PROGRAM GUIDE October 19 & 20, 2015

PROGRAM

GUIDE

CONTENTS

Welcome

3

Why Lift?

4-5

Lift for Ecommerce

6-7

Lift for Media

8-9

Sponsors

10

Venue Map

11

10/19 Agenda

12-13

Welcome

Marketing has changed more in the last five years than it has

in the last century. It’s never been more exciting to be a part of

this evolving landscape, but it’s also never been more important

for us to create a modern marketing community where we can

exchange ideas, share best practices and explore the future of

both the art and science of marketing.

Thank you for joining us as we delve into the strategies and

tactics that leading digital marketers have employed with success

and are prioritizing for the year ahead to increase customer

retention, decrease churn and create long lasting profitability.

Why Lift?

When Gartner Research predicted that 80% of a

brand’s future revenue would come from just 20% of

existing customers, it signaled the need for a dramatic

shift in how we, as brand leaders and marketers,

develop strategies and deploy day-to-day tactics.

Today’s retail and publishing companies are not

simply exploring how to engage differently, we’re

making dramatic shifts in organizational design,

operations and infrastructure. We know that the keys

to success are not in chasing growth or profitability,

but in determining how to grow profitably.

Lift offers the only forum for exploring and identifying

high-priority strategies for the year to come for

email marketing, onsite personalization and mobile

automation alongside the industry’s top analysts,

thought leaders and marketers.

While we are still in the early days of

understanding the science behind customer

retention, we can now understand and engage

customers at the individual level through

technologies like Sailthru. Lift is unlike any

other digital marketing conference in that it

is wholly focused on retention and provides a

forum to connect with other marketers who

understand that you cannot build a profitable

brand on acquisition alone.”

David Echegoyen

President and CMO

71

%

72

%

Increase in revenue per send

175

%

How Sailthru Drove 175% Lift in

Revenue per Send for an IR 500 Retailer

With more than 5 million customers, The Clymb identified an opportunity

to optimize marketing ROI by increasing purchase frequency, average order

value and other metrics related to customer lifetime value.

They chose Sailthru because of our ability to easily deliver solutions for data

collection, personalization, predictions and marketing analytics.

While the larger marketing clouds move quickly,

we needed to move faster. Sailthru allowed us

to level jump to where we needed to be, and

what they have coming to market will allow

us to once again make another jump. Not only

are they ahead, with the products being fully

integrated—legacy vendors just can't compete.”

Craig Schinn

Senior Director

of Ecommerce

Reduction in churn Lift in monthly email revenue

73

%

41

%

109

%

24

%

Reduction in churn

43

%

17

%

Lift in revenue per email

22

%

28

%

LIFT FOR ECOMMERCE

150

%

52

%

the site Ad click rates from newsletter Increase in email clickthrough rates

160

%

How Sailthru Increased Engagement

and Revenue for One of the World’s

Fastest-Growing Publishers

Business Insider, a leading online business publication covering

technology, media, general news and investing, approached Sailthru

in 2009 after experiencing a plateau in their email program that had

previously been growing rapidly. Using Sailthru’s full suite of behavioral

communication and personalization solutions for the past four years,

Business Insider has turned their email program from a “nice to have”

channel into an unparalleled growth vehicle for the company.

I would definitely recommend Sailthru.

Before Sailthru, we weren’t able to highlight our full library of

content. With Sailthru, our email and onsite personalization

is so accurate that my mom, who is a Business Insider

subscriber, thinks that I select the stories for her personally.”

Breton Fischetti

Director of Business

and Audience Development

Lift in pageviews

64.6

%

29.1

%

40

%

147

%

149

%

25.7

%

32.6

%

10

%

THANK YOU

TO OUR SPONSORS

Diamond Sponsor

Platinum Sponsor

Gold Sponsors

Silver Sponsors

VENUE MAP

First Floor - Pavilion & Lobby

Third Floor - Beaux Arts Court & Auditorium

1

8’ table for Janrain

6’ tables for Diamond, Gold & Silver Sponsors

Sail

thru Demo Stat

ions Cocktail Reception Area Pre-Conference Session Area 6’ T

ables for Kickdynamic, PowerInbox OptIntel

ligence, Javel in, Kl ickpush Janrain Support Expr ess Sail thru Academy

Product Demo Stations Auditorium Restrooms

DAY 1

Time

Element

2:00p

Registration Open

2:30 - 2:40p

Welcome Address

Neil Lustig, CEO and President, Sailthru

Welcome to Lift 2015! Sailthru is committed to your success, and in this opening address you’ll find out just what is in store for you at this year’s conference.

