2015 MEDIA PLANNER. The Largest Global Media Brand Serving Engineers and Integrators Who Develop and Manage Vision and Automation Solutions

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vision-systems.com

The Largest Global Media Brand Serving

Engineers and Integrators Who Develop and

Manage Vision and Automation Solutions

2015

MEDIA

PLANNER

• Worldwide Audience

• 100% Buying Authority

• In-Depth Technology

• Multi-Channel Marketing

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Vision Systems Design

By The Numbers

100

%

of Vision Systems Design magazine

subscribers influence vision-related

purchasing decisions.

11

issues of Vision Systems Design magazine are

published annually – including

1 Buyer’s

Guide

and

1 camera Directory

32,000

Qualfied

magazine

subscribers

45

Editorial e-Newsletters

scheduled for 2015

109,000

+

Average Monthly Page Views of vision-systems.com

source: Publisher's Own Data

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Vision Systems Design

Overview

Reach and influence more machine vision buyers

in the formats they prefer

Vision Systems Design helps to simplify the process of reaching and

regularly influencing your target audience by:

•

Leveraging buyers’ affinity for our content,

•

Reinforcing your message throughout the buying process, and

•

Delivering it through the information channels that your customers rely on to gather intelligence.

Machine vision and image processing professionals rely on Vision Systems Design

magazine, video, Vision-Systems.com and Vision Systems News e-Newsletters

•

To stay informed about future trends and current best practices

•

To manage their existing systems, and

•

To make informed choices for future investments.

VISION SYSTEMS DESIGN REACHES THE LARGEST GLOBAL AUDIENCE

of active buyers of vision and automation solutions and components,

including integrators, designers, engineers and end users.

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Editorial Team and Focus

Trusted content attracts influential decision makers

who are receptive to marketing messages

For almost 20 years, Vision Systems Design has provided in-depth technical and integration insights focused exclusively on the information needs of machine vision and image processing professionals. These professionals face constantly evolving system- design and installation approaches, product and system capabilities, technologies, and application opportunities. Our editors address these complex issues through a variety of offline and online information products that help vision and automation professionals develop and manage vision systems today and optimize those systems for the future.

Vision Systems Design’s magazine, website and e-Newsletters regularly cover Factory Automation, Non-Industrial Applications, Cameras, Lighting, Optics, Boards and Software.

Editorial Team:

Andy Wilson Editor in Chief

The founding editor of Vision Systems Design, Andy is an industry authority and author of thousands of articles on image processing, machine vision, and computer science. Andy also holds the distinction of being the only journalist who has received the Automated Imaging Association's (AIA) Achievement Award. He holds a B.Sc. from Warwick University.

Tel: 603-891-9115 / Fax: 603-891-9328 / [email protected]

James Carroll Senior Web Editor

James has more than seven years of editorial experience with a focus in online publishing. He writes news and product updates for the Vision Systems Design website and manages Vision Systems Design e-Newsletters.

Tel: 603-891-9320 / Fax: 603-891-9328 / [email protected]

See pages 4-5 for Vision Systems Design's 2015 Integrated Editorial Calendar.

Contact Andy Wilson three months in advance to submit information for articles on the calendar or to propose ideas for contributed articles.

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Vision Systems

2015

Editorial Calendar

*Editorial Calendar Subject to Change

ADVERTISING

DEADLINE pRoDucT FocuS

INDuSTRy/ AppLIcATIoN FocuS SySTEmS/ TEchNoLoGy INDuSTRy EVENTS/ mARkETING INcENTIVES WEbcASTS ENEWSLETTERS VISIoN

SySTEmS NEWS VISIoN TopIc upDATES ShoWcASEpRoDucT JANuARy Ad deadline: December 10, 2014 Material due: December 12, 2014 Mail date: January 12, 2015 Lenses and optics Pharmaceutical and medical device inspection • Smart cameras • 3D imaging • AIA Business Conference, 21-23 January 2015, Orlando, FL • Lasers and Photonics Marketplace, 9 Feb 2015, San Francisco, CA • Photonics West, 7-12 Feb 2015, San Francisco, CA

Infrared imaging Latest News: Jan. 5 Photonics West Preview: Jan. 26 CoaXPress: Jan. 12 USB3 Vision: Jan. 19 Jan. 7 Jan. 21 Jan. 28 FEbRuARy Ad deadline: January 12 Material due: January 14 Mail date: February 9 Machine vision software Factory automation • CMOS and CCD imagers • GigE vision • Vision China 17-19 March 2014, Shanghai AUTOMATE Show Package 10 Important considerations when designing a machine vision system Latest News: Feb. 16 3D Imaging: Feb. 9 Non-industrial vision systems: Feb. 23 Feb. 11 Feb. 18 Feb. 25 mARch Ad deadline: February 5 Material due: February 9 Mail date: March 11

Annual Buyers Guide • Automate,

23-26 March 2015, Chicago, IL AUTOMATE Show Package New opportunities in non-industrial vision applications Vision China Preview: March 2 Automate Show Preview: March 16 GigE cameras: March 9 Machine vision software: March 23 March 4 March 18 March 25 ApRIL Ad deadline: March 9 Material due: March 11 Mail date: April 6 Vision-guided robotics Aerospace • IR imaging • Color imaging • Defense, Security and Sensing, 20-24 April 2015, Baltimore, MD • AUVSI, 4-7 May 2015, Atlanta, GA Understanding machine vision software and its applications DSS Show Preview: April 13 Latest News: April 27 Vision-guided robotics: April 6 Smart cameras: April 20 April 8 April 15 April 29 mAy Ad deadline: April 10 Material due: April 14 Mail date: May 8

LED lighting and

controllers Automotive inspection • Multispectral imaging • Robots • EMVA Business Conference, 11-13 June 2015, Athens, Greece Ad Awareness Study Automotive inspection Latest News: May 11 Latest News: May 28 Color imaging: May 4 Interface standards: May 18 May 13 May 20 JuNE Ad deadline: May 8 Material due: May 12 Mail date: June 8

Frame grabbers Security and

surveillance • Scientific imaging • High-speed vision systems • Laser World of Photonics, June 22-25, Munich, Germany Corporate Profile Package High-speed vision systems Laser World of Photonics Show Preview: June 8 Latest News: June 22 IR Imaging: June 1 Intelligent transportation: June 15 June 10 June 24

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Vision Systems

2015

Editorial Calendar

*Editorial Calendar Subject to Change

Andy Wilson Editor in Chief

Tel: 603-891-9115 / [email protected]

James Carrol Jr. Senior Web Editor

Tel: 603-891-9320 / [email protected]

ADVERTISING

DEADLINE pRoDucT FocuS

INDuSTRy/ AppLIcATIoN FocuS SySTEmS/ TEchNoLoGy INDuSTRy EVENTS/ mARkETING INcENTIVES WEbcASTS ENEWSLETTERS VISIoN

