Vacancy Announcement
U.S. Mission China
Announcement Number: Guangzhou-2021-011-S
Position Title: Strategic Content Coordination Assistant (Digital Production) (This position is open at the Full Performance and Substitution Level. This Vacancy
Announcement is for the Substitution Level.)
Opening Period: February 22, 2021 – March 8, 2021 Series/Grade: LE-6520-8
Salary: RMB 198,285 p.a.
For More Info: Human Resources Office
U.S. Consulate General Guangzhou, China 43 Hua Jiu Road, Zhujiang New Town Tianhe District, Guangzhou, 510623 Email: [email protected]
Fax: 86-20-3814-5161
(Please specify the position title in the subject line.) Website: https://china.usembassy-china.org.cn/
Who May Apply: USEFM is FP-6 USD 51,220 p.a. Actual salary will be determined by Washington D.C.
All Interested Applicants / All Sources
Security Clearance Required: Local Security Certification
Duration Appointment: Indefinite subject to successful completion of probationary period Marketing Statement: We encourage you to read and understand the Eight (8) Qualities of Overseas Employees before you apply.
Summary: The U.S. Mission in Guangzhou is seeking one eligible and qualified applicant for the position of Strategic Content Coordination Assistant (Digital Production) within the Public Affairs Section (PAS).
The work schedule for this position is: Full Time (40 hours per week)
Start date: Candidate must be able to begin working within a reasonable period of time of receipt of agency authorization and/or clearances/certifications or their candidacy may end.
Supervisory Position: No
Duties: The Digital Production Coordinator works under the direct supervision of the Strategic Content Coordination/Press and Media Specialist (SCCPS); has no supervisory responsibilities. Is responsible for the production of all visual and multimedia elements of Consulate public engagement, including design, creation and/or acquisition of customized visual and multimedia content, which is disseminated online, in person, or via traditional broadcast. Creates compelling visual content for all Consulate outreach materials by assessing visual aspects of the Chinese media environment, public preferences for visual content formats and dissemination channels, and the impact of Consulate visual materials.
Qualifications and Evaluations
Education: College or university studies (no specific field required). Requirements:
EXPERIENCE:This position requires a total of at least five years of progressively responsible experience in design, creation, and packaging of visual and multimedia content for digital marketing, advertising, or mass communications purposes, including extensive experience as an advanced end user of industry standard desktop and mobile software applications, internet, and related communications technologies, and integration of visual content into web content management systems.
JOB KNOWLEDGE:
Must have strong creative skills and detailed knowledge of audio and video production, graphic design, and other visual content creation. Must understand how online digital properties and communities function. Must have detailed knowledge of audience groups, and their preferences for specific content, format, and delivery of visual communication. Knowledge of trends in regional and international communications patterns and how they affect the Chinese
communications landscape is required. General knowledge of digital promotion techniques, audience analysis and analytics, and customer service standards is required. Must have general knowledge of project management, including defining project objectives, outcomes, and assessment methods.
Must have general knowledge of all sources of USG strategic content: DOS guidance, functional and regional bureau digital communications materials, Mission/Consulate multimedia content (e.g., ambassadorial/Consul General and other speeches; public events), sources of third-party content. Detailed knowledge of legal regulations and procedural guidelines affecting use of
visual and multimedia content as well as copyright and other restrictions on use of materials is required. General knowledge of U.S. foreign policy in China, a comprehensive knowledge of the PD mission and its role in the Mission/Consulate goals, and both traditional and online
engagement tools and programs used to convey U.S. issues to the public is required. Evaluations:
LANGUAGE: Level IV (Fluent) speaking, reading and writing in English is required. (This may be tested)
Level IV (Fluent) speaking, reading and writing in Mandarin Chinese is required. SKILLS AND ABILITIES:
Analytic skills: Must have strong analytic skills to engage key audiences and understand how the use of images, graphics, video, and audio can affect them. Must be able to perceive the emergence of new audience preferences and trends in information consumption and visual and multimedia norms, in order to produce specialized digital or traditional visual content in support of Consulate external engagement. Must be able to analyze content from multiple sources (internal and third-party) and determine when and how to use it in Consulate visual products. Communication/Interpersonal skills: Must have excellent, documented visual storytelling, written, and oral communication skills to create and adapt visual, audio and printed material for dissemination in English and Mandarin Chinese. Must have strong interpersonal skills to maintain Consulate-wide collaboration on the creation of visual and multimedia content in support of Consulate public engagement. Must be able to contribute to SCC discussions of priority engagement, strategic content, and use of visual and audio materials and dissemination channels. Must have excellent customer relations and interpersonal cross-cultural
communication skills. Must be able to tailor communications to fit formal and informal situations. Must be able to brief U.S. officers and visitors on Chinese communication patterns and trends in digital tools and content dissemination channels for visual communication. Must be able to speak publicly; must be able to interpret between English and Mandarin Chinese for discussions of content production.
