CREATING & MANAGING A DYNAMIC INFRASTRUCTURE

(1)

CREATING & MANAGING A DYNAMIC

INFRASTRUCTURE

(2)

2

Welcome to the Decade of Smart

Data is changing the game

Workloads bring new challenge

(3)

3

The world is

flatter,

hotter

and also more

(4)

4

Consider how our world is changing:

Our world is becoming more…

…infrastructure is reaching breaking point.

INSTRUMENTED

INTERCONNECTED

INTELLIGENT

• 1/3 of the world’s population on the Web by 2011

• 4B mobile subscribers globally

• By 2011, the world will be 10x more instrumented then 2006. Internet connected devices - from 500M to 1 Trillion.

• 12M paying members on World of Warcraft

• 30 billion embedded RFID tags by 2010

• 1/2 of all sensors in transportation, facilities

& production equipment are smart sensors

• 15 petabytes of new information generated every day

(2x more than the information in all WW libraries)

(5)

5

IBM’s Strategy

Deliver integration and innovation to clients

Become the premier Globally Integrated Enterprise Focus on open technologies

and high- value solutions

All things are becoming

INTELLIGENT.

Our world is becoming

INSTRUMENTED. Smart traffic systems Smart traffic systems Smart energy grids Smart energy grids Smart healthcare Smart healthcare Smart retail Smart retail Smart water Smart water Smart Oil & Gas Smart Oil & Gas

… Building a Smarter Planet

Our world is becoming

(6)

… demands on infrastructure will grow.

Pervasive instrumentation will create vast amounts of data & drive new types of

applications that require real time data analysis and prediction.

Analytics with Online Transaction Processing

Network Security & Threat Management

3D On-Line Infotainment Financial Analytics Medical Imaging Video Surveillance Advanced Search

(7)

Building a dynamic infrastructure

Service Management Asset Management Virtualization Energy Efficiency Business Resiliency Security Information Infrastructure

Provide visibility, control and automation across all the business and IT assets to deliver higher value services.

Maximizing the value of critical business and IT assets over their lifecycle with industry tailored asset management solutions.

Leadership virtualization and consolidation solutions that reduce cost, improve asset

utilization, and speed provisioning of new services.

Address energy, environment, and

sustainability challenges and opportunities across your business and IT infrastructure.

Maintaining continuous business and IT operations while rapidly adapting and responding to risks and opportunities.

End to end industry customized governance, risk management and compliance solutions.

Helping businesses achieve information compliance, availability, retention, and security objectives.

(8)

A dynamic infrastructure is a journey with

different stages of adoption…

…these interrelated initiatives can provide the

DNA needed to thrive in a smarter planet.

8

New IBM tools and assessments can

help you identify initiaitves to

(9)

A DYNAMIC INFRASTRUCTURE…

Resource constraints, difficulties managing complexity and change. Struggle with regulatory compliance,

volume of information, integrity and security. Islands of computing create

inefficiencies & underutilized assets. Silos lead to a disconnected business and IT infrastructure.

TODAY’S INFRASTRUCTURE…

Provides integrated visibility, control, and

automation across all business and IT assets.

Is highly optimized to do more with less.

Addresses the information challenge. Manages and mitigates risks.

Utilizes flexible delivery choices.

A dynamic infrastructure addresses today’s constraints…

Provides integrated visibility, control, and

automation across all business and IT assets.

Is highly optimized to do more with less.

Addresses the information challenge. Manages and mitigates risks.