SySTEmS NEWS VISIoN TopIc upDATES ShoWcASEpRoDucT JuLy/AuGuST Ad deadline: June 25 Material due: June 29 Mail date: July 24 Low-light level cameras Intelligent transportation • LED lighting • Machine vision software • NI Week, 3-6 August 2015, Austin, TX Corporate Profile Package Interface standards Latest News: July 7 NI Week Preview: July 20 Latest News: Aug. 10 Latest News: Aug. 24 USB 3 Cameras: July 13 High-speed vision: July 27 Factory automation: Aug. 17 July 22 Aug. 19 SEpTEmbER Ad deadline: August 10 Material due: August 12 Mail date: September 8 Cables and interfaces Semiconductor/ electronics • Industrial automation • CoaXPress How to choose a machine vision camera for your application Latest News: Sep. 8 Latest News: Sep. 21 Non-industrial imaging applications: Sep. 3 Cameras and frame grabbers: Sep. 14 Sep. 9 Sep. 16 Sep. 30 ocTobER Ad deadline: September 9 Material due: September 11 Mail date: October 7 Embedded PC-based controllers Line-scan inspection • 3D Imaging • Optical filters

3D imaging Latest News: Oct. 5 Latest News: Oct. 19 GigE cameras: Oct. 12 Embedded vision: Oct. 26 Oct. 7 Oct. 21 Oct. 28 NoVEmbER Ad deadline: October 8 Material due: October 12 Mail date: November 5

Industrial Camera Directory • SPS/IPC/ Drives 24-26 November 2015, Nuremberg, Germany Applications of color imaging SPS/IPC/Drives Show Preview: Nov. 16 Machine vision cameras: Nov. 9 3D Imaging: Nov. 30 Nov. 4 Nov. 18 DEcEmbER Ad deadline: November 9 Material due: November 11 Mail date: December 9 Cameras and frame grabbers

Food inspection • USB3 Vision • Optics and lenses Vision guided robotics Latest News: Dec. 14 Year in Review: Dec. 28 Security and surveillance: Dec. 10 Hot topics of 2015: Dec. 21 Dec. 2 Dec. 9

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Brand Lead Traffic SEO Push

Brand Lead Traffic SEO Push

Thought Pull

Vision Systems Design

Marketing Solutions

Choose marketing options that work together

to deliver more reach and better results.

A winning marketing mix provides access to your target audience in the multiple resources they use to gather intelligence, with sufficient frequency to make a memorable impression. Investing in just one medium puts you at risk of missing buyers who are using other information sources (and research shows that most buyers use many different resources). On the other hand, a scattershot approach may spread your investment too thin and result in too little frequency to make an impact in a competitive market.

Vision Systems Design offers a variety of options across multiple media that work in concert to reach buyers throughout their decision-making process. We can help you find the best combination of branding, traffic drivers, lead generation and thought leadership to ensure maximum results for your marketing investment.

BRAND AWARENESS

Strengthens your company image, helps define how purchase influencers perceive your company and products, increases consideration and preference for your products.

TRAFFIC DRIVING

Entices buyers to your website or other online offerings to increase purchase intention and activity.

LEAD GENERATION

Obtains targeted sales leads with offers that generate interest and action.

THOUGHT LEADERSHIP

A thought leadership/education campaign authenticates your position as a subject matter expert by comprehensively communicating a unique innovation or point of view – building business over the long term.

SOCIAL ENGAGEMENT

Increases your brand’s opportunity to engage with a targeted audience and their viral networks via social media platforms.

Brand Lead Traffic SEO Push

Thought Pull

VISION SYSTEMS DESIGN

MEDIA SOLUTIONS MARKETING OBJECTIVES ACHIEVED MARKETING AppROACH

Brand

Traffic

Brand Lead Traffic SEO Push

Lead

Thought Social Social Brand Lead Traffic SEO Push

Thought Pull

Push Brand Lead Traffic SEO Push

Thought Pull Thought Pull Pull Banner Advertising ✓ ✓ ✓ Buyer’s Guide ✓ ✓ ✓ ✓ Editorial Digest ✓ ✓ ✓ ✓ ✓ Editorial e-Newsletter ✓ ✓ ✓ Magazine Advertising ✓ ✓ Pushdown Banner ✓ ✓ ✓ ✓ Showcase e-Newsletter ✓ ✓ ✓

Topic Center Sponsorship ✓ ✓ ✓

Social Video Chat ✓ ✓ ✓

Video ✓ ✓ ✓ ✓

Webcast ✓ ✓ ✓ ✓ ✓

White Paper ✓ ✓ ✓ ✓ ✓

The achievement of campaign objectives depends heavily on your creative and messaging. Ask your sales representative for examples of what works and what doesn’t.

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Vision Systems Design

Magazine Overview

Active buyers rely on Vision Systems

Design magazine to research

technology purchases and brands

Vision Systems Design is the leading global publication serving engineering, design and integration professionals who are decision makers for vision and image processing. With nearly 20 years of experience covering the technologies, products, standards and business requirements they manage on a daily basis, Vision Systems Design attracts the most qualified decision makers for your products. Each issue is delivered to more than 32,000 qualified professionals worldwide, 100% of whom influence purchase decisions. Vision Systems Design is also distributed at major industry events (see Editorial Calendar on pages 4 and 5).

Advertiser Benefits

• Brand Awareness:Associate your image with our trusted content to increase

consideration and affinity for your company and products among vision buyers.

• Traffic Driver:Use prominent links and QR codes in your ad to guide

decision makers to detailed information on your website or to your sales team.

94%

of respondents indicate they take some

type of purchasing activity after seeing an ad

in Vision Systems Design magazine.

Quick Stats

• Circulation: 32,000 qualified

subscribers (100% direct request) plus trade show distribution

(see Editorial Calendar on page 4-5)

• Purchasing influence: 100% of

subscribers influence vision-related purchasing decisions

• Frequency: 11 issues per year

*Source: Publisher's Own Data

87%

of respondents indicate they are more

likely to click on an online advertisement if

they have previously seen that company's ad

in an industry magazine

What Vision Systems Design Subscribers are Saying

I design machine vision systems and Vision System Design magazine is an important way for me to keep up to date on developments in the industry. I can learn about what others are doing (and how). I especially like to track the hardware developments so I know what I can incorporate in my systems.

