LOUD HE JOURNEY TO YOUR. Fernando Miranda UIG Sales Manager EMC Portugal. Lisboa, 2 Novembro de 2011

(1)

ACCELERATE

THE JOURNEY TO YOUR

CLOUD

Fernando Miranda

UIG Sales Manager

EMC Portugal

(2)

(3)

IT Pain Points

1. Budget Dilemma

(4)

73%

Maintain

27%

Invest

I.T. BUDGET

DILEMMA

(5)

IT Pain Points

1. Budget Dilemma

(6)

The Digital Universe

IN 2010 THE DIGITAL UNIVERSE WAS

1.2 ZETTABYTES

(7)

N A DECADE THE DIGITAL UNIVERSE WILL BE

35 ZETTABYTE

(8)

The Digital Universe

IN 2011 THE DIGITAL UNIVERSE

300 QUADRILLION FILE

(9)

90% OF THE

DIGITAL UNIVERSE IS

UNSTRUCTURED

(10)

In This Decade…

WILL

INCREASE

1000%

19M

190M

SERVER

VOLUMES

(11)

All Of This Will Happen While…

WORLDWIDE IT

STAFFING

WILL

INCREASE

LESS THAN

50%

IN THIS

DECADE

WW IT Staffing Rate of Increase Source : 2011 IDC Digital Universe Study

15M

22M

(12)

AGILITY

CHOICE

CONTROL

EFFICIENCY

And, In Addition To Addressing These

Pain Points… We Must Assure Greater

(13)

(14)

Waves Of Change

Cloud

Computin

g

Minicomputer

Mainframe

PC /

Microprocessor

Networked /

Distributed

Computing

(15)

Three Phase Journey To The Private

Cloud

Phase 3

Run IT As A Business

Phase 2

Mission-Critical Applications

Phase 1

IT-Owned Applications

IT PRODUCTION

Lower Costs

BUSINESS PRODUCTION

Improve Quality Of Service

IT AS A SERVICE

Improve Agility

Gold Platinum

Percent

virtualized

(16)

The Journey To Your Cloud

Enterprise IT Has Many Problems

Complex

Expensive

Inflexible

Siloed

(17)

The Journey To Your Cloud

The Public Cloud Has Broad Appeal

Complex

Expensive

Inflexible

Siloed

Enterprise IT

Simple

Low Cost

Flexible

Dynamic

Public Cloud

(18)

Infrastructure

Complex

Expensive

Inflexible

Siloed

The Journey To Your Cloud:

Infrastructure

Private Cloud Is A Logical First Step

Private Cloud

Enterprise IT

Public Cloud

Simple

Low Cost

Flexible

Dynamic

Trusted

Controlled

Reliable

Secure

(19)

Private Cloud

Enterprise IT

Public Cloud

Service Providers Create New Options

Infrastructure

Transformation

Service

Provider

(20)

Hybrid Cloud = Private Cloud + Public

Cloud

Infrastructure

Transformation

Private

Automated Hybrid

Cloud Infrastructure

Public

(21)

Virtualize Mission Critical Applications

Application

Transformation

Infrastructure

Transformation

Private

Automated Hybrid

Cloud Infrastructure

Public

(22)

Build New Applications

Application

Transformation

New Application Platform

Infrastructure

Transformation

Private

Automated Hybrid

Cloud Infrastructure

Public

(23)

Access Application From Any Device

End User Provisioning

Transformation

Application

Transformation

New Application Platform

Infrastructure

Transformation

Private

Automated Hybrid

Cloud Infrastructure

Public

(24)

EMC

UIM

Infrastructure

Service

Catalog

Deliver IT-As-A-Service

Define Service Catalog, Publish To Self-Service IT Portal

Gold Silver Bronze Platinum

SLA Driven

Management

Availability

Security

Performanc

e

Cost

99.99%

High

0.2ms

$500K

VMware

vCloud

Director

Application

Service

Catalog

S

el

f

-Se

rvi

ce

IT

Po

rt

a

l

Service

Catalog

(25)

Atmos 2.0

Improved Performance.

Global Protection.

(26)

A New Approach for Distributed Big Data

• Disparate systems

• Manual administration

• One tenant, many systems

• Single system across locations

• Automated policies

• Many tenants one system

L.A.

