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EconomicDevelopmentAsheville.org

In the Asheville area, the education

and business community work closely

together, building the elements

necessary to support a vibrant economy.

Business and industry leaders find an education community eager to help assess and meet the ever-changing needs of the region’s workplace by producing a highly-capable workforce.

Students find opportunities to hone the skills needed for a successful future -- from applying knowledge in real-life work situations with area businesses, artists, and research institutions, to the growing emphasis on science, technology, engineering, mathematics (STEM) and global readiness themes.

The result is an environment that fosters business and educational goals, provides promising career paths for students, and develops the skills and talent sought by industry.

Focus Report from the

Education

Education Opens Doors

Median Earnings

by Educational Attainment

Asheville, NC Metro Area

Less than High School

Graduate $19,333

High School Graduate $23,821 Some College or

Associate's Degree $27,251

Bachelor's Degree $35,385

Graduate or Professional

Degree $45,797

“It is crucial for our students to

know what business and industry

surrounds them in Buncombe

County. We are educating our future

workforce."

— Christy Cheek Director of Career and Technical Education Buncombe County Schools

(2)

The Asheville region is home to nationally recognized

institutions of higher learning, including three campuses of the

University of North Carolina system, four campuses of the North

Carolina Community College system and five private colleges.

From liberal arts programs that stress critical thinking and creativity, to programs that emphasize the

importance of work and service to community, to innovative collaborations with some of the nation’s leading

educational and scientific institutions – all play a role in actively building the local economy and developing the

workforce talent.

A+

Of Note

„

„ Named seventh best public liberal arts college in the

nation by US News & World Report, 2014 Best

Colleges Guide, as well as Princeton Review's one of 20 institutions that have "Great College Towns."

„

„ More than 30 majors, including Atmospheric Science,

Computer Science, Engineering, Environmental Studies, Health and Wellness, and New Media.

„

„ Graduates a higher percentage of math majors than

any other school in the UNC system.

The Higher Education-Business Connection

Photo: Caroline Dougherty, Science Information Designer and Student Program Co-Coordinator, NEMAC. Courtesy: UNC Asheville.

Home to:

„

„ National Environmental Modeling and Analysis Center

(NEMAC), the Renaissance Computing Institute (RENCI at UNC Asheville), the UNC Asheville-NC State Mechatronics and 2+2 Engineering degree programs, a satellite campus of UNC-Chapel Hill Eshelman School of Pharmacy doctoral program, and the NC Center for Health & Wellness.

„

„ Innovation through the nationally acclaimed

Undergraduate Research Program, where more than 60% of students complete original research in their field of study.

“Students get to take the stuff they are

learning from a book and actually apply it

in a work team with professionals on

campus. They get to see how those skills

really integrate into a real-life job.”

— James F. (Jim) Fox, UNC Asheville Director, NEMAC

UNC Asheville

A part of the University of North Carolina system, UNC Asheville is one of the top public liberal arts

universities in the nation. The school consistently ranks high in academic quality and affordability and is known

for a rigorous education that emphasizes critical thinking, adaptability, creativity and workforce skills for the

21st century.

(3)

“The Center works with all

departments on campus to create a

collaborative environment in which students

throughout the university will be inspired to

develop a business around their life's passion,

such as art or music. We are looking forward

to seeing a larger number of business

start-ups over the coming years as a result of the

Center’s efforts to create a more collaborative

and integrated environment."

— Joseph P. Lakatos Director for the Center of Entrepreneurship and Innovation, College of Business Western Carolina University

WesterN CAroliNA UNiversity

Located 50 miles west of Asheville, WCU is the westernmost campus of the University of North Carolina system

and a hub of education and research. The school focuses its academic programs, in part, on enhancing economic

and community development in the region.

Of Note

„

„ The Princeton Review consistently ranks WCU's College

of Business among the nation's best schools to earn an undergraduate business degree and MBA.

„

„ Approximately 62 undergraduate majors and 31

graduate programs, including Computer Science and Information Systems, Construction Management,

Engineering, Entrepreneurship, Health Sciences, Nursing, Project Management and Technology.

„

„ The school’s Millennial Initiative is a comprehensive

regional economic development strategy designed to engage in public-private partnerships that enhance educational opportunities for students, increase the ability of faculty to conduct research, and promote regional development.

