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Register Online at www.pli.edu or Call (800) 260-4PLI

®

• Identifying the IP a business should own and how to monetize

these assets

• Entering strategic alliances and engaging joint venture partners

• Administering and financing an effective enforcement program

• Due diligence tips and licensing practice points for copyright,

trademark, and patent attorneys

• Maximizing the value of intellectual property assets

• The role of social media in transactions

New Topic!

Special issues for copyright and trademark attorneys

Special Feature!

Earn one full hour of ethics credit!

This is an approved New York transitional program

IP Issues in Business

Transactions 2013

New York City, January 3-4, 2013

San Francisco, February 28-March 1, 2013

Live Webcast, February 28-March 1, 2013 — www.pli.edu

(2)

Reserve your place today, call (800) 260-4PLI.

Why You Should Attend

This comprehensive program will provide an in-depth understanding of intellectual property issues that arise in

corporate transactions, including the strategic role of intellectual property in a company and the many unique

considerations that come into play. Learn how to assess intellectual property as a strategic asset and how to

evaluate opportunities to monetize IP while avoiding costly missteps. Other essential topics addressed include IP

portfolio review and management, licensing, valuation, and enforcement. An expert faculty with years of experience

will also review joint development, bankruptcy, tax, and due diligence issues and provide practical guidance you

can rely on daily. Covering issues that may arise across patent, trademark, and copyright law, this program is a

must for all IP transactional attorneys.

What You Will Learn

• Identifying the IP a business should own and how to monetize these assets

• Entering strategic alliances and engaging joint venture partners

• Strategies for licensing of intellectual property assets

• Due diligence tips and practice points

• Maximizing the value of intellectual property assets

• Licensing considerations in a bankruptcy context

• The role of social media in transactions

New Topic!

Special issues for copyright and trademark attorneys

Special Feature!

Earn one full hour of ethics credit!

And so much more!

Who Should Attend

This program is designed for corporate counsel, intellectual property attorneys, corporate attorneys, intellectual

property asset managers, and others who need to know how to identify and address key intellectual property

issues that arise in corporate transactions.

PLI’s Nationally Acclaimed Course Handbooks

The Course Handbook for this program is now available online to all attendees!

If you would like to review the material or prepare questions for faculty ahead of time, login to www.pli.edu

and go to My Online Library and click on the Course Materials tab. You will find the Course Handbook there

several days prior to the program. You will have access to the Course Handbook for one year from the

program date.

Please note: If you should cancel or not be able to attend the program for any reason,

the online version of the Course Handbook will no longer be available to you.

All attendees at the live program and Groupcast locations will also receive a copy of the Course Handbook,

either in one bound volume or on a flash drive. The Course Handbook is prepared specifically for this program

and also stands alone as a permanent reference. PLI’s Course Handbooks represent the definitive thinking

of the nation’s finest legal minds, and are considered the standard reference in the field.

IP Issues in Business

Transactions 2013

New York City, January 3-4, 2013

San Francisco, February 28-March 1, 2013

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Andrew Baum

Foley & Lardner LLP

New York City

Kenneth K. Cho

Kim & Chang

Seoul, South Korea

Judith L. Church

Debevoise & Plimpton LLP

New York City

Debra A. Dandeneau

Weil, Gotshal & Manges LLP

New York City

J. William Dantzler

White & Case LLP

New York City

Carolyn Edgar

Vice President and

Legal Counsel

Estee Lauder

New York City

Alfred R. Fabricant

Dickstein Shapiro LLP

New York City

Melvin C. Garner

Leason Ellis LLP

White Plains, New York

Angela J. Grayson

Senior Counsel, Intellectual

Property Litigation

E.I. du Pont de Nemours

and Company

Wilmington, Delaware

Seth H. Jacobs

Assistant General Counsel

Pfizer, Inc.

New York City

Clark W. Lackert

Dickstein Shapiro LLP

New York City

Eleanor M. Lackman

Cowan DeBaets Abrahams &

Sheppard LLP

New York City

Jeffrey D. Osterman

Weil, Gotshal & Manges LLP

New York City

Jonathan M. Seiden

Vice President, Director of

Intellectual Property

CORE Media Group Inc.

