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ne Big Socie y

Online Sponsorship

£

Across the UK

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ne Big Socie y

£

One Big Society is a UK-wide online communication platform, providing pro-fessionals from the worlds of Public Sector, Academia, the Third Sector and Industry with a secure environment in which to talk about and demonstrate their commitment to improving the wellbeing of UK citizens, free from outside political intervention.

Our award winning editorial team communicate with our nationwide sub-scriber base, of 100,000, through our regularly updated online portal and our web - based publication, which features up-to-the-minute news, features, comment and debate from the upper echelons of UK Government, the most influential regulatory bodies, revered professionals and the UK’s leading deci-sion makers.

With publications sent quarterly and mailed direct to all our subscribers, One Big Society continues to bring together not only the people who matter, but also, the people who care. Our subscribers Manage, Shape, Direct and Pro-cure in order to provide the reforms necessary.

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One Big Society Online

onebigsociety.co.uk provides a unique opportunity to communicate

directly with a targeted audience of public sector decision

mak-ers. Through our dedicated industry portals, sponsors have a wide

range of commercial packages to take advantage of, from

spon-sored mpu banners and newsletters, to dedicated webinars and

live, on-demand video/audio content.

One Big Society offers a great way of creating high levels of user

engagement whilst simultaneously generating leads through an

automatic data capture service. With public sector professionals

and managers becoming increasingly time poor, live and

on-demand video is by far the most effective communication

tool you can employ to engage with key decision makers.

Our weekly “One Big Society Bulletins”, with a different theme each

week, are compiled exclusively for the use of each of these sectors

individually and are more concentrated in their circulation and

sub-ject content, allowing for more relevant, in-depth analysis of sector

specific topics by the people who face their own emerging and

sometimes unique challenges.

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ne Big Socie y

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Webinars

Regularly, One Big Society will host a topical one-hour

interactive webinar, presented either by one of our editors

or a senior public servant as an expert moderator.

Webinars are broadcast live on onebigsociety.co.uk,

giving viewers the chance to communicate in real time,

asking questions or responding to polls as they watch.

One Big Society will project manage the whole event,

from helping to ensure content is suitable for live broadcast,

to production, promotion and necessary trouble-shooting.

One Big Society Webinars

i i-invest

Money

Refresh Now

Lisa Brown

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Webinar Benefits

A live one hour webcast, accessible to One Big Society users through a system of pre-registration. • Branding on all promotional

materials, pre and post event • Ability for online audience to

ask live questions or respond to speaker comments

• Ability for sponsor to ask

questions of registrants, either on the registration form pre-event, during the live broadcast, or in the form of a post-event survey

• Webinar made available as ondemand content or as a download via onebigsociety.co.uk for 12 months, post-event

• Content link provided to allow sponsor to promote the session on their own website, post event • Full campaign report, including

number of video plays and impressions

• Full data capture of viewers who access the live webcast and those who view or download it, post-event

Marketing Schedule, pre-event:

• Automatic email alert to all One Big Society subscribers, en-couraging them to register and view the webinar

• Homepage editorial promotion • Editorial promotion on all relevant

e-newsletters

• Promotional email to the entire One Big Society third party mailing list

• Dedicated editorial article covering the webinar subject area

• Confirmation email to all registrants

• Reminder email 1 week before the event

• Follow-up reminder 24 hours before the event

• ‘Starting now’ email sent 15 minutes before the event

Marketing Schedule, post event:

• Confirmation email to all

registered viewers when content is available on-demand

• Post-event email to registrants who did not watch the live webinar

• On-demand/downloadable version available for 12 months

• Link to content for client promotion on own website • Homepage editorial promotion

on onebigsociety.co.uk

• Editorial promotion on all relevant

e-newsletters

Money

UK Europe

Total Package Price

(Video)

£25,000

Total Package Price

(Audio)

£15,000

One Big Society

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ne Big Socie y

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International

Weekly Email Newsletter

David Cameron has launched his “big society” drive to empower communities, describing it as his “great passion”.