„

„ Graduate level programming in Public Affairs, Business

Administration, Education, Health Sciences, and Technology are among the degrees offered at the university's instructional site located in Asheville's Biltmore Town Square. In the fall of 2014, the location will add undergraduate studies in Engineering.

Home to:

„

„ Nationally renowned Center for Entrepreneurship and

Innovation and Master of Project Management program

„

„ Kimmel School of Construction Management &

Technology and Center for Rapid Product Realization

„

„ Center for Applied Technology „

„ The Health and Human Sciences Building, a new $46

million, 160,000-square-foot facility featuring state-of-the-art clinical laboratory spaces

„

„ Nation’s first accredited four-year Emergency Medical

Care program

„

„ National award-winning teacher education program.

Photo: Zahed Subhan, Assistant Professor of Entrepreneurship,

(4)

A-B teCh CommUNity College

With a combined total enrollment of over 25,000, Asheville-Buncombe Technical Community College has

the largest total annual enrollment of any institution of higher learning in Western North Carolina. A part

of the North Carolina Community College System, the school provides job skills instruction to students and

customized training to support local businesses and industries.

The school has three separate campus locations in Asheville, Enka and Madison County to accommodate

working professionals, those engaged in workforce development training, entrepreneurs launching new

businesses, as well as traditional students.

Of Note

„

„ Approximately 60 curriculum programs, including Advanced

Manufacturing, Healthcare, Culinary Arts and Hospitality, and Entrepreneurship.

„

„ The college's Department of Economic and Workforce Development

supports new and expanding industry through a variety of customized training programs.

„

„ In 2013, A-B Tech was one of 16 colleges in the nation awarded a

$100,000 grant from the Bill & Melinda Gates Foundation to help students stay on track toward completion of educational goals.

„

„ A $129 million construction project is under way to improve and

expand facilities campuswide, including a new state-of-the-art home for the Allied Health and Workforce Development programs.

Home to:

„

„ Small Business Center and Business Incubator Program „

„ BioNetwork at A-B Tech, which includes Natural Products, Craft

Beverage Quality Control and Biofuels Testing Laboratories

„

„ Blue Ridge Tech Ventures (Technology Commercialization) „

„ Venture Growth Advisory Services „

„ Asheville Center for Professional Studies

FACTS & STATS

„In 2012-13, there were a total of 1,080 community college graduates in Buncombe County.

Source: NC Community College System

“Through a grant made available from

A-B Tech, I completed a 12-week

Automated Machining course, and I

think it’s a big reason I got hired by

Linamar. The education I received in this

course and others at the college really

prepared me for the work world.”

— Owen Varner Machine Operator, Linamar

Educational Attainment of Population Age 25+

Asheville Metro North Carolina United States

Associate's Degree 8.9% 8.6% 7.7%

Bachelor's Degree 18.9% 17.8% 17.9%

Graduate or

Professional Degree 10.4% 9.0% 10.6%

Photo courtesy A-B Tech.

Source: U.S. Census Bureau

(5)

AppAlAChiAN stAte

UNiversity

Located 90 miles northeast of Asheville, ASU is

a part of the University of North Carolina system

and is regularly cited as a best value in public

education. The school combines the attributes of

a small liberal arts college with those of a large

research university.

Of Note

„

„ Approximately 150 undergraduate and graduate

major programs, including Building Sciences, Education, Entrepreneurship, Industrial Design, Nursing, Sustainable Development and Engineering Physics.

„

„ The school’s Office of Student Research promotes

learning through mentored research experiences with ASU faculty and other national and

international scholars and professionals.

„

„ The Center for Entrepreneurship provides current

and former students from all disciplines with the tools, support and network they need to start and grow a business.

„

„ The Appalachian Energy Center conducts energy

research and applied program activities in the areas of energy efficiency, renewable energy technologies, forecasting and modeling, economic development and policy analysis.

L

enoir

-r

hyne

U

niversity

C

enter

for

G

radUate

s

tUdies

Located in Asheville, this is one of three campuses of the private college based in Hickory. The local campus offers master’s level programs in 10 areas including Business Administration, Nursing, Public Health, Sustainability Studies and Writing.

M

ars

h

iLL

U

niversity

A private four-year college located in Madison County, with a satellite campus in Asheville. The school offers 30 majors, including Business Administration and Management, Computer Science, International Studies and Social Work, and graduate studies in Elementary Education. Offered in the evening, the school’s Adult Studies program is designed to fit the needs of working adults who wish to earn degrees or licensure.

