W o r l d C l a s s T e l e v i s i o n







Full text



o r l d


l a s s


e l e v i s i o n


v e r i g e s


e l e v i s i o n






Our aim is to have a close relation to audiences all over the country and deliver real value. We want to tell stories and make programmes that people can identify with. To do that we need to seek out and find the topics people will be talking about the following day at the breakfast table, coffee machine and pub. SVT programming is subject to the pro-visions of the Radio Act, to terms set out in the charter between SVT and the state. The charter guarantees SVT´s indepen-dency of all pressure groups, political, commercial or otherwise.

One of the most important points is ”to scrutinize authorities, organizations and private firms which exert influence over policy affecting the public, and cover the activities of these and other bodies”. Our ambition is that everyone will find something truly relevant in our offering. Something to learn from, or be inspired and amused by. In this presentation you can read more about who we are, how we work and what SVT stands for. Eva Hamilton,


SVT Forum 6 %

Fiction 26 %

News 1 %


on social issues

12 %

Factual: science

8 %

Factual: lifestyle 9 %

Sports 8 %

Culture and music 7 %


15 %



Sveriges Television (SVT) is Sweden’s public service television company and offers the widest programming range of all tv channels in the country.

SVT channels

SVT operates eight digital national chan-nels. All SVT channels are distributed via terrestrial, digital, satellite, cable and IPTV nets. We also broadcast an international channel for Swedes living abroad - SVT World - and the highly successful svt.se and SVT Play.

Corporate structure

SVT is a limited company owned by a foundation. We are financed by a com-pulsory licence fee for all tv owners. The licence fee also finances public service radio (SR) and the Swedish Educational Broadcasting company (UR). SVT receives 60% of the licence fee with the

remain-der funding SR and UR. In 2013 the fee is 2.076 SKR (approx. 220 Euro) a year.


SVT programming covers the entire spectrum of genres and is completely non commercial. Our channels are free from advertising and the only sponsor-ship allowed is restricted to sports and other major events.

Audience relations

SVT1 is the country’s biggest channel and crucially, the channel also receives top ranking in the audience appreciation index. Trust index surveys show that year after year SVT rates as the most trusted company in Sweden along with the public service radio (SR).





SVT1 - the original

SVT1 is literally the first of all Swedish TV channels and contains all genres. It is considered the best by the audience as well as being the biggest in Sweden.

SVT2 - smarter television

A factual channel focusing on news, cur-rent affairs, factual and arts.

Barnkanalen - for kids

A channel that takes children seriously and offers world class programs for kids of all ages. Time share with SVT24.

SVT24 - updates day and night

Reruns on prime time, news every hour and lots of weekend sports for all inte-rests.

Kunskapskanalen - broadening horizons and providing depth

Co-produced with UR (The educational public service company). It also gives the audience a front row seat when im-portant issues are debated - a Swedish ”C-Span”.

SVT1 HD is the HD-version of SVT1. SVT2 HD is the HD-version of SVT2. SVT World

The channel for Swedish speaking audiences outside Sweden. Covers the whole world through encrypted satellite and IP TV transmissions.

SVT Play - the SVT channel on svt.se

On demand viewing. All SVT program-mes are shown 30 days after the first broadcast.


Luleå Umeå Sundsvall Falun Stockholm Norrköping Örebro Karlstad Göteborg Växjö Malmö Karlskrona Varberg Jönköping Eskilstuna Västerås Uppsala Gävle Hudiksvall Östersund Örnsköldsvik Skellefteå Kiruna Uddevalla Kalmar Visby Sälen











Every day our regional news teams search for news from 27 locations around the coun-try. SVT’s news division is by far Sweden’s largest news organization, with over 900 employees all over the country.

SVT broadcasts regional news from 19 locations, every week day at 19.15 in SVT1. Regional news is also broad-cast at 18.10 on SVT1 and at 21.35 within the national news program Aktuellt in SVT2.

In 2012 SVT broadcast a total of 2 500 hours of regional material.