Source: Baxter adVIEW study, May 2014

Thought Pull

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Vision Systems Design

Magazine

- Qualfied Subscriber Demographics

GEOGRAPHIC DISTRIBUTION

North America: 21,291 Europe: 7,278 Asia/Asia Pacific: 3,103 ROW: 333

PRIMARY JOB FUNCTION

Other: 34

Design & Development Engineering

/Systems Integration: 10,414 Research & Development: 5,873 Engineering Management: 5,556 Corporate Management: 4,882 Manufacturing Production Engineering: 3,980 Quality Control (Test/Measurement): 1,266

RECOMMEND, SPECIFY AND/OR APPROVE

PRIMARY INDUSTRY General Manufacturing: 9,018 Semiconductor/Electronics: 8,611 Aerospace/Military Defense: 8,131 Automotive: 7,789 Medical: 7,553 Energy (Oil, Gas, Solar, Wind): 5,554 Pharmaceuticals: 3,862 Food & Beverage: 3,510 Containers/Packaging: 3,096 Plastics: 3,023 Agriculture: 2,630 Ceramics/Glass: 2,210 Law Enforcement: 1,830 Textile: 1,656 Forestry/Timber: 1,330 Entertainment/Consumer/Embedded Systems: 796 Machine Visoin: 13,954 Factory Automation: 11,027 Process Control: 10,925 Measurement/Gauging: 9,412 Robotics: 9,241 Security/Surveillance System: 6,475 Remote Sensing: 6,371 Infrared Imaging: 6,355 3D Imaging: 6,108 Motion Analysis: 5,561 Medical Imaging: 5,394 Guidance/Tracking Systems: 5,219

Optical Character Recognition: 4,539

Intelligent Transportation: 4,500 Web Inspection: 4,424 Microscopy: 4,333 X-Ray Imaging: 3,609 Biometrics: 2,796 Forensics: 1,870 APPLICATION

VISION SYSTEMS DESIGN IS DELIVERED TO 32,000 QUALIFIED SUBSCRIBERS

Source: Publisher's Own Data

Brand Lead Traffic SEO Push

Cameras/Sensors: 21,290 Lighting: 16,832 Software: 15,946 Test & Measurement Equipment: 15,027 Cabling & Interface Products: 14,255 Lenses/Optics: 14,063 Automation Equipment: 14,010 System Boards: 12,041 Turnkey Systems: 6,376

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Vision Systems Design - Magazine

2015

Advertising Rates and Specifications

Issuance:All issues mail by the 15th of the month, with the exception of the July/August issue which mails by the 25th of the month.

Bleeds:No Charge

Cancellation:Requires notice in writing to the publisher prior to advertising closing date of cancelled issue. No cancellations are accepted after the advertising close date.

Insert Advertising Rates:

Contact your sales representative for a custom quote.

Premium Positions:

• Inside Front Cover: + 20%

• Inside Back Cover: + 15%

• Back Cover: + 20%

10% premium for specified position added to the cost of space--available only for full-page, 4-color ads contracted for 11 or more issues.

Digital Edition Upgrades:see page 14

Full Page

Live Area:7 x 9.5˝ (178 x 241 mm)

Trim:8 x 10.5˝ (203 x 267 mm)

Bleed:8.25 x 10.75˝ (210 x 274 mm)

Full Page Spread Live Area:15 x 9.5˝ (381 x 241 mm) Trim:16 x 10.5˝ (406 x 267 mm) Bleed:16.25 x 10.75˝ (413 x 274 mm) ½ Page Horizontal Live Area:7 x 4.875˝ (178 x 124 mm) Bleed:8.25 x 5.5˝ (210 x 140 mm) ½ Page Vertical Live Area:3.375 x 9.5˝ (86 x 241 mm) Bleed:4.125 x 10.75˝ (105 x 274 mm) 2/3 Page Live Area:4.5 x 9.5˝ (114 x 241 mm) Bleed:5.25 x 10.75˝ (133 x 274 mm) ½ Page Island Live Area:4.5 x 7.375˝ (114 x 187 mm) Bleed:5.25 x 8.25˝ (133 x 210 mm)

Publication trim size: 8˝ x 10.5˝ (203 x 267 mm).

¼ Page 3.375 x 4.875˝ (86 x 124 mm) 1/3 Page Square 4.5 x 4.875˝ (114 x 124 mm) Bleed:N/A 1/3 Page Horizontal* 7 x 3.3125˝ (178 x 84 mm) Bleed:N/A 1/3 Page Vertical 2.25 x 9.5” (57 x 241 mm) Bleed:N/A

SpREAD FULL pAGE 2/3 pAGE 1/2 ISLAND 1/2 pAGE 1/3 pAGE* 1/4 pAGE SHOwCASE: _{1/6 pAGE}

1X $20,705 $10,715 $8,980 $6,835 $6,770 $5,100 $4,115 $1,400 3X $19,625 $10,175 $8,825 $6,695 $6,435 $4,955 $4,050 6X $18,090 $9,860 $8,355 $6,305 $6,245 $4,885 $4,015 $1,325 11X $18,995 $9,435 $8,075 $6,125 $6,025 $4,730 $3,910 $1,140 18X $17,615 $8,735 $7,645 $6,020 $5,970 $4,580 $3,845 24X $17,160 $9,170 $7,500 $5,775 $5,690 $4,455 $3,775 36X $16,795 $8,740 $7,290 $6,695 $5,620 $4,350 $3,685

SpREAD FULL pAGE 2/3 pAGE 1/2 ISLAND 1/2 pAGE 1/3 pAGE* 1/4 pAGE

1X $6,435 $3,420 $3,245 $3,065 $2,275 $1,850 $1,660 3X $6,205 $3,305 $3,155 $3,000 $2,230 $1,805 $1,625 6X $6,140 $3,270 $3,087 $2,900 $2,170 $1,765 $1,615 11X $5,890 $3,145 $2,995 $2,830 $2,090 $1,720 $1,605 18X $5,700 $3,050 $2,910 $2,755 $2,040 $1,680 $1,580 24X $5,500 $2,950 $2,805 $2,650 $2,015 $1,650 $1,535 36X $5,425 $2,915 $2,765 $2,615 $2,000 $1,605 $1,490 * 1/3 Horizontal: +10% premium

Rates effective January 1, 2015. Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material.

Worldwide Distribution: Gross Four-Color Rates

Europe and Asia Regional Distribution: Gross Four-Color Rates

add $500 production charge for all regional distribution advertising charges

Split runs are available for a charge of $500 per plate change. Contact your sales representative for more details.

Brand Lead Traffic SEO Push

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Vision Systems Design - Magazine

Marketing Extras

Trade Show Packages

Vision Systems Design’s trade show packages increase your visibility at influential industry events.

Display advertisers in the Automate pre-show (February) and show issues (March) of Vision Systems Design magazine receive:

• Second ad or size upgrade FREE in the show issue (free ad must be comparable in size or smaller than paid ad): – Automate, Chicago (23-26 March 2015)

• Video Showcase Program for only $1,895 net per show:

– Promote a new product or announcement on camera at Automate

– Your video will be recorded at the event and then posted on Vision-Systems.com and promoted post-show to more than 35,000 vision systems decision makers

– PLUS, you receive a copy of the video to post on your site or YouTube and use for other marketing efforts In addition to these packages, we offer bonus distribution at key industry events throughout the year

—see Editorial Calendar on pages 4 and 5 for details.

Ad Awareness Study

Advertise in the May issue of Vision Systems Design magazine, and your ad is automatically included in our annual ad awareness study. Compare your ad performance to competitors’, gather insight into the success of your creative, and receive insights for future marketing.

Corporate Profile Program

Place a one-third page or larger display ad in the June and July/August issues of Vision Systems Design magazine and earn a FREE corporate profile in the July/August issue. We can create this image ad for you ($150 fee) to highlight your company’s products, application stories and brand.