M

ontreat

C

oLLeGe

A private Christian four-year college with satellite campuses in Asheville and four other locations across North Carolina. Montreat College offers Undergraduate, Adult Undergraduate, Graduate and Professional programs, with degrees that include Business

Administration, Computer Information Systems, Clinical Mental Health Counseling, Environmental Studies, and Management & Leadership.

W

arren

W

iLson

C

oLLeGe

A private college emphasizing academics, work for the school and service to the community. The school offers approximately 50 undergraduate majors and areas of concentration, including Environmental Studies, Environmental Management and Forestry, and Pre-Medical Studies. The college is also home to a nationally renowned Master of Fine Arts Program for Writers. More than 75 businesses in the region are currently owned or operated by WWC graduates, according to the school’s 2013-14 Alumni Business Directory. They include ventures in outdoor recreation and gear, agriculture, art and design, landscape and construction, retail, hospitality and services.

(6)

Virginia

South

Carolina

Georgia

Tennessee

North

Carolina

26

25 19 23

26

40

40

77

85

70 64 441 64 74 221 74 221 421 321 321 421 19 19 74 64 64 23 23 23 25 441 276 129

26

85

81

77

107 107 276 276 76 123 76 221

385

321 25 70 34 Montreat College Warren Wilson College University of North Carolina Asheville Mars Hill University Brevard College Western Carolina University Clemson University Asheville-Buncombe Technical Community College Furman University Wofford College University of North Carolina at Charlotte

Knoxville

University of Tennessee, Knoxville Lenoir-Rhyne University South College-Asheville Haywood Community College Blue Ridge Community College

Boone

Mars Hill Lenoir

Hickory

Morganton Marion

Black Mountain

Sylva Cullowhee

Brevard

Waynesville

Hendersonville

Charlotte

Statesville

Rutherfordton Murphy

Appalachian State University

Flat Rock Travelers Rest Liberty

Clemson

Greenville

Spartanburg

Shelby

Bristol

Johnson

City

Jefferson City

Asheville

Asheville

25 Mile Radius

Estimated 20,300 Enrolled Students

Includes

„

„Asheville-Buncombe Tech Community College

„

„Blue Ridge Community College

„

„Haywood Community College

„

„Brevard College „

„Mars Hill University „

„Montreat College* „

„South College-Asheville „

„University of North Carolina Asheville „

„Warren Wilson College

50 Mile Radius

Estimated 82,200 Enrolled Students

Includes

„

„Furman University „

„Western Carolina University*

100 Mile Radius

Estimated 102,100 Enrolled Students

Includes

„

„Appalachian State University „

„Clemson University „

„Lenoir-Rhyne University* „

„University of North Carolina at Charlotte „

„University of Tennessee, Knoxville „

„Wofford College

Over 200,000 students

enrolled in colleges and

universities within an easy

drive of Asheville.

Source: NCES, 2012

6

Asheville AreA

higher edUCAtioN mArket

Two Year

Programs Four Year Programs 25 Mile Radius

50 Mile Radius 100 Mile Radius

Approximations only. Map not to scale.

*Schools that also have a satellite campus in Asheville.

(7)

Virginia

South

Carolina

Georgia

Tennessee

North

Carolina

26

25 19 23

26

40

40

77

85

70 64 441 64 74 221 74 221 421 321 321 421 19 19 74 64 64 23 23 23 25 441 276 129

26

85

81

77

107 107 276 276 76 123 76 221

385

321 25 70 34 Montreat College Warren Wilson College University of North Carolina Asheville Mars Hill University Brevard College Western Carolina University Clemson University Asheville-Buncombe Technical Community College Furman University Wofford College University of North Carolina at Charlotte

Knoxville

University of Tennessee, Knoxville Lenoir-Rhyne University South College-Asheville Haywood Community College Blue Ridge Community College

Boone

Mars Hill Lenoir

Hickory

Morganton Marion

Black Mountain

Sylva Cullowhee

Brevard

Waynesville

Hendersonville

Charlotte

Statesville

Rutherfordton Murphy

Appalachian State University

Flat Rock Travelers Rest Liberty

Clemson

Greenville

Spartanburg

Shelby

Bristol

Johnson

City

Jefferson City

Asheville

Asheville

7

(8)

Advanced

Manufacturing

Cluster

“They have one of only two

Mechatronics programs in the

U.S. That’s why I chose UNC

Asheville. Beyond

engineering and math,

Mechatronics at UNC

Asheville opens your mind to

so much more, like history and

philosophy.

