HEALIO.COM ADVERTISING SPECIFICATIONS

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HEALIO.COM ADVERTISING SPECIFICATIONS

• Audio must be user-initiated (on click: mute/ un-mute); default state is muted

FLASH

https://helpx.adobe.com/flash/using/best-practices-advertising-flash.html

or

http://support.google.com/dfp_sb/bin/answer.py?hl=en&answer=79268

• Expandable Flash ads can only be accepted via Third Party

Due to compatibility issues with Chrome and Firefox web browsers, it is recommended that all animated and rich media ads be created using HTML5.

HTML5 ads must be served via third party ad server.

• Use of ad blocking technology and all related functionality and criteria on web ads must be indicated, in writing, to the Slack, Inc. team prior to launch of campaign.

Blocked ads may not block impression in its entirey nor render white space image.

The following are technical specifications for all digital advertising opportunites offered by Slack, Inc. including, but not limited to, Healio.com, all associated email news

wires, and all mobile apps. Slack, Inc. uses DoubleClick for Publishers (DFP) Small Business as the ad server for all website ad placements. Specs are in compliance with their

software. Please visit the DFP-IAB compliance page for further details regarding ad impression delivery and tracking:

ATTENTION: The details listed below apply to ALL digital advertising opportunites unless otherwise noted on the proceeding pages

• Ad materials must be submitted a minimum of 5 business days prior to campaign start in order to guarantee timely launch.

• A 1x1 3rd party tracking tag can be submitted to track text, static and animated image ad impressions.

• Percentage of CPU usage is based on the Publisher defined benchmark end user-CPU for its audience. Please consult with each publisher individually for their benchmark number for testing.

• Flash ads require SWF created with Flash 10.0 or lower & ActionScript 3.0 or lower, back-up image and click-thru URL (click URL should NOT be hard-coded in SWF file)

• A Click Tag must be implemented in the source .FLA file in order to track clicks for Flash ads. For information on implementing this tag please visit :

https://support.google.com/dfp_sb/

• For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

• Expansion must be user-initiated. For the puproses of this document, "User Initiation" is defined as follows: User initiation is the willful act of a user to engage with an ad. Users may interact

by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s

cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/

delay prevents unwanted user-initiated actions, and false reporting of user engagement.

• Expandable banners must retract on mouse-off or click to "Close" or "X".

• Click initiation controls must be no smaller than 8pt font (11px) and no larger than 16pt font (21px).

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HEALIO.COM ADVERTISING SPECIFICATIONS

Creative Unit Type Creative Unit Name Initial Dimensions (WxH in pixels) Maximum Expanded Dimensions (WxH in pixels) Expansion Direction

Max Initial File Load Size

Subsequent Max Polite File Load

Size

Subsequent Max User-Initiated File Load Size

Subsequent Max User-Initiated Additional Streaming File Size

Max Video & Animation Frame rate Maximum Animation Length (i.e. Flash™)

Max Video Length (Unlimited

Looping)

Max Percentage of CPU Usage Acceptable File Formats

Leaderboard 728x90 N/A Super Leaderboard 970x90 NA Medium Rectangle 300x250 N/A

Half Page 300x600 N/A

Smartphone Wide Banner 320x50 (or 300x50) N/A Leaderboard 728x90 728x315 Down Medium Rectangle 300x250 600x250 Left

Half Page 300x600 600x600 Left

Smartphone Wide Banner 320x50 (or 300x50) 320x480 Up Static & Animated Images

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NOTES:

• Z-Index must be set within the range of 5,000-1,999,000 • Expandable Flash ads can only be accepted via Third Party

Due to compatibility issues with Chrome and Firefox web browsers, it is recommended that all animated and rich media ads be created using HTML5. HTML5 ads must be served via third party ad server.

Expandable & Rich Media

30%

24 fps 30-sec 30-sec

NOTES:

• Z-Index must be set within the range of 0-4,999 FLASH

• Flash ads require SWF created with Flash 10.0 or lower & ActionScript 3.0 or lower, back-up image and click-thru URL (click URL should NOT be hard-coded in SWF file) • A Click Tag must be implemented in the source .FLA file in order to track clicks for Flash ads.

• For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

Due to compatibility issues with Chrome and Firefox web browsers, it is recommended that all animated and rich media ads be created using HTML5. HTML5 ads must be served via third party ad server.

