 Deterioration of physical appearance of residential and some commercial

 Rumor mill

 GBC past history hinders growth

 Unrelated inappropriate secondary URL for Gun Barrel City

Opp ortu n ities Thre ats

(24)

pg. 5

City of Gun Barrel City FY2020-FY2023 Strategic Action Plan

It is clear from the workshop and feedback that Gun Barrel City has the leadership, vision and will to promote itself, leverage its many strengths and create a more prosperous economy while preserving its core values. As a result, maintaining open communication and transparent governance are of

paramount importance in order for the community to progress.

The City of Gun Barrel City’s vision culminates with this Action Plan that is developed to lead, excite and unite residents, leaders and businesses to aggressively promote and build upon the many natural and acquired assets present in Gun Barrel City.

4

^th

quarter 2019 .

1

^st

quarter 2020 2

^nd

quarter 2020 3

^rd

quarter 2020

4^th quarter 2020

.

1

^st

quarter 2021 3

^rd

quarter 2021

4^th quarter 2021

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1

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quarter 2022

3

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(25)

pg. 6

I. Guiding Principle: Promoting Gun Barrel City (GBC)

GOAL: A. Attainment of a healthy and vibrant community to live, work and play.

A1. Promote visiting, shopping, eating, and lake activities in Gun Barrel City via multiple social media platforms, digital, print marketing

City of GBC - City Depts.

GBC EDC GBC Civic Organizations

Increase in sales tax revenues collected

4^th quarter 2019

A2. Use hotel/motel tax funds to hire a marketing/events/communication manager

City of GBC GBC EDC

Individual hired to begin marketing, planning events, and

communication across multiple mediums and platforms

1^st quarter 2020

A3. Sponsor seasonal concerts and festivals for the public (paid and free)

GBC Marketing &

Communications Manager

City of GBC GBC EDC

Sell outs/larger crowd attendances/larger vendors and bands booked.

1^st quarter 2020

A4. Increase communication with citizens to keep them informed of city/county/regional activities

GBC Marketing &

City of GBC GBC EDC

Enhanced online/published communications

4^th quarter 2019

A5. Enhance GBC EDC website for prospective businesses and residents

GBC EDC Increased clicks and hits per month of individuals visiting website and asking for information

4^th quarter 2019

A6. Capitalize on Cedar Creek lake and GBC being waterfront

GBC Marketing &

City of GBC GBC EDC

Develop and execute initial marketing campaign

2^nd quarter 2020

A7. Recruit telecommuters to move and call GBC “home”

GBC Marketing &

City of GBC GBC EDC Real Estate Agencies

Promote

online/published communications

4^th quarter 2019

(26)

pg. 7

II. Guiding Principle: A comprehensive and proactive quality of life program

strengthens the health, comfort and happiness experienced by citizens, visitors and businesses in Gun Barrel City.

GOAL: A. Enhance the livability in Gun Barrel City in ways that make the community more attractive to citizens and families of all ages.

GBC Marketing &

Communications Manager City of GBC GBC EDC GBC Civic Organizations GBC Faith Based Organizations Mabank ISD TVCC

Young adults are on committees and involved in planning

1^st quarter 2020

A2. Create a data base to identify and match volunteer opportunities for volunteers of all ages

GBC Marketing &

Data base established Citizens are aware it exists

2^nd quarter 2020

A3. Secure recreation opportunities for afterschool activities (basketball, soccer, baseball)

City of GBC GBC EDC

Proposal developed and shared with community

1^st quarter 2022

GOAL: B. Elevate Gun Barrel City’s tourism opportunities to become the region’s destination of choice for watersports, fishing, outdoor and year-round entertainment.

B1. Host events such as craft nights, square dancing, bingo, country dancing to engage visitors

GBC Marketing and

Events marketed and held

3^rd quarter 2021

(27)

pg. 8

City of GBC

B2. Build/enhance outside venue for entertainment - outdoor

amphitheater playgrounds

City of GBC GBC EDC

Plan developed and adopted

Venue built

3^rd quarter 2021

B3. Increase parks & recreational areas throughout the city with hike &

bike trails; bird watching

City of GBC Park space is increased Parks are accessible to citizens

Application and funding of TPW grants

1^st quarter 2021

B4. Recruit more recreational and entertainment type venues

(Putt Putt Golf, Waterpark, Bowling, Go-Cart, Splashpad)

City of GBC GBC EDC

Successful

location/relocation of these type venues

1^st quarter 2020

GOAL: C. Enhance Gun Barrel City’s transportation and infrastructure to meet the needs of citizens and employers.