It’s awesome!”

— Gus Tabaileh UNC Asheville Class of 2014 Linamar employee

Engineering a Career Locally

„ The UNC Asheville-NC State University

Mechatronics program combines a liberal arts education with rigorous studies in engineering disciplines. The four-year mechatronics program is one of only two undergraduate programs in the country accredited by ABET (Accreditation Board for Engineering and Technology), the recognized accrediting body for college and university programs in applied science, computing, engineering

and technology. Approximately 90 percent of mechatronics graduates are employed in their field, primarily in the Asheville area at companies such as Linamar, Arvato Digital Systems, Kearfott Guidance and Navigation, Arvin Meritor and Nypro.

„ At Western Carolina University, students in the

Kimmel School of Construction Management & Technology regularly engage in project-based learning, applying the fundamentals they learn in the classroom to solve problems and improve processes at area manufacturers such as Eaton, Honeywell and Tyco Electronics.

Made in Asheville, North Carolina, USA

„ A-B Tech’s capacity to collaborate with and create customized

training for area businesses was a big factor in GE Aviation’s decision to build its new manufacturing operation in Asheville. Scheduled to open in 2014, the facility is the first in the world to mass-produce jet engine components made of advanced ceramic matrix composite materials. A-B Tech, through its Office of Economic and Workforce Development, is creating a 5,000-square-foot training center and specially designed curriculum to teach GE employees the advanced manufacturing skills needed to make the state-of-the-art components.

Target Clusters

Photo courtesy UNC Asheville.

(9)

“Our graduates are very well

trained. We are one of the most

competitive family medicine

programs in the country. We recruit

high quality medical students who

choose to come to the program, and

now those doctors are practicing in

places like Madison County,

completely transforming the

healthcare of that community.”

— Jeff Heck, M.D. Chief Executive Officer, MAHEC

FACTS & STATS

„Approximately 900 degrees, associates or higher, were completed in computer and math related programs within a 50-mile radius of Asheville in 2012.

Source: EMSI

„STEM jobs pay 26 percent more on average than non-STEM jobs.

Source: US Dept. of Commerce

Outstanding local education supports the five target clusters

identified in the EDC Asheville 5x5 plan for job growth in the region.

Translating Scientific Data

„ Research professionals and students work side by side at UNC Asheville’s

National Environmental Modeling and Analysis Center (NEMAC) to create tools that help policy makers, business leaders and the general public make informed decisions about climate and weather, forest health, land use planning, and environmental quality. Students enhance their classroom learning through applied research projects for partners like the National Climatic Data Center, the U.S. Forest Service Southern Research Station, the City of Asheville, Buncombe County and the State of North Carolina. Once they graduate, many go on to full-time employment locally.

Partners in the Region’s Health

„ MAHEC and UNC Asheville collaborate to provide undergraduates

studying pre-health a valuable internship working in a clinical setting and participating in research. The program is just one example of how MAHEC — the largest of North Carolina’s nine Area Health Education Centers — partners with academic institutions, medical organizations and others to address the region’s healthcare and health workforce needs.

„ For nearly 40 years, MAHEC and its UNC Chapel Hill-appointed faculty

have been training the next generation of physicians, delivering quality healthcare and education, and creating innovative new models of care. During that time, more than 400 medical and dental residents have graduated from MAHEC, with approximately 60 percent of the family medicine physicians remaining in WNC to practice. MAHEC residents also receive training at Mission Hospital.

„ MAHEC’s learning opportunities range from more than 900 continuing

education courses that touch approximately 23,000 healthcare

professionals annually, to mentoring programs for rural and minority high school students interested in health careers.

Science & Tech

Cluster

Healthcare

Cluster

(10)

A Creative Workforce

„ The connection between UNC Asheville and Moog Music stretches back to 1978, when

Robert “Bob” Moog, the electronic music pioneer and inventor of the Moog Synthesizer, moved to the area to open a manufacturing facility. Soon after he arrived, Moog began presenting guest lectures and workshops at UNC Asheville and eventually was hired as a visiting research professor for the music department, where he taught until 1993. Today, nearly a quarter of the 50 employees working at Moog Music Inc. are graduates of UNC Asheville’s music technology program, many starting as interns.

