1300 731 602
www.asset.edu.au
Course Code: BSB42415
IN MARKETING
& COMMUNICATION
Welcome to Asset Training Australia!
Asset Training Australia is a registered training organisation (RTO # 31718) delivering nationally recognised qualifications across Australia. Our scope includes accredited short courses, Certificate qualifications, Diplomas, Advanced Diplomas, Post Graduate Certificates and Post Graduate Diplomas in a range of industries. We have a team of industry professionals and industry partners across the country contributing to the development and delivery of our programs to ensure that you receive the highest quality training available.
Nationally Recognised Qualifications
Quality Outcomes
Flexible Study Options
More than 30,000 Qualifications issued!
Why ASSET?
Because knowledge and skills
are your greatest assets; and skilled people are an
organisations greatest assets. Our team will help you develop your knowledge and skills to take your career to the next level!
www.asset.edu.au
www.asset.edu.au
Course Code: BSB42415
Are you looking for a role where you can use your creativity? Marketing has changed considerably over the past 10 years with technology developments and shifted focus towards online customer interactions; this shift continues every day through the ever-changing trends in social media. Gone are the days where an advertisement in the phone book was considered marketing; modern marketing professionals need to know their markets, apply their skills across several platforms and identify creative new ways to stay ahead of the competition.
Do you have creative talent? Kick start your new career as a Public Relations Officer or enhance your role as a Marketing Officer with our Certificate IV in Marketing qualification. You will learn how to research and analyse the market, develop a marketing plan and undertake marketing activities. This qualification is suitable for those who use well-developed marketing skills across a variety of contexts. Job titles might include direct marketing officers, market research assistants, marketing coordinators, marketing officers and public relations officers. They are often adept problem solvers, can analyse information well and may have some limited responsibility for others. In most cases, individuals would usually report to a more senior marketing practitioner.
On successful completion of this course the participant will receive a Certificate IV in Marketing & Communication (BSB42415). This qualification is suited to the following job roles:
Direct Marketing Officer Market Research Assistant Marketing Coordinator Marketing Officer
Public Relations Officer
Description
Career Outcomes
Course Code: BSB42415
There are no formal prerequisites required for this qualification. However, it is expected that participants have English language, literacy, and numeracy skills equivalent to at least Year 11 level.
Basic to intermediate computer skills are also required for entry into this qualification.
Participants may choose to undertake an LLN assessment with one of our qualified assessors prior to committing to their enrolment in this qualification.
Total number of units =
12
5
core units
7
elective units
Entry Requirements
Subjects
Course Code: BSB42415
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
CORE UNITS
BSBADV402 Conduct pre-campaign testing
BSBADV403 Monitor advertising production
BSBADV404 Schedule advertisements
BSBADV405 Perform media calculations
BSBADV406 Buy and monitor media
BSBADV407 Apply media analysis and processing tools
BSBADV408 Review advertising media options
BSBCUS401 Coordinate implementation of customer service strategies
BSBFIA402 Report on financial activity
BSBINM401 Implement workplace information system
BSBIPR403 Protect and use brands and business identity
BSBLDR402 Lead effective workplace relationships
BSBMKG401 Profile the market
BSBMKG408 Conduct market research
Course Code: BSB42415
BSBMKG409 Design direct response offers
BSBMKG410 Test direct marketing activities
BSBMKG411 Analyse direct marketing databases
BSBMKG413 Promote products and services
BSBMKG419 Analyse consumer behaviour
BSBMKG420 Create digital media user experiences
BSBMKG421 Optimise digital media impact
BSBPRO401 Develop product knowledge
BSBPUB402 Develop public relations campaigns
BSBPUB403 Develop public relations documents
BSBRES401 Analyse and present research information
BSBWRT401 Write complex documents
CUAWRT401 Edit texts
CUAWRT402 Write extended stories
Detailed descriptions of each unit can be provided on request or by viewing the National VET Register
www.training.gov.au
Alternate electives may be available on request.
Course Code: BSB42415
OPTION 1 - Study Online
Study this qualification when and where it suits you. You will be provided access to our interactive and easy to use eLearning platform. Each unit includes some reading materials and a series of assessment activities. Typically, this will include:
Written questions
Case studies or practical activities that can be based on real or simulated work environments Projects requiring you to demonstrate that you can apply the knowledge and skills
Everyone learns at different rates however we estimate 25-35 hours to complete each unit within a Certificate IV.
OPTION 2 - Study at our Facilities
Although we do not offer this program through a formal classroom delivery mode we do have facilities that you can use where face-to-face support is available as
required. You will complete the same online course but have use of our facilities and resources at no extra cost.
Please note this is not available at all locations and is subject to availability. Bookings with your
nearest branch are essential.
Course Code: BSB42415
OPTION 3 - Recognition of Prior Learning (RPL)
For each unit of competency, candidates will be given the option to demonstrate competency through a combination of any of the following:
Written or verbal questions demonstrating the required knowledge Case studies or practical activities demonstrating the required skills Projects based on a real or simulated workplace
Portfolio of evidence which may include:
Prior qualifications, both accredited and non-accredited
Employment history such as position descriptions and performance appraisals Industry appointments such as board and committee roles
Publications and journals
Samples of work and other relevant documents, photos, videos, etc. Testimonials and other references from verifiable sources
Each candidate is assessed individually. Our assessment team will validate the evidence supplied and conduct mapping against the evidence requirements for each unit. Where required, assessors will request additional evidence and provide guidance on suitable types of evidence for the candidate to supply.
OPTION 4 - Mixed Mode Study
Recognition of Prior Learning is determined at unit level so if you have some relevant skills and experience you may be able to complete some units through RPL and others online. Similarly, if you need extra support with some units then you may choose to study some units online and others at our facilities.
Course Code: BSB42415
The cost of this qualification is :
$2000
The cost of this qualification through RPL is
$1100
We accept payments by cash, cheque, bank deposit and credit card (Visa, MasterCard and American Express).
Additional fees apply for gap training (if required).
Candidates may submit their resume (or similar work history) and prior qualifications for a no-obligation initial assessment at no cost. This free assessment cannot
guarantee that candidates will be eligible for this qualification entirely through RPL as all evidence must be reviewed and mapped to make this determination.
Study Now, Pay Later No Deposit
6 Months Interest Free Conditions Apply
Terms and conditions available on www.asset.edu.au/zipmoney
Save money with
Recognition of Prior Learning (RPL)
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contact Mark and the team. Professional results from a very professional training provider.
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Asset Training Australia provided me with the perfect RPL process for my needs. The process was simple, efficient and cost effective
Molly R.
I found your assistance and processes exceptionally thorough and focused on helping the student to achieve success in the most direct and efficient manner. Your fees for the service were more than
competitive and your personal guidance was extremely beneficial.
Course Code: BSB42415
Asset Training Australia is registered to deliver over 50 different qualifications Australia wide. This includes qualifications in the following fields:
Business Business Administration Customer Engagement Human Resources Quality Auditing Project Management Firearms Safety Security Operations
Security and Risk Management Work Health and Safety
First Aid
Investigations
Community Services Education and Training
Community Justice Services Foundation Skills
Hospitality
Leadership and Management Marketing
Outdoor Recreation
Small Business Management Franchising
Traffic Management
Other Courses @ Asset Training Australia
Certificate IV in Marketing and Communication Diploma of Marketing and Communication
Advanced Diploma of Marketing and Communication
