[ T y p e t h e c o m p a n y a d d r e s s ]
[Title]
[Author]
[Type the abstract of the document here. The abstract is typically a short summary of the
contents of the document.]
May 2014
Dear Health and Wellness Professionals:
The Food Marketing Institute is very pleased that you plan to join us at FMI Connect 2014, being held June
10-13 at McCormick Place in Chicago, Illinois. FMI Connect offers retail and manufacturing professionals
in the health and wellness arena an excellent opportunity to discover how to build in-store health and
wellness programs that appeal to today’s wellness-minded shoppers while growing strong retail sales at
the new FMI show, redesigned to connect the industry and inspire the future of food retail. The industry’s
pinnacle event, FMI Connect is where 15,000 retailers, wholesalers and their trading partners will
collaborate to solve the greatest challenges of the food retail business and move the industry forward.
We encourage you to watch a videotaped welcome message from FMI President and CEO, Leslie Sarasin:
https://www.youtube.com/watch?v=DZo0UzTehDM
Over the course of several days, FMI will offer a variety of exciting events and educational opportunities,
including:
•
Keynote Address by Former Secretary of State Hillary Rodham Clinton
•
Health and Wellness Retail Zone and Pavilion
•
Supermarket Chef Showdown
•
Health and Wellness Education Track
To help you navigate your way through all that is happening at FMIConnect, we’ve developed a suggested
itinerary and provided a map of highlights in the exhibit hall. Please review the following pages for
information and ideas to make the most of your time at FMI Connect.
Please feel free to contact us if you have any questions or want additional information. We are excited you
are joining us at FMI Connect and look forward to seeing you there!
Catherine M. Polley, RPh
Vice President, Health & Wellness
Executive Director, FMI Foundation
Food Marketing Institute
202-220-0631; cpolley@fmi.org
Amanda J. Bond-Thorley, CMP
Director of Education
Food Marketing Institute
SUGGESTED ITINERARY
Please consult
www.fmiconnect.net
for full event details and descriptions.
All locations are at McCormick Place unless otherwise specified.
Tuesday, June 10, 2014
Time
Location
Title
Type
10:00AM-3:00PM
Buses load/unload
at South Building,
Level 1,
Transportation
Lobby
Store Tours (separate fee required - $150)
Tour #1: Larger Retailers
- Mariano’s,
Walgreens, Jewel-Osco, Whole Foods and Eataly
Tour #2: Independent Retailers
- Potash Markets,
Strack and Van Til, Treasure Island, Heinen's
and Ultra Foods
Tour
5:00PM-6:00PM
Arie Crown Theatre Keynote Address by The Honorable Hillary
Rodham Clinton
General
Session
6:00PM-7:00PM
Grand Ballroom
S100
Opening Reception
Social/
Networking
Wednesday, June 11, 2014
Time
Location
Title
Type
8:00AM-8:50AM
Grand Ballroom
S100
The World Is Not a Stage, It’s a Supermarket:
The Industry Speaks
General
Session
10:00AM-
5:00 PM
South Hall
Exhibit Floor open
Exhibits
10:00AM-
5:00 PM
South Hall,
#3905
Retail Experience of the Future
Interactive
Exhibit
10:00AM-
5:00 PM
Health and Wellness
Zone
Exhibit Hall # 4021
Health and Wellness Zone
Interactive
Exhibit
10:15AM-
3:30PM
Supermarket Chef
Stage, South Hall
Supermarket Chef Showdown
(Awards start at 3:00 pm)
Chef Contest
and Awards
4:00PM-
4:50PM
S101ab
Health and Wellness Session
Store Experience Gap – What Your Employees
- Closing the
In-Don’t Know Can Hurt You
Mini-Plenary
4:30 PM –
6:00 PM
Health & Wellness
Zone, Exhibit Hall,
#4021,
Health and Wellness Reception
Thursday, June 12, 2014
Time
Location
Title
Type
6:00
AM-7:00 AM
Grant Park, Chicago
FMI Foundation Inuagural Fun Run/Walk
Social/
Networking
8:00AM-8:50AM
Grand Ballroom
S100
Innovation: Reinventing the Weeknight Dinner
and Forging Food Retail’s Future
General
Session
9:00AM-9:50AM
S105bc
Health and Wellness Session
Partnerships: Total Store Collaboration for
– The Power of
Healthy People, Healthy Profits
Workshop
10:00AM-
5:00 PM
South Hall
Exhibit Floor open
Exhibits
10:00AM-
5:00 PM
South Hall,
#3905
Retail Experience of the Future
Interactive
Exhibit
10:00AM-
5:00 PM
Health and Wellness
Zone
Exhibit Hall # 4021
Health and Wellness Zone
Interactive
Exhibit
2:00 PM –
2:50 PM
South Hall,
#4775
Health and Wellness Learning Lounge
Session:
Employee Wellness Programs
Learning
Lounge
Sessions
3:00 PM –
3:50 PM
S105bc
Health and Wellness Session
Store Marketing: Innovative Approaches to
– Healthy
In-Drive Healthy Purchases
Workshop
4:00 PM –
4:50 PM
S102a-d
Health and Wellness Session
Maintaining Buzz Around Your Health and
– Creating and
Wellnes Program
Workshop
6:30PM-9:00PM
Wrigley Field
Anheuser-Busch Closing Event at Wrigley Field
Social/
Networking
Friday, June 13, 2014
Time
Location
Title
Type
8:00AM-8:45AM
Renaissance
Ballroom,
Intercontinental
Hotel
Critical Issues in Retail
General
Session
(includes
breakfast)
8:45AM-9:15AM
Renaissance
Ballroom,
Intercontinental
Hotel
Shopping for Health 2014: What Makes
Consumers Tick?