In a speech in Liverpool, the prime minister said groups should be able to run post offices, libraries, transport services and shape hous-ing projects. Also announchous-ing plans to use dormant bank accounts to fund projects, Mr Cameron said the concept would be a “big advance

Newsletter

• Targeted distribution

• Themed content

• Single sponsor

• Profile raising

• Lead generating

• Full analytic report

• Design and editorial service

included, if required

£5,000 for full subscriber

database send

Individual sectors can be

priced on application

Cameron’s Big Plan

Register

Now

Forthcoming Themes

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Case Studies

One Big Society case studies offer sponsors the opportunity to showcase a particular project or example of best practice they have been involved in. The package includes complete project management, including filming, editing, proofing, hosting and promotion.

Benefits:

• 5 minute filmed interview in the One Big Society editorial interview format • One Big Society branding at the start and end of the video

• Option to interview either sponsor representative or sponsor client • Film crew present for up to one hour

• 1 set of client edits

• Written transcript available on request • 12 month hosting

• Promotion on www.onebigsociety.co.uk and on sponsor’s own website • Monthly data capture report, listing number of video plays and impressions

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ne Big Socie y

£

1 Month

Size Format

3 Months 6 Months 12 Months

Banner

Advertising

Rates

The following advertising opportunities are available:

News Channel

Advertisement Name Single News Channel

MPU

£995

300 x 250 eps or jpeg £2,495 £4,495 £8,495

Multiple News Channels x (3) Banner £2,295 728 x 90 eps or jpeg £5,995 £9,995 £17,995 Technical Specifications

Banner

MPU

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TV Interviews

TV Interviews offer a unique means for sponsors to position themselves as key opinion leaders and engage in dialogue with a member of the One Big

Society Editorial team. The specifics of the discussion can be determined by the sponsor, with the interviewer asking additional relevant questions to ensure the interview remains credible and of interest to the target audience.

Benefits:

• 5 minute filmed interview in the One Big Society editorial interview format • One Big Society branding at the start and end of the video

• Option to interview either sponsor representative or sponsor client • Film crew present for up to one hour

• 1 set of client edits

• Written transcript available on request • 12 month hosting

• Promotion on onebigsociety.co.uk and on sponsor’s own website

• Monthly data capture report, listing number of video plays and impressions

Media

John Smith

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John Smith

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John Smith

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John Smith

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John Smith

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ne Big Socie y

£

Video and Audio Hosting

One Big Society’s exclusive video channel hosts a wealth of video material, ranging from interviews to filmed panel debates, webinars and presentations. One Big Society can also host pre-existing client video and audio

content, subject to it being supplied in the correct format and approval by the editorial team, for a single fixed fee. In addition to content promotion on onebigsociety.co.uk sponsors will also benefit from automatic elite monitoring and lead generation.

Benefits:

• Promotion across onebigsociety.co.uk from the time the video is uploaded • 12 month hosting on www.onebigsociety.co.uk

• Full data capture of viewers, including contact details • Full marketing service to subscribers

• Views and impressions report

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Our History

In 1997, Tony Blair launched the Modernisation of Government Campaign. Up until this point, the UK public sector was an unwieldly organisation with out-dated business practise that was considered to be haemorrhaging money and fostering a culture of nepotism and financial corruption. Ineffective and extortionately expensive public services had somehow become the norm.

Over the past 18 years, a succession of Government’s holding representation from all three main parties, have with debatable success, reshaped and realigned the way public services are provided in the UK. The results are evident, with far greater transparency in terms of the way money from the public purse is spent, much more accountability and higher emphasis on effective spending with measurable results. Currently, the UK public sector employs one in four of all employed adults in the UK across 24 central government departments, as well as their agencies and executives in addition to over 460 local authori-ties. The Healthcare sector employs 1.4 million adults alone.