BOSTON

LONDON

L.A.

BOSTON

LONDON

(27)

Introducing EMC Atmos

•EMC Atmos is a purpose built cloud storage

services platform .

•Atmos technology is designed to store and

manage petabytes of information and billions

of objects across multiple geographic

locations as a single system.

•Atmos can be used as data storage for

multiple customers and multiple custom or

packaged applications using either a REST

or SOAP data

API.

•It presents a single unified namespace or

object-space, stores information as objects

(files + metadata), and manages information

by user or administrator-defined policies

(28)

EMC Atmos

Efficiently store and manage distributed Big Data

A single system

across locations

Automates

data placement, protection, and service

Metering and self-service

across tenants

Scales-out

seamlessly

APP

3

(29)

EMC Atmos Cloud Storage Portfolio

Atmos

• Atmos cloud storage software

• Software/hardware appliance

• Scale out architecture

ATMOS

CLOUD

Atmos Virtual Edition Software

• Atmos cloud storage software-only

• Runs in VMware ESX environment

APP / USER STORAGE ACCESS

Atmos Cloud Delivery Platform

Software

• Software to deliver storage-as-a-service

• Enables metering and self service

GeoDrive for Windows and Linux

• User or application access

• Installs on Windows or Linux

(30)

Atmos and Atmos Cloud Delivery Platform

A Turnkey Storage-as-a-Service Solution

Traditional or web scale access/management



Web (REST/SOAP) and file services (IFS)



Unlimited namespace with rich metadata



Multi-tenant secure isolation and metering

Operational efficiency



Global web-based administration console



Policy-driven content management



Advanced options for network management

Elasticity and massive scalability



Management across sites with minimal overhead



Exabyte-scale, scale-out object storage available

as an appliance or virtualized software

Self-service storage

Billions of objects, exabytes of capacity, multiple sites

Namespace/Multi-tenancy/ Policies/Data Services

Web Service APIs

File Services

Metering Module

Portal

Atmos Cloud Delivery Platform

Atmos Software

Atmos Hardware

Atmos Virtual Edition

Industry-standard

servers/storage

VMware vSphere and

VMware-supported

(31)

Atmos Cloud Delivery Platform

Metering Module

Interactive Portal

Atmos Cloud Delivery Platform Makes

The IT Process More Transparent

Administrator

Metadata Application Object

Infrastructure Administrator

Provides self service storage

Tracks utilization for chargeback

Service User

Gets storage in minutes

Has insight into utilization

Tenant Administrator

Controls service user access

Has insight into utilization

Administrator

Firewalls, Load Balancing

Metering API

Atmos

M

anag

em

ent

A

P

I

Data API

(32)

Atmos GeoDrive: Windows Access

• Content in the Cloud in one minute

• Supports end users and applications

• WAN or LAN friendly

• Caching, compression, encryption

• Easy to roll out, install, configure

Windows

7 Windows

XP

Windows

Vista

(33)

Best Protection For Distributed Big

Data

Before

• 4 locations / 4 copies

• One copy in each location for full

availability from any site

After

• 4 locations / 1.3 copies

• <40 ms latency

• Automated Policy

• Node, Cabinet & Datacenter

Resiliency (99.999)

ATMOS CLOUD

SITE 2

SITE 1

SITE 3

SITE 4

ATMOS CLOUD

SITE 2

SITE 1

SITE 3

SITE 4

(34)

Atmos Developer Network

Provides tools and advice for building Atmos-powered apps

• http://developer.emc.com/atmos

• Sample code, technical resources, FAQs, and

documentation

• Atmos SDK

–

Language bindings: Java, .Net, iOS, PHP, Flex,

Ruby, Python, Javascript, C

–

Proxies: WebDAV

–

Platform connectors: Drupal

(35)

Cloud Storage Services Breakout

1.424

2.140

2.998

4.098

5.414

7.366

724

942

1.215

1.555

1.975

2.508

467

607

798

1.063

1.436

1.952

0

2.000

4.000

6.000

8.000

10.000

12.000

14.000 2009

2010

2011

2012

2013

2014

$

M

illio

n

s

IDC Cloud Storage Services: Basic and

Advanced

Continuity

Archiving

Backup/file sharing

Basic

(36)

