ITB Berlin 2014, 5-9 March

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26 Feb 2014 Organised by

ITB Berlin 2014, 5 - 9 March

Overview of Selected Events

and Partners of the International Cooperation

The stand of the Sector Project “Sustainable Development through Tourism” of Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH – conducted on behalf of the Federal Ministry for Economic Cooperation and Development (BMZ) – is locatedin hall 4.1 (stand no. 200) and provides general information as well as a meeting place for colleagues working in the field of tourism and development.

Events organised by GIZ Sector Project “Sustainable Development through Tourism” on behalf of BMZ:

 Tourism in Africa without the ‚Big 5‘?

How the Public and Private Sector are Combating Global Poaching

Thursday, 6 March, 10.30 - 12.00 h, stage in hall 4.1 Language: English and German

 Human Rights In Destinations: Problems, Causes, Recommendations (part of the ITB CSR Day) Friday, 7 March, 12.00 - 12.45 h, hall 7.1c, auditorium Paris

Language: English and German

Stands

Exhibitor / Organisation Location

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH – Sector Project „Sustainable Development through Tourism“ on behalf of the Federal Ministry for Economic Cooperation and Development (BMZ), Germany. Co-exhibitor: Regional Tourism Organization of Southern Africa – RETOSA (cooperation partner)

Hall 4.1, stand 200

Danube Competence Center (DCC)

The DCC is a regional network of public, private and non-government organisations involved in tourism along the Danube. The aim of the DCC is to link tourism stakeholders from Danube region, to enhance their cooperation and to promote shared interests. Prosperous communities, respect for culture and environment, regional identity, competitiveness of the SMEs and, ultimately prosperity of the Danube communities will be the outcome from DCC services. The DCC is supported by GIZ on behalf of BMZ.

Hall 2.2, stand 122

Designated Areas for Sustainable Tourism Administration (DASTA)

DASTA is set up as a public organization in Thailand, with the roles and responsibilities over sustainable tourism operation in designated areas. DASTA is working together with government agencies in the capital, local agencies, and the civil sector in order to strike a balance among economic, social and environmental developments. DASTA is supported by GIZ on behalf of the Federal Ministry of the Environment, Nature Conservation, Building and Nuclear Safety (BMUB).

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Stands

Exhibitor / Organisation Location

ECPAT Deutschland e.V./ The Code

The Code is an industry-driven and by ECPAT Deutschland e.V. initiated,

multi-stakeholder initiative with the mission to provide awareness, tools and support to the tourism industry in order to combat the sexual exploitation of children in contexts related to travel and tourism. ECPAT Deutschland e.V./ The Code are cooperation partners of GIZ.

Hall 4.1, stand 218/ 219

Federal Agency for Nature Conservation

The Federal Agency for Nature Conservation is Germany’s central scientific authority for both national and international nature conservation. The Agency reports to the German Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (BMUB) and has key enforcement functions under international species conservation agreements, marine conservation law, the Antarctic Treaty and the German Genetic Engineering Act.

Hall 24, stand 101

Kavango Zambezi Transfrontier Conservation Area (KAZA) Secretariat

KfW Bankengruppe on behalf of BMZ substantially funds the development of KAZA which includes five countries. The KAZA secretariat is affiliated with the secretariat of the Southern African Development Community (SADC).

Hall 20, stand 115

Laos

ITB fair appearance of the Ministry of Information Culture and Tourism is supported by GIZ on behalf of BMZ.

Hall 26.B, stand 204

Nepal – Tourism Development Society (TDS)

TDSis a regional organisation promoting tourism in the western parts of Nepal. GIZ is supporting TDS on behalf of BMZ.

Halle 4.1, stand 208

Studienkreis für Tourismus und Entwicklung (Institute for Tourism and Development)

The Studienkreis für Tourismus und Entwicklung concerns itself with development related information and education in tourism. In this context it edits material for

publication, it organises international contests, it offers training and seminars for people employed in the tourism sector, it is active in the area of tourism research and

consultancy and it is involved in the public debate on tourism development issues. The Studienkreis für Tourismus und Entwicklung is supported by BMZ and a cooperation partner of the GIZ Sector Project “Sustainable Development through Tourism”.

Hall 4.1, stand 231

Tajikistan

State Committee of Youth Affairs, Sports and Tourism, ITB fair appearancesupported by GIZ on behalf of BMZ.

Hall 7.2A, stand 302

Uttarakhand Tourism Promotion Forum (UTPF)/ GIZ

GIZ on behalf of BMZ works on several assignments in association with the government of India. One of the programmes is the Regional Economic Development (RED)

Programme in the State of Uttarakhand.