General
Session
9:30AM-12:30PM
Renaissance
Ballroom,
Intercontinental
Hotel
Bridging Pharmacy and Nutrition to Leverage
the Business Benefit of Health and Wellness
Programs
HEALTH AND WELLNESS EDUCATION TRACK
6/11/2014,
4:00 PM – 4:50 PM
MINI-PLENARY - HEALTH AND WELLNESS
Closing The In-Store Experience Gap: What Your Employees Don’t Know Can Hurt You
McCormick Place S101abHealth and wellness experts or just order takers? In today’s retail environment, learn how being the source of health and wellness expertise can be the key to driving out-sized results for your business. A recent two-year study of the sales performance of 63,500 sales associates across 330 stores reveals how dramatically engaged, knowledgeable, experienced associates out perform their peers and drive results – and sales.
Speaker(s):Tom Stockholm, CEO, eXperticity
6/12/2014,
9:00 AM-9:50 AM
WORKSHOP- HEALTH AND WELLNESS
The Power of Partnerships: Total Store Collaboration for Healthy People, Healthy Profits
McCormick Place S105bc
Even the best retail health and wellness programs can fail in the absence of a clear understanding of the roles and responsibilities of team members across the entire store and a strong appreciation of the potential for working with community and supplier partners. Learn how to create and maintain the most effective internal and external
partnerships to deliver against your health and wellness strategy. Discover how powerful partnerships can help you position your stores to succeed within the CMS Five-Star Quality Ratings and other health provider systems.
Speaker(s):Helen Eddy, Assistant Vice President, Health and Wellness, Hy-Vee, Inc. and Sheila M. Laing, Vice President, Human Resources, Hy-Vee, Inc.
6/12/2014,
2:00 PM – 2:50 PM
LEARNING LOUNGE- HEALTH AND WELLNESS
Employee Wellness Programs
FMI Learning Lounge, Exhibit Hall, #4775
How can retailers create a culture of wellness from the inside out? It starts with your employees. Celebrating its 17th year as one of Fortune Magazine's "100 Best Companies to Work For," Wegmans' culture of empowerment,
continuous improvement and employee wellness philosophy led to the creation of a pharmacy-run employee wellness program focusing on blood pressure, heart disease and type II diabetes. By expanding the program into the community, Wegmans has discovered a powerful tool that helps employees, customers and the community make connections between food, medicine, and disease management. Join this interactive discussion as they share the four principles of development for the program and outline their goals and achievements, and learn how the first steps to creating a path towards a successful corporate health and wellness culture start in your own back yard.
Speaker(s): Dan Ferrara, Vice President, Pharmacy Operations, Wegmans Food Markets and Tori Tomlinson,
6/12/2014,
3:00 PM-3:50 AM
WORKSHOP – HEALTH AND WELLNESS
Healthy In-Store Marketing: Innovative Approaches to Drive Healthy Purchases
McCormick Place S105bc
Is it possible to change consumer behavior from mindless routine shopping to making wise healthy food and beverage choices? What can retailers do to incentivize this behavior change? Join this informative and practical session to learn about innovative approaches that retailers across the supply chain spectrum are implementing to promote healthier food and beverage purchases by their customers. Gain insights from key findings of recent projects funded by the Robert Wood Johnson Foundation that focus on in-store marketing practices in retail channels and hear about future funding priorities, evaluations and innovations that focus on children, families and priority populations. Learn from retailers as they share their perspectives on the challenges and opportunities of unique health-promoting in-store practices such as healthy couponing, candy-free checkout aisles, the use of loyalty card feedback to cue or incentivize healthier food purchases and linking healthy-couponing and healthy food
marketing with in-store nutrition education/health care.