2:40 - 3:15p

Fireside Chat: Transformation

Through Customer Insights

Cassie Lancellotti-Young, EVP of Customer Success, Sailthru David Echegoyen, President/CMO, Acumen Brands

David Echegoyen is at the helm of Acumen Brands and is building the next billion-dollar company through digital marketing mastery. Join us as we explore how David and the Acumen team develop and leverage customer insights to power their growth and profitability.

3:15 - 4:00p

Advanced Analytics Workshop

Cassie Lancellotti-Young, EVP of Customer Success, Sailthru

In this interactive workshop, we’ll highlight the top five analytics and reporting priorities for 2016, and we’ll demonstrate how Sailthru’s Advanced Analytics platform can enable you to easily achieve your insights development goals.

4:00 - 4:10p

Coffee / Water break

Meet with Sailthru partners including Janrain, Kickdynamic, Powerinbox, Opt-Intelligence, Javelin and Klick Push; find out more about Sailthru’s Advanced Analytics and Sightlines platforms at Demo Stations; visit our Support Expert Station for live, on-site support; or relax and charge up at one of the multiple charging stations powered by Sailthru!

Time

Element

MONDAY, OCTOBER 19, 2015

Time

Element

4:10 - 4:25p

Delivering Marketing Continuity

to the Connected Customer

Reggie Wideman, Senior Director of Strategy, Janrain

One of the biggest challenges for today’s marketer is the ability to look holistically at the entire customer experience. With multiple devices and channels for consumers to engage on — not to mention the numerous business systems used to collect each set of data — the view of the customer journey is becoming increasingly fragmented. Omnichannel marketing is the tactical way to think about executing seamless customer experiences, but marketing continuity is the end goal: A consistent and personalized cross-device and cross-channel customer experience, which is necessarily impacted by the systems that support it — and the data that powers those systems. Learn how to take your customers from unknown to known, how to identify actionable data using a consolidated customer profile, and, ultimately, how to drive personalized engagement with your brand.

4:25 - 5:10p

Predictive Analytics Workshop

Predictive analytics are among the most effective insight development tools for the modern marketer, yet they are often challenging to manage and implement. In this workshop, we’ll detail multiple practical use cases for predictive analytics, including forecasting customer lifetime value, advancing segmentation and decreasing churn.

5:10 - 5:15p

Closing Note

Neil Lustig, CEO and President, Sailthru

Thank you for attending Day 1 of Lift 2015!

5:15 - 6:45p

Welcome Reception

Unwind and network with other leading digital marketers, and visit our professional headshot station!

Time

Element

9:00 - 9:10a

Kickoff

Neil Lustig, CEO and President, Sailthru

9:10 - 9:30a

Relevancy is the New Currency

Neil Capel, Founder and Chairman, Sailthru

In today’s hypercompetitive worlds of publishing and retail, more brands than ever before expect to compete on customer experience ahead of product. The key to transforming customer experience is to deliver a connected, cross-channel experience that grows in relevancy without annoying readers and customers. Find out why personalizing content, cadence and channel are critical to boosting retention.

9:30 - 9:50a

Now is the Time for Email Innovation

Shar VanBoskirk, VP and Principal Analyst, Forrester Research

Digital disruption is wreaking havoc on existing business models, thrusting unexpected competitors into your markets and pushing customer expectations to heights too precarious for most firms’ established marketing practices. In this environment, your relationships with your customers are your only competitive differentiator. And email is still the most effective tool for building customer relationships. In this presentation we will explore how you can do more with your email marketing, answering these specific questions: What is the role of marketing in the future? How can you innovate using digital marketing tools? How can email support your marketing innovations?

