Tech Tool Tip #1: Social Media Code Generator.

Tech Tool Tip #1:

Social Media Code Generator

¤ Automatically creates the code you need for social

sharing

n Facebook

n Twitter

n Pinterest

n Email share

¤ All you need is the content:

n Link

Tech Tool #2:

Facebook Comments Plugin

¤ 

Allows people to comment on your site content

¤ 

Individuals can determine whether to

concurrently post to Facebook

¤ 

Includes moderation abilities

¤ 

Provides social relevance tracking

Facebook Plugin How-To

1. Become a Facebook Developer if you haven’t already at https://developers.facebook.com

Register as a Developer—it’s fast and easy:

2. Go to this page to get your code snippets

https://developers.facebook.com/docs/plugins/ comments/

Tech Tool #3:

Qwaya (

www.qwaya.com

)

¤ Third-party tool for managing Facebook ad campaigns

¤ Conduct rounds of testing in order to maximize ROI

¤ Test:

n Type of campaign (Like campaign, drive to donation, drive

to Facebook app, etc.)

n Image

n Copy

n Audience

¤ Use Qwaya to determine overlap

Tech Tool #3:

Determine your FB Fan overlap

¤  Import your email house file into a group in Qwaya

¤  Add your organization’s page as a filter

Tech Tool #4:

Facebook Custom Audiences

¤ Create special audiences in Facebook using your email

list in order to target Facebook ads

¤ Benefits of Custom Audiences:

n Integrate your fundraising campaigns with corresponding

asks in email and Facebook Ads

n Direct ads to specific audiences

n Direct ads away from specific audiences

n Learn the overlap between your email list & Facebook users

¤ Now called a “Data File Custom Audience”

Tech Tool #5:

Social Media Remarketing

¤ Add a pixel to your website footer or donation form

confirmation page

¤ Serve Facebook ads to certain types of site visitors

¤ People who have visited your website (or mobile app)

¤ Facebook:

n New Website Custom Audiences feature (under Audiences)

n Third party vendors including Adroll (www.adroll.com)

¤ Twitter:

Tech Tool #6:

Tricking out TeamRaiser

¤ Use a P2P tool for a one-off campaign

¤ Provides the features of that tool without needing a

developer to build something custom:

n Dynamic thermometer

n Donor scroll

n High-roller scroll

n Campaign title

n Campaign goal

n Campaign description/content (can change throughout the

@wendymarinaccio @donordigital #14NTCdigital

Tech Tool #7:

Shop your website for a FB app

¤ Check out Donordigital’s handy how-to on our blog:

http://donordigital.com/2014/03/you-can-turn-your-email-capture-device-into-a-facebook-app/

¤ Use an email capture opportunity

you’ve already made for your website to create a Facebook app

¤ YOU can do it yourself!

(Really!) So, you want to be a F acebook app de veloper How to turn

your web_{site email}

capture de vice in

to a F_{acebook app} We’ll use the e

xample o

f our clien_{t Chil} dren’s Heal

th Fund, and their Speak Up F

or Kids F

acebook app. CHF uses Blackbaud L

umina te, and Donor

digital crea_{ted their}

original email

capture pe

tition using the L umina_te Surve_{y module.}

These ins tructions

will work f

or any email _{capture t} ool with bo

th a secure and non-secure URL. Prepare your email capture de vice 1. Prepare your email capture t ool/Lumina te surve y in whiche ver system your organiza tion uses. 2. You’ll need bo

th a secure and non-secure URL version o f the L_umina te Surve y (or wha tever email capture device you’ve crea ted). Regis

ter for a F_{acebook De} veloper Accoun_{t and} Create a Ne w App 1. Ha ve a F_{acebook acc} ount. (You kno

w you alread y do.) Log in. aren’t alread y. 3. Go here: https:/ /devel opers.facebook.c om/apps 4. Regis ter for the De

veloper _App App

6. Fill

out the pop-up and click Crea te App. Displa_{y name:} The app’ s title Select “Apps f Here are s tep-b y-step ins tructions f or Blackbaud L umina te user s:

Edit the surve

y you would like t o turn in

to a F_{acebook app} include in

your ne_{w FB App Se} ttings.

This will _{be the} non-secure url,

which l ooks like this f

or our CHF example: http://chf .childrensheal thfund.org/ site/_Surve y?AC_{TION_REQUIRED=URI_AC} TION_USER_REQUE STS&SUR VEY_ ID=2700 version o f the url to use in the ne w FB App se ttings. I t looks like this f

or CHF_: https:/_/secure2.c onvio.ne t/chf /site/ SSurve_y?AC TION_REQUIRED=URI_AC TION_USER_REQUE STS&SUR VEY_ ID=2700

@wendymarinaccio @donordigital #14NTCdigital

We love this stuff! Get in touch anytime.

Please reach out to any of us at Donordigital.

We’d love to hear from you & share tips and ideas. Wendy Marinaccio Husman

[email protected] (510) 473-0366 Twitter: @wendymarinaccio www.donordigital.com/blog www.donordigital.com/socialshare Twitter: @donordigital