2015 Marketing Extras Calendar

January • AIA Business Conference distribution• Lasers and Photonics Marketplace distribution • Photonics West distribution

February • Vision China distribution_{• Automate Show package}

March • Automate Show package and distribution

April • Defense, Security and Sensing distribution_{• AUVSI distribution} May • EMVA Business Conference _{• Ad Awareness Study}

June • Corporate Profile Package July/August • Corporate Profile Package _{• NI Week distribution} September

October

November • SPS/IPC Drives distribution

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Vision Systems Design

Magazine:

Buyer's Guide

Make your company more visible where

buyers research and compare products

Vision Systems Design’s comprehensive Buyer’s Guide is the leading product guide and supplier directory for vision and image processing professionals. We give them two convenient resources, one in print and one online, to find the detailed and comprehensive information they need on companies, products, systems and services to make the most informed purchasing decisions. And we ensure that information is current by encouraging you to update your listings all year long.

52%

of subscribers use Buyer’s Guides during

the research stage of the buying process.

Source: 2014 Vision Systems Design Audience Survey

Print listing upgrade: $890 net

• Company logo in 5 categories

• Bold-faced and highlighted listing in categories

• Company logo and bold-faced, boxed listing in A-Z Directory

Online All Access upgrade: $3,000 net/year

As an All Access sponsor of the Vision-Systems.com online buyer’s guide, you can educate machine vision professionals, create a stronger impression of your brand, build product preference, promote your lead-generation programs, aid SEO for your website, and help prospects connect with your sales team. The All Access sponsorship provides more than 240,000 website and email impressions for your company and products when you take full advantage of the program. The sponsorship includes:

• Your own unique microsite linked to the Vision-Systems.com Buyer’s Guide, including your company overview, contact details and categories in which your products are listed plus pages for your press releases, literature, videos and more.

• One dedicated email promotion to 10,000 Vision Systems Design subscribers to entice them to visit your microsite.

• Your company logo and products highlighted in the appropriate product categories.

• Promotion of your new press releases and products in the Vision Systems News editorial e-Newsletter—the more content you post, the more promotion you receive.

• Homepage placement of your company logo on Vision-Systems.com that links to your microsite.

• Premium placement in search results on Vision-Systems.com

• And more—contact your sales representative for details.

Quick Stats

• Print: The March Buyer’s Guide issue of Vision Systems Design magazine is sent to 32,000+ qualified subscribers and

distributed at trade shows throughout the year. Advertising and listing upgrades are available to increase your visibility.

• Online: Listings in the Vision-Systems.com Buyer’s Guide, including the All Access microsite sponsorship, can be updated

as often as you like and improve your site’s SEO.

• Package Discount: Display advertisers in the March Buyer’s Guide issue receive 15% off print and online upgrade packages.

Brand Lead Traffic SEO Push

Thought Pull

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Vision Systems Design

Magazine:

Camera Directory

Capture buyers’ attention in the most

comprehensive directory for industrial cameras

Only Vision Systems Design’s Worldwide Industrial Camera Directory provides the detailed camera specifications that decision makers need to compare options and choose the right cameras and components for their applications and budgets.

Be sure buyers see your products in this unique directory, which is delivered in the November issue of Vision Systems Design. An invaluable resource, the Camera Directory will include articles on emerging technologies and applications in camera technology. Advertisers in the Camera Directory issue receive increased visibility for their product and brands plus additional product listings at no charge:

• Full-page advertisers: up to 25 listings

• Half-page advertisers: up to 20 listings

• One-third page advertisers: up to 15 listings

• Non-advertisers receive up to 10 free listing

Copies of the Industrial Camera

Directory are distributed at key

industry events throughout 2015

Brand Lead Traffic SEO Push

Over 21,000 subscribers have

reported purchase involvement

of Cameras/Sensors

Including purchase involvement in the following categories:

• CCD Cameras: 13,310

• CMOS Cameras: 11,672

• CCD/CMOS Imagers: 11,054

• Smart Cameras: 9,485

• Infrared Detectors/Cameras: 7,920

• High-Speed Video Cameras: 7,749

• Line-Scan Cameras: 5,884

• Low-Light/Intensified Cameras: 4,935

• Analog Cameras: 4,199

• USB 3.0 Cameras: 3,797

• X-Ray Detectors/Cameras: 3,564

• GigE Vision Cameras: 3,160

• Barcode Scanners: 3,110

• Camera Link Cameras: 2,983

• FireWire Cameras: 2,726

• CoaXPress Cameras: 1,896

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Vision Systems Design

Magazine:

Ancillary Opportunities

Showcase Advertising

Promote products, services, literature, or website offers in the Showcase section, which appears in every issue of Vision Systems Design magazine and is delivered to 32,000+ subscribers worldwide. Simply submit the following and we will produce the ad for you:

• 50-word description and logo

• Photo of your product, literature or website page (jpeg format)

• URL and email address

Ad Specifications and Net Rates:

• 6 ads per page in showcase section; 3 3/8” x 2 3/4” h each

• 1x: $1,400 net; 6x: $1,325 net each; 12x: $1,140 net each

Contact Judy Leger for more information at 603.891.9113 or [email protected]

Article reprints & ePrints

Use printed reprints of Vision Systems Design articles to your marketing advantage:

• Include them as promotional material, client literature, direct mail pieces, trade show

• And press kit materials, public relations information, and business development tools.

• Or, post an ePrint on your website (PDF read-only) as an offer to drive traffic and generate targeted sales leads.

Contact your local sales representative for a custom quote.

List Rental

Target your most desired prospects with Vision Systems Design email, postal, and telephone list rental. Select by job function, industry served, and/or purchase influence to bring your marketing message to targeted vision and image processing decision makers.

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Magazine:

Digital Magazine Advertising Opportunites

Your ad in Vision Systems Design magazine appears in both print and digital editions, with a live link to a relevant page on your company’s website included in the digital version. Digital editions can transform magazine reading into an interactive multimedia experience by allowing you to embed video or link from your ad creative to content offers on your website. Vision Systems Design offers several options to increase your visibility with our digital magazine subscribers:

Email Alert Sponsorships

Vision Systems Design sends digital subscribers a “pre-alert” email letting them know when each digital issue is on its way, as well as an “alert” email letting them know it has arrived. Sponsorship of these alerts includes your exclusive banner ad to create additional visibility for your brand among our qualified subscribers.

Net rate: $1,500

Entry Page Exclusives

When readers open their digital issue the first thing they see is the Entry Page, which includes the magazine cover on one side and a full page ad with link on the other. Upgrade your ad to this premium position to ensure maximum exposure.

Premium position upgrade charge: $1,500 net

Blow-In Cards And Belly Bands

Digital blow-in cards appear as “overlay” images on various pages of the magazine and contain a graphic which, when clicked, takes the reader directly to your website. Blow-in cards are not pop-ups and cannot be blocked by browsers, ensuring your message will be seen (available to display advertisers only). Belly bands are a variation that appears electronically on the cover or entry page of the magazine.

Net rate: $1,500 each.

Rates and specifications are subject to change.