Hall 5.2B, stand 271

Uzbekistan

ITB fair appearance of the national tourism organisation “Uzbektourism” and their partners is supported by GIZ on behalf of BMZ within the component “Tourism Development” of the programme “Support to sustainable economic development in selected regions of Uzbekistan”.

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Wednesday, 5 March 2014

Time Location Event Language

11.00-12.00

Stage in hall 4.1 Arab Spring and Tourism – Sustainable Travel to the New Tunisia

(with participation of Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH)

The Arab Spring began in Tunisia in 2011. Today the country is the only one in North Africa where democracy is still alive. This has also had a positive influence on tourism diversity, moving away from

standardised mass tourism towards sustainable and exciting experiences with a focus on cultural and Sahara tourism.

Speaker:

Daniel Bill, Desert Team (tour operator)

Raoudha Bribech, Artist, representing the Chamber for the Development of Oasis and Sahara Tourism (CDTOS)

Patrick Elouerghi, Dar Tunisia (alternative hotel association)

Dr. Holger Kuhle, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Moderated by: Prof. Dr. Wolfgang Strasdas, Eberswalde University for Sustainable Development Eng. 14.30-15.00 “Adventure Stage” in hall 4.1

9th Pow-Wow for Tourism Professionals

The Mountains of Tajikistan – A Tourism Gem Waiting to be Discovered (and Developed)

(organised by Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH)

Tajikistan’s tourism potential described by several international studies is still a long way from being exploited in a well considered and planned way. In 2013 the Tajik Government together with partners from the private sector and the international community prepared an action plan to develop tourism in Tajikistan. It seems to be understood and agreed upon that a thriving tourism sector will benefit the state and its population, will drive other economic sectors, too, and help to build up a positive image of the country internationally.

The challenge now is to steer the development into the right direction to create a modern, competitive and sustainable tourism product and to shape a business environment promoting and rewarding private entrepreneurship in the tourism sector.

Speaker:

Matthias Poeschel, Advisor for Tourism and Sustainable Development, Mountain Societies Development Support Programme (MSDSP) – a project of the Aga Khan Foundation, Tajikistan

Sebastian Falck, Advisor for Tourism Development, Tajik Association of Tourism Organisations (TATO)/ Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Eng.

14.30-16.00

Stage in hall 4.1 TO DO! – Contest Socially Responsible Tourism – Award Ceremony

(organised by Studienkreis für Tourismus und Entwicklung – Institute for Tourism and Development/ with participation of the German Federal Ministry for Economic Cooperation and Development) The future of tourism will also depend on its ability to develop in a socially responsible way. Since 1995, the TO DO! contest awards

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Wednesday, 5 March 2014

tourism related projects and measures which respect the interests of the local population during planning and implementation. Award winners: Tourism projects from Iran, Cambodia and Mexico.

Introduction:Dr. Dietlind von Laßberg , Vice Chairwoman of the Board, Institute for Tourism and Development

Laudatio:MinR Gunther Beger, Federal Ministry for Economic Cooperation and Development (BMZ), Germany

Moderation:Dr. Klaus A. Dietsch , Chairman of the German Association of Travel Journalists (VDRJ)

16.30-17.30 Hall 4.1, room Regensburg (hallway towards hall 7.1)

ITB Workshops Day 1

Child Protection in Tourism: Realistic or Just a Dream?

(organised by The Code)

What is the status quo of child protection in tourism and what role do tourism companies play? What mechanisms can be put into place to ensure child protection? Panelists will share their insights on child protection with the audience, valuable tools and solutions will be presented.

Moderated by:Andreas Astrup, General Manager, The Code

Eng.

Thursday, 6 March 2014

10.30-12.00

Stage in hall 4.1 Tourism in Africa without the ‚Big 5‘? How the Public and Private Sector are Combating Global Poaching

(organised by Deutsche Gesellschaft für Internationale

Zusammenarbeit GmbH on behalf of the German Federal Ministry for Economic Cooperation and Development and in cooperation with Regional Tourism Organization of Southern Africa)

Especially in Africa poaching has reached record levels, having caused the deaths of tens of thousands of elephants and rhinos over the past years. In 2013 more than 1,000 rhinos have been poached in South Africa. A recently elephant census in the Selous Mikumi area in Tanzania shows that there are only 13,000 elephants left in an area where in the 1970’s 100,000 have been roaming.

Asia is the main market for rhino horn, elephant ivory or bones of big cats. Parts of the growing upper class in East and South East Asia believe in rhino-horn and lion-bones having healing properties and are used as status symbol.