9:50 - 10:40a

Fireside Chat: Future of Monetizing Media - How

to Think Differently about Digital Disruption

Vivek Shah, CEO, Ziff Davis

Moderated by Eric Porres, CMO, Sailthru

Digital revenue for publishers is growing at 18% per year, yet only 2% of consumer publishers are satisfied with their digital strategy. In this session, we’ll hear how Ziff Davis went from filing for bankruptcy to being a company that’s now heralded as one of the most modern, innovative digital publishers.

10:40 - 10:55a

Morning Break

Time

Element

10:55 - 12:00p

Sailthru Product Update

David Studinski, Director of Product Management, Sailthru

At last year’s Lift we unveiled Sailthru Sightlines, our predictive analytics product that allows you to measure customer intent. When combined with the ability to measure interests, you have the foundational formula for retaining individual customers at scale. This year we’re announcing multiple new product launches to help you retain more customers and generate more revenue.

12:00 - 1:30p

Lunch

Enjoy an extended lunch hour networking with contemporaries, meeting our speakers and engaging with our product experts to find out more about all of the new Sailthru products and features.

1:20 - 1:30p

Location Transitions

PANEL 1

1:30 - 2:20p

Location:

Auditorium

The Mobile Connection - Priorities for

Exploring and Expanding into Mobile

Michael Katz, CEO, mParticle

Ryan Bonifacino, CMO and SVP of Digital, Alex and Ani Myles Kleeger, CRO, Appboy

Moderated by Amy Reams, Director of Alliances, Sailthru

We all know there is opportunity in mobile, but what exactly does that mean? What should be prioritized and how important is relevancy in retaining customers through mobile engagement? Join us as we explore key tactics and the role of automation and personalization in mobile marketing.

PANEL 2

1:30 - 2:20p

Location:

Beaux Arts Court

Personalization Strategies that Drive Retention

Traci Inglis, SVP of Marketing, JustFab

Shar VanBoskirk, VP and Principal Analyst, Forrester Keith Ferry, SVP of Digital, The Blaze

Moderated by Cassie Lancellotti-Young, EVP of Customer Success, Sailthru

Every marketer defines personalization differently, but the one constant is that all forms drive retention. In this panel, digital marketing experts will discuss how they define modern personalization, the role it plays in their marketing efforts, the personalization strategies they are exploring and the tactics they recommend all marketers prioritize for

TUESDAY, OCTOBER 20, 2015

Time

Element

DAY 2

2:20 - 2:30p

Location Transitions

PANEL 1

2:30 - 3:20p

Creating a Testing-Centric Culture

Rob Schutz, Head of Growth, BarkBox Adam Schwartz, COO, BustedTees Aaron Magness, CMO, Betabrand

Moderated by Marielle Habbel, Senior Manager of Analytics & Optimization, Sailthru

We’re talking the art and science of testing in this interactive panel. Media and ecommerce leaders will present how they’ve built a testing-centric culture and have worked to embed a focus on data-driven decisioning within their organizations.

PANEL 1

2:30 - 3:20p

Location:

Beaux Arts Court

The Future of Customer Experience

Dana Hork, Director of Membership, Jet Laura Holliday, CMO, Zola

David Glueck, VP, Data Science & Engineering, Bonobos Moderated by Eric Porres, CMO, Sailthru

Today, 89% of marketers expect to compete on the customer experience, compared with 36% just four years ago. In this panel, digital marketing leaders will discuss what they’re prioritizing, what challenges they’re facing and the opportunities they see for the next-generation customer experience.

3:20 - 3:30p

Afternoon Break

3:40 - 4:30p

Fireside Chat: Creating a Customer Lifetime

Experience - The Key to Profitability

Over Growth in the Age of Amazon

David Echegoyen, President and CMO, Acumen Brands

Moderated by Seth Bressack, Senior Director of Corporate Strategy, Sailthru

In this fireside chat, we’ll explore the future of ecommerce, the convergence of content and commerce and the strategies that Acumen is prioritizing to build the next billion-dollar brand.

