Location (MapInfo) Business

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It's not about maps, It’s about

data!

September 2013

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Introduction – James Brayshaw

2

James Brayshaw – Vice President Location Intelligence

Europe, Middle East and Africa

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3

It's

not

about

(4)

not

maps

about

SQL ODBC DXF SQL ODBC XLS XLS GML GML ODBC TXT TXT JDBC JDBC

It's

about

data

the

It's

TXT CSV

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Agenda

• Background

• Location Intelligence

• Enterprise Location

• Autodesk Relationship

• Summary

5

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Communications

Solutions

Services Solutions

Data Quality and

Integration

Customer

Analytics

Communications

Management

Location

Intelligence

33,000 employees 100 Countries $5.5Bn Annual Revenue $8.5Bn in Assets 83 Recent Acquisitions Global 100 Software Company 1800 employees Offices in 20 countries

Pitney Bowes – a Global Company

Data Management & Location

Intelligence

Customer Engagement

Management

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Communications

Solutions

Data Quality and

Integration

Customer

Analytics

Communications

Management

Location

Intelligence

Pitney Bowes Undergoing big changes

…for the better

Mitch Rowe

Marc Lautenbach

Mark Wright

James Brayshaw

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Pitney Bowes Software Capabilities

Insight

Understanding and

predicting customer

behavior

Data

Integrating and

enriching

individual

customer data

Strategy

Deciding and

executing on the

customer best-

next-action

Communications

Managing and

connecting the

cross-channel customer

dialogue

Location

Lo

ca

tion

Lo

ca

tion

EngageOne

Communications

Suite

Portrait

Customer

Analytics Suite

MapInfo

GIS Suite

Spectrum

and

Spectrum Spatial

Data

Management

Platform

Data Catalogue

Confirm

Asset

Management

Suite

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Direct Mail E-mail Social Media OUTBOUND CHANNELS Text Mobile Contact Centers Branches/ Stores Web sites INBOUND CHANNELS Social Media DATA MANAGEMENT INSIGHT STRATEGY COMMUNICATIONS

How Location Intelligence fits with Pitney Bowes

COMPANY CUSTOMER

Data is the

most valuable

asset of any

business and

is the

foundation for

building

lifetime

customer

relationships

SPATIAL Data & Analysis

Location

intelligence

will greatly

enhance and

organisation’s

ability to

communicate

with

customers

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Better customer relationships drives millions

in revenue - location is becoming key

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What do we mean by Location Intelligence?

Core Location

Processes

Data matching

Addressing

DQ/enriching

Layering, integrating,

referencing

Geocoding In

All forms

Routing In

All forms

Combining

Spatial/Location &

non-spatial,

querying structured

& unstructured data

Spatial analysis

and insight

Mapping/Visualisation

3D &temporal

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Evolution of Enterprise Location Intelligence

TIME NUMB E R O F US E RS /B US INE S S P RO CE S S E S Desktop GIS

Web, Mobile and Server GIS

Desktop with

Shared Maps Store

Enterprise LI

15

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User evolution of LI and Business Challenges

Desktop

GIS

MapInfo Pro

Plus Apps

Enterprise

GIS

MapInfo Pro, Stratus & Spectrum Spatial

Enterprise

LI

Spectrum & Spectrum Spatial, Data & BI Integration

Data

Local/Global

Data Importance

Data

Expands Use

of GI Data

Moves to Systems

Approach/IT Domain

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Location Intelligence Pillars

• Enterprise location is one of the three major pillars, the

other two being mobile and social, that will support the

future of marketing strategies and business models.

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Challenges and Opportunities for us all

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Spatial Analysis

•Map customers against company network

•Compare competitors against company network

•Analyze customer segmentation by location

• Analytics

• Risk Analysis

• Vendor Channeling

• Who are my best customers?

• Analyze service coverage

                                      

Create a “

Location Intelligent

” organization through “

Spatial-enablement

”

Challenges and Opportunities for us all

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• A bad location can have a

negative impact on the business

–

Incorrect pricing

–

Incorrect PML exposures

–

Incorrect tax assignments

• Fines

• Audits

• A bad location can impede

efficient supply-chain and

logistics operations

• A bad location can make a

difference between exceptional

service and poor service.

• A bad location can lead to poor

insight and decisions.

Street Network

Sink Holes Geocode -105.248599, 40.054337 Flood Zone Distance to Coast Earthquake Fault Lines Wind Pool

Challenges and Opportunities

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Becoming Location Intelligent

(It’s about the data)

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Define a location-based strategy that delivers a real

return on investment ROI to enhance understanding

of customers, increase ARPU, retention etc.

Find the right technology platform to integrate

with my Enterprise system and desktop

GIS and share my data

Create a data governance strategy to regularise,

match, clean, sort, enrich and store my data for

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The data quality is key for Location

Intelligence

• Are there problems in your data?

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Technology – Location Process

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Input address information on a global scale for 200 plus

countries and being able to clean, match addresses and

geocoding using best of breed data to provide a clean and

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Location Intelligence

Portfolio

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MapInfo

Professional and

applications

MapInfo

Metadata

Manager

True Enterprise LI/GIS Spectrum and

Spectrum Spatial Location Platform

Services (OGC + SOAP + REST)

Custom

Applications/SDK

& mobile

The Enterprise GIS and Location Suite

Stratus web

SaaS

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Engage 3D Professional

• Display models as Voxels

• Calculate Volumes

• Slice in X, Y & Z

• Display multiple

cross-sections

• Generate surfaces and

footprint maps

• Colour by different model

properties

• Export to common RFP,

CAD, GIS and 3D formats

Basestation Coverage Modelling

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Focus Global Data Content (with Partners)