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Vision Systems Design

Magazine:

Electronic Submission Guidelines

Please supply ad materials as PDFs with PDF/X1a format option. If PDF/X1a files cannot be supplied, send “Press Optimized” files from the PDF Distiller. We can also accept ads built in these programs:

• InDesign Version 3 through 5.5. Run InDesign’s “Package” command to collect file. This is PennWell’s preferred page layout software program.

• QuarkXpress Version 6 through 9. Use the Collect for Output function to extract your document and artwork.

Note: Collect for Output does not collect fonts.

• PageMaker Version 6.x; 7.x.

• Adobe Illustrator All versions

• Photoshop files should be saved in EPS format. Use CMYK colors at 254 or 300 dpi with preview of 8 bits/pixel and binary encoding. Any guidelines or formats not followed in these specifications may cause an advertising file to not reproduce correctly, and may cause delays and/or additional charges. PennWell cannot reproduce files that do not meet specifications.

Specifications:

• File names should only consist of the following characters:

• Any alpha or numeric

• Space(s) or period

• Hyphen

• Underscore

• Images should not be enlarged or reduced more than 10% in the page layout program.

• Document size should be created to the final trim size of the page/ad.

• Use 9 points of bleed off of the page.

• Do not use Font Styles from the Style menu in page layout program other than: All Caps, Small Caps, Superscript, Subscript and Superior. Use the appropriate Type 1 or TrueType font for styles such as italic or bold.

• We do not accept TIFF/IT or JPEG files.

• No RGB images are accepted. All images should be CMYK and/or Pantone if needed.

Fonts: Please include all fonts when sending your

documents for output. With Macintosh fonts, provide screen and printer fonts. With Windows fonts, provide PFM and PFB fonts. Use of TrueType or Type 3 fonts is not recommended, and Multiple Master fonts are not supported.

If you use TrueType or Type 3 fonts, desired results cannot be guaranteed and delays could result.

Color Proof: Send a high-resolution color proof of the ad. If one is not provided, then a laser proof must be provided. If a high-resolution color proof is not supplied, one will be created for advertiser approval at an extra charge. If you require more information regarding any of the above specifications, please contact your sales representative or see the “spec sheet” at our ad upload site: http://digitalads.pennwell.com

General Policy

Advertisers and advertising agencies assume liability for all content of advertisements printed and also assume responsibility for any claims arising there from made against the publisher. The publisher reserves the right to reject advertising not conforming to publication standards.

The publisher reserves the right to place the word “advertisement” on ads or advertorials that, in the publisher’s opinion, resemble editorial material. The publisher is not responsible for errors in key numbers. Publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any government or quasi-government entity, fire, flood, insurrection, riot, explosion, embargo, strike, whether legal or illegal, labor or material shortage, transportation, interruption of any kind, work slowdown, or any condition beyond the control of the publisher affecting production or delivery in any manner.

In the event of non-payment, the publisher reserves the right to hold the advertiser and/or agency jointly and severally liable for such monies as are due and payable to the publisher. The publisher will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract when they conflict with the terms and conditions of the rate card.

Cancellations

No cancellations or changes will be accepted after space closing date. Notification of cancellations prior to closing date must be in writing.

HOW TO SUBMIT YOUR

AD MATERIALS

To upload ad materials to our FTP site:

Maximum file size is 250MB—please stuff or zip your files before sending and wait to close your browser window until you get your upload confirmation. 1. Go to http://digitalads.pennwell.com 2. Select Vision Systems Designfrom the

scroll-down menu 3. Choose “magazine ad”

4. Fill in the required information and then select “upload ad”

Depending on speed of connection and file size, this may take some time. Please be patient.

To email ad materials:

For files under 10 MB, please e-mail your ad to: admaterial@pennwell com. Include advertiser name, publication name and issue date.

To mail ad materials:

Send contract, insertion order(s), correspondence, proofs, copy and complete advertising materials to: Ad Traffic Manager

Vision Systems Design PennWell Corporation 1421 S. Sheridan Road Tulsa, OK 74112-6600

Additional contact information:

(P) 918.831.9484 (F) 918.831.9415

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Vision Systems Design

Magazine:

Vision Systems Design China

Reach influential decision makers in China

through the Chinese-language media

devoted to vision and image processing

Vision Systems Design China magazine, the exclusive licensee of Vision Systems Design in China, serves 8,000 vision and image processing professionals with selected content from Vision Systems Design magazine translated into Chinese plus additional news and articles written locally and tailored to the needs of industry professionals in China.

2014 Editorial Calendar 2013年3月 机器视觉增加包装的 可追溯性 GigE Vision 视频实 现10GigE传输 Lumenera 联手Icron 突破USB3.0 相机的 数据传输距离 3D机器视觉引导机器人执行任务 3D机器视觉引导机器人执行任务

For information about Vision Systems Design China, contact your local sales representative.

Ad Translation: $100 per page

Inside Front Cover:$4,100

Inside Back Cover: $3,030

Back Cover: $4,890

Opposite TOC or Editorial Page:$3,450

Other Special Positions: 10%

ISSUE DATE TECHNOLOGYSYSTEMS/ AppLICATION FOCUS pRODUCT FOCUS SHOw DISTRIBUTIONS

March/April

Issue: Mar. 10 Ad Deadline: Feb. 16 Material Deadline: Mar. 3 Editorial: Feb. 10 • Camera interface Standards • Infrared imaging • Process control • High-speed Imaging • Printing industry • Consumer goods • 3-D imaging cameras & software • Smart cameras • Vision China, Mar. 17-19, Shanghai • Productronica China, Mar. 17-19, Shanghai • Semicon China, Mar. 17-19, Shanghai • Nepcon China, Apr. 21-23, Shanghai May/June Issue: Apr. 15 Ad Deadline: May 1 Material Deadline: May 8 Editorial: Apr 15 • CMOS and CCD imagers • GigE vision • Smart cameras • 3D imaging • Printing industry • Consumer goods • Factory automation • Pharmaceutical and medical device inspection • Machine vision software

• Lenses and optics

• Vision China,

Jun. 16-18, Shenzhen

July/August

Issue: July 15 Ad Deadline: July 1 Material Deadline: July 8 Editorial: June 15 • IR imaging • Color imaging • Multispectral imaging • Robots • Aerospace • Automotive inspection • Vision-guided robotics

• LED lighting and

controllers

• Nepcon South China,

Aug. 26-28, Shenzhen

September/October

Issue: Sep. 15 Ad Deadline: Aug. 1 Material Deadline: Aug. 8 Editorial: Aug. 15 • Scientific imaging • High-speed vision systems • USB 3.0 vision • OCR/OCV • Security and surveillance • Food and package • Frame grabbers • Smart cameras • Vision China, Oct. 14-16, Beijing November/December Issue: Nov. 2 Ad Deadline: Oct. 19 Material Deadline: Oct. 26 Editorial: Oct. 2 • LED lighting • Machine vision software • Industrial automation • CoaXPress • Intelligent transportation • Semiconductor/ electronics • Low-light level cameras • Cables and interfaces • IAS, Nov. 10-14, Shanghai 2015 Buyer Guide