4:30 - 4:40p

Afternoon Keynote Intros

PANEL 1

Time

Element

4:40 - 5:10p

It All Begins with Data

David Raab, Founder of Raab Associates and author of The Marketing Performance Measurement Toolkit

When it comes to personalization, retention and profitability, data is the key that unlocks innovation and opens the door to better results. The reality is, we have a lot of data, and it’s not all good. If you truly want to transform and connect with your customers, then you need to roll up your sleeves, get dirty and start digging through your data, comparing it with the data you want and being realistic about the data you can get. During this presentation, we’ll discuss how to start that process, what you can expect along the way and how to set yourself up for success in this modern marketing world.

5:10 - 5:40p

The Digitization of Everything

Brian Vellmure, top Customer Experience influencer and CRM blogger

The merging of the physical and digital is just beginning. Will the implications of these changes be subtle or profound, and how long do we have to prepare for the coming changes? Join us as we explore how our world is being connected in unexpected ways, the shift from hierarchies to networks, and the impact that these changes will have on consumer behavior, organizational models, and marketing priorities.

5:40 - 5:45p

Closing Address

Thank you for attending Lift 2015! We’ll see you next year!

5:45 - 8:00p

Reception

Join us as we celebrate the end of Lift 2015 with cocktails, live music, museum tours and professional headshots!

Generate more revenue from email by automatically updating email

content at the moment of open to match your customer’s location,

device, behavior and preferences.

Embed Kickdynamic in your email campaigns and have the power and control at the moment of open to:

} Tailor your email to reflect the time, weather and currency where the email is opened.

} Automatically display the next available product if a product in the email is out of stock between email send and open.

} Show real-time pricing, gambling odds and sport scores.

} Display mobile only offers on mobile devices only.

} Send follow-up messages to engaged customers to increase retention and conversion.

} Build personalized, relevant and contextual email campaigns in seconds, not days.

Kickdynamic’s platform makes emails highly relevant to recipients the instant they open them. Get maximum engagement and revenue from your email marketing.

www.kickdynamic.com

Personalize content at the time of open.

Website content

Contextual

content

Product &

data feeds

Social feeds

8-10%

ENGAGE

CONNECT

PERSONALIZE

Better Customer Experience

Starts with Better Customer Data

ENGAGE

•

CONNECT

•

PERSONALIZE

Visit the Janrain booth to learn more about

Customer Identity Management.

janrain.com

Generate more revenue from email by automatically updating email

content at the moment of open to match your customer’s location,

device, behavior and preferences.

Embed Kickdynamic in your email campaigns and have the power and control at the moment of open to:

} Tailor your email to reflect the time, weather and currency where the email is opened.

} Automatically display the next available product if a product in the email is out of stock between email send and open.

} Show real-time pricing, gambling odds and sport scores.

} Display mobile only offers on mobile devices only.

} Send follow-up messages to engaged customers to increase retention and conversion.

} Build personalized, relevant and contextual email campaigns in seconds, not days.

Kickdynamic’s platform makes emails highly relevant to recipients the instant they open them. Get maximum engagement and revenue from your email marketing.

www.kickdynamic.com

Personalize content at the time of open.

Website content

Contextual

content

Product &

data feeds

Social feeds

8-10%

ENGAGE

CONNECT

PERSONALIZE

Better Customer Experience

Starts with Better Customer Data

ENGAGE

•

CONNECT

•

PERSONALIZE

Visit the Janrain booth to learn more about

Customer Identity Management.

Let’s chat over a drink.

Elizabeth Jacobi • [email protected]

2 parts Analytics

2 parts Creativity

1 part Development

Just the right mix of marketing

automation services.

{

CONTACT [email protected]

Digital gifting that increases marketing ROI.

Zappos saw a 30% increase in

online spend using gifts and music!

Let’s chat over a drink.

Elizabeth Jacobi • [email protected]

2 parts Analytics

2 parts Creativity

1 part Development

Just the right mix of marketing

automation services.

{

CONTACT [email protected]

Digital gifting that increases marketing ROI.

Zappos saw a 30% increase in

online spend using gifts and music!

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