DART Mobile App
Go Pass
Agenda
3
• Overview of DART
• Mobile ticketing procurement
• Technology/Business aspects
• Ticket purchase process
Mobile Application Procurement Objectives
5
• Provide riders with a “one-stop” solution to navigate throughout the various transit agencies
• One single platform/One single interface for D/FW transit riders • Robust back-end designed to sell tickets, handle credit card
transactions, facilitate multiple banking activity
Will it increase ridership?
Will it lower costs?
Will it improve customer satisfaction?
Attraction of Mobile Ticketing
• Convenient, easy method to purchase tickets • Leverages increasing use of smartphones • Accommodates regional fares easily
• Creates opportunities for bundling purchases • Provides visual proof of payment
• Lends itself to DART’s ungated system • Low front end capital investment
• Shifts fares away from cash
Mobile Application Market Study
7
Application Name – “GoPass”
• Consumer Preferred – Name and Design
– Connoted movement and ticketing – Very “forward thinking”
• Scored very high in concept phase
– Scored even higher following product description
• All consumers stated they would use most/all features
• Consumer shift from current ticket
Decisions Taken
Project Plan Design of App
• RFP for full deployment vs pilot • Smart phone vs feature phone • Bus-centric vs rail
• Agency as system integrator vs third party • Multi-agency vs single agency products • Single admin vs independent admin by each
agency
• Total users vs total transactions
• Branded vs agency name
• Color choices for app clean vs bright • Each ticket design unique vs consistent
Payments/Passes Activation/Validation
• Mobile first vs open payment first • Open payment vs smart card • Credit card on bus vs smart card
• Visual proof of payment vs contactless
• Multi-modal pass vs tap and go on bus & rail • Multi-modal pass vs distance based fare • Many fare products vs few
• Annual pass products vs daily
• Bundled product vs single purchase • Two minute transition time vs instant on • Toll agency as one source of payment vs only
source
• Aztec barcode vs QR code
• Barcode generated on the app vs backend • Option to buy but not activate immediately vs
immediate activation
• Offline activation option vs online activation only • Dual purpose validator vs single
Unwire Contract Details
• Highlighted features
– Scalable
– Operates on virtually any smartphone – Back office support
• Credit card validation and processing • Data security
• DART provides customer service • DART acts in representative capacity
– DART recoups expenses related to The T and DCTA and charges 1% processing fee
Software Fees Monthly Hosting Fee $2500.00/mo Transaction Fee 1.00%
Trip Planner App Development Fee $130,000
• Compensation – Low initial cost to DART
• Services fees component related to credit card transactions
Go Pass App Features – Home Page
• Home page is the landing page that
allows you to navigate anywhere
within the app practically with one
button
– Buy Tickets – Immediately buy tickets – My Tickets – Can store and view
existing/prepaid tickets
– Travel Tools – Allows you to plan trips
– Events & Offers – Provides information and deals to activities in around the metro-plex
• “Quick Buy” allows you to quickly
buy tickets that are most often
purchased
• Each of the transit companies is
boldly represented
• The activity you select will
display boldly
• You are always virtually one click
away from anything you need
within the app
13
Go Pass App Features – Buy Tickets
• App gives customers access to all of our ticket types and enables purchase of multiple tickets.
15
Go Pass App Features – User Registration
• Riders have the opportunity to keep their purchase information in their phone for fast ticket purchases
• The application enables retention of multiple credit cards
Go Pass App Features – Buy Tickets
Non Activated Ticket
Retain in your digital wallet Recently Activated Provides a 2 minute grace period Active Ticket Shows an actual ticket & Aztec bar code on the other side
Expired Ticket
Clearly shows that ticket has expired
• The ticket can digitally be flipped over to
reveal an Aztec bar code
– Ticket bar code can be scanned by
Motorola MC75 scanners (hand held) or fixed bar code reader
• Multiple tickets purchased in one
transaction can be used individually or in
group
• Tickets not yet activated are good for 60
days
17
Go Pass App Features – Travel Tools
• Trip Planning
– Consistent with current DART trip planner
– Provides the option of departure or arrival
– Assists riders in determining the ticket type needed
– Provides price of recommended ticket
• Other Tools
– Where’s My Bus?®
– Where’s My Train?®
• Provides activities information in
regional service area
• Opportunity to promote ”Bundled
Events”
– i.e., Transit and State Fair Bundle Pass
19
Go Pass App Features – Events & Offers
JOIN US SEPTEMBER 27, 2013 - OCTOBER 20, 2013 for the Texas State Fair
Buy your DART Trip ticket and Fair Access pass for $XXXXX
GROUP TICKETS :
Round up your friends and save on groups of 20 or more! Click here for more information about group ticket prices and rentals.
Go Pass Launch – How it works
• Leverage existing DART assets
– DART buses, trains, outdoor, digital
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Go Pass Launch – How it works
• Leverage sponsored activities
– The activities are already heavily attended
Go Pass Launch – How it works
• Identify strategic allies to advertise
• Software – Verizon, MetroPCS, AT&T
• Hardware – Apple, Samsung
Go Pass App Development – Key Milestones
Jan Feb Mar Apr May Jun Jul Aug Sep
Full Scope Finalized
Application Development
Phase 1 Launch & Test Usage Test/Internal Test/Beta Test
Application Modifications Final Check Phase 2 Launch
Calendar To-Date
25
Event Date
RFP Issued April 9, 2012
Proposals due (14 received) May 14, 2012
Procurement award process May 14 – September 25, 2012 DART Board Approval September 25, 2012
Design Workshop #1 October 8 – 12, 2012 Design Workshop #2 November 5 – 7, 2012 Design Workshop #3 November 26 – 28, 2012