Submit contributed articles in Chinese (4,000 words max.) to [email protected]

TIME THEME TIME THEME

January 23 USB3 Vision July 24 LED lighting and controllers

February 4 3D Imaging August 22 High-speed vision systems

March 20 Smart cameras September 18 Frame grabbers

April 24 CMOS and CCD imagers October 23 GigE Vision

May 22 Machine vision software November 19 Factory Automation

June 19 Vision-guided robotics December 18 Intelligent transportation

FULL pAGE 2/3 pAGE 1/2 ISLAND 1/2 pAGE 1/3 pAGE 1/4 pAGE

1X $2,480 $1,890 $1,700 $1,620 $1,320 $1,130

6X $2,240 $1,710 $1,550 $1,450 $1,190 $980

Advertising Rates: gross, 4-color e-Newsletter Calendar

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Vision Systems Design

Editorial

e-Newsletters

Brand Lead Traffic SEO Push

Vision Systems Design’s editorial e-Newsletters offer high frequency to help make your message memorable to vision and image processing professionals, while aligning it with our latest content updates. Filled with valuable technical content, news and product information, these e-Newsletters offer banner and text advertising options to ensure the greatest visibility and ROI for your message. Vision Systems News and Vision Topic Update e-Newsletter advertising is a simple, effective way to increase awareness among your target audience and entice them to your site. Your e-Newsletter ads also support your banners on Vision-Systems.com, which readers can see when they click through to our site from the e-Newsletter content links.

Advertiser Benefits

• Brand Awareness:Associate your image with our trusted content to increase consideration and affinity for your company and products.

• Traffic DriverGives readers the opportunity to click through to your site for more information to increase purchase intention and activity.

2015 Editorial e-Newsletter Calendar

• Jan. 5: Latest News

• Jan. 26: Photonics West Preview

• Feb. 16: Latest News

• March 2: Vision China Preview

• March 16: Automate Show Preview

• April 13: DSS Show Preview

• April 27: Latest News

• May 11: Latest News

• May 28: Latest News

• June 8: Laser World of Photonics Show Preview

• June 22: Latest News

• July 7: Latest News

• July 20: NI Week Preview

• Aug. 10: Latest News

• Aug. 24: Latest News

• Sep. 8: Latest News

• Sep. 21: Latest News

• Oct. 5: Latest News

• Oct. 19: Latest News

• Nov. 16: SPC/IPC/Drives Show Preview

• Dec. 14: Latest News

• Dec. 28: Year in Review

• Jan. 12: CoaXPress

• Jan. 19: USB3 Vision

• Feb. 9: 3D Imaging

• Feb. 23: Non-industrial vision systems

• March 9: GigE cameras

• March 23: Machine vision software

• April 6: Vision-guided robotics

• April 20: Smart cameras

• May 4: Color imaging:

• May 18: Interface standards

• June 1: IR Imaging

• June 15: Intelligent transportation

• July 13: USB 3 Cameras

• July 27: High-speed vision

• Aug. 17: Factory automation

• Sep. 3: Non-industrial imaging applications

• Sep. 14: Cameras and frame grabbers

• Oct. 12: GigE cameras

• Oct. 26: Embedded vision:

• Nov. 9: Machine vision cameras

• Nov. 30: 3D Imaging:

• Dec. 10: Security and surveillance

• Dec. 21: Hot topics of 2015

VISION SySTEMS NEWS VISION TOPIC UPDATES

64%

of respondents

indicated they visit the

company’s website after

viewing their advertising

in an e-Newsletter

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Editorial e-Newsletters:

Rates and Specifications

pOSITION CREATIVE SpECIFICATIONS NEwS NET RATESVISION SYSTEMS VISION TOpIC UpDATES NET RATES

300 x 250 banner 300 x 250 pixels, 40k max. file size,

gif or jpeg (no animated gif or flash)

1x: $1,175 3x: $1,115/issue 6x: $1,060/issue 1x: $1,300 3x: $1,235/issue 6x: $1,175/issue Hybrid

485 characters of text including spaces,

photo 25k max. file size, gif or jpeg (no animated gif or flash)

1x: $1,175 3x: $1,115/issue 6x: $1,060/issue 1x: $1,300 3x: $1,235/issue 6x: $1,175/issue

Six Text Links Up to 6 links, 30 characters per

link including spaces, plus URL

1x: $1,175 3x: $1,115/issue 6x: $1,060/issue 1x: $1,300 3x: $1,235/issue 6x: $1,175/issue

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Vision Systems Design

Sponsor Content:

e-Newsletters

2015 Product Showcase Calendar

Jan. 7

Apr. 15

Sep. 30

Jan. 21

Apr. 29

Oct. 7

Jan. 28

May. 13

Oct. 21

Feb. 11

May. 20

Oct. 28

Feb. 18

Jun. 10

Nov. 4

Feb. 25

Jun. 24

Nov. 18

Mar. 4

Jul. 22

Dec. 2

Mar. 18

Aug. 19

Dec. 9

Mar. 25

Sep. 9

Apr. 8

Sep. 16

Showcase your products and videos

to 35,000 e-Newsletter subscribers

Vision Systems Design’s Product Showcase e-Newsletter generates visibility for your content, increase interest, attract prospects to your site and increase purchase intention. Links in the Product Showcase click through to information on sponsors’ sites.

Product Showcase e-Newsletter advertiser click-through rates range from 0.25% to 3.25% (data for January- June 2014).

Advertiser Benefits

• Brand Awareness: Visibility for your product or video increases

consideration and preference among decision makers who have affinity for Vision Systems Design.

• Traffic Driver Entices decision makers to your website to learn more about your company and products and increase purchase intention and activity.

Text ad specifications:

• 35-character headline

• Product image (150 x 150 jpeg or gif, max. file size 15k)

• Product description (total text not to exceed 50 words)

• Click-thru URL

Advertising net rate:

$695 per e-Newsletter ad

Please consult with your sales representative before supplying ad material.

Brand Lead Traffic SEO Push

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Vision Systems Design

Website:

Overview

Brand Lead Traffic SEO Push

Reach the largest global online audience of

vision and image processing professionals

Source: Publisher’s Own Data as tracked by Adobe Site Catalyst

The Vision Systems Design website, www.Vision-Systems.com, attracts a large audience of vision and image processing professionals from across the Web. Our mix of original editorial content, links to valuable content on other relevant sites, and sponsor content makes it the first site many decision makers visit to research purchases and keep up with technology and industry news.

We save users time and effort by ensuring Vision-Systems.com has the best and most relevant content for their needs. This focus on vision and image processing allows our large online library of multimedia and text-based content to place higher in search engine results, and attract a larger and more targeted audience to your advertising and lead-generation offers.

