TOP
25
MARKETING TOPICS • RME
About This Report ...2
Commissions Generated From The Top Marketing Topics ...3
Types Of Headlines ...4
Keyword Cluster ...5
Top Marketing Topics ...6
Conclusions ...7 About RME ... 8
TABLE OF
CONTENTS
ABOUT THIS
REPORT
TOP
25
MARKETING TOPICS • RME
2
It is critical that today’s financial professionals market themselves efficiently and effectively. There is no longer room for error. Each marketing message must drive response, credibility and move them closer to a new client. However, increased competition, confusion in the marketplace and high profile cases of indiscretion provide significant challenges for a financial professional’s marketing efforts.
Through the analysis of response data from thousands of our client’s campaigns, we have identified the Top 25 Marketing Topics of 2011 to date. We wanted to know what messages were breaking through to qualified prospects and what types of messages qualified prospects are responding to in this economy.
This report will identify:
1. Impact words most commonly used
2. Topics most likely to generate response
3. How these headlines impacted marketing ROI
This report will arm today’s financial professional with the information they need to craft more effective marketing messages. It will also help better shape marketing efforts, increase response rates and drive more clients to the financial professionals who use it to develop their next campaign.
TOP
25
MARKETING TOPICS • RME
$6,653,923
3
COMMISSIONS GENERATED
FROM THE TOP
MARKETING TOPICS
$
6,653,923
The Top
25
Marketing Topics identified in this report generated*
over $
6.6
million dollars! Here’s a breakdown of the commissions
earned using these headlines.
*These figures were compiled using data modeled from January to June 2011 of over 3,200 campaigns, prospective list criteria, average closing ratios and industry average commissions. This information should be used for informational purposes only, and in no way indicates any guarantee of response rates or returns.
TOP
25
MARKETING TOPICS • RME
9
4
12
4
TYPES OF
HEADLINES
When broken down, the Top
25
Marketing Topics focused
on certain topics and used very specific motivational
tactics. These helped us identify key trends in succesful
marketing topic development.
HEADLINE MOTIVATIONAL APPROACH:
HEADLINE FOCUS:
8
13
TOP
25
MARKETING TOPICS • RME
5
KEY
WORDS
The Top
motivate qualified prospects to respond. Many of the same Key
25
Marketing Topics contained Key Words that helped
Words were seen across numerous topics. The larger the Key
Word, the more often it was used in The Top
25
Marketing Topics.
TOP
25
MARKETING TOPICS • RME
6
TOP
MARKETING
TOPICS
1.
In This Economy There Are Techniques That You Can Learn to Protect, Preserve, and Grow Your Retirement Savings and Investments2.
Is Your Estate Plan at Risk?3.
Navigating Your Financial Journey4.
Get on the Road to Recovery in 20115.
America Speaks out on Retirement6.
A Living Trust? What’s Wrong With My Will?7.
A Retirement Dream Reality Check8.
How to Rebuild Your Finances After a Bear Market?9.
How Can I Invest In A Rising Interest Rate World?10.
Surviving the Lost Decade11.
Protecting Your Profits In The New Economy12.
Join Us For Dinner & A Retirement Planning Workshop13.
What Can Go Right and Wrong with a Living Trust?14.
A Special Seminar on Social Security15.
Is Your Investment & Estate Plan a Ticking Time Bomb? Will You Find Out Before It Is Too Late? This Event Will Change Your Perspective On Retirement Planning16.
Discover Common Mistakes that Educators and School Employees Make With Their Finances and Learn How to Avoid Them17.
Uncover the Fiduciary Dilemma Inside Your 401(k) Plan18.
Retirement In The “New Normal” Economy19.
Avoiding The Natural Disasters Of Retirement20.
Building Wealth in an Uncertain Economy21.
The Economy is Changing…Be sure your retirement is protected22.
Investment Strategies for Recession and for The Recovery Finding Opportunities and Avoiding Critical Mistakes23.
Retirement Income Planning – Understanding How to Win the Game24.
The Next Global Meltdown25.
Ten Costly Mistakes People Make With Their Money And Simple Ways to Avoid ThemTOP
25
MARKETING TOPICS • RME
ECONOMY
RETIREMENT
PLANNING
PROTECT
INFORMATION
FEAR
QUESTION
7
CONCLUSIONS
After carefully analyzing the response data from over
3
,
200
campaigns, we have learned the following:
Qualified prospects are more likely to respond to informational messages.
“Macro” Keywords can be used in many different formats, but still drive higher response. Listed here are the Top
4
Keywords used:
1.
ECONOMY
2.
RETIREMENT
3.
PLANNING
4.
PROTECT
Fear is not necessarily the best motivator
Marketing topics that promised information delivered more response than topics that focused on fear.
1.
INFORMATION
2.
FEAR
3.
QUESTION
Using the information in this report to develop your next marketing topic will give you the leg up on the competition. You could use this
information to craft your next calling script, email campaign or seminar. However, if you implement the insights from this report, you are
more likely to generate interest in your marketing efforts. Good Luck!
TOP
25
MARKETING TOPICS • RME
8
ABOUT
RME
RME is a comprehensive direct marketing solutions company based in
Tampa, Florida. For the past
16
years, RME has specialized in driving
consumer response by leveraging turnkey in-house capabilities to put data
in action for lead generation campaigns, provide best in class marketing
services and develop social event marketing programs. RME works with a
variety of regional and national clients in the areas of CPG, entertainment,
financial services, franchising, healthcare, mortgage, nonprofit and retail.
Response Mail Express was founded in August of
1995
by Jorge Villar, Phil
Turk, Tom Panaggio and Mike Panaggio. Together, they leveraged years of
experience in Direct Response Marketing, Promotions and Print Production
to offer direct marketing programs with a singular focus: “Response Means
Everything.” This has been one of the key driving factors of RME’s growth
and success.
Contact a marketing representative now to learn more about why RME is
the right marketing partner for your organization!
RESPONSE MAIL EXPRESS
4910
Savarese Circle
Tampa, FL
33634
1-800-795-2773
www.responsemail.com
•
Complete suite of lead generation programs,
products, services and solutions for financial
professionals, FMO’s, IMO’s and insurance
companies
•
The largest, most-respected company of it’s
kind in the financial services industry
•
Consistently delivering
203
% to
547
% return
on your marketing dollars