The ‚Big 5’ are significantly important to the tourism industry in terms of product development as well as marketing. For the local population photo-safari and controlled trophy hunting tourism can be an

economic alternative to poaching. The German Ministry for Economic Cooperation and Development (BMZ) supports conservation of protected areas in Africa and livelihood improvements for the local population. In addition it increasingly supports measures along the

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Thursday, 6 March 2014

entire illegal trade chain to reduce demand for ivory and rhino-horn and better control the trafficking of wildlife products.

How can the tourism industry contribute to this goal? And how can politics enhance the situation in the safari park surroundings?

Welcome: Hon. Moses Kalongashawa, Minister of Tourism and Culture of Malawi and Chairperson of Southern African Development Community (SADC) Ministers responsible for Tourism

Keynote:Les Carlisle, Group Conservation, Manager & Beyond

Panel guests:

Sem Shikongo, Director Tourism and Gaming, Ministry of Environment and Tourism of Namibia and Board Chairperson of Regional Tourism Organization of Southern Africa (RETOSA)

Klemens Riha, Project Coordinator Combating Poaching and the Illegal Trade in Ivory/ Rhino-horn, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Dr. Dirk Glaesser, Director Sustainable Development of Tourism, World Tourism Organization (UNWTO)

Les Carlisle, Group Conservation Manager & Beyond Roland Melisch, Senior Director Africa and Europe, TRAFFIC

International – The Wildlife Trade Monitoring Network

Joep Stevens, General Manager Strategic Tourism Services, South African National Parks

Moderated by: Jennifer Seif, Executive Director, Fair Trade Tourism

Twitter:#tourism_vs_poaching

11.00-11.30

“Adventure Stage” in hall 4.1

Love Thailand Responsibility with DASTA – “Amazingly, I am not a one night stand!”

(organised by Designated Areas for Sustainable Tourism Administration – DASTA)

The talk will give you an escape from “the mass” to a truly new Thailand you will love even more. Addressing the pragmatism of responsible tourism from real cases and lessons learned on the small island Koh Mak, located on the eastern coast of Thailand, the

overlooked questions in most developmental process will also be discussed:

How to start responsible tourism from „set zero“?

Do we depend too much on tourism?

What is our “true” local wisdom and lives?

How to link them to “low carbon” principles?

Can communities benefit through tourism development without directly participating in providing services within tourism sphere? A long remarkable journey of managing “low carbon” initiative on this island aims to build commitment by seeking to excite, motivate, and reward participants with immediate positive feedback. Evidences from the site signify that in order to give communities the chance to have control over their own development process and be active in decisions that affect their livelihoods, development initiatives need to be

decentralized and they must have felt the sense of ownership „Marry

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Thursday, 6 March 2014

them”. Critical to this positive people-centred approach is the idea that activities, programmes, and productions are built from what they are best at and should be scaled down to a level at which community members are able to access benefits from them.

Speaker:

Jarspin Dhiralaksh, Managing Director (Area One), Designated Areas for Sustainable Tourism Administration (DASTA)

Dr. Jutams Jan Wisansing, Executive Consultant, Designated Areas for Sustainable Tourism Administration (DASTA)

12.15-13.00

Hall 7.1a, auditorium New York 1

ITB Destination Day 2

Sustainable Tourism Development in the Arab World

(with participation of Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH)

The example of Tunisia shows that the Arab Spring can initiate attractive, sustainable touristic offers and democratic management approaches. What was the result of this development in the country where Arab Spring began? How are European source markets reacting to similar situations in countries like Tunisia? How can we achieve successful recognition of these new types of offers by tourists?

Panel guests:

Patrick Elouarghi, Dar Tunisia, Hotelier from South Tunisia

Amel Hachani, Department for the Implementation of the Strategy 2016, Tunisian Ministry of Tourism

Dr. Holger Kuhle, Head of the Entrepreneurship Unit, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Matthias Leisinger, Head of Corporate Responsibility, Kuoni Travel Ltd.

Moderated by:Prof. Dr. Wolfgang Strasdas, Sustainable Tourism Management Master’s Program, Eberswalde University for Sustainable Development Eng./Fr. 13.00-14.15 Hall 4.1, room Regensburg (hallway towards hall 7.1)

ITB Workshops Day 2

Biodiversity and Tourism: In Harmony or Conflict?

(organised by Federal Agency for Nature Conservation)

Biodiversity is often a side issue in the sustainability discussion. This workshop is concerned with the latest empirical results of the BiKliTour project. What can be learned about biodiversity from international best practice financing models, and how can the involvement and accountability of guests be achieved? What role do quality labels play, and how does climate change affect biodiversity?