Moderator: Tracy Fox, President, Food, Nutrition & Policy Consultants, LLC
Panelists: Donna Leuchten, Director of Sustainable Food Systems, UpLift Solutions, Inc., Greg Jones, Director of Pharmacy,Harmon City, Inc. and Nimesh S. Jhaveri, Divisional Vice-President - Pharmacy Transformation, Walgreen Co.
6/12/2014,
4:00 PM-4:50 PM
WORKSHOP – HEALTH AND WELLNESS
Creating and Maintaining Buzz Around Your Health and Wellness Program
McCormick Place S102a-d
You've created a health and wellness program, but does anyone know about it? Learn from a leading public relations firm how to initiate and maintain excitement through internal and external channels including social media,
promotions, customer loyalty programs and other innovative tools. Discover how to measure the success of your communications efforts and how to ensure the consistency of your messaging across all mediums. Discuss how to engage shoppers across all generations and how to effectively reach the technology-dependent consumer.
Speaker(s): Stephen McCauley, Partner/Executive Vice President and Director, Food, Beverage and Nutrition, Porter Novelli
6/13/2014,
8:45 AM-9:15 AM
WORKSHOP – HEALTH AND WELLNESS
Shopping for Health 2014: What Makes Consumers Tick?
Renaissance Ballroom, InterContinental HotelJoin the group scrutinizing the results of FMI and Prevention Magazine’s 22nd annual Shopping for Health survey and you’ll learn how consumers’ interests and attitudes about health and nutrition are affecting their buying decisions at the supermarket. Get insights into how you can adapt your programs and offerings to promote healthy people and healthy profits.
Speaker(s): Anne Alexander, Senior Vice President/Editorial Director, Prevention Magazine and Darren Singer,
6/13/2014,
9:30 AM-12:30 PM
WORKSHOP – HEALTH AND WELLNESS
Bridging Pharmacy and Nutrition to Leverage the Business Benefit of Health and Wellness
Programs
Renaissance Ballroom, InterContinental Hotel
Does your pharmacy provide services to improve adherence to cholesterol lowering medications, monitor blood pressure, or help patients manage their diabetes? Are you partnering across the store to meet the wellness needs of your shopper? Retailers across the country are leveraging health and wellness to improve customer loyalty, gain new shoppers and increase sales of better-for-you products. Maximizing upon this trend requires developing synergies across nutrition and pharmacy programs, and related ties to merchandising, marketing and
communications. This interactive, guided workshop will bring together retail nutrition, pharmacy, merchandising and marketing leads in an interactive learning environment to identify opportunities and formulate strategies to bridge and synergize health and wellness initiatives by integrating pharmacy and nutrition services. It will provide a health and wellness program assessment, planning and measurement framework based on actual interviews and information collected from successful health and wellness programs. For maximum success, we encourage attendance by cross-functional teams in the health and wellness space.
Facilitators:Harry Hagel, Managing Consultant, American Pharmacists Association and Annette Maggi, Retail Dietitian Business Alliance
.
MAP OF THE EXHIBIT FLOOR:
1 FMI Retail Experience of the Future 6 United Fresh 2014 11 Health & Wellness Pavilion
2 Health and Wellness Retail Zone 7 PMMI-Pack Expo 12 U.S. Food Showcase
3 Supermarket Chef Showdown 8 Learning Lounge 13 InterBev Beverage 2014 4 Culinary Demos 9 Technology Pavilion
HEALTH & WELLNESS RETAIL ZONE
Located in the action-packed exhibit hall, the Health & Wellness Retail Zone is a demonstration area dedicated to showcasing how retailers can make their store a health and wellness destination for shoppers. Experience first-hand what retailers can offer their shoppers – from cholesterol and diabetes screening, to nutrition courses to medication therapy management. The Zone will offer best practices, insightful conversations and hands-on demonstrations in the following areas:
• Pharmacist Counseling – The opportunity to sit down with an in-store pharmacist and learn about services that are making a difference for today’s supermarket pharmacy customers.
• Dietitian Counseling – Retail registered dieticians will share various services for health-conscious shoppers
that include in store tours, cooking demonstrations, counseling and more.
• Demonstration Stage – 45-minute sessions hosted by industry experts on a variety of relevant topics.
• Retail Clinic – An overview of services available in today’s in-store retail clinics including acute care, preventative care, health screenings, vaccinations and physical exams.
• Health Screenings – How to implement a successful screening program in today’s food retail setting.
• Technology – Showcasing retail software solutions and innovative apps.
• Telemedicine – Learn more about this growing area that involves the use of medical information via interactive, electronic communications.
HEALTH AND WELLNESS PAVILION
Open Wednesday and Thursday 10:00AM-5:00PM
Discover new products, services and opportunities for developing total-store, integrated health and wellness initiatives that will give your business a competitive edge.
• Cholesterol and diabetes screenings
• Medication therapy management
• Nutrition courses