Three shoWs Cover sWeden

SVT does not only portray the whole country through the national and 19 regional news programs. Additionally there is also Landet runt (Sweden around and about), Sverige idag (Sweden today) and Sverige! – three programs with news reports and stories from the whole country.

Sverige! is a weekly magazine produced in Malmö covering cultural life through-out Sweden. The program focuses on music, theatre, dance, opera, art, design and architecture aiming to educate in an entertaining manner.

Sverige idag is broadcast three days a week, both on SVT1 and SVT Play. Every day local news stories are presented from Kiruna in the north to Malmö in the south. Sverige idag allows the whole country to share in the most interesting stories compiled from the entire regional news output.

The program Landet runt is built around reports from regional news. The program focuses on everyday life rather than the week’s cover stories. It is one of SVT’s most popular programs, with an au-dience of around one million viewers.






The original name of our tv-building is Kockum Hall 101. It once belonged to Kockums, a shipbuilding company that established itself in Malmö’s Western Harbour (Västra hamnen) in the 1870’s. In March 2007 the decision was made to leave our former building in Jägersro for Kockums old machinery shed and on March 1st 2010 the first employees moved in.

We wanted our new premises to inspire creativity and an open flow of ideas. We now feel completely at home in our new building and realise our vision of a creative, open and modern office envi-ronment can also offer peace and quite when needed.

SVT in Malmö has 205 employees. All our technical equipment is mobile and we pro-duce for all platforms, not only broadcast.

Our regional news program Sydnytt broadcasts eight times per day, from 07.10 in the morning to 21.35 in the evening. Throughout the entire day we publish news on our website svt.se/ sydnytt.

SVT Malmö produces around 60 dif-ferent titles every year across all genres, from broad, high rating series to smaller, more niche titles. We also have a great relationship with the local independent production community.

Emma Kronqvist Head of SVT Malmö


Uppdrag Granskning



Uppdrag Granskning






When SVT moved into the glassed-in building in Göteborg in 2007, a new standard for tv production was set. The premises were built for media produc-tion on all platforms, focusing on flexibi-lity and openness.

The Swedish public appreciate what we produce here in Göteborg with many of SVT´s absolute most popular program-mes originating here.

One of the world’s leading programs for investigative journalism, Uppdrag granskning, has its home in Göteborg. The editorial staff received a silver medal at the New York Festival in the category National/International Affairs. The pro-gram has numerous times been nomi-nated for the prestigious IRE Awards in Boston.

Uppdrag granskning’s aim is to generate at least two national and two internatio-nal prizes each year.

In the “channel house”, as our building is named, you will also find the successful regional news desk Västnytt, providing SVT’s national news programs with stories from western Sweden. Västnytt is the regional news desk to have won the largest number of “Guldspadar” – a prize awarded by the Association of Investiga-tive Journalists rewarding great journa-listic achievements.

Robert Olsson


Uppdrag granskning

Uppdrag Granskning






Umeå is located just below the arctic circle making it the most northern out-post of SVT´s production centres. Here SVT has gathered competence within the fields of nature and environment and specialises in production for children, documentary and factual entertainment. The program Mitt i naturen ”In the midst of nature” has been running for over twenty years and still attracts millions of viewers. Even though we focus on the nature in Scandinavia, we also produce programs from Europe, Australia and Africa.

Another keystone is ”Plus”, a consumer program which has represented disad-vantaged consumers since the mid-eighties.

Umeå also produces Go’kväll (Good Evening) a highly popular early evening magazine which broadcasts nationwide Tuesday to Saturday on SVT1. It attracts

nearly all tv viewers during its 45 minu-tes. In this culture and lifestyle program you will meet not only actors, politicians and the country’s best chefs but every-day Swedes with a story to tell and even those in need of a makeover!

SVT Umeå’s regional news program Väs-terbottensnytt also produces a national news program called ”Sweden today” in cooperation with all the other regional news programs at SVT. Västerbottensnytt has the largest audience on the website outside of the capital despite the catch-ment area being a tenth of Stockholm´s population.