(10)

IT investments saved $4.1B over the past 5 years from consolidation of data centers, networks and applications Projected annual savings of 5B KWH

IBM actions will result in the avoidance of 2.5M tons of CO2 per year, which equates to 1M automobiles not driven for 1 year 80% expected energy savings from consolidating and virtualizing

3,900 servers to 30 IBM System z™ mainframes

IBM Internal Transformation

IBM’s largest green data center in NA in Boulder is 300,000

square feet. It uses free cooling for 75% of the calendar year and 1 M kilowatt hours/year of wind-powered electricity

13 new business resilience centers planned in 10 countries – “we’ll outfit these centers with green technologies to reduce our CO2 emissions and manage energy costs”

IBM Data Center Transformation

CIOs

Host data centers Web hosting centers

Network Applications 1997 128 155 80 31 15,000 Today 1 7 5 1 4,700

“Going Green” - IBM is transforming our own business

IBM will double compute capacity without

increasing energy consumption or impact

(11)

11

Example enterprises across the globe…

GIE Action:

Enabled By:

• Global Market Development • Global Shared Services • Global Reorganization • Systems Standardization GIE Action: Enabled By: • Supply Chain Integration • Services Oriented Architecture GIE Action: Enabled By: • Global Business

Process, Data and IT Standardization

• Global ERP

GIE Action:

Enabled By:

• Standardised Store rollout

• Global Tech Standards • Global Payment System

GIE Action: Enabled By: • Global Partnerships • Global Sourcing • Globally Integrated Support Functions GIE Action: Enabled By: • Standardized Supply Chain • Enhance partner collaboration • Global ERP GIE Action: Enabled By: • Specialization • Enhance partner collaboration • Integrated IT

(12)

12

Today’s Data Center is Not Built for the Globally Integrated Enterprise

A smarter planet requires real-time data analytics and security

for unprecedented scale and complexity

Data

Transactions

Security

Terabytes of

structured

online data

Petabytes of unstructured

data including real-time

streams

Simple online

transactions with

back end processing

Complex transactions

integrated with real time

analytics

Online data

security and

intrusion detection

Security analytics for

intrusion prediction and

prevention

(13)

13

Welcome to the Decade of Smart

Data is changing the game

Workloads bring new challenge

(14)

14

The right solution for the right job

....Which is the better vehicle?

The Race

1km drag strip

Winner!

with 10 ton cargo load

(15)

15

Scale

High Transaction Rates High Quality of Service Handle Peak Workloads Resiliency and Security

Compute intensive High I/O Bandwidth

High Memory Bandwidth Floating point

Highly Threaded Throughput-oriented Scale Out Capable

Lower Quality of Service Scale

High Quality of Service Large Memory Footprint Responsive Infrastructure

Mainframe

UNIX

Windows

UNIX

Source: IDC WW Server Workloads 2008, IDC WW Storage Workloads 2008. UNIX = UNIX + Linux + i5OS

The right solution for the right job

NOT ALL WORKLOADS ARE THE SAME – WORKLOADS INFLUENCE PLATFORM CHOICES

Transaction

Processing & Database

Business Applications

Analytics & High

Performance Computing

Web, Collaboration

& Infrastructure

(16)

16

Tariff calculation 20 million payments daily

Power System, storage, WebSphere, DB2, Tivoli, AIX

Transaction Processing & Database

Web, Collaboration & Infrastructure

Web/retail channels for citizens account management

System x, storage, WebSphere, DB2, Tivoli, AIX

Analytics & High

Performance Computing

_{Passenger demand prediction & transit management}

Power System with multiple LPARs and storage

Business

Applications

Real time calculation of journey prices

Power System, storage, WebSphere, DB2, Tivoli, AIX

Revenue management requires mixed workloads of

various sizes optimized across multiple platforms.

(17)

17

Anatomy of a Workload Optimized System

Scale Up, Scale Out,

Scale Within

Storage

Efficiency

Price/performance

Solid State, Scale Out

System

Software

Simplify operations,

maximize flexibility

Server

Optimizations

Middleware

Optimization

Application &

System Optimized

Integrated,

Optimized…

by Workload

Faster Deployments…

Lower Costs, Reduced Risk…

Simple! Fast!!

They Just Work!!!