New York City

Holly K. Towle

K&L Gates LLP

Seattle

Gail H. Zarick

Watson Site IP Counsel,

TJ Watson Research Center

IBM Corporation

Somers, New York

F A C U L T Y

Program Attorney: Seema Lal Meehan

Co-Chair:

Eric A. Prager

K&L Gates LLP

New York City

NEW YORK CITY

Steven I. Weisburd

Dickstein Shapiro LLP

New York City

Linda E. Carlisle

White & Case LLP

Washington, D.C.

Mary A. Fuller

Executive Director and

Associate General

Counsel, IP

Maxim Integrated

Products, Inc.

Sunnyvale, California

Beth M. Goldman

Orrick, Herrington &

Sutcliffe LLP

San Francisco

Marjorie M. Goux

Senior Corporate Counsel

The Clorox Company

Oakland, California

Heidi L. Keefe

Cooley LLP

Palo Alto

Stanton J. Lovenworth

O’Melveny & Myers LLP

New York City

Christian H. Nadan

Senior Director, Legal Services

& Corporate Secretary

Actian Corporation

Redwood City, California

E. Lynn Perry

Perry IP Group

Larkspur, California

Devang Shah

Associate General Counsel

Zynga Inc.

San Francisco

David M. Simon

Former Chief Patent Counsel

Intel Corporation

Santa Clara, California

Katherine C. Spelman

Cobalt LLP

Berkeley, California

Felix S. Sterling

Trend Micro Incorporated

Cupertino, California

Philip Strauss

Director, Forensic

Technology Services

KPMG LLP

San Francisco

Michael A. Tomasulo

Dickstein Shapiro LLP

Los Angeles

Suzzanne Uhland

O’Melveny & Myers LLP

San Francisco

Mark A. Valetti

Senior Patent Counsel

Texas Instruments Incorporated

Plano, Texas

Thomas F. Villeneuve

Gunderson Dettmer Stough

Villeneuve Franklin &

Hachigian, LLP

Redwood City, California

Co-Chairs:

Karen N. Ballack

Weil, Gotshal & Manges LLP

Redwood Shores, California

SAN FRANCISCO AND LIVE WEBCAST

Dr. Lothar Determann

Baker & McKenzie LLP

San Francisco

Program Series

(4)

Morning Session: 9:00 a.m. – 1:00 p.m.

9:00

Opening Remarks and Introduction

9:15

Designing, Creating, and Pruning an IP Portfolio

• Identifying the business case and creating an

IP value chain

• Managing IP as a strategic, and not just legal, asset

• Dealing with non-core assets

• Acquiring and selling off IP

• Acquisition of a business versus acquisition of its IP only

• Which rights must you obtain to achieve your

business goals?

• Packaging several assets together for sale

• Confidentiality issues

• Anti-troll collectives for purchasing IP

NYC: Melvin C. Garner, Gail H. Zarick

SF & WEB: Karen N. Ballack, Mark A. Valetti

10:30 Networking Break

10:45

Implementing an IP Licensing Program

• Selecting the IP to license

• Assessing business objectives, including protection

of market share, price advantage in competition,

and revenue generation

• The process, the license, and setting appropriate goals

• Using litigation to encourage infringers to

become licensees

NYC: Alfred R. Fabricant

SF & WEB: Mary A. Fuller

11:45

Special Issues in Copyright and Trademark Law

• First sale doctrine

• Cloud computing and open source issues

• DMCA exemptions

• Contributory liability in copyright and trademark law

• Merchandising programs

• Key word advertising issues

• User-generated content issues

• Clearing, searching, and monitoring trademarks

• Mergers and acquisitions risk

NYC: Andrew Baum, Clark W. Lackert

SF & WEB: Lothar Determann, Beth M. Goldman

1:00 Lunch

Afternoon Session: 2:15 p.m. – 4:45 p.m.

2:15

IP Licensing Issues

A panel of experts across copyright, trademark,

and patent practice areas will address important

licensing considerations.