• Location Data

– Background Mapping

– Street Vector Data

– Points of Interest

– Postcode Boundaries

– Administrative Boundaries

• Demographics

– Demographics

– Geodemographics

• Business Data

– Business Points & Lists

– Business Summaries

• Access to additional analytical datasets

including:

– Purchasing Power

– Consumer Spend

– Retail Destinations

– Retail Pitch

– Risk Data

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• Pitney Bowes Software Offers data building global coverage to satisfy

business requirements via Spectrum and MapInfo Suite

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Location

Intelligence

Data Quality

Analy

tics

MDM

Spectrum Technology Platform

Data Integration

Current Solutions:

• Multiple Vendors

with competing,

overlapping

capabilities

• Too complex

• Too expensive

PBS Vision:

• Single unified framework

• Insight built on managed data

on customer, location and

assets

• Simple

• Cost effective

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The Pitney Bowes Spectrum™ Technology Platform

ENTERPRISE DESIGNER ● INTERACTIVE DRIVER ● MANAGEMENT CONSOLE ● CLIENT APIs ● WEB SERVICES

Data Services for Oracle

Data Services for Siebel

Data Services for SFDC

Data Services for SAP

ETL

Spectrum™

Data Integration

Solution

Data Governance Suite

Business Steward Module Universal Addressing Module Data Normalization Module

Universal Name Module

Advanced Matching Module

Spectrum™

Enterprise Data

Quality Solution

MDM Hub

Spectrum™

Master Data

Management

Enterprise Geocoding Module Location Intelligence Module Enterprise Routing Module

Spectrum™

Spatial

Enterprise Tax Module

DQ Connector for mySAP

DQ Connector for Siebel

Geo-Confidence

Global Sentry

Social Network Analysis

Spectrum™

Business

Services

Solution Overview

Modular approach and scalable framework

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Common Spectrum applications in vertical

markets

Insurance

Improve underwriting decisions

_{Manage risk on a portfolio basis}

Streamline claims management processes

Financial Services

Select optimal branch sites & close underperforming branches

_{Evaluate market potential}

Provide world-class customer services (ATM Locators)

Communications

Plan

_{Provide location-enhanced customer support}

and

monitor

network infrastructure, services and customers

Improve business and operational processes

Public Sector

Reduce and prevent crime

_{Coordinate emergency response planning}

Deploy e-government solutions/tax collection

Retail

Select optimal sites and rationalize property portfolio

_{Develop more successful marketing and merchandising efforts}

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What does Spectrum do for Customers



Generate and maintain a single customer identity across the enterprise,

including all Lines of Business and Geographies.



Enable any teller, banker, or agent to immediately understand the value of

the customer standing in front of them.



Validate and standardize data migrated into the client’s MDM system.



Customer Address Validation covering 220 countries elimates delivery

problems, delays and customer disatisifcation



Locate the nearest available store with sufficient stock to reduce delivery times

and costs



Itineraries and truck-loading instructions based on optimal delivery routes,

saving time and resources



Deliver detailed maps and directions to drivers



Fast, Accurate Global Geocoding



Understand impact of catastrophe’s and potential catastophe’s



Improved analyst productivity from 8 hours to 1 hour



Accurate results gives a more informed view of client’s projected exposure



Visualise a client’s exposure on a map improves Willis worth to it’s clients



Customer Master Data Management – a key component in delivering the right

package to the right address on time, while saving time and resources



Geocoding customer locations determines service eligibility, calculate

distance, and sequence delivery routes.

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Company Challenge / Issue:

 With nearly a billion users worldwide, Facebook required a solution that provided highly accuate international geocoding but within very aggressive SLAs.

 Required the ability to quickly and accurately determine an address from a set of coordinates when a user checked-in.

Solution:

 Global geocoding, reverse geocoding, geoprocessing and data integration solution that met minimum SLA target of < 50 ms.

 Accurately auto populate address fields using reverse geocoding during check-in.

Case Study

Results and Benefits:

 Use reverse geocoding to auto populate place address fields during check-in.

 Recently redesigned their platform to support location tags for pictures, status updates and other timeline events

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Company Challenge/ Issue:

 Needed a better and more intuitive way of drilling-down into their sales data to identify location-based sales and product trends across the country.

 Wanted to visualize its whole distribution network and maximize competitive advantage when devising sales and marketing campaigns.

Solution:

 Visualize the whole distribution channel network to proactively resolve issues such as inventory availability.

 Analyze sales performance of each region of Pakistan against KPIs such as recharges, call traffic, activations and sale-to-churn ratio.

 Visualize SIM card fraud cases to identify problem areas.

 Add a geographical element to futher capatilize on the data in the

data warehouse. “By integrating our existing ‘BI’ system with [Pitney Bowes Software’s] mapping intelligence software, we can plan marketing campaigns that are smarter and better targeted.”

—Sami Uddin Ahmed Manager Business Intelligence Planning & Analytics Telenor Pakistan

Case Study

Results and Benefits:

 Exposed previously hidden location-centric information to business people via BI web reports.

 Management is able to monitor sales and distribution performance in near real-time across the country and against critical KPIs.

 Enabled the implmentation of specific targeted activities to reduce sales-to-churn rations and resolve issues around inventory and availability.

 Markeitn resources are better allocated to areas where they can provide the greatest ROI and targeted campaigns can be launched to exploit

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Telenor Pakistan: Integration with

BI SAP Business Objects

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Infrastructure Asset Management

WHAT

An enterprise solution that includes GIS, CRM, task management, financial

process management, business process logic, call centre and mobile working capabilities to manage infrastructure

assets

WHO

Any public sector municipality who has a mandate to manage, repair and install assets or any private sector company who manage assets via outsourcing engagements for the public sector.