Category List
SALES & MARKETING
COLLATERAL MATERIAL
Product or Service Sales PresentationPrinted sales material used to sell products and/or services such as brochures and sell sheets
Packaging
Packaging used to sell products
Point-of-Purchase (POP)
Materials designed for point of purchase promotions, not including point of purchase displays or signage. Please see Off Site Display Design.
Direct Marketing
Examples include postcards, self mailers, and other direct marketing promotions.
Cross Media Campaign
Multiple sales materials used to sell products and/or services, which could include printed materials, outdoor advertising, video, audio, online, etc.
Stationery Package
Includes letterhead, envelope, and business cards
Annual Report
Includes black and white, color, marketing and financial sections, etc.
Publication Design
Magazine, book, or catalog design
Special Event Material
Materials used for trade shows, grand openings, and other special events.
Specialty Advertising
Ad specialty items such as t-shirts, mugs, and other promotional items.
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OFF SITE
CODE 11 12 13 14 CODE 15 CODE 16 17 CODE 18 19 Outdoor BoardStatic or digital billboard, bus hut, or outdoor promotion.
Vehicle Graphic Advertising
Vehicle graphics for cars, vans, trucks, and buses.
Display Design
Materials used separate from the main business location such as point of purchase displays, floor graphics, posters, etc.
Campaign
Combination of off site advertising materials.
Non-Traditional Advertising
Any projects that don't fit well in the current categories.
Ad
Single trade publication advertisement.
Campaign
Multiple trade publication advertisements.
Ad
Includes single ROP ad, newspaper insert, post it note attached to a newspaper, or other newspaper advertising.
Campaign
Multiple newspaper advertisements. Online Advertising
NON-TRADITIONAL ADVERTISING
CONSUMER OR TRADE PUBLICATION
ONLINE ADVERTISING
Websites, B to BOnline advertising for business to business.
Online Campaign
Combination of online advertising materials.
Non-traditional Online Advertising
E-mails, banner ads, micro-sites, game design et cetera
Websites, B to C
Online advertising for business to consumer.
Mobile Websites
A website designed to specifically operate on a mobile device.
Responsive Design
Online web design that is a single site and is optimized for multiple screen sizes.
UX/UI
User interface design techniques for online advertising and mobile apps.
Augmented Reality
Scannable interactive print ads.
Social Media
Design and management of content and posting on social media pages/sites.
Apps
Apps built for tablets and mobile devices.
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VIDEO
AUDIO
Internet Commercial
Video advertising designed for internet only.
Broadcast Commercial
Video advertising designed for television or cable.
Campaign
Multiple video advertisements.
Multimedia DVD
Interactive content built for DVD distribution.
Gaming
Games designed for mobile, web, or video including elements of those games such as music or character design.
Broadcast Commercial
Radio or online audio advertisement or music jingle.
Campaign
Multiple audio advertisements or jingles.
Collateral
Includes stationary, annual report, posters, etc.
Printed material used to promote products and/or services.
Audio/Online/Video
Video/audio used to promote non-profit organizations.
Campaign
Multiple materials including print, collateral, video/audio to promote non-profit organizations.
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NON-PROFIT ADVERTISING
Public Service
CollateralCollateral materials used to promote government agencies such as the fire department, police department, and social service agencies.
Printed materials used to promote government agencies such as the fire department, police department, and social service agencies.
Audio/Online/Video
Audio/video materials used to promote government agencies such as the fire department, police department, and social service agencies.
Campaign
Materials used to promote government agencies such as the fire department, police department, and social service agencies.
Collateral
Includes stationary, annual report, posters, etc.
Printed material used to promote products and/or services.
Audio
Audio used to promote products and/or services.
Broadcast Video
Video used to promote products and/or services.
Online Video
Online video used to promote products and/or services.
Campaign Multiple promotions. CODE 41 42 43 44 CODE 45 46 47 48 49 50
SELF PROMOTION
Elements of Advertising
CopywritingIncludes written content such as blogs, headings, slogans, body copy, etc.
Illustration
Illustrative art created for advertising.
Logo and Icon Design
Logos and icons created to represent products, services and/or brands.
Photography
Includes black and white, color, portrait, and product photography.
Printing
Projects that display high quality printing and can include special printing processes such as engraving, foil stamping, embossing, and special finishes and coatings.
Cinematography/Special Effects
Includes a part of a commercial or video, special effects, etc. See the Video category to submit an entire commercial. Includes black and white, color, portrait, and product photography.
Student Entries
Student categories mirror the professional categories. Students are asked to please put an S in front of your categories when entering.
For example: Elements of Advertising: Illustration would be S50 CODE 51 52 53 54 55 56