• Understanding the business case

– Business goals and what IP is necessary to achieve

these goals

– Timelines for the business

– Protecting against negative scenarios

• Licensing issues

– Payment terms

– Term of the license

– Grant back provisions

– Cross licenses

– First sale issues

– Sublicensing and assignability

– Quality control

– Issues raised by e-commerce and social media

NYC: Moderator: Steven I. Weisburd

Panelists: Kenneth K. Cho

Eleanor M. Lackman

Jonathan M. Seiden

SF & WEB: Moderator: Michael A. Tomasulo

Panelists: Christian H. Nadan

E. Lynn Perry

Thomas F. Villeneuve

3:30 Networking Break

3:45

Shared or Jointly Developed IP

• How collaboration with another company creates

new business opportunities

• Joint ventures versus strategic alliances

• Using newly created IP: Rights of partners

and/or collaborators

• Business dissolution and resulting IP ownership issues

NYC: Angela J. Grayson

SF & WEB: Philip Strauss

4:45 Adjourn

P RO G R A M S C H E D U L E

Day One: 9:00 a.m. – 4:45 p.m.

What Past Attendees Have Said

“This was a great two-day seminar, carefully

planned and executed.”

– Lawrence M. Powers, Powers and Company

“This was the best CLE seminar I have

ever attended.”

– Marc Summers, New York City

“Nice program.”

(5)

Morning Session: 9:00 a.m. – 12:15 p.m.

9:00

IP Issues for In-House Counsel

• Managing solicited and unsolicited proposals

• Non-disclosure agreements and invention

assignment agreements

• Independent contractors, works for hire

(and other common misunderstandings)

• Compliance with licenses

NYC: Carolyn Edgar

SF & WEB: Felix S. Sterling

10:00

Tax Issues in IP Transactions

• What is “IP” from a tax perspective?

• What are the different interests in IP for tax purposes?

• What tax issues arise in deducting the costs

of developing IP?

• What are the tax issues in buying, selling,

and licensing IP?

• Special issues in international IP transactions

• Case Study — Google Double Irish Dutch

Sandwich Structure

• Case Study — Microsoft Corporation R&D

Cost-Sharing Agreements

NYC: J. William Dantzler

SF & WEB: Linda E. Carlisle

11:00 Networking Break

11:15

Licensing and Bankruptcy Issues

in IP Transactions

• How might a licensee preserve its rights following

a licensor’s bankruptcy filing?

• Implementing structural solution (such as assignment

and license back) or source code escrows in the

context of a potential licensor bankruptcy

• Ability of IP licensor to terminate license agreement or

prevent assumption or assignment of license agreement

following a licensee’s bankruptcy filing

• Drafting recommendations for licensors and licensees

• Acquiring IP from bankrupt and other distressed sellers

NYC: Debra A. Dandeneau, Jeffrey D. Osterman

SF & WEB: Stanton J. Lovenworth, Suzzanne Uhland

12:15 Lunch

Afternoon Session: 1:30 p.m. – 5:00 p.m.

1:30

Due Diligence of IP Assets

A panel of experts will address due diligence issues

as they relate to copyright, trademark, and patent

practice areas.

• Understanding the business case

– Why is the client doing the deal?

– What is important to the deal and what are

the potential IP risks?

• The due diligence plan

– Time constraints

– Developing a plan to prioritize review of IP issues

– Identifying sources to be interviewed and outside

sources for additional information related to the IP

• Litigation review

• Contract review

NYC: Moderator: Steven I. Weisburd

Panelists: Judith L. Church

Seth H. Jacobs

SF & WEB: Moderator: Michael A. Tomasulo

Panelists: Marjorie M. Goux

Katherine C. Spelman

Mark A. Valetti

2:45

IP Transactions Concerning Data,

Social Media, and Online Assets

• Data: What is it legally? Who owns it? How can

it be transferred? What special risks does it pose?

• E-Activities – what business activities call

for new entries on the due diligence checklist

(e.g., social media, e-contracting, e-communicating)?

• What kinds of changes should be made to standard

acquisition agreements?

• What other types of agreements implicate these issues?

NYC: Holly K. Towle

SF & WEB: Devang Shah

3:45 Networking Break

4:00

Common Ethics Issues in IP Transactions

• Potential unlicensed practice of law

• Ethical obligations relating to non-clients

• When are conflicts unwaivable?

• Attorney misconduct and duty to report

NYC: Eric A. Prager

SF & WEB: Heidi L. Keefe, David M. Simon

5:00 Adjourn

Please plan to arrive with enough time to register before the conference begins.

A networking breakfast will be available upon your arrival.

Day Two: 9:00 a.m. – 5:00 p.m.

(6)

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