North America: 47% Europe: 28% Asia Pacific: 23% ROW: 3%

LOCATION OF WEBSITE VISITORS

Quick Stats

• Average Monthly Page Views: 109,000+

• Average Monthly Visits: 64,000+

• Average Monthly Unique Visitors: 55,000+

• Average Length of Visit: 6.41 minutes

• Percentage of Page Views from Users on Mobile Devices: 8.76%

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Vision Systems Design

Banners:

Homepage-Plus Advertising

Homepage-plus banners on Vision-Systems.com generate broad awareness of your brand and product messaging among vision and image processing professionals worldwide, and they help drive traffic to your website offers. Placement of your leaderboard, rectangle, half-page or pushdown banner, aligned with content that our readers rely on, helps increase affinity and preference for your company. These banner placements also reinforce your Vision Systems Design magazine and e-Newsletter advertising by creating a consistent message across the multiple media that our audience references.

Homepage-Plus advertising appears throughout Vision-Systems.com, including:

• Homepage

• Magazine archive pages

• Search results pages

• Video landing page

• Industry Events and Links pages

• And other pages not included in Topic Centers

Advertiser Benefits

• Brand Awareness:Increases your company’s visibility on a site trusted by a broad audience of vision professionals, reinforces your magazine and e-Newsletter advertising.

• Lead Generation: Generates leads from a targeted audience of industry professionals through the use of your landing pages or embedded short forms.

• Traffic Driver: Entices users to your website or other online offerings to learn more and increase purchase intention and activity.

pOSITION INVENTORY AD SpECIFICATIONS NET RATE

Leaderboard (top and anchor)

Rotates with 3 other

advertisers

728 x 90 pixels,

40k max. file size $1,425 per month

Half-page Rotates with 1 other

advertiser

300 x 600 pixels,

40k max. file size $1,425 per month

Medium Rectangle Rotates through all 4 _{positions on page} 300 x 250 pixels, _{40k max. file size} $1,425 per month

Pushdown Rotates with 1 other

advertiser

See page 23 for

detailed specs $1,650 per month

93%

of respondents

indicate they take

some type of activity

after seeing an ad on

the Vision-Systems.com

website.

Source: 2014 VSD Readership Study

* Banner animation must stop after 3 loops or 30 seconds for ALL banner positions listed above, and ad creative must be delivered as gif, jpg or swf (flash).

Brand Lead Traffic SEO Push

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Vision Systems Design

Advertising:

Article Pages

Brand Lead Traffic SEO Push

Banner advertising on Vision-Systems.com article pages increases your brand or product awareness among vision and image processing professionals worldwide, and they help drive traffic to your website offers. Article pages appear when site users click on headlines for more details and are directly linked to e-Newsletters.

For advertisers looking to make a major splash for a significant announcement or rebranding, the Welcome Page ad delivers the largest ad position available on the site. This exclusive banner is delivered to each article page visitor once per day for a week, resulting in a high concentration of impressions during the placement and a message that is hard to miss.

Article Sponsor ads are placed on every Article Page in the body of article. Located in the body of the article, this position reaches an engaged and captive audience.

Advertiser Benefits

• Brand Awareness: Increases your company’s visibility on a site trusted by a broad audience of vision professionals, reinforces your magazine and e-Newsletter advertising.

• Traffic Driver: Entices users to your website or other online offerings to learn more and increase purchase intention and activity.

Article pages on vision-systems.com

generate between 324-3,675 page

views a day.

Source: Publisher’s Own Data as tracked by Adobe Site Catalyst

pOSITION INVENTORY AD SpECIFICATIONS NET RATE

Welcome Page Exclusive 800 x 600 pixels,

80k max. file size $1,295 per week

Article Sponsor Exclusive

30 character headline, body copy

not to exceed 150 characters,

click-thru URL

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Vision Systems Design

Banners:

Pushdown

Brand Lead Traffic SEO Push

The Pushdown Banner is a highly interactive, rich media ad unit providing impactful branding and direct-response opportunities. This premium position ad unit expands beneath Vision-Systems.com’s navigation bar and provides ongoing visibility even when collapsed. As one of the largest ad units available, the Pushdown Banner can support a more detailed message through the use of streaming video and multiple targeted links to your offerings. It can also support an interactive form for capturing user contact information.

Advertiser Benefits

• Brand Awareness:Provides broad exposure to increase consideration and preference.

• Traffic Driver:Entices users to your website or online offers to learn more and increase purchase intention and activity.

• Lead Generation: Generates leads from a targeted audience of industry professionals through the use of your landing pages or embedded short forms.

Ad Specifications

STANDARD BANNER:

• Collapsed: 970 x 66, max. file size 40k

• Expanded: 970 x 418, max. file size 100k

• File Formats: gif, jpg, swf, 3rd party tags accepted

VIDEO BANNER:

• Collapsed: 970 x 66, max. file size 40k

• Expanded: 239 x 68 Logo Image, 15k OR 239 x 46 15k Logo with text of up to 45 characters plus click-thru URL; 307 x 543 left hand image + click-thru URL, 40k;

sub brand copy over video, 30 characters

• Video Max File Size: 4:3 aspect ratio video plus click-thru URL; 2.2 Meg; .FLV is preferred format; .WMV, .AVI and .MPG formats are accepted

• File Formats: gif, jpg

Sponsorship Net Rate

$1,650 per month (rotates with one other advertiser)

PUSHDOWN CLOSED

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Banners:

Topic Center Sponsorship

Brand Lead Traffic SEO Push

Topic Center sponsorships align your message with targeted content to reach an audience focused on your technology segment. Topic centers on Vision-Systems.com house all relevant content for each interest area, regardless of format (i.e. articles, news, new products, video, white papers, webcasts, etc.). Your advertising message and offers will be highly visible to professionals focused on the topic that your products and services align with—targeted marketing at its very best.

Topic Center categories:

• Boards & Software

• Cameras

• Factory Automation

• Non-Industrial Vision

Advertiser Benefits

• Brand Awareness:Aligns your message with targeted content to increase consideration and preference for your company and products.

• Traffic Driver: Entices users to your website or other online offerings to learn more and increase purchase consideration and activity.

pOSITION AD SpECIFICATIONS FORMAT

Leaderboard (top and anchor)

728 x 90 pixels,

40K max. file size

gif. jpeg or flash - animation must

stop after 3 loops or 30 seconds

Text Links (1st ad in right column)

Up to 6 links, 30 characters per

link including spaces, plus URL Plain text

Banner (2nd ad in right column)

300 x 250 pixels,

40K max. file size

gif, jpeg or flash - animation must

stop after 3 loops or 30 seconds

Text Links (3rd ad in right column)

Up to 3 links, 30 characters per

link including spaces, plus URL Plain text

Sponsor Net Rate

100% Share of Voice - $2,500 per month (6-month minimum) 50% Share of Voice - $1,600 per month (6-month minimum)

Topic Center Sponsorship Includes the following ad positions: Leaderboards, Text Links, 300 x 250 Banner

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Brand Lead Traffic SEO Push

Vision Systems Design

Content Marketing:

Editorial Digests

Vision Systems Design Editorial Digests are compilations of our content that provide readers with in-depth, valuable information on essential industry topics in a downloadable PDF. Editorial Digests are posted on Vision-Systems.com to generate leads not only from our audience but from online search as well.

