Maximum Value Creation
The ReMark Proposition
Vision For Our
Relationship
ReMark seeks opportunities to partner with financial institutions to build discrete Alternative Distribution capabilities that are recognised globally as market-leading.
We seek to leverage existing Life Insurance, Bancassurance and General Insurance Operating Models to become the Alternative
Distribution Partner of choice worldwide.
Our proposition at a glance
Core Value
We help financial institutions to better engage with their Customers.Key Business
Model Outcomes
• Customer Driven Marketing Culture
• World-Class Marketing, Product and Technology Solutions
• Improved Volume, Quality and Productivity of existing Agency and
Bancassurance Channels
• Partner capability to self-manage multi-channel strategy that
includes, but is not limited to:
- Inbound and Outbound Telemarketing - Direct Mail
- Electronic and Digital Marketing - In-Branch Sales
RIGHT
MESSAGE
RIGHT
RIGHT
RIGHT
TIME
CHANNEL
PRODUCT
Speaking their
language
Giving them
what they need
When they are
ready to buy
Being where
they are
The Big Issues
Social class
Values
Income
Lifestyles
Age
Education
The Big Answer: Data
Big Data allows organisations to create ever more
relevant segmentations and to tailor services
precisely to meet their customer needs
“
”
Sophisticated analytics
can substantially improve
decision making, minimise
risks and unearth valuable
insights that would otherwise
remain hidden
“
ReMark transforms your
Alternative Distribution from
Mass Marketing to Mass Customisation
Random selection
Mass marketing
•
Marketing is
product driven
•
Single offer
and channel
•
Non-differentiated
approach
•
Basic data selection rules
and segmentation
•
Use internal,
response and
appended data
to create
segments or
profiles
•
Modify offers
and messaging
Maintain or increase response
Segmentation
& profiling
Modelling
•
Segmentation
and modelling
are combined
•
Match product,
offer, channel,
message and
timing
•
Focus on similar
groups of
customers
Highly targeted lists
Optimisation
How to do it?
•
Identifying major
customer groups with
similar characteristics
(age, education, ethnicity
or family status)
•
Recognising goals, needs,
aspirations and priorities
in life
•
Predicting behaviour and
likelihood to buy and when
•
Testing what motivates
your customer (low-cost
incentives) to better drive
outcomes
•
Segmentation and modelling
are combined
•
Match product, offer, channel,
message and timing
Why ReMark?
Partner Fit
• Market Leadership
• Proven Track Record
• Partner of Choice
• Leveraged Regional & Global Learnings
• Greater Brand Synergy
• Access to Existing ReMark Partnerships
• Robust Supply Chain
• Low Counter-Party Risk
ReMark is a world leader in Partnership Distribution with a single focus – Maximum Value Creation for our business partners and their clients.
We work with Insurers, Banks and Affinity organisations to Acquire, Grow and Retain profitable customers.
Remark has over 25 years of experience working with over 200 of the world’s leading Banking and Insurance groups in over 40 countries.
We began our business in 1984. Some of our better known active partners include:
• HSBC • Citi • ING • Allianz • RBS • AXA • Maybank • Bank of China • CIBC • Sun Life • Hyundai • Samsung • Tokio Marine • Fortis • Prudential • Aviva
ReMark is not affiliated with any retail banking or insurance group to retain its brand neutrality for all partners.
Partner Fit
ReMark Value
Benefits to Partner
Our proposition at a glance
• The Best People • Access to Global & Regional Resources • Greater Intellectual Capital • A Dedicated Project Team • Cross-cultural Expertise • Direct Business Development Support to Win More Bank Relationships
• Knowledge Transfer
• Cutting Edge Innovation and Ideation
The most experienced and effective Insurance Direct Response Marketing Team encompassing the following leading professionals:
• Marketing Strategists & Business Developers • Bancassurance Practitioners
• Actuarial, Data and Creative Services Professionals
• Call Centre and Campaign Management • IT Support Staff
Truly global, we have ‘hub’ offices in Amsterdam, Paris, Toronto, Minneapolis, Mexico City, São Paulo, Hong Kong, Singapore, Beijing, Tokyo, Seoul, Kuala Lumpur, Jakarta, Cologne, Capetown and London.