20% 100 KB 2.2 MB for creative files Unlimited for Streaming Video N/A

N/A N/A N/A

100 KB 3rd PARTY Only (35 KB Phone) 40 KB GIF, JPG, PNG, Animated GIF (15 KB phone) 60 KB Flash SWF 100 KB 3rd PARTY (35 KB Phone) Expansion not allowed for these units

GIF, JPG, PNG, Animated GIF, SWF, 3rd PARTY (DFA IntReds, JavaScript,

Standard, iFrames/Java Script)

3rd PARTY (DFA IntReds, JavaScript, Standard, iFrames/Java Script,

HTML5)

N/A N/A

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HEALIO.COM ADVERTISING SPECIFICATIONS

Creative Unit Type Creative Unit Name Initial Dimensions (WxH in pixels) Maximum Expanded Dimensions (WxH in pixels) Expansion Direction

Max Initial File Load Size

Subsequent Max Polite File Load

Size

Subsequent Max User-Initiated File Load Size

Subsequent Max User-Initiated Additional Streaming File Size

Max Video & Animation Frame rate Maximum Animation Length (i.e. Flash™)

Max Video Length (Unlimited

Looping)

Max Percentage of CPU Usage Acceptable File Formats

Medium Rectangle

300X250 Expansion not allowed for this

unit N/A 40 KB GIF, JPG, PNG, Animated GIF 60 KB Flash SWF 100KB 3rd PARTY 100 KB 2.2 MB for creative files Unlimited for Streaming Video 24 fps 10-sec (ad displays for only 10 sec and

disappears if no interaction) 30-sec only if user interacts within first 10 sec of display (otherwise ad disappears)

30% GIF, JPG, PNG, Animated GIF, SWF, 3rd PARTY (DFA IntReds, JavaScript,

Standard, iFrames/Java Script, HTML5)

Text 150 Character max (including spaces)

Expansion not allowed for this

unit

N/A N/A N/A N/A N/A N/A N/A N/A N/A Text

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Interstitial (aka "Between-the-Page") NOTES:

• Duration of display: 10-sec max if no user interaction; up to 30-sec when user is engaged with ad within first 10 sec.

Due to compatibility issues with Chrome and Firefox web browsers, it is recommended that all animated and rich media ads be created using HTML5. HTML5 ads must be served via third party ad server.

Text Links

NOTES:

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HEALIO.COM ADVERTISING SPECIFICATIONS

Creative Unit Type Creative Unit Name Initial Dimensions (WxH in pixels) Maximum Expanded Dimensions (WxH in pixels) Expansion Direction

Max Initial File Load Size

Subsequent Max Polite File Load

Size

Subsequent Max User-Initiated File Load Size

Subsequent Max User-Initiated Additional Streaming File Size

Max Video & Animation Frame rate Maximum Animation Length (i.e. Flash™)

Max Video Length (Unlimited

Looping)

Max Percentage of CPU Usage Acceptable File Formats

Filmstrip 300x600 viewable window in which total ad size of

300x3000 scrolls (5-300x600 segments) Please see style guide

for details

Expansion not allowed for this

unit N/A 60 KB Flash 100 KB 3rd PARTY 100 KB 2.2 MB Unlimited for Streaming Video

24 fps 30-sec Unlimited (user-initiated only)

40% Flash SWF,

3rd PARTY (DFA IntReds, JavaScript, Standard, iFrames/Java Script,

HTML5)

Sidekick

300x250 / 300x600 Please see style guide

for details 850x550 Left 100 KB 3rd PARTY 100 KB 2.2 MB Unlimited for Streaming Video

24 fps 30-sec Unlimited (user-initiated only)

40% 3rd PARTY (DFA IntReds, JavaScript, Standard, iFrames/Java Script) Filmstrip

NOTES:

• Ad unit requires 10 business day lead time for campaign start. • Click to Expand

• Z-Index must be set with in the range of 5,000-1,999,000

Due to compatibility issues with Chrome and Firefox web browsers, it is recommended that all animated and rich media ads be created using HTML5. HTML5 ads must be served via third party ad server.

• For more information on Filmstrip and Sidekick such as best practices and style guidelines the IAB Rising Stars webpage: http://www.iab.net/risingstars

NOTES:

• Ad unit requires 10 business day lead time for campaign start. • Z-Index must be set within the range of 0-4,999

Due to compatibility issues with Chrome and Firefox web browsers, it is recommended that all animated and rich media ads be created using HTML5. HTML5 ads must be served via third party ad server.

• For more information on Filmstrip and Sidekick such as best practices and style guidelines the IAB Rising Stars webpage: http://www.iab.net/risingstars

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Sidekick

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HEALIO.COM ADVERTISING SPECIFICATIONS

Creative Unit Type Creative Unit Name Initial Dimensions (WxH in pixels) Maximum Expanded Dimensions (WxH in pixels) Expansion Direction

Max Initial File Load Size

Subsequent Max Polite File Load

Size

Subsequent Max User-Initiated File Load Size

Subsequent Max User-Initiated Additional Streaming File Size

Max Video & Animation Frame rate Maximum Animation Length (i.e. Flash™)

Max Video Length (Unlimited

Looping)

Max Percentage of CPU Usage Acceptable File Formats

Pushdown 970x90 Please see style guide

for details

970x415 Down 100 KB

3rd PARTY

100 KB 2.2 MB Unlimited for Streaming Video

24 fps 30-sec Unlimited (user-initiated only)