Exclusive sponsorship includes your logo on the cover, two full-page ads, and up to five links to your online information and offers. Dedicated promotion of editorial digests to Vision Systems Design subscribers generates additional sponsor visibility and targeted contacts for your database and follow-up marketing.

Advertiser Benefits

• Brand Awareness:Your brand is associated with trusted content from Vision Systems Design to increase visibility, consideration and preference.

• Lead Generation: You receive detailed contact information (name, title, company, email, phone, address) from relevant professionals who download the editorial digest.

Sponsorship Specifications:

• Company description: 250 words max.

• Company logo: 140 pixels wide min., max. file size 40k, format: gif, jpeg, native Photoshop or Illustrator, or vector-based EPS

• 5 sponsor resource URLs

• PDFs of two full-page ads

Align your message with

Vision Systems Design content

to generate targeted leads

Sponsor Net Rate

$5,495 (3-month sponsorship)

90%

of registrants who download Vision Systems Design

Editorial Digests have purchasing influence at their company

source: Publisher’s Own Data

Brand Lead Traffic SEO Push

Thought Pull Thought Pull Available Topics • 3D Imaging • Color Imaging • Factory Automation • GigE Cameras • Infrared Imaging

• Lenses & Optics

• Robots & Vision

• Security & Surveillance

• Smart Cameras

• USB 3.0 Vision

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Vision Systems Design

Content Marketing:

White Paper

Decision makers for machine vision and image processing are constantly evaluating new vendors and products. Ensure that your content is visible where buyers go to conduct purchasing research and create vendor short lists. Vision Systems Design online White Paper sponsorships leverage our site’s content depth and search engine optimization (SEO) expertise, resulting in a powerful marketing tool to generate qualified sales leads and get your content in the hands of your next potential customer.

Sponsorships include:

• Homepage promotion of your paper on Vision-Systems.com

• Inclusion of sponsor logo in one dedicated email promotion to subscribers

• Posting in our online White Paper library for three months

• Contact information for all users who register to download your paper

Sponsor Benefits

• Brand Awareness: On-site and email promotion including your logo helps drive brand awareness among decision makers to increase consideration and preference.

• Lead Generation:White Papers typically generate more than 200 registrations. You receive detailed contact information (name, title, company, email, phone, address) from targeted professionals who download your paper.

• Thought Leadership/Education:Position your company as a knowledge leader to an active and engaged audience of decision makers to increase business through advocacy and referral.

Sponsorship Specifications

• Company description: 250 words max.

• Company logo: 140 x aspect ratio, 40k max. file size, format: gif, jpeg, native Photoshop or Illustrator, vector-based EPS

• White Paper synopsis: 150 words max.

• White Paper format: PDF

Sponsorship Net Rate

$2,700 per paper (3-month sponsorship)

Brand Lead Traffic SEO Push

84%

of registrants who download Vision Systems Design

White Papers have purchasing influence at their company

source: Publisher’s Own Data

Brand Lead Traffic SEO Push

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Vision Systems Design

Content Marketing:

Video

Brand Lead Traffic SEO Push

If your company has invested precious marketing budget to create video content, make sure you are getting the most return on that investment by promoting your video to Vision Systems Design’s targeted audience. While video is ideal for communicating with your existing contacts, it is also an excellent way to attract new business. Whether you are presenting strategic insights from a corporate executive, launching a new product or extending the life of your trade show presentations, we can help you reach a relevant audience that may not be searching for your content on YouTube. Vision Systems Design’s SEO expertise and content depth ensure greater visibility for your video content among a more targeted audience than any other site can offer.

Sponsorship Options

FEATURES VIDEO SpONSORSHIp VIDEO SHOwCASEINDUSTRY EVENT CUSTOM VIDEO CHANEL

Supply your video content X X

Video filmed by VSD at AUTOMATE (Chicago) and VISION (Stuttgart)

X Optional

Email promotion to 35,000

industry professionals Dedicated Shared Dedicated

Hosted in video library on

Vision-Systems.com for 3 months X X Dedicated Player

Increase plays of existing video content (posted on social media

sites or sponsor website)

X

Includes banner advertising X

Net rate $1,650 per video $1,895 per video $6,000

Sponsor Benefits:

• Brand Awareness:Position your company as a market leader to an engaged audience of professionals involved in purchasing vision and image processing products to increase consideration and preference.

• Thought Leadership/Education: Educate customers and prospects with your unique industry and product knowledge, and elevate the perception of your company and products to increase purchase intention and activity.

Sponsorship Specifications:

Industry Event Video Showcase: - Sponsor Logo (jpeg or gif)

Video Sponsorship:

- Recommended length of supplied video: 3 to 5 minutes - Dimensions: 480 x 360 pixels (4:3), 480 x 270 pixels (16:9) - Recommended format: mpeg4, mov

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Vision Systems Design

Social Video Chat

The Social Video Chat is an open, insightful panel discussion on a timely industry topic. Decision makers for machine vision and image processing can view the exchange live or on demand via a variety of channels including, YouTube, Google+, or the Vision-Systems.com website. Attendees also have the option of submitting questions via a Twitter Chat hashtag during the live event. The chat panels are comprised of experts in the vision and image processing industry and are facilitated by James Carroll, Vision Systems Design, Senior Web Editor.

Social Video Chat sponsorships generate awareness for your brand among vision and image processing professionals worldwide through the use of landing pages on the Vision-Systems.com website and event reminder e-mails. Sponsor acknowledgements at the start of the event and optional participation as a chat panelist enhance your brand’s thought leadership during this topical discussion. Social engagement is achieved through promotional buzz and sharing on Vision Systems Design’s social media platforms.

Sponsor Benefits:

• Brand Awareness: Elevates your brand's visibility to an audience of industry professionals and aligns your message with relevant and respected content.

• Thought Leadership:Positions your company as a forward-thinking market leader that educates an active and engaged audience of decision makers.

• Social Engagement: Increases your brand’s opportunity to engage with a targeted audience and their viral networks via social media platforms.

Sponsorship Includes:

• Landing Page: Sponsor’s logo and short description are featured on the Vision-Systems.com website for 3 months with: - An embedded Google Hangout video player for the audience to view

- A registration form allowing audience members to register for reminder emails prior to the event’s start - Optional inclusion of Twitter Chat using a designated hashtag allows a mechanism for feedback and

questions from the audience during the social video chat.

• Reminder emails: Sponsor’s company logo and description are included in reminder emails to registered participants

• Promotional Buzz: Created across brand’s social platforms via posts to the brand’s social audiences promoting the event

• Sponsor Visibility:

- Sponsor Acknowledgement: Sponsor mentioned in the intro of the Social Video Chat

- YouTube Post: Sponsor gets their information in the description on YouTube which is indexed by Google for optimal search engine marketing

- Sponsor’s Name and Twitter Handle Mentions: Mentions throughout the event and Twitter Chat if included (i.e. @visionsystemsdesign)

Sponsorship Net Rate

Con