Integrated Partner Solutions Extend your Storage

Needs

Content Management and Collaboration

Cloud Backup and Recovery

Archive to the Cloud

File Tiering

Mobile and File Sync and Share

Medical Imaging Archive

Server Gateway

DiskXtender

Cloud

Tiering

Appliance

DCTM

NetWorker

SourceOne

Custom Applications

(37)

Accelerates The Journe

(38)

Virtualization

Storage

Management

Compute

Customer 1

VBLOCK – SHARED CONVERGED VIRTUAL

INFRASTRUCTURE

By Industry Leaders

Applications

& VMs

(39)

(40)

EMC Atmos

Internal Content Cloud

Atmos-Powered

External Content Cloud

Firewall

Archive to the Cloud with EMC File

Management Appliance and Atmos

Solution

Benefits

Challenge

Objects read/

write to Atmos

Tier 1 or 2

IP

Network

File Management Appliance

Clients

Retrieve



Reduced TCO



Improve efficiency (many:1)



Touch-free Information

Lifecycle Management



Single, massive global archive

“cloud tier”



Policy-based SLA

management —seamless



Complexity—Multiple siloed

archive solutions



Growth—Static file system

content = fastest growth

Firewall

Accelerate Enterprise Microsoft

SharePoint with Atmos



Massive SharePoint growth and

increased CAPEX and OPEX to

support it



Poor SharePoint performance

because of “SQL bloat”



Missed backup windows



Single cloud with multi-tenancy



Policy-based information management



Compression and Spin Down



Centralized management across

multiple tenants



Improve performance by eliminating

up to 95% of “SQL bloat”



Improve efficiency with less

hands-on administratihands-on



Ability to gradually move to OPEX

model (external cloud)

Objects

read/write

Web Front End

with

SharePoint

SQL Server

2008

Metadata in

SQL Server

EMC Atmos

Internal Content Cloud

Atmos-powered

External Content Cloud

Application

Server

Index

Server

End

Users

Solution

Benefits

Challenge

(42)

Back Up to the Cloud with EMC

NetWorker

and Atmos



Disk to disk to cloud (fast on-premises

backup and clone to offsite)



Single internal cloud for backup

management



Reduced TCO over offsite tape

disaster recovery solutions



With external cloud, no second

customer site is needed



Increasing backup costs and filled

nearline capacity



Expensive offsite tape solution for

disaster recovery

Firewall

Solution

Benefits

Challenge

Storage Server

Backup Clients

Backup Server

Virtual Tape

Library

EMC Atmos

Internal Content Cloud

Atmos-Powered

External Content Cloud

(43)

(44)

a

re

S

of

tw

ar

e

Atmos Architecture and Topology

A

pp

s

/B

in

d

in

g

s

/O

S

A

cce

ss

Atmos Object API

Policy Engine

File

Share

File

Share

File

Management

Appliance

NetWorker

Backup

Web

Application

Data Services

Web Services

File System

REST

NFS

REST REST

CIFS

REST SOAP

CIFS NFS

IFS

Tenant 3

Tenant 1

Tenant 2

Federated Copy

.NET

PHP

Java

FX

Windows

Mac

Linux

C

(45)

Trust In The Cloud

• Identity Protection And Verification

• Data Loss Prevention

• Security Management (Event Management, Forensics)

• Governance, Risk, Compliance

• vShield

• vEdge

(46)

Atmos Deployment Models



WS2-240

Dense Compute

WS2-120

Small/Medium Compute

WS2-360

Capacity

VMware vSphere

NFS/FC/iSCSI Storage

Atmos Virtual Edition

Flexibility

Intel Xeon 5500 “Nehalem” Micro architecture

2 TB low-power SATA drives (lower power per BTU at two-times capacity)

Purpose-built hardware



Standard components—factory configured, racked, and cabled



Flexible, cost-effective service model/user-serviceable



Optional high availability and redundancy; 30 drives per 3U drawer

Software on VMware



Certified with EMC Unified

Storage (NFS, FC, iSCSI);

VMware-supported servers

and third-party storage