Email, Geofencing and Snapchat
Driving Cross-Platform Success with Data-Driven Tactics
Steven Ozbun, VP LeaseLabs
• Optimizing The Inbox – True ROI with Email Marketing
• Maximizing The Mobile Moment with Geofencing
• Leveraging Snapchat! The single most popular platform with your target
demographic
66% of consumers have made a purchase online as a result of an
email marketing message.
DRIP VS.
#NAAStudentConf
48% of emails are opened on mobile
devices and only 11% of emails are optimized for
• Keep it short.
• Place the most important words at the beginning
• Be clear and specific about the topic of the email
• If someone referred you, be sure to use their name
• Highlight the value you have to offer
• Personalize it with the recipient’s name • Don’t put words in ALL CAPS.
Maximizing The Mobile Moment
With Geofencing
• <IMAGE OF GEOFENCING 1>
• <IMAGE OF GEOFENCING 2>
• <Image of the action of an exchange
• Hyper-Targeting
• Increase Brand Awareness • Increase Sales
• Increase ROI
• Delivers your Ad/Message to the right
people, In the right area, at the right time
• 80% of mobile users preferred locally relevant advertising
• 75% of mobile users are more likely to take action after seeing a location aware message
• Geofencing is your solution!
• <Walmart>
• <Google Maps with a radius around it>
• <Image of the globe with geofences pulsing from different locations>
Where Can You Create A
Geofence?
• <GEOFENCING TYPE IMAGE?>
• <image of iphone with pandora open with banner ad on bottom – photo shopped
with Radius15th ad>
• <IMAGE OF A PUSH NOTIFICATION FROM AN APP>
• <IMAGE OF TEXT ON A IPHONE, • Example:
• SMS remains the best medium marketers use to reach customers
• Geo-Location SMS campaigns help brands send the right message, at the right time, to the right people
• 97% of all text messages are read!
• Increase in AOV (Average Order Value)
Which Service Is Most Effective?
SMS Is King
In-App Banner Ad Campaign
• <image of library with a geofence around it>
Example 1
In-App Banner Ad Campaign For Student Housing
<image of 18 year old male / female>
Example 1
In-App Banner Ad Campaign For Student Housing
• <Image of Chris with headphones on studying with book and phone with pandora on>
Example 1
In-App Banner Ad Campaign For Student Housing
• <Chris’s phone with photoshopped banner ad with
Image of cyber lounge, property logo and You could be studying here if you lived at Radius Apartments
Example 1
In-App Banner Ad Campaign For Student Housing
• <image of Radius Contact Form>
Example 1
In-App Banner Ad Campaign For Student Housing
• <IMAGE OF Snapchat Logo> • <IMAGE OF Email Logo>
Example 1
In-App Banner Ad Campaign For Student Housing
• Fish where the fish are • Big fences do not work
• Bland messages do not work • Make it important
• Watch the clock
• Measure everything
The Big Picture
The Big Picture
• <College age women>
College Students & Snapchat
• 77% of College Students use Snapchat at leastonce a day
• 70% of College Students use Snapchat the most on Friday and Saturday
• 81% of College Students use Snapchat the most during the late afternoon and into the night
College Students & Snapchat
• If a college student follows a brand on
another Social Network…
What Should You Snap?
• Apartment amenities, your apartment team, etc • Interesting facts about the apartment
• Video apartment tours
• Video of tenants saying what they like most about the apartment
• Pictures of coupons and discount codes
• Keep it casual
• Provide a product sneak peak • Send a custom coupon
• Release behind the scenes footage • Embrace the time limit
• Most importantly…Have Fun!
Thank You
Contact Information• Steven Ozbun, VP LeaseLabs • [email protected]
• Barrie Nichols, VP Campus Apartments • [email protected]
• Emily Austin, Marketing VP, Grand Campus • [email protected]