Panel guests:

Dr. Thomas Coch, Managing Director, Ferienregion Münstertal-Staufen

Dr. Gerd Lupp, Chair for Strategic Landscape Planning and Management, TU Munich

Christina Renner, Leibniz Institute of Ecological Urban and Regional Development

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Thursday, 6 March 2014

Prof. Dr. Dominik Siegrist, Head of the Institute "Landschaft und Freiraum", HSR Rapperswil

Ralf-Uwe Syrbe, Head, BiKliTour, Institute of Ecological Urban and Regional Development

Dr. Peter Wernicke, Feldberger Seenlandschaft

Simone Zehnpfennig, Head of Press and Public Relations, Allgäu GmbH

Moderated by:Barbara Engels, German Federal Nature Conservation Agency (BfN)

Friday, 7 March 2014

11.55-13.00

“Interjections”: Tourism and Poverty Reduction – Expectations and Reality

(organised by Studienkreis für Tourismus und Entwicklung – Institute for Tourism and Development)

The first and most important goal of the UN Millennium Declaration from 2001 focuses on eradicating extreme poverty and hunger. In addition, the Millennium Development Goals (MDG) set out targets for 2015 which, especially in developing countries, have considerable relevance for tourism. How can the decision-makers in tourism and tourism companies contribute to reducing poverty in developing countries and what has to happen in the developing countries to allow a global partnership for development to emerge and the Millennium Development Goals to be realized – beyond 2015.

Welcome: Prof. Dr. Dietmar Herz, Chairman of the Board, Studienkreises für Tourismus und Entwicklung e.V. (Institute for Tourism and Development)

Panel guests:

Andreas Müseler, Sustainabilty Manager, DER Touristik

Enrique Umbert Sandoval, Chairman, Yanapana-Foundation, Mountain Lodges of Peru

Dr. Wolfgang Weinz, Hotels, Catering and Tourism Specialist, International Labour Organization (ILO), Geneva

Moderated by:Helga Kirchner, former Editor-in-Chief WDR-Radio Cologne Eng./Ger. 12.00-12.45 Hall 7.1c, auditorium Paris ITB CSR Day

Human Rights in Destinations: Problems, Causes, Recommendations

(organised by Deutsche Gesellschaft für Internationale

Zusammenarbeit on behalf of the German Federal Ministry for Economic Cooperation and Development)

On behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) GIZ conducts an empirical study on the status quo of respect for human rights in destinations. The results, which are

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Friday, 7 March 2014

presented to the public for the first time at ITB Berlin, are a valuable foundation for the subsequent panel discussion. What can hotels and destinations do so that human rights are respected? What do good governance processes look like? Can tourism serve as a trigger for the respect of human rights?

Introductory presentation: Dr. Christian Baumgartner, Secretary General, Naturefriends International

Panel guests:

Dr. Christian Baumgartner, Secretary General, Naturefriends International

Hiran Cooray, Managing Director, Jetwing Hotels, former Chairman, PATA Pacific Asia Travel Association

Tom Koenigs, Member of the German Parliament, Member of the Committee on Human Rights and Humanitarian Aid

Moderated by:Klaus Lengefeld, Sector Leader „Sustainable Development through Tourism“, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

13.00-13.30

“Adventure Stage” in hall 4.1

Untouched Far West Nepal – Go Wild, Feel Nature, Meet Culture!

(organised by Tourism Development Society)

Far West Nepal is still untouched and unexplored, but holds some of the most potential attractions, ranging from the largest herd of Swamp Deer in Asia at Suklaphanta National Park to the majestic beauty of the alpine meadows, forest and lakes at Khaptad, to picturesque off the beaten trails of mountain range such as those of the mountains Api and Saipal. Far West Nepal is home to very

colourful and vivid cultures: The Raute tribe, the unique Tharu culture in the Terai, Hindu culture in the mid-mountains and Tibetan culture in the northern part of the region.

The Tourism Development Society (TDS), established in 2012, is a young Destination Management Organization which promotes sustainable and responsible tourism development in the Far-West region to achieve the well-being of local communities and

conservation of the fragile environment. For TDS to develop the Far West as a touristic area means also to increase the income and employment opportunities for the local people and this is one factor which leads to socially-balanced economic growth.

This presentation will showcase Nepal’s Far West region and its potential, and most importantly the zeal of the local people to develop it to its true tourism potential, keeping responsible practice and sustainable tourism at the base principle. The presentation will also introduce products currently bookable in this region and present a plan of action, where interested companies, experts, agents, suppliers can all hook in what will potentially end up being a bestseller in Nepal.