Additionally, the 3rd Sector is now relied upon to provide niche expertise services, and the Private Sec-tor are delivering roles hisSec-torically undertaken solely by the state.

The massive reform in Health and Social Care, triggered by the 2011 White Paper, resulted in the Health Service, built in a piecemeal fashion since Post-war Britain, to undergo a huge metamorphosis. We now have Public Health England delivering interventions via Health and Wellbeing Boards, National-ly but on a Regional basis with each board possessing its own ring-posted budgets.

The NHS Trust’s, Post Francis Report will never be the same again as the care for long term conditions and responsibility of early years has transferred across to local authorities and the formation of bodies such as the CQC, Monitor and NICE provide much over-due measurability in areas such as improved patient experience, reducing infection control and reaching out to groups previously perceived as so-cially excluded. All of this change has come at a time when the unprecedented austerity measures have

been put into place, already resulting in huge unrest and the rise of preventable absenteeism. Never before has leadership been more of a headline grabbing and integral priority across all sectors.

The Securing the Future Strategy, originating in 2005 under the Labour Government, resulted the in cre-ation of the Department of Energy and Climate Change (DECC) and set a series of agreed upon targets which, when met, would result in an 80% reduction in carbon emissions in 2050 against 1990 levels. To ensure that these targets are met, the Government has introduced the Carbon Reduction Commit-ment which has in turn resulted in the impleCommit-mentation of a series of five year increCommit-mental reviews. During which new strategies, directives, operations are embarked upon to ensure the required amount of savings take us towards the overarching goals by 2050.

In terms of progress, each and every government department takes a vested interest in the modes of travel and communication used by their staff, the procurement of goods and services, the interactions with their supply chains, the energy they use all the while monitoring the carbon footprint of the materi-als and consumables.

The government has made it plain that by embedding sustainability into the heart of each and every one of their business processes, they will gain clear economic advantage i.e. turn off a light save money . In this way, sustainability is being accepted more and more as the norm across all areas of public, private and third sector organisations, as well as within industry and academia.

Every government department must operate within carbon as well as financial budgets and every year must report their progress to DECC.

One thing is for sure, it is now the absolute belief, of all those involved, in shaping, forming and influenc-ing the future of UK society that collaboration is key. No longer must government departments operate within their own walled communities. Never before has there been such a demonstrable need for all stakeholders to work hand in hand, to deliver their common objectives.

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ne Big Socie y

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One Big Society Magazine

The aim of One Big Society is to facilitate the unity all of these Public, Private and 3rd Sector organisations, companies and institutions, across the fields of: Health & Social Care, Built Environment, Research & Education, Finance & Economy and Civil Society together. Therefore allowing them to share their strategies, initiatives and exemplar projects through a variety of articles, editorials and interviews presented in a prestigious format for the discerning reader.

The content of the magazine is designed to fluidly support the weekly newsletters, on-demand and live webinars, as well as the televised Case studies all available on the One Big Society Web Portal.

Advertising Rates

*600-700 words per page, plus images and logos where necessary.

1 Page £3,995

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Dedicated E-zine

In order to further your brand promotion, clients and sponsors can opt for a ded-icated e-zine publication, a more personalised supplement containing a specific message digitally distributed to the individual(s) of your choice.

Ranging from 8 - 16 pages, this customised e-zine is the product of collabo-ration between your organisation and our expert team of trusted production and editorial staff who, by request, will assist in the design and wording of your message, ensuring the exact information about your products and services is conveyed professionally.

Using state-of-the-art digital technology, the completed Dedicated E-zine is dis-tributed to the pre-negotiated target audience, with the complete assurance that due to the extensive nature and frequent cleansing of our data, we will almost certainly have the contacts in our database of clientele from the full spectrum of sector professionals to ensure that your ideas reach those who matter most to you.

References

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