FUNDAMENTAL

SHIFT

(18)

18

Imagine if You Could …

Physician

Telco Call

Center Rep

Loan Officer

Retail Sales

Associate

…predict and treat

infection in

premature newborns

24 hours earlier?

…apply inferred social

relationships of

customers to prevent

churn?

…adjust credit lines

as transactions are

occurring to account

for risk fluctuations?

…determine who to

offer discounts at

time of sale instead

of offering to all?

… optimize every transaction, process and decision at the point

of impact, based on the current situation, without requiring

that everyone be an analytical expert

(19)

19

Welcome to the Decade of Smart

Data is changing the game

Workloads bring new challenge

(20)

20

IT Managers need help with key issues

of data center managers claim their data centers will

max out their energy capacity within one to two years

3

41%

of digital data is now unstructured

4

_{and requires greater}

effort to transform it into usable intelligence

80%

of this power often sits

idle

2

Processor power doubles

(21)

IT Resources

CPU utilisation

Data Center

303 billion kWh Input 192 billion kWh Output

55%

Power & cooling

45%

IT load

AC/DC, fans, blowers, RAM, moving parts…

30%

80% 20%

How to

improve

efficiency

Reduce cooling/UPS needs vs. energy going in

servers, capture heat at source (Potential gain 10%)

More efficient cooling and energy supply

Higher efficiency infrastructure, power management' ( > 3yrs older is good target )

Better server hardware design

Reduce idle/unused capacity which still

consumes energy (Utilization 5 to 20 % gain) Enhance resource usage rate (conso/virtualization) Reduce consumption @ chip level ( Cap power usage )

Advanced processor design

70%

Processor in use idle

Efficiency in Data Centres: today’s WW statistics

R 27.00 R 108.00 R 135.00 R 315.00 R 450.00 R 550.00 R 1,000.00

(22)

How is energy typically used in the data center?

Server hardware

70%

30%

Power supply, memory,

fans, planar, drives . . .

Processor

Server loads

80%

20%

Idle

Resource

usage rate

Power and Cooling

Data center

IT Load

55%

45%

+1 Wequiv. used ressource 5 Wequiv processor

16 Wequiv IT power

(23)

23

IBM Smarter Systems

IBM zEnterprise™

Most significant new systems architecture in nearly 20 years. . . .

IBM Power Systems™

Highly scalable system delivering 5X performance and 7X power efficiency at a lower cost IBM System x® The 5th generation of Enterprise X-Architecture with unparalleled memory capacity

IBM Systems Storage™

Extensive block, file and tape capabilities for smart

movement and management of data

(24)

24₂₄

IBM zEnterprise 196 (z196)

Three new innovations of zEnterprise

Optimized to host large scale

database, transaction, and mission critical applications

The Most efficient platform

for Large-scale Linux consolidation

5.2 GHz superscalar

processor

IBM zEnterprise 196 (z196)

IBM POWER7 and IBM System

x Blades* for AIX and Lintel applications

High performance optimizers

and appliances

DataPower, Business Analytics

Accelerator

Dedicated pre-configured high

performance private network

System z security

zEnterprise Unified

Resource Manager

zEnterprise BladeCenter

Extension (zBX)

Hypervisor Mgmt & creation of

virtual networks.

Operational controls, service and

support for HW & Firmware

Network Mgmt of private/ secure

data and support networks

Energy Monitoring and Mgmt Workload Awareness and

platform performance Mgmt

Virtualization Mgmt - single view

of virtualization across the platform

(25)

25

Smarter Planet: The need for smarter IT

A SMARTER PLANET...

WHAT IT MEANS FOR I.T.

(Infrastructure needs to become more dynamic)

CLIENT IMPERATIVES

IBM’s KEY DIFFERENTIATORS

IBM Vision

Dynamic

Infrastructure

Strategy

Why is our approach

so unique?

What we help

clients achieve

_{Improve service Reduce cost} _{Manage risk}

A Workload Optimized Approach Integrated Service Management

(26)

26