Speaker:Sanjay Choudhary, Tourism Development Society (TDS), Nepal

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Friday, 7 March 2014

13.15-14.45

Africa Forum: Potential of Luxury Tourism in Africa

(with participation of KfW Bankengruppe)

The term “luxury” is undergoing a paradigm change among global tourists: Classic status goods are losing their importance. Calmness, solitude, authenticity, sensuality, nature and space are gaining importance. Africa’s potential for new luxury tourists appears to be considerable. What do the new tourists really expect, and how can tourism destinations like Africa optimally exploit these market opportunities?

Panel guests:

Friedrich Alpers, Advisor, IRDNC (integrated Rural Development and Nature Conservation, Namibia), Organizer of Namibian wildlife tracking tours with the San Bushmen

Les Carlisle, Group Conservation Manager, &Beyond

Elcia Grandcourt, Programme Director, Regional Programme for Africa, World Tourism Organization (UNWTO)

Jens Hulvershorn, Direktor Marketing & Sales, Gebeco

Dr. Ralph Kadel, Senior Project Manager, Agriculture and Natural Resources Division, KfW Bankengruppe

Hon. Sylvia Masebo, Minister of Tourism and Arts, Zambia

Alain St.Ange, Minister of Tourism & Culture, Seychelles

Moderated by:Bärbel Schäfer, TV Host, HR (Hessian Broadcasting)

Eng./Ger. 14.00-15.00 Hall 7.1c, auditorium Paris ITB CSR Day

Studiosus Debate: Is Project Funding in Tourism Just Greenwashing?

(with participation of the German Federal Ministry for Economic Cooperation and Development)

Educational projects, women’s projects, climate protection projects, – tour operators and other touristic companies are expanding their social and environmental commitment. Critics call it "greenwashing" and that it is meant to distract from negative effects of their core business. The Studiosus debate examines different approaches of project funding in tourism. Why do companies get involved, what impact does funding have in the destination and how should it be structured in order for it to reach the right places and not be

considered as "greenwashing". The Studiosus debate will also discuss how project funding can aid with the realization of human rights in tourism now and in the future.

Panel guests:

Prof. Dr. Ines Carstensen, Board Member, Futouris e.V.

Barbara Glanz, General Manager Central Europe, Intrepid Group

Peter-Mario Kubsch, Geschäftsführer, Studiosus Reisen

Dr. Nicole Maldonado Pyschny, Division on Economic Policy and Financial Sector, Federal Ministry for Economic Cooperation and Development (BMZ), Germany

Dr. Christine Plüss, Managing Director, arbeitskreis tourismus & entwicklung

Moderated by:Daniela Wiesler-Schnalke, Deutsche Welle

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Friday, 7 March 2014

15.00-15.45

Danube – Marketing the Joint Cultural Heritage

(organised by the Danube Competence Center)

The Danube Competence Center is a unique platform for articulating the interests of tourism stakeholders from all ten countries bordering the Danube, in terms of product development and promotion. A diverse cultural heritage along the Danube plays an important role in attracting tourists to the region. The importance of tourism in

preserving and enhancing the local culture will be discussed, as well as in creating joint marketing concepts and activities. The forum will illustrate how cultural theme routes can help articulate different stakeholders in cross country cooperations and create new

opportunities for tourism enterprises in the destinations, as well as for international tour operators alike.

Introductory presentation:Gordana Plamenac, Chairman, Board of Directors of the Danube Competence Center, CEO, National Tourism Organization of Serbia

Panel guests:

Penelope Denu, Director, European Institute of Cultural Routes

Isabel Garaña, Regional Director for Europe, UNWTO

Izabela Kubikova, Incoming Manager, Flora Tour, Bratislava

Wolfgang Schneider, Product Manager Eastern Europe, Ikarus Tours

Moderated by:Emanuel Cernat, PA 3 Co-Coordinator of the Danube Strategy (EUSDR), Romania

Eng./Ger.

Eng.: English | Ger.: German | Fr.: French

Further Information on ITB Berlin 2014:

www.giz.de/tourism

www.itb-berlin.de

Compiled by

Deutsche Gesellschaft für

Internationale Zusammenarbeit (GIZ) GmbH Dag-Hammarskjöld-Weg 1-5 D-65760 Eschborn Germany T +49 (0) 61 96 79-0 F +49 (0) 61 96 79-11 15 Contact Thomas Frommhold T +49 (0) 30 33 09 13 13 T +49 (0) 15 77 97 07 52 4 E [email protected] Manuel Junck T +49 (0) 61 96 79-33 78 T +49 (0) 15 11 47 85 25 6 E [email protected]