• Colombia is becoming one of the most important destinations for tourism in Latin America. According to the World Travel & Tourism Council (WTTC), real demand for trips and tourism in Colombia is expected to increase from US$ 9,800 million to US$ 14,300 million during 2006-2015, a real growth of 4.5% per year[1], greater than the growth rate of 4.1% expected for Latin America[2].
• The tourism sector currently accounts for 2.2% of total GDP in Colombia (US$ 2,700 million)[1], contributes 11.2% of total capital investments worth US$ 1,800 million, and generates 380,000 direct jobs, equivalent to 2.2% of total employment in the country.
in the country.
• By 2015, the Colombian gross production of tourism sector is expected to reach US$ 6,600 million, reflecting a 9% growth. A US$ 5,500 million capital investment is also expected for this year, with a generation of 540,000 direct jobs; equivalent to an employment growth of 3.5% per year.
[1]Ministry of Commerce, Industry and Tourism, tourist information system. Bulletin January, 2006.
[1]This amount includes tourism spending both by local residents and international travellers, as well as business travel, public spending in the sector and capital investment.
INVEST IN COLOMBIA
1. Colombia. Great destination for business and
investment
2. World recognizesour work
3. Reasons to invest
1. Colombia. Great destination for business and
investment
INVEST IN COLOMBIA
2.World recognizes our work
3. Reasons to invest
289% 170% 125% 67% 20% 189% 0 1 2 3 4 5 200 300 400 500
Investment in Hotels
189 % growth y more than US $500 Million
Investment in Hotels and Restaurants (2002 – 2009) Millones de USD -4 -3 -2 -1 0 100 200
Inversión Hotelera % Crecimiento
6,7% 11,5% 8% 10% 12% 14%
Growth rate of foreign visitors 2004-2008
With a growth rate of 11,5% since 2004, the international tourism to Colombia grow more than worldwide rate 4.9%. And
exceed growth rate of the region.
Fuente: Cotelco. Cifras Aproximadas
3,6% 4,7% 4,9% 5,3% 0% 2% 4% 6% MEXICO REP DOMINICANA
Arrival Foreign Visitors to Colombia (2002 – 2008) Thousand Check Points and y Cruise ships (without cross – border
visitors)
In 2008 we received more than
doubled of foreign visitors in 2002
1.104 1.322
1.451
Fuente: Departamento Administrativo de Seguridad – DAS *M: Meta. Fuente: Ministerio de Comercio, Industria y Turismo
661 668 840
981 1.104
1.322
80% growth in cruise passengers
arrival 2008
Cruise Ships arrival to Colombia
Cruise Ships Cruise passengers
2002- 2008 2002 - 2008 (thousands) 161 150 200 228,2 200 250
Fuente: SPRC, SPSM, Capitanía de Puerto San Andrés Isla Incluye: Cartagena, Santa Marta y San Andrés * Proyección hecha por el Ministerio de Comercio, Industria y Turismo
84 55 59 45 53 99 0 50 100 150 94,4 42,6 49,3 48,2 50,5 126,8 0 50 100 150 2002 2003 2004 2005 2006 2007 2008
Hotel occupancy rate in 2008
48,1 52,6 59 72,5 55,6 50 52,9 56,7 58,1 60,7 61,4 64,3 54,5 Atlántico Comercial Barranquilla Norte de Santander Cartagena San Andrés Bogotá D.C. PROMEDIO 43,3 38 52,1 44 44,6 44,9 43 44,6 49,9 51,1 52,3 52,9 Cafetera Valle del Cauca Influencia Bogotá Antioquia Santander Atlántico Comercial 2008 2009 Ene-Feb Fuentes: CotelcoCOLOMBIA, EXAMPLE TO
FOLLOW
•
“ Colombia, with the country
brand, show an excellent model
UNWTO CONGRATULATES COLOMBIA FOR THE TOURISM STRATEGY
to other countries that have
been facing analog situations”
Germán Porras Olalla (Ex secretary of Tourism of Spain) -UNWTO
1. Colombia. Great destination for business and
investment
2. World recognizes our work
3. Reasons to invest
The world identified these results
in the economy…
Media press registered
our development
Once again, the world recognized Colombia as
a great destination !!!
Bad Reputation, Great Destination: Bogota: This walkable metropolis of seven million is once again reclaiming its role as Latin America's
intellectual and cultural hub THE HEADLINES
MAY 2009
THE HEADLINES
For well over a decade, few cities in the Americas inspired as much bad press as Bogotá, Colombia. More than the capital of a country, it was a capital of crime, murder, kidnapping, and bombs; a place where
the cartels dispatched their drugs, paramilitaries trafficked weapons, and leftist rebels set their sights. The guerrillas welcomed current president Álvaro Uribe with a series of homemade mortar attacks on
his inauguration in 2002, leaving 21 people dead in a slum near the palace.
…”things are changing. Colombia is located again in the touroperator map as a great destination for visitors”… destination for visitors”… Destination of the World News.