Management skills: Must be able to bring together offices and agencies from across the
Consulate to identify and share visual and audio content. Must be able to identify and resolve, or seek help in resolving, problems with use of visual and multimedia content in online or traditional public engagement. Must be able to contribute to development and updating of procedures and guidelines in response to changing communication technologies, and changes in public opinion, formats, and internal Consulate preferences for producing and sharing visual and audio content. Must be able to plan, prioritize, and manage multiple projects such as marketing, information, or advocacy campaigns, and oversee associated project budgets, schedules, and daily operations to produce, adapt, and disseminate time-sensitive content, in collaboration with
the SCC team. Must be able to assess Consulate DP capacity and determine which acquisitions (equipment, software, etc.) will meet current and future needs.
Technical skills: Must have detailed knowledge of multiple formats, digital tools and platforms for visual content creation, editing (audio, visual, multimedia and graphic), and distribution through traditional and digital channels. Must be able to create and use photo and video sharing sites, podcasts, video and other digital products, and be familiar with webinars, gaming,
gamification theories, contests and other interactive immersive platforms. Must be highly skilled in use of digital software and editing tools, content databases, and reporting tools. Must be familiar with audience analysis and analytic tools (e.g., Hootsuite, Google Analytics, et al). Good keyboarding, data entry skills, and excellent familiarity with electronic discovery tools, in particular the Internet, and standard information retrieval practices and procedures are required. Must have good numerical skills to be able to use statistical analyses of audience segments and track impact of Consulate digital products.
Availability: Must be available to travel throughout the consular district to develop professional contacts and to create content (photo/video of ambassador’s travel, PD programs, etc.).
Qualifications: All applicants under consideration will be required to pass medical and security certifications.
EQUAL EMPLOYMENT OPPORTUNITY (EEO): The U.S. Mission provides equal opportunity and fair and equitable treatment in employment to all people without regard to race, color, religion, sex, national origin, age, disability, political affiliation, marital status, or sexual orientation.
All applicants must have the required work and/or residency permits to be eligible for consideration.
Other information:
HIRING PREFERENCE SELECTION PROCESS: Applicants in the following hiring
preference categories are extended a hiring preference in the order listed below. Therefore, it is essential that these applicants accurately describe their status on the application. Failure to do so may result in a determination that the applicant is not eligible for a hiring preference.
HIRING PREFERENCE ORDER:
(1) AEFM / USEFM who is a preference-eligible U.S. Veteran* (2) AEFM / USEFM
* IMPORTANT: Applicants who claim status as a preference-eligible U.S. Veteran must submit a copy of their most recent DD-214 (“Certificate of Release or Discharge from Active Duty”), equivalent documentation, or certification. A “certification” is any written document from the armed forces that certifies the service member is expected to be discharged or released from active duty service in the armed forces under honorable conditions within 120 days after the certification is submitted by the applicant. The certification letter should be on letterhead of the appropriate military branch of the service and contain (1) the military service dates including the expected discharge or release date; and (2) the character of service. Acceptable documentation must be submitted in order for the preference to be given.
** This level of preference applies to all Foreign Service employees on LWOP and CS with re-employment rights back to their agency or bureau.
For more information (i.e., what is an EFM, USEFM, AEFM, MOH, etc?) and for additional employment considerations, please visit the following link:
https://careers.state.gov/downloads/files/definitions-for-va
How to Apply: Applicants must submit the following documents to be considered: 1. Universal Application for Employment (UAE) (Form DS-174); and
2. Any additional documentation that supports or addresses the requirements listed above (e.g. transcripts, degrees, etc.)
Where to Apply:
SUBMIT APPLICATION TO Human Resources Office
U.S. Consulate General Guangzhou, China 43 Hua Jiu Road, Zhujiang New Town Tianhe District, Guangzhou, 510623 Email: [email protected]
(Please specify the position title in the subject line.)
What to Expect Next: Applicants who are invited to take a language or skills test, or who are selected for an interview will be contacted via email.
For further information: the complete position description listing all of the duties, responsibilities, required qualifications, etc. may be obtained by contacting the Human Resources office.