C1. Strengthen Ordinances (enforcement and/or revisions to strengthen codes)

City of GBC Decrease in unsightly businesses

4^th quarter 2020

C2. Ensure health code enforcement is occurring for restaurants/retail

City of GBC Health inspections occurring by health inspectors

4^th quarter 2019

C3. Enforce codes regarding signage along road ways and highway intersections

City of GBC Signage is attractive and organized

4th quarter 2020

C4. Provide GBC its own stand-alone animal shelter

City of GBC Stand-alone shelter secured

3^nd quarter 2022 C5. Lay infrastructure for City Park

(Water, Sewer, Electricity, bathrooms, pump for the pond)

City of GBC GBC EDC

Funds allocated/secured 3rd quarter 2020

C6. Streamlined coordination of effort entailing park operations, from event coordination/scheduling to maintenance and general oversight

City of GBC Hire/Appoint a Parks Director

1^st quarter 2022

(28)

pg. 9

C7. Adopt and implement city property taxes

City of GBC Hold election 1^st quarter 2020 C8. Master Thoroughfare Plan City of GBC Will be developed in the

upcoming City’s Comprehensive Plan

1^st quarter 2020 C9. New road from Heritage Park to

Harbor Point

City of GBC Will be addressed during the upcoming city comprehensive plan

1^st quarter 2020 C10. Develop a Master Parks Plan City of GBC Plan developed/adopted 4^th quarter

2023 C11. Explore PID for Heritage Cove City of GBC Feasibility Study

conducted to assess cost/benefit and ROI

4^th quarter 2023 C12. More residential street lights City of GBC Grant applications

submitted and/or funds allocated

4^th quarter 2020 C13. Enclose the park pavilion (with

retractable doors)

City of GBC GBC EDC

Grant applications submitted and/or funds allocated

1^st quarter 2021

(29)

pg. 10

III. Guiding Principle: Employers are able to hire highly trained and productive employees.

GOAL: A. Ensure that Gun Barrel City offers employers a qualified workforce well prepared to meet the needs of existing and future industry within the region.

A1. Unify goals between workforce and economic development

GBC EDC East Texas Workforce Solutions

Goals are established Regular meetings held

1^st quarter 2021

GBC EDC Mabank ISD TVCC/Navarro College

Increase in attainment of degrees

4^th quarter 2021

A3. Create and promote an accredited certificate course in customer service training for retail and restaurant employees in GBC

City of GBC GBC EDC TVCC

Regular meetings held Goals established Course developed Course delivered on regular basis

3^rd quarter of 2020

A6. Restore/repurpose empty buildings as substations for innovation of learning/incubators

GBC EDC Empty buildings are identified and mapped Needs assessment done on buildings

Restoration plan developed as occupants are found

4^th quarter 2023

LEAD ENTITY LEAD ENTITY MEASURE OF SUCCESS START

B1. Review ETJ and current annexing strategy (options & opportunities)

City of GBC ETJ areas reviewed and considered for

annexation

3rd quarter 2020

(30)

pg. 11

B2. Encourage attraction of light manufacturing and assembly to the region with high paying wages along with exploring building large truck stop

GBC EDC City of GBC

Recruitment strategy developed

Increase in

manufacturing facilities

4^th quarter 2020

B3. Evaluate opportunities for developing the Business Park northeast of GBC as a Tax Increment Financing (TIF) Zone

GBC EDC City of GBC

Plan documented to develop area

4^th quarter 2019

B4. Consider and improve viability of Main Street’s west end

GBC EDC City of GBC

Conduct meetings with prospective developers

2^nd quarter 2020

GOAL: C. Engage and support Gun Barrel City’s existing businesses through programs and services that foster healthy businesses and encourage growth.

C1. Consider initiating separate stand- alone Chamber of Commerce -

businesses feel more united and involved, help each other, and plan to expand

GBC EDC Research and evaluate separate chamber Increase over the year in number of members

4^th quarter 2023

C2. Support expansion/attraction of more restaurants, hotels, and retail

GBC EDC City of GBC

Business recruitment strategy developed

4^th quarter 2020

(31)

pg. 12

IV. Guiding Principle: Comprehensive long-range planning for Gun Barrel City will enhance, preserve, and protect the community, its commercial customers, its citizens and its visitors.

D1. Prepare/Implement a replacement schedule for all city owned equipment

City of GBC City follows the approved equipment replacement schedule

1^st quarter 2021

D2. Discuss new building to “co-house”

ALL emergency and response departments

City of GBC Meetings held and discussions documented

4^th quarter 2020

D3. Discuss GBC Streets department acquiring new building

City of GBC Meetings held and discussions documented

3^rd quarter 2022 D4. Explore city’s purchase of a new

fire truck

City of GBC Cost/benefit analysis completed for this purchase; grant funding secured

1^st quarter 2020

D5. City equipment older than YR2000 needs to be replaced

City of GBC Determine if

appropriate funding is available/allocated

2^nd quarter 2020

D6. Purchase of Granicus software (cloud-based solutions for public sector organizations)

City of GBC Determine if

appropriate funding is available/allocated

3^rd quarter 2020

D7. Succession Planning and cross- training for all critical functions for key jobs (Treasurer, City Secretary, City Manager, Chiefs of Police, Fire, Streets, Court Clerk, Municipal Judge)

City of GBC Three different

individuals know how to cover the key jobs within the city in the event primary became ill/unable to perform job.

4^th quarter 2019

D8. Pursue grant funded opportunities aggressively via approved third-party firms

City of GBC GBC EDC

Notification of 2-3 grant awards per year

1^st quarter 2020

(32)

pg. 13

D9. Financial Policies City of GBC Adequate city Reserves in place

1^st quarter 2020 D10. Schedule Quarterly Town Hall

Meetings

City of GBC Meet with hired marketing firm vendor first and determine meetings

1^st quarter 2020

NOTICE OF MEETING OF THE GUN BARREL CITY CITY COUNCIL 1716 W. MAIN STREET GUN BARREL CITY, TX 75156