Dubai Magazine. September 2008
Projects in the Caribbean: 2009-2011
CARTAGENA: 2433 rooms Seaway 935 - Sonesta: 100 Ocean Tower: 280 Related Group: 200 Decameron Baru: 300 Hotel Las Americas: 250 Hyatt: 200Estelar: 335
Otros proyectos : 768
BARRANQUILLA: 800 rooms
Hotel Sonesta: 113 Smart Suites (Royal):
•Santa Marta: 268 rooms
Investment of national hotel chains (268)
Smart Suites (Royal): Hotel Dann: 105 Hoteles Estelar: 170
Projects in the Andean Region. 2009-2011
MEDELLIN: 608 new rooms
BOGOTA: 2239 new rooms
JW Marriot: 269 Marriot: 249 NH: 150 Accor: 216 Sonesta: 127 Hyatt: 377 IHG-Holiday Inn: 76 Hilton: 245 Hoteles Estelar: 134
Otros proyectos: 400 habitaciones
MEDELLIN: 608 new rooms Accor: 180 Hoteles Estelar: 128 Otros proyectos: 300 CALI: 365 rooms Starwood - Sheraton by GHL: 93 Otros proyectos: 272 [1]ibs
1. Colombia. Great destination for business and
investment
2. World recognizes our work
3. Reasons to invest
Foreign Direct Investment to Colombia has grown significantly during six years
U S $ M ill io n +395% in
2002-Foreign Direct Investment to Colombia, 2000-2008(pr) (US$ Million)
Foreign Direct Investment to Colombia by sector, 2008(p) (Share in total) Retail, hotels and restaurants Transport and Communications 7% Construction 3% Services 1% Primary sectors 0% Electric power, gas and
water 0% U S $ M ill io n
Source: Central Bank (Banco de la República), Balance of Payments (pr) Preliminary +395% in 2002-2008 Mining 54% Manufacturing 13% Financial 12% and restaurants 10%
Source: Central Bank (Banco de la República), Balance of Payments (p) Provisional
Colombia Country Ranking 2007 Ranking 2009 Chile 28 40 Colombia 79 53 México 43 56 Perú 65 62
Second most “business friendly” country in Latin America Doing Business 2007-2009
Two years in a row as the first reformer in Latin America (2009)
Colombia improved 26 positions in two years! Perú 65 62 El Salvador 71 72 Panamá 81 81 República Dominicana 117 97 Argentina 101 113 Costa Rica 105 117 Brazil 121 125 Ecuador 123 136 Venezuela 164 174
Exempt income
Hotel services provided in new hotels built between 2003 and 2018, during 30 years.
Hotel services provided in hotels remodeled and/or expanded up to 2018, during 30 years, prorated to the amount that the cost of remodeling and/or expansion represents with regard to the total taxable cost of the remodeled
Legal Incentives
expansion represents with regard to the total taxable cost of the remodeled or expanded piece of real estate.
Ecotourism services, during 20 years beginning in 2003.
Income-deductible expenses of the 40% of the amount invested in productive real assets acquired
Sales Tax
Differential VAT rate of 10% for lodging services. VAT exemption for air tickets and tourist packages.
Free Trade Zone for services - Legal benefits
Legal Incentives
Single 15% income tax rate
No customs taxes (VAT or customs duties) accrue on imports to FTZs
Possibility of exporting from FTZs to other countries as well as to domestic markets
Special Free Trade Zone for Services This is the special system whereby Free Trade Zone status is granted to an
individual company undertaking a new investment project. In order to qualify, the company must meet one of the following investment and job creation ranges
Investment (Millions US) Direct jobs to be created
US$ 2 –US $9.1 500
US$ 2 –US $9.1 500
US $9.1 US$ 18.3 350
US $ 18.3 OR MORE 150
COP 2500 (Colombian pesos)
If the project covers various geographical areas, the company may request that an exception be made to declare all such areas
Legal stability agreements
LSA are one of the tools that foreign investors have to consolidate safe and stable investments in Colombia.
An investor interested in entering into a legal stability agreement must submit an application before the Ministry of Trade, Industry and Tourism, along with a study showing the origin of the
resources to be used to make the new investment or increase an resources to be used to make the new investment or increase an existing one, and a detailed and accurate description of the
activity, including feasibility studies, drawings and technical
studies required by the project, and an indication of the number of jobs the project is expected to generate
Proexport support your investment process
In the last few years, Colombia has experienced a marked improvement in its macroeconomic performance, internal security and stability for businesses. As a result social indicators have improved dramatically.
Colombia has achieved a solid structural growth, based on an increase in the investment rate and higher productivity levels.
The country has guaranteed its external funding for 2009 trough multilateral institutions such as IADB, WB and CAF.
institutions such as IADB, WB and CAF.
Colombia is aggressively negotiating trade and investment agreements expanding its markets and becoming more attractive to investors.
The Colombian Government is committed to generating the most favorable
conditions for domestic and foreign investment instruments such as the free-trade zones regime and legal stability contracts