Joakim Sandberg Head of SVT Umeå



Mitt i naturen






The programming division in Stockholm is SVT’s largest production facility. Every year we produce around 250 titles within the genres children, drama, entertain-ment, events, culture, documentary and science.

In Stockholm programs are produced for broadcast, web and other platforms and while we have a large in house capability we also work closely with local produc-tion companies and creators.

Stockholm is particularly focussed in the areas of science, culture, investiga-tive journalism and is highly successful in developing local drama series and feature films.

Stockholm has a strong program development. In Stockholm we always keep our audience in focus and have successfully renewed long running and much loved series Allsång på Skansen

and Melodifestivalen and the visually strong culture program, Kobra. Our aim in Stockholm is to deliver modern and exciting public service content. Famous programs from Stockholm include the Emmy awarded drama series Millennium and Äkta människor (Real Humans) – now selling widely internatio-nally, award winning youth project ”15” and Veckans brott (Crime of the week). The large and prestigious international project “Bergman’s video” premiered in 2012.

Maria Groop-Russel Head of SVT Stockholm




Veckans brott






SVT Sápmi high above the Arctic Circle tells local stories able to reach out to the entire world.

Sápmi is the traditional territory of the Sami, the indigenous people of Scan-dinavia. It covers the northern parts of Sweden, Norway, Finland and the Kola peninsula of Russia.

Our award-winning tv series Melting Lives and Sápmi Sessions are made in Sami by Sami teams, making the local Sami audience proud. Also broadcast nationally by SVT in primetime they manage to engage the entire country and have a growing international reputation for excellence.

We create the format ourselves to suit both the national audience as well as the Sami audiences. We also produce children’s programs.

Through using our cultural understan-ding as Sami we create programs that enrich the diversity of storytelling at SVT. Few news programs cross national boarders like our Oððasat. It broadcasts Monday to Friday in Sweden, Norway and Finland. It is a joint production between the public service companies in those countries.

Our web oddsat.se brings news in Sami and Swedish. It has more visitors than there are Samis in Sweden.

Fot o: J ohan P aulin Per-Johannes Marainen Head of Sami unit SVT Sápmi Kiruna


Melting Lives











Our strategy throughout the years has always been to be one step ahead with our website svt.se and our on demand channel SVT Play. Our work has paid off well – we now have around 2,5 million unique visitors per week on svt.se and SVT Play is the number one on demand channel in the country.

We have been awarded “best web site” in different categories by the magazine In-ternetworld four years in a row. Additio-nally, our programs produced exclusively for the web have resulted in numerous prizes.

Ten years ago our division was simply a small group of people working with the web site. Today we are a team of 60 employees working at the very heart of the company.

We have now taken our next step for-ward and our new, improved web site that even better matches our audience’s needs was launched in 2012. One of the new features is responsive design that automatically adjusts to different screens – from the smallest mobile phone screen to a large tv screen. Since February 2013 we offer all our linear channels over the internet through our platform SVT Play. Our hope is to once again set a standard, leading the way with unique functiona-lity, design and content.

Lena Glaser Director of Online programming


World Class Television

SVT is one of the world’s most awarded tv companies. At the national tv awards Kristallen, Sweden’s own “Emmy”, SVT received eight prizes, including the cate-gories Facts- and Current affairs, Docu-mentary and Tv Drama.

Several new SVT productions have been exported recently. The drama series Real Humans is being distributed successfully overseas and there are plans to produce a remake for the international market. The Bridge, a co production between SVT and DR in Denmark, is also spreading throughout the world. In 2012 the series was awarded the prestigious Prix Europa, and it was also aired on BBC4.

A remake is being produced where the story begins in the channel tunnel between England and France, as well as a remake set on the border between Mexico and the US, starring actor Diane Kruger.

“Nordic crime” tv series, based on best selling books, are a huge international success with titles like Inspector Winter, Wallander and Death of a pilgrim. A newly produced, highly acclaimed documentary about prime minister Olof Palme is also of high interest abroad.






Related subjects :