40% 3rd PARTY (DFA IntReds, JavaScript, Standard, iFrames/Java Script)

In-Banner Video (file-loaded)

N/A 100 KB 2.2 MB for

video file load

N/A 30-sec

3rd PARTY (Standard, iFrames/Java Script, JavaScript, DFA Internal

Redirect, HTML5)

N/A 100 KB N/A Unlimited for

Streaming Video 3rd PARTY (Standard, iFrames/Java

Script, JavaScript, DFA Internal Redirect, HTML5)

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SITE

http://www.iab.net/risingstars NOTES:

• Ad unit requires 10 business day lead time for campaign start. • Z-Index must be set within the range of 0-4,999

Due to compatibility issues with Chrome and Firefox web browsers, it is recommended that all animated and rich media ads be created using HTML5. HTML5 ads must be served via third party ad server.

NOTES:

• Ad unit requires 10 business day lead time for campaign start. • Z-Index must be set with in the range of 0-4,999

Due to compatibility issues with Chrome and Firefox web browsers, it is recommended that all animated and rich media ads be created using HTML5. HTML5 ads must be served via third party ad server.

• For more information on Filmstrip and Sidekick such as best practices and style guidelines the IAB Rising Stars webpage:

30% 300x250 180x150 160x600 728x90 300x600 Expansion not allowed for these units 100 KB 24 fps 15-sec In-Banner Video (streaming) Pushdown

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HEALIO.COM ADVERTISING SPECIFICATIONS

Creative Unit Type Creative Unit Name Initial Dimensions (WxH in pixels) Maximum Expanded Dimensions (WxH in pixels) Expansion Direction

Max Initial File Load Size

Subsequent Max Polite File Load

Size

Subsequent Max User-Initiated File Load Size

Subsequent Max User-Initiated Additional Streaming File Size

Max Video & Animation Frame rate Maximum Animation Length (i.e. Flash™)

Max Video Length (Unlimited

Looping)

Max Percentage of CPU Usage Acceptable File Formats

Leaderboard 728x90 N/A Medium Rectangle 300x250 N/A Mobile 320x100 (or 300x100) N/A N/A N/A

N/A N/A N/A

NOTES:

• While Animated GIF files are accepted on news wires, Slack recommends that only static files be used. Users of many versions of Outlook will only see the first frame of the GIF.

N/A N/A GIF, JPG, PNG, Animated GIF

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40 KB GIF, JPG, PNG Animated GIF Expansion not

allowed for this unit Static &

Animated Images

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HEALIO.COM ADVERTISING SPECIFICATIONS

Creative Unit Type Creative Unit Name Initial Dimensions (WxH in pixels) Maximum Expanded Dimensions (WxH in pixels) Expansion Direction

Max Initial File Load Size

Subsequent Max Polite File Load

Size

Subsequent Max User-Initiated File Load Size

Subsequent Max User-Initiated Additional Streaming File Size

Max Video & Animation Frame rate Maximum Animation Length (i.e. Flash™)

Max Video Length (Unlimited

Looping)

Max Percentage of CPU Usage Acceptable File Formats

iPhone Portrait 320x50 (or 300x50) N/A iPhone Landscape 480x50 N/A iPad Portrait 728x90 N/A iPad Landscape 984x90 N/A iPhone Portrait 320x50 / 300x50 (iPhone) 320x480 Up iPhone Landscape 480x50 (iPhone) 480x320 Up iPad Portrait 728x90 (iPad) 768x1024 Up iPad Landscape 984x90 (iPad) 1024x768 Up NOTES:

• All images and animation used should be optimized to produce the lightest total ad unit file weight possible. For example if the same image is used in multiple areas of an ad then it should be cached and re-used. When designing a high resolution ad unit be selective as to what assets need to be high resolution to ensure optimal image quality. It is also important to limit the amount of external calls that are made.

GIF, JPG, PNG, Animated GIF Expansion not

allowed for this unit 15 KB GIF, JPG PNG 20 KB Animated GIF N/A Unlimited for Streaming Video

N/A N/A N/A

24 fps 30-sec 30-sec

NOTES:

• All images and animation used should be optimized to produce the lightest total ad unit file weight possible. For example if the same image is used in multiple areas of an ad then it should be cached and re-used. When designing a high resolution ad unit be selective as to what assets need to be high resolution to ensure optimal image quality. It is also important to limit the amount of external calls that are made.

• It is recommended that rich media ad units with multiple panels/pages be loaded progressively when available. Only interactions that are available from the initial panel/page should be loaded at that time. As the user navigates through the ad experience, additional panels and animation may be loaded.

Static & Animated Images Expandable & Rich Media 35 KB 3rd PARTY 35KB 1 MB for creative files

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3rd PARTY (Standard, iFrames/Java

Script, JavaScript, DFA Internal Redirect)

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