„ The region offers a great number of schools and programs focused on arts education

from studies offered at colleges and universities in studio art, performing arts, writing, new media and music technology, to the internationally renowned Penland School of Crafts, John C. Campbell Folk School and Brevard Music Center.

Supporting the Region’s Entrepreneurs

„ One of the top-ranked programs in the nation, the Center for Entrepreneurship and

Innovation at Western Carolina University engages students in practical, hands-on learning under the guidance of a faculty of entrepreneurs with extensive experience. The result is an education that equips students with the skills necessary to successfully launch and grow a business. Recent ventures through the Center include technology, outdoor recreation, hospitality, art and apparel businesses, with more than 80 percent of the startups operating in WNC.

„ The Asheville-Buncombe Technical Community College Incubator is home to ventures that

are emerging. Entrepreneurs have access to coaching and consultation, peer support, and shared resources and facilities while launching their businesses. Graduates and current tenants of the incubator include technology and software startups, like Digital Chalk; environmental companies; medical device and supply businesses, such as Golden Needle Acupuncture; and the biotech endeavor F(x) Immune Company. The college also offers an incubator program for students who want to start their own businesses, and a Young Entrepreneurial Scholars summer camp for middle and high school students.

Entrepreneurship

Cluster

Arts & Culture

Cluster

Target Clusters

(11)

Private Schools

In addition to two large public school systems, the Asheville area is home to several highly regarded private schools, including Asheville School, Carolina Day School and Christ School, where students find rigorous academics and a college preparatory curriculum. A wide variety of public charter schools and independent K-8 and middle schools specialize in experiential learning, arts integration or single-gender education.

“At Buncombe County Schools, our mission

statement echoes the state’s focus on preparing

students to be ‘Career and College Ready,’

and we count on our community partners to

help us in that endeavor. The experiences our

students have can lead to a job right out of

high school, with the impetus to secure further

education for career advancement.”

— Dr. Tony Baldwin Superintendent, Buncombe County Schools Rendering of Buncombe County Schools' Discovery Academy,

a new STEM high school opening in fall 2014.

There are approximately 30,000 enthusiastic, young students

in the Buncombe County and Asheville City Schools public

school systems.

Asheville-area educators and business leaders are working together to better engage young people in their

learning. Teachers and leaders recognize the importance of equipping young students with the skills for success

in a globalized era. Students in area middle and high schools build critical thinking and problem solving techniques

through hands-on learning and innovative curriculum that emphasize STEM (science, technology, engineering

and math) topics. Two new schools – Buncombe County Schools Discovery Academy and the Franklin School of

Innovation charter school opening in 2014 – expand opportunities for students to engage in inquiry-based learning.

Preparing Today's High School Students for

Bright Futures

(12)

EconomicDevelopmentAsheville.org

More than ever, elementary and secondary

schools are connected with a wide variety of

technological tools that enhance learning

“Asheville retains a very

talented workforce and

we hear repeatedly from

industry that a skilled

workforce is a high

priority. The 2014 EDC

Homecoming Job Fair

attracted several

thousand highly skilled

job seekers that were

career-focused and

motivated.”

— Ben Teague Senior Vice President, Asheville Area Chamber of Commerce and Economic Development Coalition

CAYLA student helping job seekers at EDC Homecoming Job Fair.

— from the use of iPads to create multimedia presentations in lower

grades, to a program that currently provides a laptop to every student at

Asheville High School and the School of Inquiry and Life Sciences (SILSA).

To ensure local students are prepared to compete in the global marketplace,

many schools offer courses in Mandarin Chinese and cultural exchanges at

the high school level, as well as Spanish and French.

Through partnerships with area colleges, universities, and many of the

region's top employers, students can jumpstart job training in programs like

Buncombe County Early College, City of Asheville Youth Leadership Academy

(CAYLA), and Mission Hospital's Mission Possible. These programs provide

exposure to real-life work situations and develop student skills.

2013 SAT Scores

Math Critical Reading Writing M+CR+W

Buncombe County

Public Schools 530 523 502 1555

Asheville City Schools 526 546 514 1586

North Carolina 506 495 478 1479

United States 514 496 488 1498

Contact us for more information about education and talent in the Asheville metro region.

36 Montford Avenue, Asheville, NC 28801 Phone: 828.258.6130 „ Fax: 828.251.0926

References

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