Our proposition at a glance
• Lower Resource Commitments • Minimal Reputational Risk • Multi-Channel Capabilities • Precision Data Analytics and Propensity Modelling • Touch Point Marketing ReMark is committed to providing Marketing
Excellence to partners such as you. We design and execute direct marketing
programmes that establish and drive brand loyalty, increasing the lifetime value and profitability of each customer.
We provide you with access to extensive multi-channel expertise that includes:
• Digital Marketing Media
(E-Banking, Web Based & DRTV) • Inbound Call Centres
• Kiosks/ATMs
• Outbound Telemarketing (Internal and 3rd Party) • Direct Mail
• Laser Integrated Marketing • Lead Generation Services • Bancassurance
Our proposition at a glance
Partner Fit
ReMark Value
Benefits to Partner
• Marketing Excellence
Whether acquiring new customers, retaining existing ones or cross-selling to your customer base, we can help maximise your return on investment.
ReMark's disciplined Campaign Management process is the key to our ability to implement over 500 high-performing multi-channel campaigns each year in a broad range of markets.
Zero tolerance of errors is the core consideration in the design of the process and all vocational standards.
ReMark aims to consistently outperform the industry standard for the following Key Value Drivers:
• Response and Acquisition Rates • Premium Volume
• Persistency (Lapse) Rates • Embedded Value Generation
Our proposition at a glance
Partner Fit
ReMark Value
Benefits to Partner
ReMark possesses a range of end to end Technology Solutions that enable our Partners to optimise each stage of the Value Chain:
• Online Lead Generation Platform (LIP) • Call Centre Contact Management & Dialling
(CMS)
• Customer Analytics & Propensity Modelling
(CiDAS)
• Customer Cluster & Profiling (GeoProfiles) • Campaign Planning & Execution (SGS) • Policy Fulfilment, Billing & Administration
(RaPID)
• Mobile Sales Agency Sales Activity Management (LGS)
All are in current operation with clients, employing the latest web-based technologies and are serviced by in-house IT and Programmer Support resources.
Our proposition at a glance
Partner Fit
ReMark Value
Benefits to Partner
• Proven Technology • Immediate Deployment • Speed to Market “1-2-1” Lifecycle • Marketing Programs • Channel Integration • Broad Product • Superior Marketing Results • Marketing Technology
ReMark enjoys considerable competitive advantage in the areas of Product Innovation, Design and Development for Alternative Distribution Channels. Our Actuarial and Product Development Teams specialise in product, pricing and financial analysis. The unique diversity and tenure of our portfolio provides access to the world’s most comprehensive set of experience data for Alternative Distribution channels. • Operating Model Choice • Flexibility • Broader Product Range • Improved Capital Efficiency
We offer a full range of financial models based on marketing suitability and business partners’ preferences and risk appetites.
Our model choice includes: • Co-funded Risk Sharing • Financial Reinsurance • Commission / Fee Based
ReMark only works with A (& above) rated Reinsurers.
Our proposition at a glance
Partner Fit
ReMark Value
Benefits to Partner
• Proven Customer Friendly Products • Competitive Advantage • More Efficient Channel Economics • Higher Volume • Improved Persistency • Higher Profit Margin • Product
Expertise
We work closely with our business partners during the course of our cooperation to ensure “Build and Transfer” knowledge for partners at the end of the cooperation term.
This includes the recruitment and training of all relevant staff and access to proprietary programs such as the ReMark Academy in Amsterdam and the BlueBook series.
Our proposition at a glance
Partner Fit
ReMark Value
Benefits to Partner
• Better Human Resources
• Long Term Value Creation
• Knowledge Transfer
By harnessing the power of data-driven
direct marketing you increase the
ongoing return from your database
and add to its value
ReMark International ReMark International @ ReMarkGroup
Visit us at www.remarkgroup.com ReMark Group
